Journal of MCU Nakhondhat

PROMOTING COMMUNITY-BASED TOURISM THROUGH CULTURAL FLOATING MARKETS : A CASE STUDY OF SONGKHLA PROVINCE

Prasit Raknuiy — 2024-11-19

This article focuses on studying the promotion of community-based tourism through cultural floating markets in Songkhla Province, specifically at the Khlong Hae, Ban Phru, and Bang Klam markets. These markets serve as vibrant hubs for showcasing unique local cultural expressions. Khlong Hae Floating Market, in particular, stands out as a key cultural tourism destination, connecting visitors with the local way of life. The market offers a variety of local products made and sold by residents, including savory and sweet foods, handicrafts, and agricultural products, which contribute to a circular economy and provide essential income to the community. Additionally, Ban Phru and Bang Klam floating markets play a prominent role in conserving natural resources and promoting ecotourism, enabling the community to increase income while fostering environmental awareness and providing sustainable ecotourism experiences. The study also analyzes the management structures and community involvement necessary to maintain and develop these markets as authentic cultural tourism sites. Moreover, it highlights efforts to promote creative tourism by engaging visitors in activities such as traditional art performances and interactive experiences with the community, utilizing environmentally friendly materials to minimize ecological impact. This approach supports the preservation of local arts and culture, reflecting the community's way of life. The development of cultural floating markets in Songkhla not only generates income for the community but also preserves traditional culture and enhances local sustainability effectively. Thus, promoting cultural tourism through floating markets is a vital tool for local economic development, in harmony with the preservation of cultural and environmental resources for a sustainable future.

SUBDISTRIC HEALTH PROMOTING HOSPITAL AND HEALTH PROMOTION FOR ALL AGE GROUP ACCORDING TO THHE OTTAWA CHARTE

Wasana Boonyamanee — 2024-11-25

This article aims to present information on health promotion for all age groups. According to the Ottawa Charter of Subdistrict Health Promoting Hospitals in Thailand. This is the first chapter in promoting health for people of all age groups by implementing the principles of the Ottawa Charter. It consists of 5 main strategies: 1) Creating public policies for health by government and private agencies; 2) Creating an environment conducive to health by conserving natural resources and arranging the environment to be consistent with changes in lifestyles; 3) Strengthen community activities to support community self-reliance. 4) Personal skill development. By promoting health Develop individuals and society with information Enhance life skills and 5) Adjust the public health service system. Health promotion activities Communicate more with external agencies in accordance with and linked to health problems in the area according to 5 age groups with the following health care goals: Mother and baby group. The ratio of maternal deaths per 100,000 live births has not increased. Group of early childhood children, development, age, and nutritional status according to criteria. group of school children Malnutrition is normal. Teenagers have teenage pregnancies and the live birth rate for women aged 15 to 19 years has decreased. Working age groups Metabolic syndrome decreased and the elderly group. There are more and more desirable health behaviors. The overall goal of health promotion for all age groups is to promote the health of mothers, infants, and school-age children to be strong and smart. Promote appropriate reproductive health behaviors for teenagers. and promote desirable health behaviors of working age and elderly people in order to be a cornerstone of a sustainable society.

THE DEVELOPMENT OF A MATHEMATICAL PROBLEM SOLVING ABILITIES BY PROBLEM–BASED LEARNING APPROACHES FOR ELEMENTARY TEACHER STUDENTS

Supaporn Jaisook — 2024-11-25

The purpose of this article is to present approaches for developing mathematical problem-solving ability using Problem-Based Learning (PBL.) concepts for elementary teacher students. The core idea behind PBL is that students learn primarily through problem exploration. Students acquire new knowledge by engaging in problem-solving, where they relate their existing knowledge to the problem context and seek additional relevant information. This approach aligns with the nature of mathematics, which is inherently problem-centered. When students employ multiple strategies for thinking and problem-solving, they develop critical thinking skills and problem-solving abilities, both essential competencies for the 21st century and the key competencies outlined in the curriculum. To achieve this, and this article proposes the following guidelines and learning management processes concepts: 1) Study the current issues in Mathematics teaching and learning at the elementary level. 2) Select content suitable for developing Mathematical problem-solving abilities. 3) Examine the concepts, key characteristics, and steps of the problem-solving process according to problem-based learning principles. 4) Study Mathematical problem-solving processes and strategies. 5)Select processes and strategies that align with elementary-level content and grade levels. 6) Implement Mathematical problem-solving using problem-based learning concepts. By the learning management process based on this concept consists of four steps: step 1 Stimulating Interest with Challenging Problems: step 2 Active Knowledge Inquiry: Utilizing Polya’s problem-solving process, this 4 steps involves: 1) Understanding the Problem 2) Devising the Plan: Choosing appropriate strategies for solving the problem. These strategies include guess and test, work backward, draw a picture, draw a diagram, Make a list, Look for a pattern and write symbolic 3) Carrying out the Plan 4) Looking Back step 3 Collaborative Review and Knowledge Synthesis step 4 Application: Finally, students apply the learned knowledge and strategies to new and varied problem situations.

BUDDHIST SPIRITUAL LEADERSHIP IN A TRANSFORMATIVE ER A: REFLECTING ON EXPERIENCES FROM THE STUDY OF BUDDHIST HOLY PLACES

Thitiwas Sukpom — 2024-11-25

Buddhist principles value change as a principle of reality that all things must face and cannot avoid. Buddhists need to be aware and learn deeply in order to live a balanced life. Carelessness is therefore at the heart of the Buddhist doctrine and is the prevailing sermon that The Buddha has emphasized to the Buddhists to apply in their lives. The study of the sangha, which is an important place in the history of Buddhism and reflects the Buddhist leadership of the Buddhist history in each period. Buddhist Sangha are 4 places of sadness: There are 4 places of worship: 1) The place where Buddha was born is Lumpini Park, now Rumminde, in Nepal, 2) The place where Buddha enlightened was under the Sri Maha Bodhi tree, now Bodh Gaya, India, 3)The place where the Buddha preached was Isiptanamrukhathaiyawan Forest, Varanasi Sarnath, India, and 4) The place where the Buddha went to extinguish the Khanthapriniphan was Salwan Forest, Kusinara, now Gazia, India. Field study at the sangha is a study of the history of Buddhism from a real place and a study of spiritual leadership along the Buddhist way from the narratives of the Buddha's work in each period. Buddhist leadership places great importance on governing people, domination, work towards success and connecting society. The goal is to live in a balanced and happy life.The Buddhist Holy Places is very relevant to the history of Buddhism, especially the work of Buddha while he was still alive. Pilgrimage or study can reflect a variety of lessons such as history, human empowerment and value development, which are at the heart of Buddhist principles, and social and cultural values.

