Journal of MCU Nakhondhat

TECHNOLOGY ACCEPTANCE IN COMMUNITY CONTEXTS: INTEGRATING THEORY, SOCIAL FACTORS, SOCIAL CAPITAL AND PARTICIPATION

Tipwarin Rattanaphumpakdee — 2026-07-15

This academic article aims to 1) Synthesize the factors influencing technology acceptance in community contexts from contemporary theories and research. 2) Analyze the relationship between technological factors, social factors, social capital, and community participation. and 3) Develop an integrated conceptual framework to describe technology acceptance in a community context. By integrating key theoretical perspectives, including: Technology Acceptance Model, Unified Theory of Acceptance and Use of Technology, Diffusion of Innovations, Social Capital Theory, Social Factors, Participatory Approach. Using a Systematic Literature Review, based on seminal theoretical works and peer-reviewed research articles published between 2021 and 2026, from the Scopus, Web of Science, ScienceDirect and Google Scholar. The synthesis results found that, the acceptance of technology in a community context is not based solely on perceived benefits and ease of use. It arises from the interaction between five main dimensions: technological factors, perceptual factors, social factors, social capital, and community participation. It was found that social capital and participation are important mechanisms that link individual perceptions to shared acceptance at the community level. In other words, trust, social relationships, and support from leaders or community members can foster information exchange and collaborative learning, leading members to a greater awareness of the benefits and value of technology. While participatory processes help build ownership and trust in the adoption of technology, ultimately leading to community-level technology acceptance and supporting the long-term sustainability of technology use.

GUIDELINE FOR DEVELOPING DIGITAL COMPETENCIES OF THAI LOCAL GOVERNMENT OFFICIALS

Anan Amporn — 2026-07-15

This academic article aims to study and analyze approaches to developing digital competencies among civil servants and personnel in local administrative organizations (LAOs) in Thailand. A systematic literature review and analysis of relevant research are employed within the context of Thailand's digital government development policy, as outlined in the Digital Government Development Plan 2023 - 2027, which mandates that all levels of government agencies must concretely upgrade to become digital organizations. The study found that the current digital competencies of LAO personnel require continuous improvement, particularly in the application of digital technology in work, data management, big data analysis, and digital public service delivery. This competency gap directly impacts the quality of public services and the efficiency of local administration. Effective digital competency development approaches should encompass five key components: 1) Developing basic and advanced digital skills according to personnel levels and roles; 2) Promoting a positive attitude and growth mindset towards change and innovation; 3) Creating an organizational environment conducive to learning, technology experimentation, and knowledge sharing among agencies;
4) Developing digital leadership at the executive level to drive sustainable organizational transformation; and 5) Building collaborative networks for digital competency development. This article presents a Holistic Digital Competency Development Framework (HDCDF), which integrates digital competency concepts based on the KUDA framework, dynamic competency theory, and provides a three-phase implementation guideline for Thai local administrative organizations to develop their personnel in the era of digital public administration.

PROFESSIONAL LEARNING COMMUNITY AS A MECHANISM FOR ENHANCING THE BEHAVIORAL COMPETENCIES OF TEACHERS SERVING AS HEADS OF PERSONNEL ADMINISTRATION IN EDUCATIONAL INSTITUTIONS ACCORDING TO THE FOUR SANGAHAVATTHU PRINCIPLES

Teerasak Kittikun — 2026-07-15

School personnel administrators are valuable human resources within the personnel management system and should therefore be maintained and developed to attain appropriate competencies for effective personnel work in educational institutions and job satisfaction. Professional Learning Communities (PLCs) are employed as a mechanism for strengthening the behavioral competencies of school personnel administrators based on the principles of the Four Bases of Social Solidarity (Sangahavatthu IV) in order to develop the competencies of school personnel administrators to perform their duties within the context of contemporary educational institutions facing challenges related to organizational quality amid diverse educational changes. Although educational institutions have continuously emphasized personnel competency development, most development processes focus on theoretical training rather than learning through actual practice. Consequently, personnel are unable to enhance their work competencies or effectively apply acquired knowledge to their professional practice. This article employs documentary analysis and conceptual synthesis of relevant knowledge to explain approaches to developing the behavioral competencies of school personnel administrators in the areas of communication, coordination, relationship management, and leadership. Professional Learning Communities function as a mechanism for transforming theoretical learning into behavioral competency development through collaborative learning, problem analysis, reflection, experience sharing, and learning from real-life situations.Furthermore, the Four Bases of Social Solidarity (Sangahavatthu IV), namely Dāna (generosity), Piyavācā (kind speech), Atthacariyā (beneficial conduct), and Samānattatā (impartiality and equality), serve as the moral foundation of the collaborative learning process by promoting knowledge sharing, constructive communication, working for the common good, and equality in collaborative learning, thereby leading to trust, cooperation, and a learning-oriented organizational culture, which can be applied to enhance human resource management in educational institutions effectively.

