Journal of MCU Nakhondhat

THE CULTURAL LANDSCAPE OF SAI BURI, KEDAH, MALAYSIA

Phrakhru Banditthammalngkan (Prasit Sangsom) — Sat, 29 Mar 2025 00:00:00 +0700

This article aims to present the cultural landscape of Sai Buri in Kedah, Malaysia, focusing on the social and cultural history of the Siamese people in Sai Buri, a northern state of Malaysia. Today, Sai Buri is located near Gunung Jerai, also known as the Banyan Mountain. It is referred to by Indians as Mount Meru, a sacred mountain that serves as the dwelling place of Lord Shiva and a landmark for seafarers. In the past, Sai Buri was the fifth city in the zodiac system of Nakhon Si Thammarat under the rule of the Twelve Cities during the 17th-18th Buddhist centuries. The city’s emblem was the Year of the Dragon, which is represented by a large serpent symbol. Siamese and Indian communities were scattered throughout the city, ruled by successive kings. The migration of the Siamese people to Sai Buri was driven by four main factors: Pioneering livelihoods, military conscription and forced relocation, cross-border relations, and escaping legal prosecution. The Siamese in Sai Buri settled in communities, primarily engaging in agriculture while practicing Buddhism and worshiping sacred entities. Monks played a central role in their spiritual and social lives, with temples serving as the focal points for community and cultural activities. Village leaders managed social affairs, maintaining a peaceful and simple way of life. The Siamese people were known for their non-violent nature and used the Southern Thai dialect for communication. Children typically learned the Thai language at temples, where Buddhist monks and Thai volunteers served as teachers. Parents nurtured their children to become virtuous individuals, instilling Thai consciousness, teaching Thai etiquette, and passing on Thai traditions. The Siamese community took great pride in their cultural identity and maintained deep respect and reverence for the King and Queen of Thailand.

ARTIFICIAL INTELLIGENCE TECHNOLOGY AND THE DEVELOPMENT OF INNOVATIONS IN MENTAL HEALTH IN THAILAND

Sat, 29 Mar 2025 00:00:00 +0700

Artificial intelligence technology is increasingly playing a significant role in people's daily lives across various sectors0. In the field of mental health, multidisciplinary mental health professionals must be well-informed and stay up-to-date with the application of artificial intelligence technology. This article aims to study innovations, research, and literature related to artificial intelligence (AI) technology in Thailand mental health care system to examine the current trends in AI technology, raise awareness about AI applications in enhancing psychological knowledge, improving the quality of mental health care system and fostering interdisciplinary collaboration between mental health professionals and AI technology experts. The study revealed that researchers have applied AI technology to develop mental health innovations 1) It was found that most innovations were developed using Natural Language Processing (NLP). The formats of innovations included chatbots, mobile applications, and websites. The target groups involved in testing these innovations in the studies consisted of students, university students, and older adults; and 2) The purpose of developing most innovations was screening mental health conditions related to emotional states, such as depression, stress, and anxiety. Additionally, these innovations included referral systems to connect users with mental health specialists for further support. Innovation cannot yet replace disease diagnosis, treatment, and therapy provided by specialists. However, if mental health professionals and innovation developers intend to integrate AI technology into mental health services, they should thoroughly examine both its positive and negative impacts. Service users should be informed in advance about the program’s functionality, data processing and confidentiality. Additionally, they should be granted the right to decide whether to engage with AI-related processes. Furthermore, an informed consent procedure should be established as a prerequisite before providing services.

CHALLENGES OF DEMOCRACY IN THE DIGITAL ERA: THE ROLE OF SOCIAL MEDIA IN ELECTIONS AND POLITICAL POLARIZATION

Chatthasanan Sanwonglakron, Ruangwit Wareewarach — Sat, 29 Mar 2025 00:00:00 +0700

Democracy in the digital age faces increasingly complex challenges, particularly regarding the role of social media in influencing electoral processes and deepening political divisions. This article examines key issues arising from social media use, including the spread of fake news, disinformation, and political polarization, which significantly impact voter behavior and political stability. Case studies such as the U.S. presidential elections and the Brexit process illustrate the profound effects of social media on democratic processes. One of the most pressing concerns is the rapid and widespread dissemination of false information. Social media platforms powerful tools for shaping public opinion through algorithms that curate content based on preferences. This results in the phenomenon known as the "echo chamber," where individuals are repeatedly exposed to similar viewpoints, reinforcing political extremism and reducing opportunities for balanced discourse. Furthermore, the lack of appropriate regulatory measures allows interest groups to manipulate these platforms, steering or distorting information to serve their political agendas. To address these challenges, a comprehensive approach is essential. Key solutions include developing transparent and unbiased algorithms, implementing regulatory oversight of digital content by governments and independent organizations, promoting media literacy among citizens, and fostering collaboration between governments, private sectors, and civil society organizations to create a digital ecosystem that supports democratic values. Maintaining a balance between freedom of expression and democratic stability in the digital age requires the collective efforts of all stakeholders. It is crucial to ensure that technology a positive force in strengthening democracy rather than a tool that undermines political stability.