APPLICATION OF BUDDHIST PRINCIPLES : HEART OF A MILLIONAIRE FOR LIVING IN THE DIGITAL AGE

Rattikarn Sooksai — 2024-11-25

This article is an analysis of the application of the principles of the Millionaire's Heart for living in the digital age. Living according to the principles of the heart of a millionaire in the digital age. It is important and necessary for people in today's era. Because it will enable users of such principles to succeed in their daily lives, and have a good plan for living in this digital age. The heart of a millionaire can also be called the four benefits of Ditthadhammikattha, namely u-ar-ka-sa. U is an abbreviation for Utthana Sampada, AR is an abbreviation for Arakkha Sampada, ka is an abbreviation for Kalyanamittata, and SA is an abbreviation for Samachivita. The details of appliying of the principles are as follows: 1) Utthana Sampatha: Living your life with diligence and orderly lifestyle, having the intelligence to do many things until you have expertise in work that makes the job easy to complete. 2) Arakkha Sampatha: Knowing how to protect wealth earned by knowing the value of various things and knowing what is necessary in life. What is desire because of one's desires? 3) Kalyanamittata: having an understanding of friendship. Knowing how to distinguish between good people and bad people. Choose to associate with good people. Know how to maintain oneself. Negotiate with people in the village or community in a friendly manner. and 4) Samachivittha, living life with sufficiency. Knowing the way to gain wealth and the way to its depletion or depletion. Make a suitable living, don’t waste money, and don't let it get too irritating. Knowing that expenses must not exceed the income received.

APPLICATION OF THE FOUR BUDDHIST PRINCIPLE OF SANGAHAVATTHU TO THE ADMINISTRATIONS OF MORARITY IN THE NEXT NORMAL AFFECTING THE QUALITY OF WORKING LIFE OF TEACHERS IN SCHOOLS UNDER CHANTHABURI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

Narongkorn Thamuang — 2024-11-04

This research aims to: 1) Examine the application of the four Sangahavatthu principles by moral administrators under the Office of Chanthaburi Primary Educational Service Area 1; 2) Assess the quality of work life of teachers during the "next normal" period under the same office; 3) Explore the relationship between the application of the four Sangahavatthu principles by moral administrators and the quality of work life of teachers during the next normal; and 4) Develop a predictive model for the application of the four Sangahavatthu principles by moral administrators that affects the quality of work life of teachers during the next normal period. This is a quantitative research study using a questionnaire as the research tool. The sample group consisted of 306 individuals. Data were analyzed using mean, standard deviation, Pearson's correlation coefficient, and simple regression analysis. The findings reveal that: 1) Moral administrators' overall application of the four Sangahavatthu principles is at a high level. 2) The overall quality of work life of teachers during the next normal is also high. 3) There is a statistically significant relationship at the .01 level between the application of the four Sangahavatthu principles by moral administrators and the quality of work life of teachers during the next normal. and 4) The prediction of the applying the four Sangahavatthu principles by moral administrators significantly affects the quality of work life of teachers during the next normal at the .01 level. The raw score prediction equation is = 0.348 + 0.72**X. The standardized score prediction equation is: = 0.85**Zx. These results indicate that the application of the four Sangahavatthu principles by moral administrators has a significant effect on the quality of work life of teachers during the next normal, as hypothesized.

STRONG COMMUNITY ADMINISTRATION OF SUBAN LOCAL ADMINISTRATIVE ORGANIZATION, NASAN DISTRICT, SURAT THANI PROVINCE

Phrapalad SomnuK Amaratummo (Pomklad) — 2024-11-05

The Constitution of the Kingdom of Thailand B.E. 2560 emphasizes local administration in Article 249. Under Article 1 and Article 250, local administrative organizations have the duty and authority to oversee and organize public activities for the benefit of local people. Therefore, the use of Buddhist principles for strong community management in an integrated Buddhist way to develop strong communities leads to sustainable development in the future. This research aims to 1) Study the level of community management and the Saraniyadhamma principle level, 2) Study the relationship between the Saraniyadhamma principle and community management, and 3) Study the approach to strong community management of Khuan Suban Subdistrict Administrative Organization, Ban Na San District, Surat Thani Province. This research is a mixed-method research by collecting data from relevant documents and in-depth interviews with key informants. The study population is 373 people. Key informants are Buddhist scholars, public administration scholars, civil servants, and community leaders, totaling 12 people. The instrument used is a questionnaire/interview form with a questionnaire reliability of 0.987. Data analysis uses statistics, including mean, standard deviation, and correlation coefficient. The research results found that 1) The overall strong community administration is at a moderate level, ranked by the average value of religion, art, culture, society and economy. 2) The overall application of the Saraniyadhamma principles is at a high level. 3) The Saraniyadhamma principles and strong community administration have a high level of positive relationship, R = .859**. 4) The guidelines for applying the Saraniyadhamma principles in community administration have a good attitude, know how to share, and live a life according to the sufficiency economy.