THE EFFECTS OF PROCESS ART ACTIVITY PROVISION WITH SOCIAL INTERACTION ON COGNITIVE FLEXIBILITY OF YOUNG CHILDREN

Paradee Kongyang — 2026-07-15

This research article aimed to examine the effects of process art activities integrated with social interaction on the cognitive flexibility of young children. The study employed an experimental research design. The target group consisted of nine children aged 4 - 5 years enrolled in the second year of kindergarten during the second semester of the 2025 academic year at Biriyayothin School. The research instruments included 24 lesson plans on process art activities integrated with social interaction, implemented continuously over a period of seven weeks. The lesson plans were evaluated by three experts, yielding an overall mean score of 4.76, indicating a very high level of appropriateness. In addition, a cognitive flexibility assessment for young children was developed, covering three domains: behavioral flexibility and control, cognitive flexibility (shifting), and problem-solving ability. The assessment demonstrated an Index of Item-Objective Congruence (IOC) ranging from 0.67 to 1.00, indicating acceptable content validity. Quantitative data were analyzed using descriptive statistics, including the mean and standard deviation, together with qualitative descriptive analysis. The findings revealed that: 1) After participating in the process art activities integrated with social interaction, the young children's mean cognitive flexibility score ( = 18.67, = 1.89) was higher than that before the intervention ( = 10.22, = 1.32); and 2) Regarding the three domains of cognitive flexibility, the children obtained higher mean scores after the intervention than before the intervention across all domains. The greatest improvement was observed in cognitive flexibility (shifting), followed by problem-solving ability and behavioral flexibility and control, respectively.

ANUPUBBIKATHA AS A FACTOR IN CREATING FAITH IN THERAVADA BUDDHISM

Phra Rangsan Phimpa — 2026-07-15

This research article to: 1) Study the principle of Anupubbikatha (Progressive Sermon) in Theravada Buddhism; 2) Analysis the components of Anupubbikatha; and 3) Analyze the principle of Anupubbikatha as a factor in creating faith in Buddhism. This study employs a documentary research methodology, analyzing data from the Tipitaka, Commentaries (Atthakatha), Sub-commentaries (Tika and Anutika), special treatises (Pakaranavisesa), and relevant Buddhist literature. The research findings were as follows: 1) Anupubbikatha is a Dhamma principle expounded by the Buddha for householders to purify their minds. Its content deepens progressively in stages, ranging from simple to profound levels. 2) Anupubbikatha comprises five components, namely: 1) Dana-katha (talk on giving), 2) Sila-katha (talk on morality), 3) Sagga-katha (talk on heaven), 4) Kama-adinava-katha (talk on the danger of sensual pleasures), and 5) Nekkhamma-anisamsa-katha (talk on the benefits of renunciation). The immediate objective of this sermon is not to lead listeners to instant enlightenment, but rather to refine their minds and adjust their views toward Right View (Samma-ditthi). 3) The expounding of Anupubbikatha serves as a teaching mechanism to elevate human faith from “Mundane Faith” (Lokiya-saddha) a belief in Kamma and its fruits through giving, morality, and heaven to “Supramundane Faith” (Lokuttara-saddha), which is faith rooted in the wisdom of enlightenment gained by recognizing the perils of sensual pleasures and the advantages of renunciation. This process has fostered a resilient Buddhist community, encompassing both those who renounced worldly life to ordain for the cessation of suffering, and lay devotees (Upasaka and Upasika) who have served as the foundation sustaining Buddhism to the present day.

