Journal of MCU Nakhondhat

MOOCs: A NEW OPPORTUNITY FOR EDUCATION IN THE ERA OF CHANGE

Apichat Rodniyom — 2024-03-31

MOOCs or Massive Open Online Courses are a new form of learning that has become important in the digital age. They use information technology to provide people from all over the world with equal access to quality education, regardless of gender, age, education, location, or time. The key features of MOOCs are their flexibility: learners can study anywhere, anytime, at their own convenience; they provide the opportunity to learn from experts from around the world at no cost; they offer a wide variety of courses to choose from, catering to the interests and needs of learners; and they encourage learner participation through various online activities. The role of MOOCs in the digital age is to promote lifelong learning. They enable learners to study effectively, access quality education regardless of geographical or economic constraints, develop new skills necessary for work in the digital age, and create a learning community where learners can connect and exchange knowledge with other learners from around the world. MOOCs have the potential to transform the way we teach and learn in the future. Educational institutions should consider incorporating MOOCs into their educational planning to expand educational opportunities, adapt teaching and learning methods to the needs of learners, and create an open and participatory learning society. This academic article presents MOOCs as a new opportunity for education in an era of change. They are seen as a key to unlocking access to quality education and creating a sustainable learning society that can effectively meet the challenges of the digital age.

USING BUDDHIST INNOVATIONS TO SOLVE POLITICAL AND ADMINISTRATIVE PROBLEMS

Phrakrusangkhakit Phisan Kanthasilo — 2024-03-31

This article deals with administrative conflicts. with the political behavior of politicians Therefore, we must rely on the principles of Buddhism to apply and support behavior change. To solve political and administrative problems with the objective To resolve political and administrative conflicts From the political behavior of politicians By using Buddhist principles as innovations in solving problems. Especially the principles taken from the Tripitaka, principles of administration and control of the body and mind of a ruler who has morality in governing those under his command. The important principles of governance according to Buddhism are: 1) The principle of Iddhipāda, meaning that one must be satisfied with the work one is managing, and Viriya, that is, one must be diligent and diligent. Work with effort, strength, and patience. Citta means paying attention to one's work and duties in order to achieve success. Vimansa means diligently thinking and considering the reasons for that. Use wisdom to ponder what is wrong and what is right, and 2) the Brahmavihāra principle: kindness, having true love and good wishes for the people, kindness, helping. And with full ability to help, with compassion, there is support and morale boosting. with words or praise in other ways, with equanimity and fairness in all aspects of administration Emphasis is placed on honesty and verifiability and the 4 principles of bias. This is important, which is to abstain from this bias absolutely: Chantakati, biased because of liking, Dosakati, biased because of hate, deluded, biased, biased because of delusion or ignorance, and Bhayakati, biased because of fear. They may be afraid because they have money, gold, and power. Therefore, it is a Dhamma principle that emphasizes responsibility towards the group and unity.

BUILDING DIGITAL POTENTIAL IN MANAGING GOVERNMENT ORGANIZATION IN RESPONSE TO TECHNOLOGICAL CHANGE

Chestapat Promchana — 2024-03-31

This article will discuss ideas for building digital potential in government organization management in the era of using digital technology in organizational management. In order to strengthen standards and raise the level of work of government organizations to be more efficient. In the context of a world that is fully transitioning to the digital era. Which at present, with the structure of government organizations being large and complex compliance with rules or regulations that support the operations of government organizations in transforming into digital organizations. The management of public sector organizations is strict and has rules and regulations. Management without the ability to use technology to effectively manage government organizations. This makes the management of government organizations in many sectors complicated in management and causes various problems. Building digital potential in government organizations is therefore one of the important success factors for increasing efficiency and effectiveness in managing government organizations in this era. In order to lead to further development and support for changes occurring in the digital environment for government organizations. Therefore, in digital organization management for government organizations to be successful. There must be real development in building digital potential in government organizations which must be developed simultaneously in three dimensions, namely 1) development and deployment of digital technology 2) development of digital procedures and 3) development of personnel. To serve as a guideline for preparation of government organizations towards entering the digital era which increases efficiency and effectiveness in managing government organizations to drive government organizations towards digital sustainability.

MOTIVATION OF RETENTION’S WORK FOR REGISTERED NURSES IN SUB-DISTRIC HEALTH PROMOTION HOSPITAL

wasana Boonyamanee — 2024-03-31

This article aims to present information on professional nurses working in sub-district health promotion hospitals and their motivation to continue working in the organization. Without transferring, resigning, changing careers. or other reasons that make one unwilling to remain in the same job from the current situation The health system reform policy requires the establishment of a family doctor's clinic and the development of standards for Tidao Subdistrict Health Promoting Hospital. that emphasizes strengthening public health services in the Subdistrict Health Promoting Hospital By providing services "close to home, close to the heart", professional nurses working in subdistrict health promotion hospitals Need to add a role in providing integrated services to people of all age groups according to area problems and perform the duties of a professional nurse as a family doctor having to take care of illness in the family Support family empowerment to have the potential to take care of themselves. Through convenient communication channels and access to health, there is teaching, training, and mentoring. Provide advice/recommendation regarding health, coordinate and work as a partner in the health team. Social and Community Team Protect family rights, coordinate, refer, and continuously monitor. It is an increasing job role. This is an addition to the original job and is different from the professional nurses who Work at a community hospital general hospital The increasing work role of professional nurses at Subdistrict Health Promoting Hospitals This can result in fatigue and not persistence in continuous performance, which is motivating. In various aspects that will hold professional nurses in sub-district health promotion hospitals to continue to work in the same organization with willingness and commitment under an increased work role, it is important that those involved in formulating policy create The morale and morale of personnel in the organization should be treated first.