THE DEVELOPMENT OF VOCABULARY MEMORIZATION IN ARABIC BY FLASHCARDS-BASED LEARNING MANAGEMENT FOR SIXTH-YEARS PRIMARY SCHOOL STUDENTS OFFICE OF PRIVATE EDUCATION MUEANG DISTRICT SATUN PROVINCE

Asmar Wongsachanat, Pol Luangrangsee — Mon, 24 Mar 2025 00:00:00 +0700

This research aimed 1) compare the trends in Arabic vocabulary retention through flashcard-based learning for Sixth-years Primary School Students Office of Private Education Mueang District Satun Province 2) evaluate the satisfaction of Grade 6 students with this learning approach for Sixth-years Primary School Students Office of Private Education Mueang District Satun Province. The research population comprised 418 Grade 6 students from private schools under the Office of Private Education Mueang District, Satun Province. The sample group consisted of 22 students from Grade 6/7 at Muslim Satun Wittaya School, selected through multi-stage random sampling. The tools used in the research is a 1) Flashcard-based learning lesson plans: The quality assessment showed the highest levels of validity 2) Vocabulary learning achievement tests: The quality assessment indicated an item-objective consistency index ranging 1.00 and reliability of 0.89. 3) Satisfaction evaluation forms for flashcard-based learning: The quality assessment indicated an item-objective consistency index 1.00, with a reliability of 0.74. The statistical methods used included percentage, mean, standard deviation, and statistics Friedman Test The research found that 1) The trend in Arabic vocabulary retention through flashcard-based learning showed a statistically significant improvement at the 0.05 level. And 2) The students satisfaction with flashcard-based learning was at a high level, ( = 4.64 and S.D. = 0.48)

DESIGN AND DEVELOPMENT OF SOUVENIRS FOR RIVERSIDE TOURISM COMMUNITIES IN THE CENTRAL CHAO PHRAYA RIVER BASIN: A CASE STUDY OF KO LAT ITAEN ISLAND, NAKHON PATHOM PROVINCE

Bovan Krourat — Mon, 24 Mar 2025 00:00:00 +0700

This research aimed to study and analyze the characteristics of souvenir products for riverside tourist communities in the central Tha Chin River basin, specifically the Ko Lat It Thaen community. It also examined the consumption behavior and needs for souvenir products, designed and developed prototype souvenir products, and evaluated the satisfaction of the sample group with these prototypes. This quantitative research involved a sample of 60 individuals, including community members, tourists, and interested parties, selected through purposive sampling. Research instruments included a questionnaire on consumption behavior and needs and a satisfaction assessment form for seven prototype souvenir products. Data analysis employed mean and standard deviation. The results indicated that Ko Lat It Thaen is a cultural, agricultural, and community-lifestyle tourism destination with abundant natural resources from the Tha Chin River, suitable for mixed agriculture, featuring a folk museum and various agricultural, cultural, and religious attractions. The consumption behavior and needs for souvenir products catered to the digital nomad tourist group, both foreign and Thai. Prototype souvenir products were developed using design thinking principles, applied to the design and development of local wisdom-based relaxation devices, resulting in seven new souvenir product designs. The overall satisfaction of the sample group with the prototype souvenir products was at a good level, with excellent satisfaction in terms of portability, suitable size, and packaging durability.

PROBLEMS, NEEDS, AND STRATEGIES FOR ENHANCING SPEAKING SKILLS FOR COMMUNICATION IN STUDENTS WITH SPECIAL NEEDS IN INCLUSIVE EDUCATION SETTINGS UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFECE, BANGKOK

Supatsara Jatuchokudom, Kanokporn Vibulpatanavong, Chanida Mitranun — Mon, 24 Mar 2025 00:00:00 +0700

This study aimed to examine the problems, needs, and strategies for enhancing speaking skills for communication among students with special needs in inclusive schools. A qualitative research approach was employed. Data were collected through interviews with school administrators, special education teachers, and parents of students with special needs from nine inclusive schools, selected through purposive sampling. The research instrument was a semi-structured interview, designed for in-depth discussions. Content analysis was used for data interpretation. The findings revealed that: 1) Problems: Schools currently do not prioritize the development of speaking skills for students with special needs, as the focus remains on academic subjects rather than practical communication skills. Special education teachers are often assigned to teach other subjects to meet required teaching loads. Additionally, students face communication difficulties due to a limited vocabulary. 2) Needs: School administrators should establish policies that support the development of speaking skills, oversee their implementation, and monitor outcomes. Teachers should expand students' essential vocabulary and provide structured training in constructing correct sentences. 3) Strategies for Enhancing Speaking Skills: Schools should incorporate dedicated courses or instructional hours focused on essential communication skills for daily life, such as expressing emotions and refusing requests appropriately. Furthermore, school administrators should encourage teachers to adopt a more inclusive mindset, fostering an environment that acknowledges and respects students diversity.