A STUDY OF THE COMPONENTS OF ETHICAL LEADERSHIP OF SCHOOL ADMINISTRATORS

Jarunee Chantawong — 2024-11-05

The purpose of this research paper is to study the ethical leadership elements of school administrators as a quantitative research with two steps: 1) Synthesis of ethical leadership elements of school administrators by studying from relevant documents and research; 2) Evaluation of the appropriateness of the ethical leadership elements of school administrators by qualified persons. There are 5 people, including higher education teachers, school administrators, and teachers. The tools used in the research include document synthesis and a 5-level estimation scale questionnaire. The statistics used in the research include frequency, percentage, mean, and standard deviation. The results showed that the elements of ethical leadership of school administrators consisted of 6 elements and 30 indicators, including 1) Fairness 5 indicators, 2) Integrity 5 indicators, 3) Trust 5 indicators, 4) Responsibility 5 indicators, 5) Respectability 5 indicators, and 6) Good citizenship 5 indicators. Elements of Ethical Leadership of School Administrators All elements are suitable in the overall category at the greatest level. When considered individually, all aspects are at the highest level, sorted by the average in descending order. 1) Responsibility, 2) Good Citizenship, 3) Justice, 4) Respectability, 5) Honesty, and 6) Trust, respectively. Therefore, administrators should use these elements as a guide to develop the training of school administrators to have such ethical leadership.

CHRONIC KIDNEY DISEASE PREVENTION DEVELOPMENT MODEL BY SOCIAL SUPPORT, SUB-DISTRICT HEALTH PROMOTING HOSPITALS

Tammarat Petcharee — 2024-11-06

This article aims to develop a chronic kidney disease prevention model for sub-district health-promoting hospitals, using social support. It is a mixed-methods study with the objectives of studying the current situation of chronic kidney disease prevention, creating a prevention model, testing, and evaluating its effectiveness.The sample in Phase 1 consisted of 490 individuals at risk of chronic kidney disease (calculated using a formula), 16 healthcare personnel, 12 service recipients, and 10 community stakeholders involved in the network, selected using purposive sampling. In Phase 2, 13 registered nurses were selected using purposive sampling. In Phase 3, 70 individuals at risk of chronic kidney disease were selected using G*power. The research instruments included in-depth interview guidelines, focus group discussions, a health behavior questionnaire with a content validity index of 0.87, and a Cronbach’s alpha reliability coefficient of 0.85. The statistical analysis included frequency, percentage, mean, thematic analysis, and t-test statistics. The study found that the chronic kidney disease prevention model in Mueang District, Phitsanulok Province, must involve the participation of healthcare personnel, service recipients, and related community stakeholders. The model should emphasize comprehensive and systematic support, including emotional, informational, instrumental, and evaluative support, which enhances the effectiveness of disease prevention and reduces the risk of chronic kidney disease in the long term. After the third phase of the research, the average health behaviors, sodium levels in food, and blood pressure of the experimental group who received care under the social support-based chronic kidney disease prevention model were significantly different from the control group.

PROMOTION OF PEOPLE’S POLITICAL PARTICIPATION AT TA KHAN SUBDISTRICT, BAN KHAI DISTRICT, RAYONG PROVINCE

Prueksasee Arunrat — 2024-11-06

This research article aims to: 1) Examine the level of political participation promotion among citizens, 2) Compare the promotion of political participation among citizens, classified by personal factors, and 3) Explore the application of Buddhist principles to enhance political participation. The research employs a mixed-method approach, incorporating both quantitative and qualitative methods. The population consists of 7,663 citizens in Takhun Subdistrict, Ban Khai District, Rayong Province. A sample size of 381 individuals was selected using Taro Yamane's formula. Questionnaires were used to collect data, and the analysis was performed using frequency, percentage, mean, standard deviation, and t-test and F-test. For the qualitative part, data were gathered from 9 key informants through in-depth interviews and analyzed descriptively. The study results showed that: 1) The overall level of promoting political participation among citizens was high. 2) Citizens of different ages, educational backgrounds, and occupations exhibited significantly different levels of political participation at the 0.05 level of statistical significance, while there were no significant differences in political participation based on gender and income. 3) The application of the "Aparihaniya Dhamma" (principles of non-decline) to promote political participation can be achieved by fostering community unity, regularly conducting meetings and discussions, respecting the opinions of elders and leaders, promoting unified decision-making, and encouraging open participation by all citizens. These principles help build trust and cooperation in society, resulting in increased citizen enthusiasm for political participation.

COMMUNITY DEVELOPMENT GUIDELINES TO ENHANCE TOURISM MANAGEMENT POTENTIAL: A CASE STUDY OF OLD TOWN, PHUKET

Narisara Krudnak — 2024-11-06

This research article aims to 1) Study the potential of tourism management in the old town of Phuket Province and 2) Propose community development guidelines to enhance the potential for area-based tourism management. It is a qualitative study involving 12 key informants, consisting of 7 in-depth interviews and 5 focus group discussions, selected purposefully. The selection criteria included tourism management officials, stakeholders involved in tourism management, individuals with at least 3 years of tourism management experience, and those willing to provide information throughout the research. The data were analyzed using content analysis and validated with triangulation techniques. The research findings indicate that 1) The study on the potential for tourism management in the old town of Phuket reveals that the province possesses strong tourism management capabilities, with local community members actively establishing community enterprises aimed at enhancing the quality of life. 2) The study on community development guidelines to strengthen area-based tourism management suggests recommendations for achieving sustainability, including: Enhancing community capacity through education for community members, promoting community participation by establishing community enterprise groups, selecting community leaders, and holding regular meetings; Fostering sustainable tourism through awareness and consideration of environmental and community needs; Creating networks and collaborations by sharing knowledge with other provinces and adapting successful practices; and developing community leaders’ capacities through continuous learning and vision enhancement.

REQUIREMENTS AND EXPECTATIONS OF MASTER’S DEGREE STUDY IN EDUCATIONAL ADMINISTRATION, SHINAWATRA UNIVERSITY

Sarisa Jenkwao — 2024-11-07

This research aimed to 1) Study opinions on the educational management of Master's degree in Educational Administration 2) Study the requirements for study Master's degree in Educational Administration, Shinawatra University 3) Study expectations for study Master's degree in Educational Administration, Shinawatra University. The data sources used in this research were teachers in the schools in Bangkok and surrounding areas 205 individuals and simple sampling random. The tool used as a questionnaire. The Index of Item Objective Congruence was obtained between 0.60 - 1.00. The reliability for the whole was 0.91. The statistics used in data analysis include frequency, percentage, mean, standard deviation and content analysis. The research results found that 1) Opinions on the educational management of Master's Degree in Educational Administration, Shinawatra University, It found that most respondents had opinions about the appropriate time of day for organizing teaching and learning as Saturday-Sunday from 8:30 a.m. - 4:30 p.m., studying mostly online and sometimes in class. The course has been certified by the teachers council of Thailand and interested in pursuing a Master's degree in Educational Administration, Shinawatra University. 2) Requirements for Master's degree study in Educational Administration, Shinawatra University. It found that overall was at the highest level. When considering each aspect from highest average in order curriculum specific information, development of special students’ characteristics, and general information of curriculum. 3) Expectations for Master's degree study in Educational Administration, Shinawatra University. It found that overall was at the highest level. When considering each aspect from the highest averages in order curriculum specific information, development of special students’ characteristics, and general information of curriculum.