“SAWANG MODEL” MANAGEMENT MODEL WITH “PDCA” QUALITY CYCLE TO BECOME AN OBEC MORAL SCHOOL : LESSONS LEARNED FROM WAT SAWANG AROM SCHOOL PHRA NAKHON SRI AYUTTHAYA PRIMARY EDUCATIONAL SERVICE OFFICE, AREA 1

Wariyaphat Woraphatsorakul — 2024-03-31

This article aims to present the management model “SAWANG MODEL” with the PDCA quality cycle to become an OBEC Moral School: lessons learned from Wat Sawang Arom School under the Phra Nakhon Sri Ayutthaya Primary Educational Service Area Office, Area 1. The results of the study showed that Wat Sawang Arom School has joined an OBEC Moral School and has organized teaching and learning activities that incorporate morality and ethics, creating projects to develop morality and ethics in students so that operations can be successful according to the objectives set out. The administrators of Wat Sawang Arom School had the idea of developing the management model "SAWANG MODEL" with the PDCA quality cycle to become an OBEC moral school, which is an innovation developed as a management tool to drive the operation of an OBEC Moral School for strengthening, developing and cultivating morality Ethics for students to be multiplyers of knowledge to develop society and the nation. In addition, it was found that Wat Sawang Arom School has applied the Buddhist principle of prayer 4 in management, consisting of 1) Physical prayer is physical growth; 2) Meditation is the development of precepts, the development of behavior, the training of precepts to be in the discipline of the organization, not to encroach or cause harm, and to coexist well with others and to support one another, 3) Meditation is to develop the mind, and to develop the mind to train the mind to be strong and stable and prosper with virtue, and 4) Wisdom is to develop wisdom, to develop wisdom, to train wisdom to know and understand things as they really are, to see the world and life according to the state, to be able to free the mind from suffering, and to solve problems that arise with wisdom.

NEEDS ASSESSMENT OF THE DEVELOPING LEARNING INNOVATION SKILLS OF ADMINISTRATOR IN BUDDHACHINNARAJ CONSORTIUM UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE PHITSANULOK UTTARADIT

Kanda Kanchim — 2024-03-31

The objectives of this research article 1) to study the needs improve the learning innovation skills. 2) to study the necessary needs for developing learning and innovation skills of administrator in buddhachinnaraj consortium under the secondary educational service area office phitsanulok uttaradit. The combined research used quantitative and qualitative data collection methods, with the population and sample being school administrators and teachers in buddhachinnaraj consortium under the secondary educational service area office phitsanulok Uttaradit, 159 participants using a combination of research methods. Collect quantitative data with questionnaires Qualitative data with interviews The research instruments were a 5 - level estimation scale questionnaire, a dual response questionnaire, and an interview form. Statistics used in data analysis include percentage, mean, standard deviation, and essential demand priority index. Analyze the data obtained from the interview by analyzing the content. the result the research shows that: 1) The need to develop skills Innovative learning among school administrators was found to be equal to .12 innovative creative skills. It has the highest priority index value. Guidelines for developing innovative learning skills of school administrators found that: 1) innovative creative skills; School administrators should develop technology, presentation, and thought skills. 2) Collaborative communication skills. School administrators should develop the use of technology and information. 3) Critical thinking skills for problem solving. School administrators should develop rational thinking under information to solve problems appropriately.

VIEWERS PERCEPTIONS OF POLITICAL IDEOLOGY IN THE FILM THE HUNGER GAMES

Chonthicha Krittayajanlong — 2024-03-31

This research article the objectives were 1) To study the presentation of political ideology in the film the Hunger Games; 2) To study the viewer's perception of a political ideology in the film the Hunger Games. It is a qualitative research divided into 2 stages: 1) Textual Analysis of all 4 movies has scenes that present the ideology of liberalism, authoritarianism, and socialism in the film's composition; 2) Group interview: Aged 18 and above must be the person who used to watch the movie The Hunger Games. The sample group came from a specific selection of 14 people to know the opinions of the viewers about what ideology and how they view it. The results of the research found that the presentation of the ideology of liberalism, authoritarianism and socialism in the film elements is as follows: 1) Scene found that Liberal ideology uses mostly scenes to present without much dialogue; 2) Dialogue found that authoritarianism and socialism use dialogue as the main; 3) Color found that colors were used from costumes, colors from scenes, and colors from lighting; 4) Setting used scenes of the characters' lives, natural scenes, abstract environment scenes, and artificial scenes; 5) Cinema Photography found that the image size of Close Up, Medium Shot, Long Shot, Over the Shoulder and camera movement were mainly used using Hand Held. Group reviews found that most of the comments recognize the rule of power. A small part is aware of liberal ideology. Looking at the presentation to find a way out to gain freedom, the interviewer did not mention Socialist ideology, but the heroine is Mockingjay, the revolutionary representative, was not clear about her duties.

