Journal of MCU Nakhondhat

COMMUNICATION COMPONENTS IN THE THAMMA SAWASDEE’LIVE PROGRAM: AN ETHNOGRAPHIC APPROACH TO COMMUNICATION

2026-04-30T22:39:42+07:00

This research aimed to investigate the components of communicative events in the Thamma Sawasdee’ Live program based on the concept of Ethnography of Communication, employing Hymes’ SPEAKING model as the analytical framework. The study was qualitative in nature and employed interpretive content analysis. The data consisted of 51 episodes of the Thamma Sawasdee’ Live program broadcast on the SDS Channel on YouTube during 2019 - 2021. The episodes were purposively selected from programs with high viewership rates (no fewer than 5,000 views). The research instruments included a communicative event recording form and an analytical framework for examining the components of communicative events. Data collection was conducted through viewing and transcribing the program episodes, followed by an analysis of communicative components within the context of Dhamma communication through digital media. The findings revealed that communication in the Thamma Sawasdee’ Live program occurred within a digital media context characterized by hybrid communication, integrating both synchronous and asynchronous modes, including replay viewing through online platforms. The communicative event components based on the SPEAKING framework-Setting and Scene, Participants, Ends, Act Sequence, Key, Instrumentalities, Norms of Interaction, and Genre-played significant roles in shaping linguistic choices and interaction patterns between the communicator and the audience. The study further demonstrated that Dhamma communication was not merely the transmission of religious content, but also functioned as a semi-public communicative space that operated as a social mechanism connecting language, context, and digital media in constructing meanings of life experiences in contemporary society.The knowledge contribution of this research lies in explaining the communicative components of Dhamma communication within the context of Digital Transformation, which differs from traditional forms of religious communication. The study systematically elucidates the relationship between media context, linguistic choices, and the audience’s meaning-making processes.

EFFECTS OF A STORYBOOK AND UNPLUGGED CODING GAME ACTIVITY PACKAGE BASED ON THE BALANCED LITERACY APPROACH ON YOUNG CHILDREN’S EMERGENT READING SKILLS

2026-05-05T21:37:15+07:00

This research aimed to examine 1) Effects of a storybook and unplugged coding game activity package based on the balanced literacy approach on young children’s emergent reading skills and 2) Relative growth score of young children’s emergent reading skills. The research is a quasi-experimental study. The target group consisted of 11 preschool children, aged 5 - 6 years, who were studying in kindergarten level 3 classroom, during the second semester of the 2025 academic year. The instruments included 24 experiences by using of a storybook and unplugged coding game activity package based on the balanced literacy approach and assessment form of young children’s emergent reading skills. Data were analyzed using mean, standard deviation, relative growth scores and content analysis. The results of the study found that 1) Young children before the intervention, the average emergent reading skills score was 1.48 (S.D.= 0.48). After providing experiences, the average score increased to 2.77 (S.D.= 0.29). The post-test results indicated that the children’s emergent reading skills in all 5 components were higher than the pre-test scores across all areas. All children demonstrated book and print awareness. They also showed reading comprehension by sequencing events, and word recognition by reading words related to themselves. Most children were able to read environmental print by applying their alphabetic knowledge and phonological awareness and were able to decode words independently. 2) Relative growth scores at very high and high levels. All children exhibited a very high level of retention in emergent reading skills.

THE TRANSFER OF REGISTRATION TASKS UNDER AN INCOMPLETE DECENTRALIZATION STRUCTURE: ANOTHER PROBLEM OF DECENTRALIZATION IN THAI SOCIETY