A STUDY OF SERVANT LEADERSHIP COMPONENTS OF SCHOOL ADMINISTRATORS

Tharachai Huaydokhom — 2024-11-07

This research aimed to study the components of servant leadership of school administrators. It was a survey research, divided into 2 steps as follows: Step 1: Synthesizing the components of servant leadership of school administrators from 10 related documents and research sources to synthesize the components of servant leadership of school administrators. Step 2: Evaluating the appropriateness of the components of servant leadership of school administrators by 5 qualified persons, including university professors. School administrators and teachers. The research instruments were document synthesis form and a 5-level rating scale questionnaire. Data were analyzed by content analysis, frequency, percentage, mean, and standard deviation. The research results found that 1) The components of servant leadership of school administrators consisted of 8 components and 32 indicators, namely 1) Dedication to personal development (4 indicators), 2) Community building (4 indicators), 3) Good listening (4 indicators), 4) Healing (4 indicators), 5) Persuasion (4 indicators), 6) Empathy (4 indicators), 7) Awareness (4 indicators), and 8) Foresight (4 indicators). 2) The results of the evaluation of the appropriateness of the components from the evaluation by the experts found that the components of servant leadership of school administrators were at the highest level of overall appropriateness. When considering each aspect, it was at the highest level in all aspects. The component with the highest mean value was healing, and the component with the lowest mean value was community building and good listening, respectively.

PROMOTING EFFICIENT MANAGEMENT SYSTEMS ACCORDING TO THE PRINCIPLES OF GOOD GOVERNANCE IN SCHOOLS UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE CHONBURI RAYONG

Khanet Namnai — 2024-11-19

This research article aims to 1) Examine the level of promotion of efficient governance-based management systems, 2) Compare the level of personnel awareness regarding the promotion of efficient governance-based management systems, and 3) Propose guidelines for enhancing the efficient governance-based management system in educational institutions under the jurisdiction of the Chonburi-Rayong Secondary Education Service Area Office. This is a mixed-method research study with a sample size of 351 individuals and 17 key informants. The research tools included a questionnaire and in-depth interviews. Data were analyzed using descriptive statistics and content analysis. The research findings revealed that 1) The overall level of promotion of efficient governance-based management systems, as well as the individual aspects, was at the highest level 2) No significant differences were found in the level of personnel awareness regarding the promotion of governance-based management systems when categorized by gender, but significant differences were found when categorized by education level, work experience, and the size of the institution at a significance level of .05 and 3) Five key guidelines for promoting governance-based management systems were identified as five ways 3.1) Good Governance Implementation Integrating participation and transparency in policy-making and operational processes in educational management. 3.2) Upskilling Education Professionals Emphasizing training, applying technology, and recognizing personnel to create motivation. 3.3) Innovative Resource Allocation Employing the PDCA cycle for strategic resource management. 3.4) Dynamic Curriculum Management Proactively managing academic affairs to meet stakeholders' needs. and 3.5) Ethical Administration Implementing governance-based management with clear plans, promoting participation, and ensuring transparency.

THE SCHOOL DIRECTOR’S ROLES ACCORDING TO POSITION STANDARDS OF SMALL SIZE SCHOOLS UNDER THE OFFICE OF THE BASIC EDUCATION COMMISSION IN SUPHANBURI PROVINCE

Chanpim Wongpracharat — 2024-11-25

The objectives of this research were to study 1) The school director’s roles according to position standards of small size schools and 2) Find ways to school director’s roles according to position standards of small size schools. The research was used a mixed method. The sample size was determined according to the Krejci and Morgan tables using stratified random sampling. The sample of this research consists 155 of small size schools under the office of the basic education commission in Suphanburi province. The two respondents from each school consists of a school director or acting director and a teacher, with the total of 310, and the interview respondents were 5 experts. The research instrument was a questionnaire regarding school director’s roles, based on the concept of Office of the Teacher Civil Service and Educational Personnel Commission and structured interviews. The statistics used for data analysis were frequency, percentage, arithmetic mean, standard deviation, and analyze content. The research findings revealed that: 1) The school director’s roles according to position standards of small size schools under the office of the basic education commission in Suphanburi province as a whole was at the highest level. ( = 4.64, S.D. = 0.38) 2) The guidelines for developing the school director’s roles according to position standards were academic administration and academic leadership should be studying, analysis, synthesis, or research to solve problems and develop to raise the quality of education, management of educational institutions. Teachers and educational personnel should be developed to have full competency, strategic change management and innovation. Digital technology innovations should be used to develop educational institutions and students. Community administration and networks, there should be activities to enhance local culture. Personal and professional development there should be self- development in English language skills for communication. The findings of this study could be the guidelines for school’s directors to develop and improve their roles according to position standards which will help managing school effectively.