THE DEVELOPMENT OF AN OPEN ONLINE LEARNING RESOURCE ON MARKETING MIX FOR HIGHER VOCATIONAL CERTIFICATE STUDENTS AT LUANG PRATHAN RATNIKORN INDUSTRIAL AND COMMUNITY EDUCATION COLLEGE

Boosya Asawimolkit, Pol Luangrangsee — Mon, 24 Mar 2025 00:00:00 +0700

This research aims to develop an open online learning resource to enhance learning achievement on the marketing mix based on the 80/80 criterion, compare trends in learning achievement on the topic, and assess student satisfaction with the resource. The study follows a research and development (R&D) methodology, with a sample of Higher Vocational Certificate students in the Marketing Department at Luang Prathan Ratnikorn Vocational College, Hat Yai, Songkhla, in the second semester of the 2024 academic year, selected through purposive sampling. The research instruments included the open online learning resource, rated as highly appropriate (mean = 4.53) and highly accurate (mean = 4.80); a learning achievement test, with an item-objective congruence index ranging from 0.67 to 1.00 and a reliability coefficient of 0.81; and a satisfaction questionnaire, with an item-objective congruence index ranging from 0.67 to 1.00 and a reliability coefficient of 0.85. Data analysis used mean, standard deviation, and tracking measurement with the Friedman test. The findings revealed that the open online learning resource, consisting of a homepage, registration page, login page, welcome page, course enrollment page, lesson page, certificate page, and course creator page, had an efficiency score of 81.68/80.73; the trend in learning achievement on the marketing mix significantly increased at the .05 level; and student satisfaction with the resource was high ( = 4.47, S.D. = 0.49).

DEVELOPMENT OF ELDERLY SCHOOL MANAGEMENT MODEL UNDER THE JURISDICTION OF CHIANG MAI LOCAL GOVERNMENT ORGANIZATION FOR ENHANCING ACTIVE AGING

Suradet Lunitranon, Phubet Poungkaew, Choocheep Puthapraser, Thanat Boonchai — Tue, 25 Mar 2025 00:00:00 +0700

This research aims to: 1) Examine the current and desired states of elderly schools under the jurisdiction of Chiang Mai local government organization management for enhancing active aging 2) Study the best performance of elderly schools for enhancing active 3) Develop and examine the model of manual for elderly school management to enhance active aging and 4) Evaluate the model and manual for elderly school management to enhance active aging. The sample group consists of 5 people including scholars, individuals working in the field of elderly care, and stakeholders participating in a workshop to validate the components of active aging enhancing model, 9 people to review the model and manual, 18 people to assess the model and manual, and 150 people providing feedback in a questionnaire using Taro Yamane's calculation formula. The research instruments include questionnaires, component synthesis forms, semi-structured interviews, and suitability assessment scales rated on a 5 Likert scale. Data was collected using the developed questionnaires. Research statistics include frequency, mean, and standard deviation, with descriptive analytics. The research findings indicate that the overall current situation is at a high level, while the desired situation is at the highest level. The top three components of active aging enhancement correspond to the concepts of the World Health Organization (WHO), which are health, participation, and security. Meanwhile, lifelong learning, conducive conditions for active aging, and health promotion factors are ranked from 4 to 6 respectively. Best practice includes a group, board, rules or agreements, activities, and funds. The development and review of model and manual of "P-LE-A-R-N" has a verification result of accuracy and appropriateness at 100 percent. The evaluation of the model and the manual for using the model shows that the feasibility is at the highest level, and the usefulness is also at the highest level.