CONFLICT MANAGEMENT OF SCHOOL ADMINISTRATORS UNDER SUKHOTHAI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

Mongkhon Makjeen — 2024-03-31

This research paper aims to 1) study the level of conflict management of school administrators 2) To study appropriate approaches to conflict management of school administrators. Affiliated with the Sukhothai Primary Education Area Office District 1 using a hybrid research methodology. Using quantitative and qualitative data collection methods, the population and the informant group are school administrators under the Sukhothai Primary Education Area Office. District 1, with a total of 124 schools, uses a selective method. The instruments used in the research were a 5 - level estimation scale questionnaire, 1 - answer form, and an interview form. The statistics used in the data analysis are confidence, percentage, mean, standard deviation, and interview data analysis from frequency values. The results showed that 1) conflict management among school administrators was very high overall (μ = 3.80, σ = 0.59), when looking at each aspect, it was found that the side with the highest average was focused on compromise (μ = 4.58, σ = 0.64), followed by focusing on cooperation (μ = 4.52, σ = 0.71), and the side with the lowest average was emphasizing winning (μ = 2.45, σ = 1.26). School administrators must do everything in accordance with the regulations. Correct regulations 2.2) Emphasis on cooperation School administrators must provide opportunities for all personnel to ask questions and grievances to create mutual understanding. 2.3) Emphasizing compromise School administrators must be impartial. Fair and moral 2.4) Avoidance Emphasis School administrators must avoid confronting conflicts that are personal to individuals. 2.5) Emphasis on allowing school administrators to pay attention to suggestions and listen to the opinions of personnel.

EVALUATION OF SCHOOL - BASED CURRICULUM ON THAI LANGUAGE SUBJECT AREA OF WATWANGHONG SCHOOL, LANSAKA, NAKHON SI THAMMARAT, BY USING CIPPIEST MODEL

Pitchanan Tawaburee — 2024-03-31

The aim of this study was to evaluate the effectiveness of a school-based curriculum in the Thai language education area at Wat Wang Hong School, Lan Saka, Nakhon Si Thammarat.
To achieve this aim, the study employed the CIPPIEST Model to examine seven aspects, including context, input, process, and product, including impact, effectiveness, sustainability, and knowledge transfer. The research used a purposive sample of 158 participants consisting of 5 educational institution administrators, were 1 heads of the Thai language education area, school board members of 9, Thai language teachers of 2, parents, community members, alumni of 80, and 61 students in Pratomsuksa 4 - 6 (Grade 4 - 6), Semester 2022. The quantitative research methods were applied utilizing a questionnaire with a discrimination index of 0.30 - 0.80 and a reliability index of 0.93, interview forms, and data recording forms. The analysis incorporated both content analysis and statistical measures, including mean and standard deviation. The research findings were as follows. The context was appropriate at a very high level ( = 4.94). Regarding the input aspect, it was appropriate at a very high level ( = 4.77). Regarding the process aspect it was appropriate at a very high level ( = 4.80). The product aspect consisting of the impact was at the very high level of appropriateness ( = 4.60). Regarding the effectiveness aspect was appropriate at a very high level ( = 4.70). the curriculum was appropriate at a very high level
( = 4.62). For the transfer learning aspect it was appropriate at a very high level ( = 4.77).
The overall evaluation was at the highest level of appropriateness. The effectiveness and efficiency of the school-based curriculum of Watwanghong School were higher than the criterion.

THE EXPOSURE OF CONTENT COMPONENTS’ FOOD TRAVEL YOUTUBERS THAT AFFECT YOUTUBE CHANNEL VIEWERS’ DECISION TO PARTICIPATE IN CULTURAL FOOD TOURISM

Thanutchaporn Puangtong — 2024-03-31

This research article is quantitative research and has the objectives to 1) study the demographics 2) study the content components’ food travel YouTubers and 3) study the decision to participate in cultural food tourism. A questionnaire was used as an instrument for collecting data from 400 population in YouTube channel viewers who are watching at least 1 specific YouTube channel. Choosing by probability sampling and multi-stage sampling. Both description statistics and inferential statistics were used in data analysis. The inferential statistics used to test hypotheses were t-test, One - way ANOVA and multiple regression analysis. The study found that most of the respondents were females aged between 40 and 49 years who were bachelor’s degree graduates and working as employees, business owners and freelancers who earned an average monthly income between 25,001 and 35,000 baht. The results of the hypotheses test showed that the differences in demographics of YouTube channel viewers have different opinions about the content components’ food travel YouTubers at the 0.05 level of significance except gender, the content components’ food travel YouTubers affects the YouTube channel viewers’ decision to participate in cultural food tourism at the 0.05 level of significance and the differences in demographics of YouTube channel viewers have the differences of the YouTube channel viewers’ decision to participate in cultural food tourism at the 0.05 level of significance except gender and occupation.

THE NARRATIVE STRATEGY AND INSPIRATION FROM CHARACTER CONTENT UNDER THE CONCEPT OF BABY SCHEMA ON FACEBOOK

Chayanis Kaewprasert — 2024-03-31

This research aims to study storytelling strategies and cartoon content under the concept of baby schema on Facebook. It is qualitative research using content from kiwtum pages and sibyl pages, 15 content per page. For July - December 2023, data were collected by researching documents related to related concepts and theories. and analyzed the content To study storytelling strategies and inspiration from cartoon character content under the baby schema concept on Facebook. The results of the study show that 1) Storytelling strategies through cartoon content under the concept of baby schema tells a story through images and captions. Including symbols of characters, scenes, illustrations, told through the perspective of the main character who is both a flat character. is cute Leads to the core of positive thinking and make you feel you have a purpose in life and a round character. It has a cute look. But you learn about conflict in life and how to overcome it by letting go. Venting, but no real solution. But it can lead to peace of mind for the recipient. 2) Inspired by the content of cartoon characters under the concept of baby schema on Facebook to the recipient. Stories that the recipient has experienced or events are presented. Through the core ideas, symbols from the images, and the narrative perspectives of the characters. on topics that cause conflict in the recipient's heart, leads to a connection between ideas and inspiration from many factors. create goals in life Be inspired by yourself and receive inspiration from others through the content of cartoon characters.