THE DEVELOPMENT MODEL OF THE MANAGEMENT SYSTEM FOR PARTICIPATORY DESIGN OF DENGUE EPIDEMIC PREVENTION AND CONTROL IN CHOM BUENG DISTRICT, RATCHABURI PROVINCE

Aroon Phonghan — 2024-11-25

The study aimed to 1) The management for dengue epidemic prevention and control, 2) Develop a model of the management system for participatory design of dengue epidemic prevention and control, 3) Evaluate the model and guidelines for using the model of the management system for participatory design of dengue epidemic prevention and control, in Chom Bueng district, Ratchaburi province. involved 36 purposively selected participants, including the chairpersons of village health volunteers’ clubs, directors of subdistrict health promoting hospitals and local government executives in the district. The data were analyzed using statistical percentages, means, standard deviations and content analysis after being checked for accuracy by three experts. The results revealed the following: 1) Most of the population in Chom Bueng District, Ratchaburi Province are farmers. In areas with water shortages or far from water sources, they must store enough water for consumption and agriculture. In some areas, mushroom cultivation is inconvenient for officials to spray fog to eliminate mosquitoes. As for the management of dengue fever outbreak control and prevention, it was found that the HI and CI mosquito larvae indexes were normal. 2) Develop a model for dengue fever outbreak control and prevention with participation, including the steps for situation assessment, outbreak problem analysis, outbreak phase separation, and disease prevention and control measures before the outbreak, during the outbreak, and after the outbreak, lessons learned to improve work, and create a manual for dengue fever outbreak control and prevention management with participation to create understanding in the steps of epidemic prevention and control. 3) The evaluation of the manual for dengue fever outbreak control and prevention management with participation in Chom Bueng District, Ratchaburi Province, found that it was at an excellent level.

SOFT SKILLS OF SCHOOL ADMINISTRATORS AFFECTING THE ORGANIZATIONAL COMMITMENT OF TEACHERS IN SCHOOLS UNDER SECONDARY EDUCATIONAL SERVICE AREA OFFICE CHANTHABURI TRAT

Sasiphon Koomwongdi — 2024-11-25

The research article aimed to: 1) Study the level of managerial skills of school administrators. 2) Study the level of teachers' organizational commitment. 3) Examine the relationship between the managerial skills of school administrators and teachers' organizational commitment. 4) Develop a predictive model for managerial skills of school administrators that affect teachers' organizational commitment. The study was conducted under the Office of Secondary Educational Service Area of Chanthaburi and Trat provinces.It was quantitative research using a questionnaire as the research tool. The sample group consisted of 306 teachers from schools under the Office of Secondary Educational Service Area of Chanthaburi and Trat. Data were analyzed using mean, standard deviation, Pearson’s correlation coefficient, and multiple regression analysis. The research findings revealed that: 1) The overall level of managerial skills of school administrators was high ( = 4.19, S.D. = 0.47). 2) The overall level of teachers' organizational commitment was also high ( = 4.22, S.D. = 0.49). 3) There was a significant positive correlation between the managerial skills of school administrators and teachers' organizational commitment at a high level, with a statistical significance of .01. 4) The managerial skills of school administrators had a significantly positive effect on teachers' organizational commitment at a significance level of .05. The multiple correlation coefficient was .722, and the predictive power of the model accounted for 52.10% of the variance in teachers' organizational commitment. There was a significant positive outcome at the .05 level. The multiple correlation coefficient was .722, and the predictive power affected the commitment to the organisation of teachers by 52.10 %, the forecast equation in raw score format = 0.950 + 0.315 (X₅) + 0.287 (X₁) + 0.172 (X₂) and the forecast equation in the form of a standardized score y = 0.329 (X₅) + 0.295 (X₁) + 0.173 (X₂). The study's findings are consistent with the established hypothesis.

RATCHABURI PROVINCE AS CREATIVE TOURISM CITY: BEHAVIOR AND IMAGE IN THE PERCEPTION OF THAI TOURISTS

Puriwaj Dachum — 2024-11-25

This quantitative research article aimed to 1) Study Thai tourists’ behavior in Ratchaburi province as a creative tourism city; 2) Study Ratchaburi image perception levels; and 3) suggest possible guidelines for Ratchaburi development towards a creative tourism city. 519 Thai tourists responded questionnaires. Descriptive statistics (frequency, percentage, mean, and standard deviation) and inferential statistics (enter multiple regression analysis) were employed for data analysis. A synthesics for Ratchaburi development towards a creative tourism city was finally made. The results revealed that the majority of the Thai tourists were working class, aged 21 - 40 years. Online media was a popular instrument for planning and making a visit. They usually commuted with their friends and families by personal cars during vacation, together with participation in many kinds of creative tourism activities related to Ratchaburi cultural capital. Most of the tourists already visited Ratchaburi as it did not take long time from Bangkok metropolitan. They felt satisfied; wished to return; and recommended others to visit. In overview, the Thai tourists perceived Ratchaburi image as a creative tourism city at agree level. The tourists perceived most regarded quality placemaking or public space for active learning; sharing; and creativity. It corresponded to positive relation of tourists’ feeling after their visits at the top priority, followed by the anticipation before visiting Ratchaburi. As a result, developing Ratchaburi province for a creative tourism city needs more city branding perception; creative tourism experience design; and development of quality public spaces for tourism.

APPLICATION OF THE SAMMAVACA PRINCIPLE TO PROMOTE THE MULTICULTURAL SOCIETY OF SAMNAKTAEO SUB-DISTRICT COMMUNITY, SADAO DISTRICT, SONGKHLA PROVINCE

Phraathikarn Somsak Thammachoto (Ruangsuwan) — 2024-11-25

The objectives of the study were 1) To study the concept lifestyle in the Multicultural Society of Samnaktaeo Sub-district Community, Sadao District, Songkhla Province, 2) To investigate Sammavaca principle in the Theravada Buddhist scriptures, 3) To apply the Sammavaca in promoting the multicultural society of the Samnaktaeo Sub-district Community, in the life of people in the Samnaktaeo Sub-district Community, Sadao District, Songkhla Province. It is a qualitative research the researcher will survey and collect data through in-depth interviews. The data will be analyzed, summarized, summarized, and presented in a descriptive writing format. Findings were as follows: 1) A multicultural society is a society with a diversity of both races and religions. To live together of the multicultural society of the Samnaktaeo sub-district community is a dependent coexistence and living according to the religious principles that they follow both at the family, community, and social levels, 2) Samavaca means abstaining from false speech ,consisting of four aspects: 2.1) Refraining from telling a lie, speaking truthful words, 2.2) Abstaining from instigating others by inciting two sides of people to break them apart, 2.3) Refraining from speaking harsh words, uttering only sweet words that are pleasant to hear, 2.4) Abstaining blathered speech and speaking only truthful words, 3) The application of the principle of Sammavaca in promoting a multicultural society in the community of Samnaktaeo Subdistrict, Sadao District, Songkhla Province are applied at the family, community and social levels. Verbal statement is the beginning of human relationship. If right and proper words are uttered, it will create love and harmony at all levels; family, community, society, and people can coexist peacefully in a multicultural society.