THE RESULTS OF A DEVELOPMENT OF LOCAL GEOHAZARD CURRICULUM TO ENHANCE SPATIAL THINKING SKILLS FOR HIGH SCHOOL STUDENTS

Wena Chinnawong, Jakkrit Jantakoon — Tue, 25 Mar 2025 00:00:00 +0700

This research aimed to 1) Investigating the needs for developing a local geohazard curriculum, the content of local geohazard related learning, and learning management strategies to enhance spatial thinking skills for high school students, and 2) To create and examine the quality of a local geohazard curriculum to enhance spatial thinking skills for high school students. The research was conducted through research and development processes, which devided into 2 steps: A sample group of 39 students in Grade 10 of Wangthong Pittayakhom school, who were randomly selected through a classroom as a random unit. The tools used in the research include interviews, the local geohazard curriculum, course materials, and an interview on the feasibility of the curriculum. Statistical methods such as mean and standard deviation were used for analysis. The results show that: 1) The required for developing the curriculum in order to determine the content include: the history of local geohazard, local geohazard management, risk reduction from local geohazard, local geohazard risk assessment, evacuation, and adaptation to living with local geohazard. 2) In order to enhance spatial thinking skills, Geographic processes and geographic tools in surveying and observing disaster-prone areas should be employed. Asking questions is used to allow learners to analyze and comprehend the occurrence of geohazards in relation to the areas, as well as to find out strategies for disaster risk reduction. 3) The curriculum consists has 8 components: principles and rationale, curriculum objectives, curriculum content, course description, course structure, learning activity management guidelines, guidelines for using media and learning resources, The evaluation results of the curriculum's appropriateness are at very high level
( = 4.48, S.D. = 0.56) and it’s feasible for practical implementation.

THE DEVELOPMENT OF LEARNING GAME ACTIVITIES TO ENHANCE THE ABILITY TO USE SCIENTIFIC EQUIPMENT FOR PRATHOMSUKSA 6 STUDENTS UNDER THE OFFICE OF PRIVATE EDUCATION IN YAN TA KHAO DISTRICT OF TRANG PROVINCE

Kanyarat Janphet, Pol Luangrangsee — Tue, 25 Mar 2025 00:00:00 +0700

The objectives of this article were to compare the proficiency in using scientific equipment of students before and after learning with the learning game activity and to study the students' satisfaction with managing science learning. It is experimental research. There were 32 Primary 6 students, Semester 2, Academic Year 2024, selected from Amphawan Witthaya School, Yantakhao District, Trang Province's population and simple multi-stage sampling methodology. The research instruments, such as the learning management plan for developing learning game activities to promote the proficiency to use scientific equipment, consisted of learning management plans,
a proficiency test of using scientific equipment, and a satisfaction measurement form. Percentage, mean, standard deviation, and T-test dependent were used to analyze statistics and data. The results revealed that 1) Students who used 3 games developed by the researcher for learning activities were Science: Speed Game is a game of caution and first aid. Guess the game correctly is a scientific equipment game and Guess the Word Game is a game about maintenance. There was a statistically significant difference in the proficiency to use scientific equipment after studying at the .01 level, and 2) The satisfaction of students the science learning management had the highest mean score when considering each item. Students were satisfied at the highest level in 3 levels, ranked from most to least, as follows: using game activities to help students remember more information, clear and easy-to-understand instructions, and game activities to create fun during studying, respectively.

STRATEGIC MANAGEMENT OF EARLY CHILDHOOD EDUCATION CURRICULUM FOR A SUSTAINABLE LOCAL DEVELOPMENT OF RAJABHAT UNIVERSITY IN THE NORTHERN AREA

Tue, 25 Mar 2025 00:00:00 +0700

This research article aims to study the current situation, desired situation and necessary needs. Develop and review strategies and implementation manuals and review and evaluate strategies and manuals for driving the management of early childhood education curriculum for sustainable local development of the Northern Rajabhat University Group. It is a mixed-method, multi-stage design. The sample group/key informants are 150 people involved in answering the questionnaire. Interviewed 9 qualified persons, held a group discussion workshop with 9 persons, and checked for accuracy and appropriateness with 11 persons. To assess the feasibility and usefulness of 150 people, the target group was specifically selected. The research instruments were questionnaires, semi-structured interviews, workshop minutes, appropriateness check forms, and feasibility and usefulness assessment forms. Data were collected using questionnaires, semi-structured in-depth interviews, recordings and assessments. Content was analyzed using SWOT Matrix and TOWs Matrix. Statistics used in research and data analysis include percentage, frequency, mean, standard deviation, and Priority Need Index (PNI). The research results found that the current conditions were overall at a high level and the desired conditions were overall at the highest level. Overall needs are at a high level (PNI Modified = 0.17). Develop and review strategies consisting of: Vision, Mission, Objectives, Strategic Issues, Measures, Plans and Projects and the results of the evaluation of strategies and management manuals for early childhood education curriculum for sustainable local development of the Northern Rajabhat University Group. Overall accuracy and appropriateness were 90.91%. Overall feasibility and usefulness were at the highest level.