USING THE SKILLS OF MODERN SCHOOL ADMINISTRATORS FOR PRIVATE SCHOOL MANAGEMENT IN THE 21ST CENTURY UNDER THE OFFICE OF EDUCATION NAKHON RATCHASIMA PROVINCE

Donlawat Wannalad — 2024-03-31

The objectives of this research were 1) to study the skills of private school administrators
2) to study the management of private schools under the Office of Education, Nakhon Ratchasima Province, and 3) to study the use of skills of modern school administrators for private school management. In the 21 Century, under the Office of Education, Nakhon Ratchasima Province.
Mixed Method The population used in this research totaling 4,086 private school teachers under the Office of Education of Nakhon Ratchasima province, using a table to compare Krejcie & Morgan sample size of 351 students. With the lottery method Data collection tools obtained a questionnaire with a confidence value of .81. Statistics used in data analysis were average, standard deviations, and hypothesis tests were performed using step - by - step multiple regression analysis. The results showed that 1) The use of administrative skills of private school administrators Under the Office of Education, Nakhon Ratchasima Province Overall and each aspect was at a high level. 2) Private School Management Under the Office of Education, Nakhon Ratchasima Province Overall, it was at a high level. 3) use of skills of modern school administrators has 2 areas that can predict the management of private schools in the 21^st century under the Nakhon Ratchasima Provincial Education Office. These 2 areas are communication skills and management skills. Organization management Statistically significant at the .05 level, they can jointly predict the management of private schools in the 21^st century under the Nakhon Ratchasima Provincial Education Office, 83 percent.

HUMAN RESOURCE MANAGEMENT AFFECTS OPERATIONAL EFFICIENCY OF EMPLOYEES OF SINGBURI PROVINCIAL ADMINISTRATIVE ORGANIZATION PROVINCE

Nuttawat Siripornwut — 2024-03-31

This study aims to study 1) Human resource management and the performance of Singburi Provincial Administrative Organization personnel. 2) The relationship between human resource management and the performance of Singburi Provincial Administrative Organization personnel and 3) find the relationship between human resource management affecting the performance of Singburi Provincial Administrative Organization personnel. The research format is quantitative research. The sample consisted of 102 personnel from the Singburi Provincial Administrative Organization. The instrument used for data collection was a questionnaire. Statistics used in the study include percentages, averages, standard deviations, correlation, coefficient analysis, hypothesis testing and multiple regression analysis. The analysis results found that 1) Human resource management and the performance of Singburi Provincial Administrative Organization personnel. Overall, it is at a high level, Work efficiency of personnel Overall it is at a high level. 2) Human resource management relationships that affect the performance of Singburi Provincial Administrative Organization personnel. It was found that they were related at a high level and in the same direction. 3) Multiple correlation coefficient relationship The multiple correlation coefficient (R) is equal to 0.96 and can explain 93.0 percent of the variation in human resource management of the Mukdahan Provincial Administrative Organization (R2 = 0.93). The forecast equation can be written as follows: Y = 0.92 + 0.04X1 + 0.50X2 + 0.17X3 + 0.04X4. From the forecast equation, it can be inferred that the variable with the greatest influence on the performance of Singburi Provincial Administrative Organization personnel is training and development. Additionally, the results of the hypothesis test indicate that human resource management has a positive effect on personnel performance, consistently observed across all aspects and statistically significant at the 0.00 level.

NARRATIVE STRATEGIES FOR REVIEW BRAND NAME BAGS ON PLATFORM TIKTOK

Chanita Sukwitchai — 2024-03-31

This research aim to study strategies for Narrative Strategies for Review Brand Name Bags on Platform TikTok. selected channels. This research is qualitative research. The analysis focused on 40 clips by analyzing 10 clips per channel from 4 channels. Selecting the clips with the highest views, top 10 from 2022 - 2023. Consists of Dr. Brandname, Sevendayy_brandname, houseoflux.th and Brandname_exchange. Data were collected by using study and research documents related to concepts and theories. And used to analyze by using Content Analysis examining various components and interpreting the marketing communication of designer handbags. Key aspects analyzed included product quality, high pricing, scarcity, emotional appeal, symbolic value, and brand history. The research findings on the narrative methods for reviewing luxury brand Name bags on platform TikTok platform revealed the following 1) There is a story structure where the content is initially introduced (In Medias Res). Additionally, there is a framework explaining features, advantages, and benefits of usage (Features - Advantages - Benefits) and various storytelling methods linking to a common theme (Petal Structure). Furthermore, the formal attire of characters in each channel includes suits and black gloves during reviews. 2) Characters positioning themselves as experts are distinctly present in the Dr. Brandname channel, using semi - formal language reflecting the essence of high - quality Brand Name Bags products and limited accessibility. Characters positioning themselves as sellers in houseoflux.th, Brandname_exchange, and Sevendayy_ brandname channels use informal language reflecting the essence of pricing and easy access to purchasing Brand Name Bags bags. Moreover, in the Dr. Brandname channel, a character (third person) demonstrates bag usage. Finally, characters with real usage experience are prominently featured in the Sevendayy_brandname channel, where bag reviews are done by customers who have directly purchased products from the store.