SUPPLY CHAIN COLLABORATION FOR SUSTAINABILITY IN NON-ALCOHOLIC BEVERAGE INDUSTRY IN THAILAND

Sasion Santaweesuk — 2026-07-15

This research aims to study the factors affecting business success and sustainable supply chain collaboration in the non-alcoholic beverage industry. A qualitative research approach employing a multiple-case study design was adopted. Data were collected through semi-structured interviews, in-depth interviews, and focus group discussions with 22 key informants selected through purposive sampling. The participants represented four stakeholder groups: manufacturers, suppliers, distributors, and industry experts. Data were analyzed using content analysis. The findings revealed that the critical internal factors contributing to business success and sustainability included leadership, technology adoption, cost management capability, and information management. Key external factors comprised health-conscious consumption trends, market competition, sugar tax regulations, and increasing consumer expectations regarding corporate social and environmental responsibility. Furthermore, supply chain collaboration has evolved toward strategic partnerships characterized by real-time information sharing, collaborative planning, and end-to-end traceability systems across the supply chain. These practices significantly improved operational efficiency, reduced costs, and enhanced responsiveness to market demands. In terms of sustainability, organizations demonstrated business practices aligned with Environmental, Social, and Governance (ESG) principles and the Triple Bottom Line framework, encompassing economic, social, and environmental dimensions. Such practices contributed to reducing environmental impacts, improving resource utilization efficiency, and creating shared value for stakeholders. The study highlights that data-driven supply chain management, collaborative partnerships, and innovation serve as key mechanisms for strengthening competitive advantage and achieving long-term sustainability in the non-alcoholic beverage industry.

THE FACTORS INFLUENCING THE ENTREPRENEURIAL INTENTION OF STUDENTS IN SCHOOLS OFFERING VOCATIONAL TRAINING PROGRAMS AT TRAT TECHNICAL COLLEGE

Wuttinan Jannopparat — 2026-07-15

This study aimed to: 1) Analyze the factors affecting the entrepreneurial intention of students enrolled in the Career Classroom Program of Trat Technical College, and 2) Investigate school management approaches that promote students' entrepreneurial intention. A mixed-methods research design was employed, consisting of quantitative and qualitative phases. In the quantitative phase, the population comprised 258 upper secondary school students from six schools in Trat Province participating in the Career Classroom Program during the 2025 academic year. Data were collected using a questionnaire validated by five experts (IOC = 0.60 - 1.00) and pilot-tested with 77 students, yielding Cronbach’s alpha coefficients ranging from .913 to .964. The data were analyzed using descriptive statistics and Structural Equation Modeling (SEM). In the qualitative phase, data were collected through a focus group discussion with six key stakeholders and analyzed using content analysis. The findings revealed that creativity, attitude toward entrepreneurship, and entrepreneurial self-efficacy had direct effects on entrepreneurial intention. Attitude toward entrepreneurship, creativity, and entrepreneurship education also had indirect effects on entrepreneurial intention through entrepreneurial self-efficacy. Furthermore, four school management approaches promoting students' entrepreneurial intention were identified: curriculum management and experiential learning, developing students’ potential and competencies, visionary leadership and the transformation of educational personnel’s roles, and collaborative partnerships supported by external stakeholders.

THE DEVELOPMENT OF COMPONENTS AND APPROACHES FOR PROMOTING HOLISTIC WELLBEING OF SUPPORT STAFF IN FACULTIES OF EDUCATION

Pakorn Prachanban — 2026-07-15

This research aimed to 1) Develop and validate a measurement model of holistic wellbeing for support staff in faculties of education, and 2) Examine approaches for promoting the holistic wellbeing of support staff. The study employed an explanatory sequential mixed-methods design. The research sample consisted of 270 support staff members in faculties of education at universities across six regions of Thailand, selected through multi-stage random sampling. The research instruments were a holistic wellbeing assessment scale comprising 30 items in a 5-point rating-scale format, and a semi-structured interview protocol concerning approaches to promoting holistic wellbeing, comprising 8 items. Data were analyzed using confirmatory factor analysis and content analysis. The findings revealed that: 1) Holistic wellbeing consisted of four components: 1.1) Physical wellbeing, 1.2) Mental wellbeing, 1.3) Social wellbeing, and 1.4) Intellectual wellbeing. The holistic wellbeing measurement model showed a good fit with the empirical data (χ² (313, n = 270) = 564.047, χ²/df = 1.802, p = .000, CFI = .969, TLI = .957, RMSEA = .055, SRMR = .046). and 2) Approaches for promoting the holistic wellbeing of support staff encompassed four dimensions: organizing the work environment and promoting health across four dimensions; fostering a positive organizational culture together with activities to develop mental wellbeing; encouraging collaboration through the development of communication skills alongside conflict management; and developing essential skills together with the decentralization of decision-making authority in order to establish a systematic administrative mechanism.