OPERATIONAL EFFECTIVENESS OF COMMUNITY FINANCIAL INSTITUTIONS IN THE NORTHERN PROVINCES

Siam Jatiyanont, Kampanart Wongwatthanaphong, Phasakorn Dokchan — Tue, 25 Mar 2025 00:00:00 +0700

This research aims to: 1) Examine the significance of social capital, member participation, leadership, management, and operational effectiveness of community financial institutions; 2) Analyze the factors influencing the operational effectiveness of community financial institutions; and 3) Explore strategies for improving the operations of community financial institutions in the northern provincial cluster. A mixed-methods research approach was employed. The research tools include: 1) A questionnaire survey of 400 community financial institution executives or committee members, selected through simple random sampling; and 2) In-depth interviews and focus group discussions involving 12 and 6 participants, respectively. The key informants consisted of community financial institution committee members, academics, and financial institution experts, selected through purposive sampling. The findings revealed that social capital, member participation, management, and operational effectiveness were all rated at a high level, while leadership was rated at the highest level. Multiple regression analysis indicated that social capital, member participation, and management could predict 61.20% (R² = .612) of the operational effectiveness of community financial institution in the northern provinces, with statistical significance at the 0.01 level. When ranking the factors influencing operational effectiveness, social capital had the highest impact, followed by management and member participation, respectively. Strategies for enhancing village and urban community funds should begin with promoting the local economy to foster self-reliance among members and ensure a stable income. Approach to improv operational effectiveness should include activities that strengthen social capital, encourage member participation, integrate technology, and ensure the selection of knowledge, competent, and ethical committee members who can manage operations with transparency.

THE DEVELOPMENT OF A LEARNING SET TO DEVELOP COMPUTER ASSEMBLY SKILLS USING MUSCLE MEMORY THEORY FOR HIGHER VOCATIONAL CERTIFICATE STUDENTS IN HATYAI DISTRICT, SONGKHLA PROVINCE

Lekkla Wilailak, Pol Luangrangsee — Tue, 25 Mar 2025 00:00:00 +0700

This article aims to Develop a learning set to develop computer assembly skills by applying muscle memory theory of higher vocational certificate students in Hat Yai District, Songkhla Province, Compare the trend of computer assembly skills by applying muscle memory theory of higher vocational certificate students in Hat Yai District, Songkhla Province, and Evaluate the students’ satisfaction with the learning set to develop computer assembly skills by applying muscle memory theory of higher vocational certificate students in Hat Yai District, Songkhla Province. The research and development design is a research and development project. The sample group is students in the Department of Digital Business Technology, Luanh prathan rat nikon industial and community edu. college. The multi-stage sampling method was used. The research instruments include: 1) A learning set to develop computer assembly skills with the highest mean accuracy and appropriateness, 2) A learning management plan with the highest mean accuracy and appropriateness, 3) A computer assembly skills test with a consistency between questions and objectives of 1.00, and 4) A questionnaire on satisfaction with the learning set with a consistency between questions and objectives of 0.67-1.00 and a reliability of 0.78. The research statistics are the mean and standard deviation. And repeated measurement using Friedman statistic found that the learning set for developing computer assembly skills by applying muscle memory theory consisted of learning objectives, knowledge sheets, exercises, exercise answers and tests with an efficiency of 83.78/83.33. The results of comparing the trends in computer assembly skills of students who studied the learning set showed a statistically significant increase at the .05 level and The results of evaluating student satisfaction with the learning set found that higher vocational certificate students had a high level of satisfaction with the learning set.

DEVELOPMENT OF A LEARNING MANAGEMENT PLAN USING THE DESIGN THINKING PROCESS FOR LOWER SECONDARY STUDENTS TO ENHANCE INTEGRATED PROBLEM-SOLVING COMPETENCY IN CONJUNCTION WITH THE SUSTAINABLE USE OF GENERATIVE ARTIFICIAL INTELLIGENCE NABON SCHOOL NAKHON SI THAMMARAT

Wisitsak Boonjit, Wannachai Wannasawade — Tue, 25 Mar 2025 00:00:00 +0700

The objectives of this research were: 1) To develop and evaluate the quality of learning management plans using design thinking processes for lower secondary school students, and 2) To assess students' integrated problem-solving competencies combined with sustainable creative artificial intelligence (AI) after implementing the developed learning management plans. This research employed an experimental and qualitative research design. The participants consisted of 44 students in grade 9 at Nabon School, selected using simple random sampling through a lottery method. The research instruments included learning management plans based on design thinking processes and an evaluation form for integrated problem-solving competencies combined with sustainable creative AI. Statistical analyses conducted in this research were mean and standard deviation. The research findings indicated that the developed learning management plans were rated at the highest quality level regarding content validity, with an average score of 4.58, and at the highest level of appropriateness, with an average score of 4.64. Furthermore, the overall evaluation of students' integrated problem-solving competencies combined with sustainable creative AI was at an excellent level, achieving an average score of 56.91, equivalent to 94.85%. Students scored full marks (100%) in designing problem-solving methods. Additionally, their competency scores for problem understanding reached 98.48%, while scores for problem-solving method exploration reached 97.73%. Overall, the evaluation reflected the effectiveness of integrating design thinking processes with AI in enhancing sustainable creative problem-solving competencies. This study thus provided significant insights into developing learning approaches aligned with 21st-century educational demands and promoting students' competencies related to sustainability.