INNOVATIVE LEADERSHIP OF SCHOOL ADMINISTRATORS FOR THE EFFECTIVENESS OF PRIVATE SCHOOL UNDER THE NAKHON RATCHASIMA PROVINCIAL EDUCATION OFFICE

Pimphakan Sommee — 2024-03-31

The purposes of this research were: 1) to study the level of use of innovative leadership by administrators of private educational institutions under the Nakhon Ratchasima Provincial Education Office 2) To study the effectiveness level of private educational institutions. Under the jurisdiction of the Nakhon Ratchasima Provincial Education Office and 3) to study the level of forecasting innovative leadership of educational institution administrators for the effectiveness of private educational institutions. under the Nakhon Ratchasima Provincial Education Office. The sample group of 351 people was then randomized by hierarchical sampling. by school size and randomly selected with a lottery method The tool used to collect data was a questionnaire with a confidence value of .94 for the whole document. Statistics used Data analysis includes mean, standard deviation. and tested the hypotheses using stepwise multiple regression analysis.

The results showed that 1) Innovative Leadership of Private School Administrators under the Nakhon Ratchasima Provincial Education Office overall and each aspect was at a high level. When considering each aspect, it was found that they were at a high level in all aspects. Sorted by the average from the highest to the lowest as follows: Management Creating an atmosphere in the organization Creation of an innovative organization having a vision 2) the effectiveness of private educational institutions under the Nakhon Ratchasima Provincial Education Office overall, it was at a high level. When considering each aspect, it was found that they were at a high level in all aspects. In order of average from descending to the following: the ability to produce students with high academic achievement. Ability to modify and develop educational institutions. The ability to develop students to have a positive attitude. and the ability to solve problems within educational institutions. 3) Innovative leadership of school administrators for the effectiveness of private educational institutions under the Nakhon Ratchasima Provincial Education Office From the 6 aspects analyzed, it was found that there are 3 aspects of innovative leadership of educational institution administrators that can predict the effectiveness of private educational institutions. under the Nakhon Ratchasima Provincial Education Office, there are 3 aspects: participatory management (X6), creating an organizational atmosphere (X5), and creating an innovative organization (X2), with statistical significance at the .05 level, able to jointly predict effectiveness. of private educational institutions Under the Nakhon Ratchasima Provincial Education Office, got 54 percent.

INFLUENCES OF ONLINE REVIEWS AND ATTITUDE TOWARD PURCHASE INTENTION OF SECOND - HAND BRAND NAME PRODUCTS AMONG FIRST JOBBERS

Ponlapat Paethanom — 2024-03-31

This research is a Quantitative Research aims to study the exposure to online reviews of second-hand brand name products among the First Jobbers. Studying attitudes towards online reviews of second-hand brand name products among First Jobbers. Study attitudes towards second-hand brand name products among First Jobbers. Studying the intention to purchase second-hand brand name products of the First Jobbers. Studying the influence of exposure to online reviews on attitudes towards online reviews among First Jobbers. Studying the influence of exposure to online reviews on attitudes towards second-hand brand name products among First Jobbers. Studying the influence of exposure to online reviews on the intention to purchase secondhand brand name products among First Jobbers. Studying the influence of attitude towards online reviews on attitude towards second-hand brand name products of the First Jobbers. And study the influence of attitude towards second-hand brand name products on the intention to purchase second-hand brand name products of the First Jobbers by using an online questionnaire to collect data from 4 groups that sell second-hand brand name products. Namely “The group that buys and sells 100% authentic Brand name Brand name Thailand”, the group "Genuine second hand brand name shoes", the group “That buys and sells brand name products for teenagers, Playboy Fred Perry Cc-oo Cps Lacoste” and the group “That sells brand name clothes H&M Zara Forever 21 and many other brands”, totaling 400 people. For data analysis, both Descriptive statistics and Inferential statistics were used. In the analysis, the Inferential statistics used to test the hypothesis include Simple Regression Analysis (SRA). The results of the study found that The majority of the sample were female. Occupation is a private company employee. And have an average monthly income of 30,001 – 45,000 baht and the results of the hypothesis testing found that Exposure to online reviews influences attitudes towards online reviews among First Jobbers. Statistically significant at the 0.05 level and exposure to online reviews influences attitude towards second-hand brand name products of the First Jobbers Statistically significant at the 0.05 level Exposure to online reviews influences the intention to purchase second-hand brand name products among the First Jobbers. Statistically significant at the 0.05 level, attitude towards online reviews influences attitude towards second-hand brand name products of the First Jobbers. Statistically significant at the 0.05 level, attitude towards second-hand brand name products influences the intention to purchase second-hand brand name products of the First Jobbers. Statistically significant at the 0.05 level.

SUSTAINABLE COMMUNITY WELL- BEING DEVELOPMENT THROUGH CONTEXT- BASED APPLICATION: A CASE STUDY OF BAN HUAI NUMNUAK, SUAN PHUENG DISTRICT, RATCHABURI PROVINCE

Nipawan Charoenlak — 2024-03-31

The objectives of this research paper are: 1) to study sustainable community well-being development through context-based applications; Case Study of Ban Huai Numnuak, Suan Phueng District, Ratchaburi Province, and 2) to propose guidelines for sustainable community well-being development through context-based applications. It is qualitative research that collects data using questionnaires and assessments. Group discussion issues include the following steps: Document studies, interviews with 12 leaders and community members involved in health promotion work, in-depth interviews with 10 community leaders or health promotion participants, and opinion studies from 3 experts related to community health promotion and quality of life. Data analysis with lessons learned and content analysis. Examine with triangular techniques and present descriptively.