2026-04-30T22:42:03+07:00

Decentralization is a cornerstone of consolidated democracy, encompassing political, fiscal, and administrative dimensions in equal measure. This research article examines the problems of administrative decentralization through the case of registration task transfers within Thai local administrative organizations, with two objectives: 1) To analyze the factors and constraints that have prevented family registration and personal name registration tasks from being transferred to municipal registry offices; and 2) To propose policy and practical recommendations for advancing that transfer. This research employs a qualitative methodology, relying primarily on documentary research and interviews. The interview sample consisted of four purposively selected participants, with data analyzed through content analysis. The findings indicate that the factors and constraints preventing the transfer of family registration and personal name registration tasks to municipal registry offices are: 1) Unfavorable legal constraints; 2) Political and policy discontinuity; 3) Personnel and specialized expertise limitations; and 4) Concerns regarding data security and safety. In response, the article proposes four corresponding areas for reform: 1) Revising laws and regulations to be more operationally conducive; 2) Restructuring organizational roles and management; 3) Building personnel capacity and specialized expertise; and 4) Establishing risk management and protective mechanisms, to be introduced through phased pilot programs.

A COMPARATIVE STUDY OF ACADEMIC ACHIEVEMENT AMONG BACHELOR OF SCIENCE STUDENTS IN THE FACULTY OF ALLIED HEALTH SCIENCES, THAMMASAT UNIVERSITY, BY TCAS ADMISSION ROUND

2026-04-28T21:20:12+07:00

This retrospective comparative quantitative research aimed 1) To study and compare the cumulative grade point average (GPAX) of undergraduate students in the regular program at the Faculty of Allied Health Sciences, Thammasat University, classified by the Thai University Central Admission System (TCAS) rounds: Round 1 (Portfolio), Round 2 (Quota), and Round 3 (Admission), and 2) To utilize these empirical data for planning student admission policies, determining the admission quota for each round, and designing academic support measures tailored to the potential of each student group. The sample consisted of 695 active students from the academic years 2021 - 2024 majoring in Medical Technology, Physical Therapy, and Sports Science and Exercise. Secondary data were collected through the Office of the Registrar, Thammasat University, at the end of the second semester of the 2024 academic year. Data were analyzed using descriptive statistics, one-way analysis of variance (One-way ANOVA), and Scheffé's method for pairwise comparisons. The results revealed that the admission rounds were significantly related to academic achievement (p < 0.001). At the overall faculty level, students admitted through the Admission round had the highest average GPAX (3.36). When classified by major, Medical Technology students from the Portfolio round achieved the highest average GPAX (3.52). Meanwhile, Physical Therapy and Sports Science and Exercise students from the Admission round attained the highest average GPAX at 3.53 and 2.93, respectively. The policy recommendations suggest that the faculty should maintain the proportion of students admitted through the Admission round as the core structure to uphold academic standards, alongside revising the selection criteria for the Portfolio and Quota rounds to be more rigorous. Furthermore, the research data can serve as an early warning system to design targeted academic support measures to reduce academic disparities and effectively enhance educational success opportunities for all students in the future.

CURRICULUM DEVELOPMENT FOR CAREER PROMOTION IN ORNAMENTAL FISH KEEPING FOR THIRD-YEAR SECONDARY SCHOOL STUDENTS

2026-05-10T10:24:56+07:00

This research aimed to 1) Develop a career-promoting curriculum on ornamental fish farming for Grade 9 students, 2) Compare students’ learning achievement before and after instruction, 3) Compare students’ ornamental fish farming skills against the 75 percent criterion, and 4) Examine students’ satisfaction with the learning management. The target group for interviews consisted of one ornamental fish farming expert, one school administrator, and one teacher in the Career and Technology Learning Area, totaling three participants. The sample group consisted of 40 Mathayom 3/2 (Grade 9/2) students in Semester 2, Academic Year 2025, at Pathong Wittayamulnithi School, Songkhla Province, selected by simple random sampling using a lottery method. The research instruments included a career-promoting curriculum, an achievement test, a skills assessment form, and a satisfaction questionnaire. Data were analyzed using mean, standard deviation, dependent samples t-test, and one-sample t-test against a criterion. The results showed that the developed curriculum comprised objectives, learning experiences, instructional management, and evaluation. The curriculum quality was at the highest level, with mean scores of 4.86 for validity and 4.89 for appropriateness. Students’ post-test achievement was significantly higher than pre-test at the .05 level, and their skills were significantly higher than the 75 percent criterion at the .05 level. Overall student satisfaction with the learning management was at the highest level, with a mean score of 4.53.