THE EFFECTS OF USING A LEARNING KITS ON SUBSTANCES AROUND US IN SCIENCE SUBJECTS ON THE ACADEMIC ACHIEVEMENT OF SIXTH-YEARS PRIMARY SCHOOL AT BANNANGSTA NETWORK CENTER

Yadarat Bunyodsee, Pol Luangrangsee — Tue, 25 Mar 2025 00:00:00 +0700

This article aims to: 1) Develop a science learning kits on the topic "Substances Around Us" for Grade 6 students based on the 80/80 efficiency criterion; 2) Compare the learning achievement before and after learning between the groups that used and did not use the learning kits; 3) Compare the learning achievement between the groups that used and did not use the learning kits; and 4) Examine students satisfaction with the learning kits. The population consisted of Grade 6 students from the BannangSta Network Center, while the sample group included Grade 6 students from BannangSta Intharachat Mittrapap 200 Memorial School, selected through multi-stage sampling. Research instruments included the learning kits, which was validated for accuracy and appropriateness at the highest level; lesson plans incorporating the learning kits, which were also validated at the highest level; lesson plans without the learning kits, validated at the highest level; an achievement test with an item-objective congruence (IOC) range of 0.67 - 1.00 and a reliability coefficient of 0.85; and a satisfaction questionnaire with an IOC range of 0.67 - 1.00. Data were analyzed using mean, standard deviation, dependent t-test, and independent t-test. The findings revealed that: 1) The learning kits had an efficiency of 80.82/81.03; 2) Students in both groups those using and not using the learning kits showed significantly higher post-test scores than pre-test scores at the .05 level; 3) Students who used the learning kits achieved significantly higher learning outcomes than those who did not at the .05 level; and 4) Students satisfaction with the learning kits was at a high level.

DEVELOPMENT OF RESILIENCE FOR BULLYING BEHAVIOR PREVENTION MODEL FOR SIXTH GRADE ELEMENTARY SCHOOL STUDENTS AT THE 2nd PRIMARY EDUCATIONAL SERVICE IN PATHUMTHANI PROVINCE

Phonphrom Paoseenual, Pornsuk Hunnirum — Tue, 25 Mar 2025 00:00:00 +0700

The objectives of this research were to 1) Study the situation and problems, 2) Develop and test the Resilience model and 3) Evaluate the Resilience model. It is research and development. The sample consisted of 385 sixth-grade primary school students. The instruments used were the Resilience questionnaire, the bullying behavior questionnaire, and the satisfaction with the model questionnaire. The quality of the instruments was 0.6 to 0.8. The statistics used were percentage, mean, and standard deviation. The hypothesis was tested using the Independent t-test and Repeated Measures ANOVA. The results of the research found that Problem and needs analysis results Bullyying Behavior Prevention Model for sixth-grade primary school students at 2^nd primary education dervice in Pathumthani Province. It is divided into 2 parts: 1) General information Most are male, Earn 30 - 50 baht per day to school, Parents live together, Living with parents and there are 2-3 siblings who share the same parents. 2) Results of the analysis of mental Resilience was at a moderate level. Developing a mental Resilience model to prevent behavioral disorders and testing the model consisting of PEC4S 1) S: Self-Esteem 2) S: Self-Efficacy 3) E: Empathy 4) S: Self-Awareness 5) S: Self-Motivation 6) P: Positive Thinking 7) C: Conflict Resolution used in an experimental group of 30 students. After using the model for 8 weeks, there was significantly less bullying behavior. The experimental group was better than before using the model and better than the control group with statistical significance (p < 0.05). The results of the evaluation of the mental Resilience model to prevent bullying behavior, the satisfaction was at a high level, showing that the model can prevent bullying behavior and create sustainability in learning and good quality of life.