The results of the research showed that 1) sustainable community well-being development throuth context-based application consists of 5 items: (1) developing cooperation with local educational institutions, (2) supporting, promoting and facilitating community members to learn, (3) managing local cultural knowledge to be a body of knowledge for the community, (4) developing activities to promote well-being, and (5) supporting community organizations to carry out public activities on promoting well-being in the community. 2) guidelines for promoting sustainable community well-being development throuth context-based application. It was found that guideline 1: development of volunteer leaders working to promote community health. Guideline 2: integration of continuous health communication. guideline 3: integrating health promotion activities in line with the community's way of life, and the 4^th guideline: developing cooperation with health and quality of life promotion networks from outside the community.

Exposure To Online Media, Attitudes, Subjective Norm And Intention To Use Beauty Procedures Services Among The Beauty Beasts Group

Patarawarin Or-aisoon — 2024-03-31

This is quantitative research that has the purpose of Exposure To Online Media, Attitudes, Subjective Norm And Intention To Use Beauty Procedures Services Among The Beauty Beasts Group by using an online questionnaire to collect data from The population of the Beauty Beasts group was 400 people. For data analysis, both descriptive statistics and inferential statistics were used. In the analysis, the inferential statistics used to test the hypothesis include Simple Regression Analysis (SRA) and Multiple Regression Analysis (MRA). The results of the study found that The majority of the sample were female. Age range between 24 - 29 years, single status, education at the bachelor's level. Has a career as an employee of a private company, has an income of 15,000- 25,000 baht/month, uses online media via TikTok and has the most positive attitude towards cosmetic procedures. And from the hypothesis test results, it was found that And from the test results, it was found that exposure to online media was important according to minority groups according to the reference group and emphasized the use of beauty procedures together.

EFFECTS OF HEALTH EDUCATION ON CATARACT SURGERY PATIENTS AT KOH SAMUI HOSPITAL

Pakathip Chokkhanaphitak — 2024-03-31

The objective of this preliminary experimental research is to compare knowledge before and after providing health education, measure of behavior and satisfaction in cataract surgery patients in Koh Samui Hospital; the sample group are patients with cataracts who attended the eye clinic at Koh Samui Hospital and take cataract surgery were 30 people between 15 November 2023 - 31 January 2024. The tools used in this research include: Knowledge test for cataract eye surgery, Behavioral measurement model and measure of satisfaction with health education for cataract eye surgery patients which has been checked for validity by experts and tested for reliability using Cronbach's alpha method with a value of 0.711. Data were analyzed with descriptive statistics including number, percentage, mean and standard deviation and Inferential statistics used to compare scores before and after educating cataract surgery patients were Wilcoxon Signed Ranks test.The research results found that after providing health education to cataract surgery patients.Average knowledge score after health education statistically significant increase (p <0.001) Postoperative behavior of patients after providing knowledge is at a high level. This is because the patient has knowledge and understanding of how to behave correctly after surgery. Satisfaction with health education was found to be at a high level. You can use this knowledge to take care of yourself at home. Therefore, the results of using the health education program for cataract surgery patients at Koh Samui Hospital should be expanded for use with patients with other eye diseases and use this knowledge as a standard for planning the discharge in ophthalmic patients to be the same standard guideline.

CONDITIONS AND PROBLEMS IN ORGANIZING TEACHER PROFESSIONAL TRAINING AT THAI BUDDHIST UNIVERSITIES

Phra Teerawat Oanteng — 2024-03-31

This research article studies the current issue of teacher professional training experiences at Thai Buddhist universities. By collecting research data to study the current state of professional training for teachers at Thai Buddhist universities here. Using a quantitative survey research method. and the sample group of the Faculty of Education Chulalongkornrajavidyalaya University and Mahamakut Rajavidyalaya University to see the main data controllers, including professors as well as monks and laity, in the amount of 38 people, a large number of people, research metals and collect research data again. Concentration value (Percentage) is important (Average) for standard control. (Standard Deviation) The results of the study found that the characteristics of the teacher learning experiences of Thai universities especially and very light in all aspects ( = 4.24, S.D. = 0.20), especially in the depth of Surveys and schools Next is the development of administrative work for health care activities and the supervision of teaching professional experience at monastic universities. Thailand found that the learning of students practicing teaching professional experience Most students use documents. Tramra Power and points in supervising the core learning media and data collection control system Interests and diversity in the direction of students. There are no activities to practice skills and supervision. Students have a skill training program. Students lack self-confidence. Students are not prepared. Students lack enthusiasm to support modern media technology. Helps supplement teaching Students are not cared for and value the attention of students both inside and outside of school.

Adoption of Augmented Reality Technology and Cosmetics Purchase Behavior among Female Consumers

Lapatrada Phuengphung — 2024-03-31

The objectives of this research are to 1) Perceptions of ease, perceived benefits, and perceived risks of Augmented Reality (AR) technology. 2) Acceptance of AR technology. 3) Makeup purchasing behavior through online platforms. 4) The influence of perceived ease of use on acceptance of AR technology. 5) The influence of perceived benefits on acceptance of AR technology. 6) The influence of perceived risks on acceptance of AR technology. 7) The influence of AR technology acceptance on makeup purchasing behavior through online platforms. This is a quantitative research study targeting female consumers aged 18 and above, who are interested in makeup products and are members of social media makeup groups, with a sample size of 400 people. A questionnaire was used as a data collection tool, and statistical analysis, including percentages, means, and standard deviations, was conducted. Hypotheses were tested using simple linear regression analysis (SRA).

