Srathongkham, T., & Supasettaysa, G. (2025). Structural Equation Model of the Influence of Customer Relationship Management and Customer Experience Management on Brand Loyalty: The Role of Customer Engagement in the Context of Coffee Shops at Gas Stations . Journal of Management Science Nakhon Pathom Rajabhat University, 12(2), 176–190. https://doi.org/10.14456/jmsnpru.2025.32