DEVELOPMENT OF AN ACTIVE LEARNING MANAGEMENT MODEL FOR TEACHERS THROUGH THE PROFESSIONAL LEARNING COMMUNITY PROCESS AT BAN MABKRAPAO SCHOOL, SAM NGAM DISTRICT, PHICHIT PROVINCE, THAILAND

2026-05-02T21:36:15+07:00

This research aimed to 1) Study the necessary background information for developing a learning management model, 2) Develop a learning management model, 3) Pilot test the learning management model, and 4) Evaluate the learning management model. The target group was 14 teachers from Ban Mab Krapao School. The tools used included an assessment form for active learning management competencies and a satisfaction survey. The statistical methods used were mean, standard deviation, content analysis, and descriptive data analysis. The research findings showed that: 1) The background information study identified five components: principles, objectives, process, measurement, and conditions of use, focusing on developing teachers' competencies in designing collaborative learning and interdisciplinary integration to create educational innovations through professional learning communities and systematic collaborative lesson development. 2) The developed learning management model had components in terms of principles, objectives, operational process, measurement and evaluation, and conditions of application that were overall highly appropriate ( = 4.73, S.D. = 0.21). 3) The pilot test of the model showed that teachers' ability to design and write active learning lesson plans was at the highest level overall, and their ability to conduct active learning activities was at an excellent level. A key highlight is that the school was able to build a strong organizational learning culture through the integration of monthly meetings with ongoing professional learning community activities. and 4) The overall evaluation of the development model was at the highest level ( = 4.84, S.D. = 0.07), with the highest opinion scores in the input and process aspects ( = 4.85, S.D. = 0.06), followed by the output aspect ( = 4.82, S.D. = 0.09).

DEVELOPMENT OF A BLENDED TRAINING PROGRAM TO ENHANCE DIGITAL COMPETENCE FOR RAJABHAT UNIVERSITY FACULTY MEMBERS

2026-04-28T21:24:21+07:00

This research and development study aimed to: 1) Analyze and synthesize digital competence for Rajabhat University faculty members; 2) Assess needs for digital competence enhancement; 3) Develop a blended training program; and 4) Evaluate the effectiveness of the developed program. The samples were classified by research phase. In the needs assessment phase, 100 faculty members from Rajabhat Universities in Southern Thailand were selected through stratified random sampling. In the program implementation phase, 30 faculty members from Nakhon Si Thammarat Rajabhat University were selected through voluntary sampling. The research instruments included semi-structured interviews, a needs assessment questionnaire, the blended training program, a digital competence assessment form, product rubrics, and a satisfaction questionnaire. Data were analyzed using mean, standard deviation, modified Priority Needs Index, paired-samples t-test, and Cohen’s Kappa. The findings revealed that: 1) Digital competence for Rajabhat University faculty members consisted of seven domains; 2) The Teaching and Learning domain showed the highest priority need; 3) The developed blended training program was modular in design and integrated the 70:20:10 model, work-based learning, coaching, and artificial intelligence to support the creation of digital learning artifacts. The program quality was rated at the highest level by experts; and 4) After the training, participants’ digital competence was significantly higher than before the training at the .05 level, with the mean score increasing from 3.12 to 4.28, t = 12.63, p < .05. The digital artifacts were rated at a good level, with an average Cohen’s Kappa of 0.90, and participants’ satisfaction was at the highest level, with a mean score of 4.68.