THE ROLE OF WOMEN IN LEADERSHIP : CASE STUDY OF BANKWIT TAI, BAN CHANG SUBDISTRICT, UTHAI DISTRICT, PHRA NAKHON SI AYUTTHAYA PROVINCE

Chongkol Hengsuwan — 2024-11-25

This article aims to study the women's roles in community leadership: A case study of Ban Kwit Tai, Ban Chang Subdistrict, Uthai District, Phra Nakhon Si Ayutthaya Province. The purposes of this study were to 1) To study the role of women in Ban Kwit Tai community as a leadership and 2) To study the successful factors of women in Ban Kwit Tai community leaders about their success in work. A sample group of 10 people was selected from Ban Kwit Tai leaders were included villagers in Ban Kwit Tai, Ban Chang Subdistrict, Uthai District, Phra Nakhon Si Ayutthaya Province. The study was a qualitative research. This was a documentary and historical research through participatory observation and in-depth interviews. The key informants consisted of community leaders and the villagers of Ban Kwit Tai. The instruments use were self-administered questionnaires and interview guides. Based on the findings of this investigation it was showed that, the first one, the role of women leadership in this community was divided into 3 main points: 1) Leaders was selected by villagers and people in the community to be a leaders. 2) The workmanship of Ban Kwit Tai leaders was found as a group of women housewives in the community, they had work and family income and initiated the change of integrated agricultural areas in the Khok Nong Na Model which an academic learning resources from government and non-governmental organiztions. 3) The dream and goal of the leader is for villagers in the community to have income and be able to rely on themselves. Second, factors that affect women leaders are divided into four points: 1) They must be trusted by their residents, 2) They can easily access community leaders, 3) They have evident results in community development and 4) Having a good attitude towards people in the community.

THE CREATION OF THE LAEM PHO BOAT SONG PERFORMANCE: A CULTURAL IDENTITY OF THE LAEM PHO COMMUNITY IN KHU TAO SUBDISTRICT, HAT YAI DISTRICT, SONGKHLA PROVINCE

Rawasara Srichai — 2024-11-25

This research aims to create a performance of the "Laem Pho Boat Song" to communicate the identity of the Laem Pho community, Khu Tao Subdistrict, Hat Yai District, Songkhla Province. It employs a mixed-methods approach. Key informants include local scholars, academics, folk artists, and National Artists in the field of folk performing arts, selected through purposive sampling. The research tools consist of observation forms and in-depth interviews. Data were collected through interviews with relevant stakeholders and small group discussions, followed by data analysis leading to the development of the performance. The findings reveal that the creative performance of the Laem Pho Boat Song takes the form of a theatrical production, utilizing the local landscape and involving community members in expressing the cultural capital of Laem Pho's identity. The concept focuses on conveying the tradition of "Chak Phra" (water procession), which originates from Laem Pho and represents a multifaceted cultural capital integral to the way of life of Laem Pho's people. This area is not only a cultural space but also a sacred site. The performance integrates elements of the Laem Pho Boat Song and folk dance, set against the natural landscape of Laem Pho, with a clear and accessible narrative. The scenic design highlights the beauty of the waters surrounding the area. The performance begins by introducing the social context of Laem Pho, its geography, traditional wisdom such as the making of "Kanom Tom" (a local dessert), the Chak Phra tradition with decorated boats, the local merit-making tradition during the Buddhist Lent, and the performance of the Laem Pho Boat Song on land as a form of courtship.

MARKETING MIX FACTORS THAT AFFECT THE DECISION TO PURCHASE SUPPLEMENTARY FOOD PRODUCTS OF THE DE RAITHAI BRAND

Sirapat Jaemmin — 2024-11-25

The objective of this research is to examine: 1) The marketing mix, 2) Consumer purchase decision-making, 3) The comparison of purchase decisions for Derai Thai brand dietary supplements categorized by demographic factors, and 4) the impact of marketing mix elements on the purchase decisions of Derai Thai brand dietary supplements. The study involved a sample of 400 consumers of Derai Thai brand dietary supplements, utilizing a questionnaire as the research instrument. Statistical analysis methods applied to the data included percentages, means, hypothesis testing through t-tests, F-tests (One-way ANOVA), and Multiple Regression Analysis. The results revealed that the majority of respondents were female, aged between 51 - 60 years, held a bachelor's degree, were self-employed business owners, and had an average monthly income of 40,001 - 50,000 Baht. The overall assessment of the marketing mix factors was found to be at a very significant level, as was the overall assessment of the purchase decision for Derai Thai brand dietary supplements. Furthermore, it was identified that demographic factors, including gender, age, education level, occupation, and average income, exhibited statistically significant differences in the purchase decisions for Derai Thai dietary supplements at the 0.05 level. The marketing mix elements were found to significantly influence purchase decisions regarding Derai Thai brand dietary supplements, with factors related to product, price, distribution channels, and promotional activities showing statistical significance at the 0.05 level. Based on the findings, recommendations for practitioners include conducting regular market research to enhance understanding of consumer needs and to ensure the development of products that meet safety standards. Additionally, pricing strategies should reflect the attributes of the products, and a wider variety of service channels should be established. Continuous promotional activities, such as discounts, giveaways, and appealing promotions, are also advised to enhance sales of Derai Thai brand dietary supplements.