The research findings indicate that the sample group perceives AR technology's ease of use and perceived benefits at the highest level, with mean scores of 4.39 and 4.40, respectively. Perceived risks of AR technology are perceived at a moderate level, with a mean score of 2.70. Overall acceptance of AR technology is high, with a mean score of 3.71, and makeup purchasing behavior through online platforms is frequent, with a mean score of 4.01

The analysis of hypotheses reveals that perceived ease and perceived benefits significantly influence the acceptance of AR technology in cosmetics products at a statistical significance level of 0.05. Additionally, acceptance of AR technology significantly influences online cosmetics purchasing behavior at the same significance level. However, perceived risks do not significantly influence the acceptance of AR technology in cosmetics products.

A STUDY AND ANALYSIS OF THE PROMOTION OF A GROWTH MINDSET IN EDUCATIONAL INSTITUTION ADMINITRATION: A CASE STUDY OF THE THUNGKHANAN WITTAYA SCHOOL UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE CHANTHABURI, TRAT

Rawiwan Sittisuwan — 2024-03-31

The objectives of this research were to : 1) study the context and promotion of a growth mindset in the management of educational institutions at Thung Khanan Wittaya School; Secondary Education Area Office, Chanthaburi Trat, 2) analysis of the potential of promoting a growth mindset in school administration at Thung Khanan Wittaya School, and 3) proposing guidelines for promoting a growth mindset in school administration at Thung Khanan Wittaya School. It is qualitative research. Collect data through in-depth interviews, discussions, and participatory observations. The tools are interview forms. interview 15 key informants and focus group discussions. Six key informants were purposively selected. The sample selection criteria were 1) being personnel in Thungkanan Wittaya School for at least 3 years, 2) participating in school activities for 80 percent, and 3) being willing to provide information throughout the research. Content synthesis, triangulation, and descriptive presentation. The results of the research showed that: 1) Promoting an integrated growth mindset through education management through activities, adhering to school education standards as the main goals, and developing quality in accordance with the vision, mission, objectives, quality development strategies of education management, and reflecting the school's identity, 2) The school has integrated a growth mindset based on the educational standards, policies, strategies, and development plans of Chanthaburi Trat Secondary Education Area by integrating in 6 strategic areas, and 3) 3) The development approach consists of 3 parts: there must be a development approach to promote a growth mindset in school management, an action mechanism to promote a growth mindset, and it must be based on the context of the educational institution.

EFFECTIVENESS OF CARE MODEL FOR STROKE PATIENTS AT HOME, KOH SAMUI HOSPITAL

Narumon Apivatanagul — 2024-03-31

This quasi – experimental research by one groups pre - posttest design aimed to study the effectiveness of care model for stroke patients at home, (ability to do daily activities and health status) The sample group was 40 mid-stage stroke patients that were registered continuing care centers in the Smart COC program, came for treatment at Koh Samui Hospital or Subdistrict Health Promoting Hospital network, over 18 years old and less than 75 years old, was hemiplegia for the first time, no weakness or abnormal movement due to other neurological diseases and willing to cooperate in research studies, selected by purposive sampling. Research instruments were 1) care model stroke patients at home 2) ability record form to carry out daily activities and health status of stroke patients. Data were collected before implementation in December 2023, after implementation in February 2024 and analyzed by descriptive statistics namely number, percentage, mean, standard deviation) and paired simple t-test. The results found that after receiving the care model for stroke patients at home made the stroke patients to able daily activities and improved physical health status with statistical significance (p-value < 0.001). As for mental health status remains the same (p-value > 0.05). It had been shown that the care model for stroke patients at home were effective for the ability to perform daily activities and health status. Therefore, the care model for stroke patients at home should be applied at Koh Samui Hospital and continue to expand the results to other hospitals.

A Storytelling of Environmental Brand of Rubber Killer Brand

Punnapaporn Sukbang — 2024-03-31

This research is a qualitative study aimed at analyzing the brand identity of Rubber Killer products for environmental branding and studying the brand storytelling methods for Rubber Killer environmental branding. Data were collected through participant observation at Rubber Killer stores as customers and studying documents including interviews, public relations materials, and social media such as Facebook, Instagram, Official Website, and YouTube since 2023. The study found that 1) The brand identity of Rubber Killer products, which is named after the main material used in environmentally friendly product production, emphasizes environmental vision and mission. The slogans and symbols are consistent with the personality of the brand founders, reflecting 2) Brand storytelling for environmental branding of Rubber Killer, which employs storytelling methods through the personalities and ideas of the brand founders who prioritize environmental concerns by using recyclable materials. Attention to various details in production, material selection quality, and the personality of the brand founders consistent with the brand identity and storytelling methods reflects onto Rubber Killer as an environmentally friendly brand.

Guidelines for Improving the Informatization Leadership of the Public University Administrators of Guangxi Province in China

Ning Yanzhen — 2024-03-31

The objectives of this research were: 1) to study the current situation of informatization leadership of the public university administrators of Guangxi province in China. 2) to provide the guidelines for improving the informatization leadership of the public university administrators of Guangxi province in China. 3) to evaluate the adaptability and feasibility of the guidelines for improving the informatization leadership of the public university administrators of Guangxi province in China. The sample were 375 administrator from 26 public universities in Guangxi, and the specific number of people to be sampled in each university was determined according to the proportion of the number of university administrators. The interviewees in this research were 11 experienced administrators in public universities in Guangxi. The experts for evaluating the adaptability and feasibility of guidelines were 7 experienced administrators in public universities in Guangxi. Research instruments include: 1) questionnaire, 2) structured interview, and 3) evaluation form. The statistic to analyze the data were percentage, average value, standard deviation and content analysis.