DEVELOPMENT OF PROMOTIVE CARE MODEL FOR ANEMIA PREGNANT WOMENAT PHANOM HOSPITAL

2026-05-05T21:53:07+07:00

This research and development study aimed to 1) Develop a model for promoting the care of anemia among pregnant women, 2) Examine the effectiveness of the developed model, and 3) Assess satisfaction with the model. The sample consisted of two groups: 19 healthcare personnel involved in promoting anemia care among pregnant women and 40 Thai pregnant women with anemia, selected by purposive sampling based on the inclusion criteria. The research instruments included 1) The promotive care model for anemia among pregnant women, 2) A knowledge questionnaire on iron-deficiency anemia, 3) A self-care behavior questionnaire for anemia, 4) A satisfaction questionnaire toward the model, and 5) A health status record form. All instruments were validated for quality. Data were analyzed using descriptive statistics and paired t-test. The findings revealed that in Phase 1, some pregnant women lacked knowledge about anemia, had inconsistent adherence to iron supplementation, and had inappropriate dietary behaviors. In Phase 2, the promotive care model for anemia among pregnant women was developed based on King’s Theory of Goal Attainment. The model consisted of five components: awareness building, communication, information exchange and shared decision-making, practice, and evaluation. In Phase 3, after implementing the model, the mean knowledge score increased from 8.4 to 11.9, the mean self-care behavior score increased from 25.9 to 29.8, hematocrit increased from 31.5% to 34.1%, and hemoglobin increased from 10.4 to 11.6 g/dL, with statistical significance (p-value < 0.001).

THE DEVELOPMENT OF A JUNIOR TOUR GUIDE CURRICULUM BASED ON HOT SPRING PARK IN WANG HIN SUB-DISTRICT, BANG KHAN DISTRICT, NAKHON SI THAMMARAT PROVINCE, FOR PRIMARY SCHOOL STUDENTS

2026-05-08T21:17:02+07:00

This research aims to 1) Study the foundational data regarding the development of a junior tour guide curriculum for the Hot Spring Park in Wang Hin Sub-district, Bang Khan District, Nakhon Si Thammarat Province for primary school students; 2) Develop the junior tour guide curriculum; 3) Compare the students' junior tour guide skills against the 70% criterion; and 4) Examine students' satisfaction towards the instructional management. The sample consisted of 30 primary school students from Thairath Wittaya 38 (Ban Bo Nam Ron) School and Ban Suan School, obtained through stratified random sampling. The research instruments included an interview form, the junior tour guide curriculum, a junior tour guide skills assessment form, and a satisfaction evaluation form. Data collection was carried out in three research phases. Data were analyzed using mean, standard deviation, and a one-sample t-test. The research findings revealed that The foundational data concerning the development of the junior tour guide curriculum for the Hot Spring Park in Wang Hin Sub-district, Bang Khan District, Nakhon Si Thammarat Province for primary school students indicated that the park is a valuable local learning resource encompassing history, culture, and community beliefs, while also reflecting local wisdom and sustainable shared resource management. This information can appropriately serve as a foundation for developing a curriculum that aligns with the context of both learners and the community.The development of the junior tour guide curriculum was systematically conducted through 7steps, covering key curriculum components and aligning with the learners' and community's context.The students' post-learning junior tour guide skills for the Hot Spring Park yielded an average score of 87.04%, which was statistically higher than the 70% criterion at the .05 significance level.The students' satisfaction towards the junior tour guide instructional management for the Hot Spring Park was at a high level ( = 4.18, S.D. = 0.10).

THE EFFECTIVENESS OF THE SOCIAL ENGINEER IDEA LAB CARD SET IN ENHANCING CREATIVE THINKING SKILLS AMONG MEDICAL STUDENTS OF CHULABHORN ROYAL ACADEMY