THE DEVELOPMENT OF LEARNING ACHIEVEMENT AND PROBLEM SOLVING SKILLS SOCIAL STUDIES OF STUDENTS IN MATHAYOMSUKSA 1 USING LEARNING MANAGEMENT BY PROBLEM-BASED LEARNING

Jintara Chaiyajit — 2024-11-25

The objectives of this research were 1) To compare the learning achievement in social studies using learning management by problem-based learning before and after studying. 2) To compare the learning achievement in social studies using learning management by problem-based learning after studying with a criterion of 70 percent. 3) To compare the problem solving skills in social studies using learning management by problem-based learning before and after studying. 4) To compare problem solving skills in social studies using learning management by problem-based learning after studying with a criterion of 70 percent 5) To study the learners' satisfaction with the learning management of social studies using learning management by problem-based learning. This research used experimental research. The sample group was Mathayomsuksa 1/2 students at Sarasas Witaed Suvarnabhumi School, semester 1, academic years 2023, 36 students, using simple sampling. The tools used in the research include lesson plans using learning management by problem-based learning, learning achievement test, problem solving skills test, learners' satisfaction assessment form. Statistics used in data analysis include mean, percentage, standard deviation and t-test. The research results revealed that 1) Learning achievement in post-study was higher than in pre-study at the .05 statistical significance. 2) Learning achievement in post-study was above the 70 percent. 3) Problem solving skills in post-study was higher than in pre-study at the .05 statistical significance. 4) Problem solving skills in post-study was higher than the 70 percent. 5) Learners' satisfaction with the learning management of the social studies using learning management by problem-based learning was at a high level.

USING OF TIKTOK FOR PUBLICIZING IMAGE OF THUNG SONG MUNICIPALITY

Korrakoch Kantaboon — 2024-11-25

This article aims TikTok's communication with the technique of making short video clips that can answer the problem of perception of the image of local government organizations to the public. The objectives of this research were to study 1) Content for TikTok's communication to for Publicizing image of Thung Song Municipality. 2) Approaches for providing learning of TikTok's communication to for Publicizing image of Thung Song Municipality. This was qualitative research based on in-depth interviews with 5 key informants, Director of the Strategy and Budget Division, Head of Public Relations Department, Public Relations Officer. The results showed that 1) Content issues of communication TikTok included the creation of communication content that can effectively promote the image of Thung Song Municipality as a well-recognized organization. The communication content must present the organization’s image in the most positive light possible, conveying its needs, achievements, news, knowledge, and vision to the public in a manner that is both informative and beneficial. The goal is to ensure that the public gains a clear understanding of the organization’s work and accomplishments. The content includes personnel, organizational operations, services, policies, and performance outcomes, 2) Approaches for providing learning of TikTok are involves the creation of communication through video clips aimed at disseminating information that effectively enhances the public image of Thung Song Municipality. The communication style is intended to be both simple and humorous, making the content memorable and easily accessible to a broad audience. The focus is on generating valuable and engaging content. The content includes communication that effectively reaches the target audience, engaging content, and communication strategies for producing memorable video clips.

ANALYTICAL STUDY OF PAṬIPADĀ OF PHRAKHRU NANADASSI (LUANGPUGAMDEE PABHASO)

Phrakru Kasempariyatikij Arayadhammo — 2024-11-25

This research aims to study the history, conduct and analyze the conduct of Phra Kru Yanathasi (Luang Pu Khamdi Phabhaso). It is a qualitative research that focuses on studying documents and collecting data from Tripitaka, textbooks, research, articles, journals and related research documents. The data is analyzed using the descriptive analysis method. The research results are as follows: 1) His background: After being ordained, he studied and practiced Dhamma with Phra Ajahn Singh Khantyagamo and Phra Ajahn Maha Pin Panyapalo. He received kindness, was taught and practiced meditation by adhering to the truth of peace and solitude, was content with little, spoke little and practiced much according to the principles of ascetic practices until he passed away at the age of 83, having been a monk for 57 years. 2) His outstanding conduct includes conduct in governance, conduct in disseminating religious teachings and conduct in practicing meditation. 3) The results of the analysis of his conduct: 3.1) Conduct in governance He governed his disciples by developing religion, both religious places, religious objects, religious people, leading the practice of religious Dharma and religious activities. He was a leader of the community in developing the temple to be shady, clean and peaceful. 3.2) The practice of spreading religious Dharma: He is a spreader of Buddhist knowledge, preaching Dharma with the principle of Patisambhida, preaching Dharma according to the steps, not criticizing anyone, not attacking anyone, not harming anyone. And 3.3) The practice of practicing meditation: He is restrained in precepts and manners, delights in sitting and lying down in a quiet place, and practices meditation for peace all the time with determination according to the principle of Satipatthana 4 The result is clear knowledge of form and name, knowing the nature of life and all things that are impermanent and suffering, causing one to let go of clinging to all things.

FACTORS INFLUENCING THE DECISION TO PURCHASE VITAMIN C SERUM PRODUCTS FOR SKIN CARE OF CONSUMERS IN THAILAND

Wisanu Wasanakamon — 2024-11-25

The purpose of this research is to study the factors influencing the decision of consumers in Thailand to purchase vitamin C serum skincare products, using quantitative research by collecting exploratory data with a questionnaire from 400 samples of vitamin C serum skincare product consumers in Thailand. The data was analyzed using statistics, frequency, percentage, and Structural Equation Model (SEM) to analyze the factors influencing the decision of consumers in Thailand to purchase vitamin C serum skincare products. The results of the research found that consumers of vitamin C serum products are mostly children, and teenage females aged 10 - 24 years. They have the behavior of purchasing and will continue to purchase 15 ml/g vitamin C serum products. They tend to change brands but not very often. There are no restrictions on brand name or place of manufacture. They purchase products about 1 - 2 times a month. They spend about 51 - 100 baht per purchase. Also, the study found that consumers buy products from 7-Eleven, the most receive news about the products from the internet. After an analysis of factors that influence the decision to purchase vitamin C serum products, it was found that consumer attitudes significantly impact purchasing decisions of vitamin C serum skincare products with a significant level of 0.01. It was also found that the marketing mix factors, especially promotion and product significantly influence attitudes toward Vitamin C serum skincare products at a significance level of 0.01 and 0.10, while factors related to price and distribution do not have significant impacts on attitudes toward vitamin C serum skincare products.