IMPACTS AND ADAPTATION OF DIGITAL TECHNOLOGY USAGE AMONG THE ELDERLY IN SONGKHLA PROVINCE

Orapim Sukkong, Kasetchai Laeheem, Sariya Binsaleh — Wed, 26 Mar 2025 00:00:00 +0700

This research article aims to study the impacts and adaptations of digital technology usage among the elderly in Songkhla Province. The study was conducted using qualitative research methods, with key informants were: 1) Six elderly individuals aged 60 years and above 2) Eight committee members of the Provincial Branch of the Senior Citizens Council Association of Thailand, and 3) Two officials from the Office of Social Development and Human Security of Songkhla Province. Data were collecting through focus group discussions and deliberative forums. The research instruments were a focus group discussion guideline and deliberative forums guideline by selecting a group of people to provide purposive sampling and participatory observation. Data validation was ensured through internal verification methods. The study findings can be categorized into 3 main aspects, all of which are related to and connected with the lack of proper time management in using digital technology: 1) Physical Aspects: Impacts on health such as blurred vision, neck pain, and back pain, etc. The elderly adapted by using it as a channel for health information and allocating more time for physical exercise, 2) Social Aspects: This results in the elderly having less interaction with people close to them. However, through the adaptation for utilizing digital technology, they get to know a wider social circle, helping to reduce the generation gap and enhance their self-esteem, and 3) Emotional and Mental Aspects: Affects the elderly to lack mental stability from comparison with others, feel anxious, and become more emotionally sensitive. The elderly try to adapt by paying more attention to screening information, and increasingly participate in social networks that are beneficial to their mental well-being.

A NEEDS ASSESSMENT FOR THE LEADERSHIP DEVELOPMENT OF UNIVERSITY STUDENTS IN SONGKHLA PROVINCE

Thu, 27 Mar 2025 00:00:00 +0700

This research article aims to assess the needs for leadership development among university students in Songkhla Province. This is a quantitative study employing a survey research design. The population consists of university students who hold leadership positions at various levels, including faculty/college representatives, club leaders, student councils, student government organizations, and student unions in five universities in Songkhla Province. These universities include Thaksin University (Songkhla Campus), Songkhla Rajabhat University (Songkhla Campus), Rajamangala University of Technology Srivijaya (Songkhla Campus), Prince of Songkla University (Hat Yai Campus), and Hatyai University during the second semester of the 2024 academic year. The sample group consists of student leaders from Hatyai University, selected using cluster sampling through a lottery method. The research instrument is a questionnaire designed to assess the needs for leadership development across five dimensions, comprising 23 items. Content validity was examined using the item-objective congruence (IOC) index, which ranged from 0.67 to 1.00, while reliability was measured, yielding a Cronbach's alpha coefficient of 0.85. Data were collected using a questionnaire, and the statistical methods used for data analysis included percentage calculations and the analysis of needs using the Pair Response Method (PNI_modified). The research findings revealed that the sample group had the highest need for the development of leadership skills in the following areas: teamwork skills, with a PNI_modified value of 0.75; followed by leadership skills, with a PNI_modified value of 0.74; and interpersonal skills, with a PNI_modified value of 0.70. Planning skills were ranked next, with a PNI_modified value of 0.62. The lowest need was found in communication skills, with a PNI_modified value of 0.58.

CREATING AND MAINTAINING A NETWORK OF SUPPORTERS IN COMMUNICATION FOR POLITICAL POPULARITY AMONG THE MAYOR AND MEMBERS OF THE NAKHON RATCHASIMA MUNICIPALITY COUNCIL

Sat, 29 Mar 2025 00:00:00 +0700

The objective of this research is to study 1) The creation and maintenance of supporter networks, 2) Strategies for creating and maintaining supporter networks, and 3) Guidelines for developing the creation and maintenance of supporter networks. It is a mixed research method. Qualitatively, with in-depth interviews with specific key informants, a total of 33 people analyzed data by creating conclusions and quantitatively by collecting questionnaires By sampling stratified samples from the network, totaling 180 people, statistics were analyzed by distributing frequencies, percentages, averages, and standard deviations. The research results found that 1) Creation and maintenance consist of the creation process, including work planning, procurement and competency development, and organization and support systems Performance according to roles and responsibilities Consulting and recommending work performance and evaluation of work and maintenance processes, including work planning, relationship management organization Welfare system organization Organizing motivational activities and management of support organizations 2) Strategies for creation and maintenance include strategies for creating Including creating and shaping a single team. Communication skills development and the use of innovative communication tools and opinion survey results It is at a very agreeable level and maintenance strategies include working with a focus on competitive achievement. Impressive member service communication and communication to build morale and opinion survey results are at a very agreeable level and 3) Development guidelines include a network building process that emphasizes clear plans and guidelines. Especially evaluating results for continuous improvement to ensure sustainability. And the network maintenance process that requires clear plans and guidelines to be established by building close and continuous relationships with the network.