2026-04-30T22:33:40+07:00

The purposes of this research were: 1) To investigate the effectiveness of the Social Engineer Idea Lab Card Set in promoting creative thinking skills among medical students, and 2) To examine the satisfaction levels of the students toward learning through this innovative card set. The study utilized a quasi-experimental one-group, pre-test and post-test research design. The sample consisted of 30 first-year medical students from Chulabhorn Royal Academy. The research instruments (IOC = 1.00) included: 1) The Social Engineer Idea Lab Card Set, which integrates Design Thinking, the SCAMPER technique, TRIZ theory, and Six Thinking Hats concept; 2) An assessment of creative skills across three dimensions based on Guilford’s framework; and 3) A comprehensive satisfaction questionnaire. Data were analyzed using mean, standard deviation, and paired t-tests. The findings revealed that: 1) The efficiency of the learning management using the Social Engineer Idea Lab Card Set (E1/E2) was 81.90/82.00, exceeding the 80/80 standard criterion; 2) The students' overall creative thinking skills after the intervention were significantly higher than before the intervention at the 0.01 level. Specifically, Originality showed the most significant improvement; and 3) The overall satisfaction of the students toward the learning management through the card set was at a high level (Mean = 4.03, S.D. = 0.81). The item with the highest satisfaction rating was that the card set helped them perceive problems from diverse and unconventional perspectives. In conclusion, the Idea Lab Card Set is a highly effective active learning tool for stimulating innovative thinking processes and can be concretely applied to develop essential social engineering skills among future medical professionals and innovators.

FACTORS INFLUENCING THE SURVIVAL OF SMALL RETAIL BUSINESSES IN NORTHEASTERN THAILAND

2026-05-08T20:54:54+07:00

This research aimed to: 1) Examine business characteristics, management factors, service quality, and operational capability of small retail businesses in the northeastern region of Thailand; 2) Investigate the survival of small retail businesses; 3) Compare business survival; and 4) Analyze the influence of management factors, service quality, and operational capability on business survival. The sample consisted of 265 retail entrepreneurs, selected using multi-stage and simple random sampling. Data were analyzed using percentage, mean, standard deviation, one-way ANOVA, and multiple regression analysis. The results revealed that: 1) Most small retail businesses in Northeastern Thailand were small enterprises with registered capital of less than 1 million baht, employing 1 - 5 employees and operating 1-2 branches. Overall, management factors, service quality, and operational capability were at a high level; 2) The overall survival of retail businesses was at a high level, with profitability having the highest mean score; 3) Comparison results indicated that retail businesses with different business locations, registered capital, number of employees, years of operation, and number of branches did not differ in their level of business survival; and 4) The factors that significantly influenced retail business survival were management factors (marketing and management methods), service quality (reliability and assurance), and operational capability (Cost Management).

THE RESULTS OF IMPLEMENTING A LEARNING MANAGEMENT MODEL FOR ENHANCING ANALYTICAL PROBLEM-SOLVING SKILLS AND SCIENTIFIC ATTITUDES OF VOCATIONAL CERTIFICATE STUDENTS

2026-04-29T20:17:53+07:00

Research Article to 1) Compare the analytical problem-solving skills and scientific attitudes of vocational certificate students before and after learning under the instructional model, and 2) To compare the problem-solving analytical thinking and scientific attitudes of vocational certificate students between learning management using the proposed model and conventional learning management. The study employed a research and development (R&D) approach. The population consisted of 197 first-year vocational certificate students from three colleges.
The sample was selected through cluster sampling and comprised students from That Phanom College, with two classrooms: one experimental group of 26 students and group two of 25 students. The research instruments included 24 instructional plans developed based on the model, a 12-item open-ended analytical problem-solving assessment, and a 30-item Experts: A panel of approximately 3 - 5 experts was used to evaluate the instrument by analyzing the Index of Item-Objective Congruence (IOC). An IOC value of .50 or higher was considered acceptable. The instrument was revised according to the experts’ suggestions before being implemented in the actual study. scientific attitude assessment using a five-point rating scale. The statistical methods used for data analysis were mean, standard deviation, t-test, one-way multivariate analysis of variance (One-way MANOVA), and univariate tests. The results revealed that 1) Students who received instruction based on the model demonstrated significantly higher analytical problem-solving skills and scientific attitudes after learning than before learning at the .05 level of significance, and
2) Students in the model-based instructional group showed significantly higher analytical problem-solving skills and scientific attitudes after learning than those in the conventional instructional group at the .05 level.