PARTICIPATION OF SANGHA IN PUBLIC WELFARE: CASE STUDY OF THE DHAMMAYUTTIKA SANGHA, NONSILA DISTRICT, KHONKAEN PROVINCE

Phrakru Chaiwatphisan Chavano — 2024-11-25

This research aims to study the concept of the theory of the participation of the Sangha in public welfare, study the public welfare work of the Thammayut Nikaya Sect, and analyze the participation of the Thammayut Nikaya Sect in public welfare in Non Sila District, Khon Kaen Province. This is a qualitative research, collecting data from documents, textbooks, books, and related research. The research results found that participation in public welfare is a way to strengthen the power of working together according to the theory of Cohen and Uphoff, which consists of 4 aspects: 1) Participation in decision-making, 2) Participation in operations, 3) Participation in benefits, and 4) Participation in evaluation. The public welfare work of the Thammayut Sangha is an operation to provide welfare according to the regulations of the Thai Sangha, which consists of 4 aspects: 1) Conducting activities to help and support, 2) Supporting the activities of others for public benefit, 3) Supporting public property, and 4) Supporting the general public. And the analysis of the participation of the Sangha in public welfare has 4 aspects: 1) The Sangha participates in activities to help and support by organizing a project to save lives of cows and buffaloes. 2) The Sangha participates in helping others' activities for public benefit by organizing a project to provide scholarships and educational equipment to students. 3) The Sangha participates in helping public property by organizing a project to build a bell tower at Wat Pa Thammarangsri. 4) The Sangha participates in helping people by organizing a project to help disaster victims.

A STUDY ON THE RELATIONSHIP BETWEEN TRANSFORMATIONAL LEADERSHIP AND STANDAED IMPLEMENTATION OF CHILD DEVELOPMENT CENTERS OF THE CHILD DEVELOPMENT CENTER WANG TONG DISTRICT PHITSANULOK PROVINCE

Praphatson Kaeosuwan — 2024-11-25

The purposes of this research article are 1) To study the transformational leadership of educational institution administrators. Child Development Center, Wang Thong District, Phitsanulok Province 2) To study the operations according to the early childhood development standards of the Child Development Center, Wang Thong District, Phitsanulok Province. 3) To study the relationship between the transformational leadership of school administrators and operations according to the National Early Childhood Development Center standards. This research study uses quantitative research methods. The population is educational institution administrators. Teachers and child caretakers, 78 people. The sample group was educational institution administrators. Teachers and child caretakers, a total of 66 people, were obtained from the sample size determination. Using Krejci and Morgan's tables, school administrators were obtained by specific methods. and teachers and child care workers using the proportional method to determine informants and simple random sampling. The research tool is a 5-level estimation questionnaire. Statistics used in data analysis are mean, standard deviation, and Pearson correlation coefficient. The research results found that 1) Transformational leadership of school administrators at child development centers at a high level The aspect with the highest average was Inspiration and the aspect with the lowest average was individual consideration. 2) Operations according to the National Early Childhood Development Center standards at a high level The aspect with the highest average was the quality of early childhood. and the side with the lowest average is Management of early childhood development centers. 3) The relationship between the transformational leadership of school administrators and operations according to the National Early Childhood Development Center standards. There is a positive relationship. is at a relatively high level Statistically significant at the .01 level.

PUBLIC PARTICIPATION IN PROMOTING THE QUALITY OF LIFE OF THE ELDERLY PEOPLE, SINPUN SUBDISTRICT, KHAO PHANOM DISTRICT, KRABI PROVINCE

Phraatikan Suriyaphong Achito (Sri Thep) — 2024-11-25

This research article aims to 1) Study public participation in promoting the quality of life for the elderly in Sinpun Subdistrict, Khao Phanom District, Krabi Province, and 2) Explore suggestions for public participation in promoting the quality of life for the elderly in Sinpun Subdistrict, Khao Phanom District, Krabi Province. The study employs a mixed-method approach, involving a qualitative sample of 20 participants and a quantitative sample of 295 participants. Qualitative data were collected through unstructured interviews with key informants. The statistics used for data analysis include percentage, mean, and standard deviation. The research findings indicate that public participation in promoting the quality of life for the elderly in Sinpun Subdistrict, Khao Phanom District, Krabi Province, had an overall high average score ( = 3.50). When considering each aspect individually, the average scores in descending order were: 1) Participation in receiving benefits, with a high average ( = 3.95), followed by operational participation ( = 3.55), monitoring and evaluation ( = 3.49), and decision-making, which had a low average ( = 3.04). The study further reveals that creating appropriate community spaces for activities that meet the needs of the elderly allows for genuine participation in community activities. Additionally, building a collaborative network within the community among various agencies and stakeholders is a significant strategy, as it supports resources and personnel in achieving sustainable and inclusive quality-of-life development for all elderly individuals in the community.

APPLICATION OF SAŃGAHAVATTHU PRINCIPLES IN IMPROVING THE QUALITY OF LIFE OF PEOPLE IN UMPHANG DISTRICT, TAK PROVINCE

Phrakru Opasdhammakhun Aphatharo (Manit) — 2024-11-25

This research aims to study the concept of the theory of quality of life development, the principle of social welfare in the development of quality of life, and analyze the application of the principle of social welfare in the development of the quality of life of people in Umphang District, Tak Province. It is a documentary research from Tripitaka, textbooks, research, articles, journals, and related documents. Data is collected from related documents and the application of the principle of social welfare in the development of the quality of life of people is analyzed using the descriptive analysis method. The research results found that people in Umphang District, Tak Province live far from development, have low income problems, and are disadvantaged in society, which makes them lack friendliness and conflicts easily occur. The concept of the theory of quality of life development is the process of developing activities related to quality of life in terms of physical, emotional, social, and intellectual aspects by providing knowledge, training in morality, promoting health and hygiene, working together, and living together happily in society. The principle of social welfare in the development of the quality of life of people in Umphang District, Tak Province consists of 1) Alms, helping others, 2) Piya words, speaking with loving kindness, 3) Atthachariya, behaving to be useful, and 4) Samanatta, acting consistently. The results of the analysis of the application of the principle of social welfare in the development of the quality of life of people include: 1) Physical quality of life development by creating jobs, developing infrastructure systems and providing access to public health services 2) Developing mental quality of life by creating learning resources in the community, instilling values in participation in community and local development. Therefore, applying the principles of Sangahavatthu to developing quality of life helps promote good relationships, resulting in unity and peace.