Boonkoum, T., Pinnin, S., Boonmeesrisa-nga, M., Taweephol, R., Siriwong, P., & Chantuk, T. (2024). The marketing mix factors that influencing the decision-making process regarding the selection of water park hotels of Thai family tourists in Hua Hin district, Prachuap Khiri Khan province. Journal of Management Science Nakhon Pathom Rajabhat University, 11(1), 294–308. https://doi.org/10.14456/jmsnpru.2024.22