Consumers’s Awareness of Marketing Strategy Influencing Acceptance Behaviors of Consumers of Games in Thailand.

Kesini Satravaha — 2024-03-31

The primary objective of this study is to 1) study the marketing communication strategies employed by game developers in an attempt to target game consumers in Thailand, 2) examine the relationship between demographic factors of consumers and their perception of marketing communication strategies of mobile game businesses, and 3) investigate the relationship between marketing communication strategies and consumer acceptance of mobile games in Thailand. The qualitative population includes companies or individuals, brand ambassadors, and streamers. The quantitative population consists of 400 randomly sampled consumers who play mobile games in Thailand.

The research utilized a set of questionnaires with a reliability coefficient or IOC value greater than 0.5 and a confidence level of 0.942. Statistical analyses included percentages, means, standard deviations, and chi-square tests.

The findings from the study are as follows:

The average level of awareness among consumers regarding marketing communication strategies of mobile games is moderate.

1) The most effective strategies in reaching consumers are direct selling/streaming, followed by promotion-based sales strategies, and the least effective is advertising via online media.

2) Significant demographic factors influencing consumer perception of marketing communication strategies in mobile game business include age, average monthly income, and occupation, with a statistical significance level of 0.05.

3) Significant consumer behaviors related to the perception of marketing communication strategies in mobile game business include the frequency of playing per week, the gaming platform used, time of day, level of expertise, source of fund for making purchases, amount spent on purchasing skins, in-game costumes, accessories, and collectibles, all with a statistical significance level of 0.05.

DIGITAL LEADERSHIP OF SCHOOL ADMINISTRATORS AFFECTING LEARNING MANAGEMENT OF TEACHERS IN MUEANG PHATTHALUNG CONSORTIUM UNDER PHATTHALUNG SECONDARY EDUCATIONAL SERVICE AREA OFFICE

Haruethai Kakaew — 2024-03-31

The objectives of this research were: 1) to study digital leadership of school administrators in Mueang Phatthalung Consortium under Phatthalung Secondary Educational Service Area Office; 2) to study learning management of teachers in Mueang Phatthalung Consortium under Phatthalung Secondary Educational Service Area Office; and 3) to study digital leadership of school administrators affecting learning management of teachers in Mueang Phatthalung Consortium under Phatthalung Secondary Educational Service Area Office. This research was a survey research. The population was 396 teachers in Mueang Phatthalung Consortium under Phatthalung Secondary Educational Service Area Office. The sample was 196 teachers obtained by, stratified random sampling technique. Research procedure consisted of 4 steps: 1) studying related literature and research; 2) creating research tools; 3) collecting data; and 4) analyzing the data. The instrument used for data collection were 5-point rating scale questionnaires. The statistics used for data analysis included frequency, percentage, mean, Standard Deviation, Pearson correlation coefficient and Stepwise multiple regression analysis. The results of the research found that: 1) digital leadership of school administrators in Mueang Phatthalung Consortium under Phatthalung Secondary Educational Service Area Office, overall, were at high level; 2) learning management in Mueang Phatthalung Consortium under Phatthalung Secondary Educational Service Area Office, overall, were at highest level; and 3) digital leadership of school administrators affecting learning management of teachers in Mueang Phatthalung Consortium under Phatthalung Secondary Educational Service Area Office 3 aspects: Data Driven, Digital Citizenship and Professional Practice can be predicted that it will have an effect to teachers’ learning management for 67.8 percentage at .01 statistical significance.

ONLINE ADVERTISING MEDIA EXPOSURE ATTITUDE TOWARDS BRAND AMBASSADOR AND BRAND IMAGE THAT INFLUENCES THE INTENTION TO PURCHASE CELINE BRAND PRODUCTS

Punnapha Chumpetch — 2024-03-31

The objectives of this research are to 1) Examine the differences between population characteristics and online advertising exposure using reputable individuals as celebrity endorsers for the CELINE brand. 2) Investigate the relationship between online advertising exposure and purchase intentions for CELINE products. 3) Explore the relationship between attitudes towards brand ambassadors and purchase intentions for CELINE products. 4) Examine the relationship between brand image and purchase intentions for CELINE products. 5) Assess the influence of online advertising exposure, attitudes towards brand ambassadors, and brand image on purchase intentions for CELINE products. This is quantitative research. The sample group consists of individuals who are interested in brand-name products, have seen images of Lisa Blackpink with CELINE products online, and are aged 18 years and above, totaling 400 respondents. A questionnaire was used as a tool to collect data. To analyze descriptive statistics, find percentages, means, and standard deviations. Test the research hypotheses with inferential statistical analysis using t-tests, One-Way ANOVA. Correlation statistics and multiple regression analysis.

This research article the objectives were 1) The differences in demographic characteristics, such as gender, age, and occupation, have an impact on the acceptance of online advertising featuring celebrity endorsers for the CELINE brand.
2) The acceptance of online advertising featuring celebrity endorsers for the CELINE brand is positively correlated with the intention to purchase CELINE brand products.

3) Attitudes towards celebrity endorsers for the CELINE brand are positively related to the intention to purchase CELINE brand products. 4) The image of the CELINE brand is positively associated with the intention to purchase CELINE brand products.
5)Multiplicative regression analysis reveals that among the three independent variables, namely, acceptance of online advertising, attitudes towards celebrity endorsers, and the image of the CELINE brand, the two variables with significant statistical influence at the 0.05 level are acceptance of online advertising (β = 0.233) and the image of the CELINE brand (β = 0.191)