STRATEGIC APPROACHES TO DRIVING CREATIVE TOURISM THROUGH WORLD-CLASS FESTIVALS IN THE EASTERN ECONOMIC CORRIDOR (EEC): A CASE STUDY OF FILM AND MUSIC INDUSTRIES

Settha Veerathunmanon — 2026-07-20

This research article aims to examine the feasibility and propose strategic approaches to driving creative tourism through hosting world-class festivals (World Top Notch) within the film and music soft power industries in the Eastern Economic Corridor (EEC). Utilizing a qualitative research methodology, this study integrates a literature review, a spatial potential assessment of three target provinces (Chonburi, Rayong, and Chachoengsao), and in-depth interviews with key informants across public and private sectors within the supply chain. The selection criteria for these three provinces were based on the strategic readiness indicators outlined in the EEC Comprehensive Development Plan (2023 - 2027), which positions each province as an economic hub characterized by interconnected logistical infrastructure and diverse localized cultural assets. The findings reveal that despite the high potential of Thailand's film and music industries, they suffer from a strategic leadership vacuum, primarily due to the absence of a regional business hub and a formal copyright market. Conversely, the EEC demonstrates substantial readiness with international-standard infrastructure and transport connectivity capable of supporting the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry, with Chonburi Province standing out as the primary anchor hub. Consequently, this research proposes four strategic festival models: 1) The EEC International Film Festival and Market, 2) The Eastern Coast Creative Culture and Film Festival, 3) The T-Wave Festival, and 4) The ASEAN Contemporary Cultural Hub Festival. Additionally, a five-year master plan (2026 - 2030) has been developed, which is projected to generate business matching and trade value exceeding 6,000 million baht. The conclusion and recommendations suggest that the government should urgently integrate collaboration through a single command mechanism and optimize investment incentive measures to attract global event organizers and investors, establish an entertainment industry ecosystem, and ultimately elevate the EEC into a sustainable creative tourism destination in Asia.

GUIDELINES FOR THE ADMINISTRATION AND MANAGEMENT OF THE STUDENT SUPPORT SYSTEM FOR STUDENTS WITH LEARNING DISABILITIES AT BAN MUANG SCHOOL UNDER THE LAMPANG PRIMARY EDUCATIONAL SERVICE AREA OFFICE 3

Sarawuth Chaengdee — 2026-07-20

This independent study aimed to 1) Investigate the current conditions and problems, and 2) Develop and verify the guidelines for the administration and management of the student support system for students with learning disabilities at Ban Muang School under the Lampang Primary Educational Service Area Office 3. By employing a survey research design, the current study was systematically divided into two phases. Phase 1 examined the current conditions and problems by collecting data from a purposively selected group of nine informants using an in-depth interview guide (IOC=1.00). Phase 2 focused on developing and verifying the proposed guidelines. An initial draft was formulated through an expert seminar involving six educational experts and subsequently evaluated by five qualified professionals using a five-point rating scale. Data were analyzed using means, standard deviations, and content analysis. The results revealed the following: 1) Regarding current conditions and problems, the input aspect showed a lack of specific operational manuals, adequate budget, digital media, and teachers with direct qualifications in special education. In terms of the process, student screening yielded inaccuracies due to the absence of specific tools, while Individualized Education Programs (IEP) and educational assessments lacked flexibility. For the output, students' academic achievement fell below standard criteria, and some students exhibited a lack of self-confidence. Concerning feedback, evaluation data were primarily used for reporting to the affiliated agency rather than for continuous instructional improvement. 2) The developed guidelines comprised four components based on a systems approach: Input, Process, Output, and Feedback. These guidelines emphasized proactive management, the use of specialized screening tools, the adaptation of instructional methods and authentic assessments, and the integration of digital technology to reduce teachers' workload. Verification results indicated that the accuracy, appropriateness, and feasibility of the guidelines for practical implementation ranged from high to the highest levels across all ( = 4.00 – 5.00).