THE DEVELOPMENT OF USING THE EDUCATIONAL INTERNAL QUALITY ASSESSMENT RESULTS MODEL TO IMPROVE THE QUALITY OF SOUTHERN WELFARE SCHOOLS

Assayut Rakpong, Anotai Prasan, Prompillai Buasuwan — Sat, 29 Mar 2025 00:00:00 +0700

Research aims to study 1) Current situation and needs in order 2) To develop a model and 3) Examine the model for using the results of internal quality assessment in developing the quality of schools. Research study design research was conducted in 3 steps: 1) Study the current situation and needs using a target group of 45 people: 15 school administrators, 15 academic supervisors, and 15 teachers responsible for educational quality assurance. A questionnaire was used and in-depth interviews were conducted with 5 informants. Data were analyzed using percentages, means, and standard deviations, and content analysis. 2) Develop an internal quality assessment model using a seminar with 9 experts and content analysis. 3) Examine the model. The sample group was those involved in using the model, including 15 school administrators and focus groups of practitioners. A questionnaire was used to analyze the data for percentages, means, and standard deviations. The results of the research found that 1) The current situation was at a high level overall. The aspect with the highest average value was the focus on teachers and personnel. The aspect with the lowest average value was the focus on learners and stakeholders. Overall, the needs were at a high level. The aspect with the highest average value was the measurement and analysis, knowledge management. The aspect with the lowest average value was the organization leadership and the focus on learners and stakeholders. The results of the in-depth interviews revealed that the results of the internal quality assessment must be used to continuously develop the quality of students. 2) The development of the model has 5 components: principles, objectives, work systems and mechanisms, methods of operation, and guidelines for evaluating use. 3) The overall examination of the model found that it was feasible in practice, accounting for 100 percent of all 5 components.

THE MODEL OF INTEGRATED MANAGEMENT OF EXCELLENT TRADITIONAL CULTURE LEARNING AT PRIMARY SCHOOLS IN HONGHE DISTRICT, YUNNAN PROVINCE, PEOPLE'S REPUBLIC OF CHINA

BAI MIN, Saiphon Sanjaiprom, Choocheep Puthaprasert, Phubet Puangkaew — Sat, 29 Mar 2025 00:00:00 +0700

This study aimed to 1) Develop and validate a management model for integrating China's traditional high culture into learning and 2) Assess the feasibility and benefits of the proposed model. A mixed-methods design was used, with a sample of 270 school administrators and teachers from Honghe District, selected through a two-stage random sampling. Research instruments included: 1) A five-point Likert scale questionnaire assessing the current state, challenges, and guidelines for learning management (IOC = 0.60 - 1.00, reliability = 0.99); 2) A checklist for model verification and manual assessment (IOC = 0.60 - 1.00); and 3) A five-point Likert scale evaluation form for the model and manual (IOC = 0.60 - 1.00). Analyze the current situation, issues, and evaluation results of the model using the mean and standard deviation to develop a draft model for learning management. The developed model consisted of four key components: 1) Principles, 2) Objectives, 3) The learning management process-comprising (a) planning (Plan), (b) instructional management, learning media, and innovation (Do), and (c) assessment and evaluation (Check & Act), and 4) Success factors, categorized into internal and external factors. The model's validation results indicated all expert agreement (100%) on its accuracy and appropriateness. Additionally, the evaluation by 33 stakeholders confirmed the model's high feasibility and practical benefits across all dimensions.

THE MARKETING MIX FACTORS INFLUENCING THE DECISION TO PURCHASE TEAK FURNITURE FROM THE SOUTHERN FOREST INDUSTRY ORGANIZATION IN SURAT THANI PROVINCE

Sat, 29 Mar 2025 00:00:00 +0700

The research aims to: 1) Study the level of opinions toward marketing mix factors, 2) Compare the levels of opinions toward these marketing mix factors, and 3) Investigate the marketing mix factors influencing the decision to purchase teak furniture from the Southern Forest Industry Organization in Surat Thani Province. This quantitative research involved a sample group of 400 consumers interested in purchasing teak furniture from the Southern Forest Industry Organization in Surat Thani Province, selected through non-probability and purposive sampling methods. A questionnaire was used as the research tool, with statistical analysis employing frequency, percentage, mean, t-test, F-test, and multiple regression analysis. The findings revealed that consumers' overall opinions toward the marketing mix factors were at the highest level. Differences in gender, age, marital status, education level, occupation, and average monthly income among consumers correlated with varying levels of opinions toward the marketing mix factors influencing purchasing decisions. Additionally, the marketing mix factors-product, price, promotion, personnel, distribution channels, physical attributes and presentation, and service processes-significantly influenced the decision to purchase teak furniture from the Southern Forest Industry Organization in Surat Thani Province at a statistical significance level of 0.05. Key recommendations for marketing strategies include modernizing products, establishing value-reflective pricing, and promoting marketing through discounts and giveaways to create a competitive advantage.