Journal of MCU Nakhondhat

A MODEL FOR DEVELOPING CREATIVE AND INNOVATIVE SKILLS FOR TEACHERS IN OPPORTUNITY EXPANSION SCHOOLS UNDER THE OFFICE OF THE BASIC EDUCATION COMMISSION

2026-03-03T23:47:32+07:00

The objectives of this research were to: 1) Study the components and guidelines for development, 2) Create and verify the model, 3) Implement the model, and 4) Evaluate the usefulness of the model. The study utilized a Research and Development (R&D) methodology consisting of four stages. Stage 1 involved studying the components and development guidelines through document synthesis, investigating schools with best practices, and interviewing experts. Stage 2 focused on creating and verifying the model via content analysis. Stage 3 involved implementing the model with a target group of 15 teachers selected through purposive sampling. The research instruments included pre- and post-training knowledge tests, self-assessment forms, skill assessment forms, and satisfaction questionnaires. Data were analyzed using mean scores. Stage 4 evaluated the model's usefulness with 16 school administrators, heads of academic departments, and teachers, using mean scores for data analysis. The research findings revealed that: 1) The model for developing creativity and innovation skills consists of four components: principles, objectives, the development process, and development outcomes. 2) The developed model was evaluated as appropriate. 3) The implementation results showed that the teachers' knowledge and understanding after using the model ( = 19.47, S.D. = 2.76) were significantly higher than before using the model ( = 9.20, S.D. = 0.74) at the.05 statistical level. Furthermore, the teachers' self-assessment was at the highest level ( = 4.66, S.D. = 0.22), their skill assessment was at a high level ( = 4.50, S.D. = 0.33), and their overall satisfaction was at the highest level ( = 4.90, S.D. = 0.17). 4) The model's usefulness for teacher development and elevating student quality was rated at the highest level ( = 4.77, S.D. = 0.40).

GUIDELINES FOR THE MANAGEMENT OF DIGITAL LEARNING ECOSYSTEMS TO ENHANCE STUDENTS' DIGITAL WELL-BEING IN LOWER NORTHERN SECONDARY SCHOOLS

2026-02-16T23:32:17+07:00

This research article aimed to study guidelines for managing digital learning ecosystems to enhance students' digital well-being in lower secondary schools in the Lower Northern Region of Thailand. This qualitative research collected data from six purposively selected experts with specified qualifications. The research instrument was a structured interview form divided into two parts: Part 1 covered general information, and Part 2 addressed guidelines for managing digital learning ecosystems to promote students' digital well-being, which was validated by three experts with an Index of Objective Congruence (IOC) ranging from 0.67 to 1.00. Data were analyzed using content analysis. The findings revealed that the guidelines for managing digital learning ecosystems to promote students' digital well-being comprised four main processes: 1) System Design, 2) Implementation, 3) Assessment, and 4) Development and Scaling, incorporating six key components: digital governance and policy, digital infrastructure and tools, digital facilitators, digital content and platforms, digital learners, and community and stakeholders. The management approach emphasized the announcement of digital well-being promotion policies covering four dimensions: digital technology literacy and usage, cybersecurity and safety, communication and interaction in digital society, and digital citizenship and ethics, along with the establishment of a personal data protection committee and a digital committee, drafting of regulations and a digital citizenship charter, preparation of infrastructure, and development of personnel competencies to ensure systematic integration.

THE EFFECTS OF DEVELOPING A CARE MODEL FOR PEDIATRIC PATIENTS USING NON-INVASIVE VENTILATION IN THE PEDIATRIC INTENSIVE CARE UNIT, MAHARAJ NAKHON SI THAMMARAT HOSPITAL

2026-02-17T23:23:49+07:00

This research article aimed to investigate the effects of developing a clinical care model for pediatric patients receiving High Flow Nasal Cannula (HFNC) therapy on clinical outcomes, as well as to compare registered nurses’ knowledge, nursing practices, and satisfaction before and after the implementation of the developed guideline. The study employed a one-group pretest-posttest design and was conducted in the Pediatric Intensive Care Unit (PICU) at Maharaj Nakhon Si Thammarat Hospital between June - November 2025.The study sample consisted of 45 patients aged 1 month -15 years who received HFNC therapy, 14 registered nurses working in the PICU. Research instruments included a clinical data recording form, a nurse knowledge test, a nursing practice evaluation form, and a nurse satisfaction questionnaire. Data were analyzed using descriptive statistics, Wilcoxon Signed-Rank Test, paired t-test, and McNemar’s test. The results revealed that following the implementation of the developed care model, the incidence of clinical complications significantly decreased from 46.7% to 15.6% (p < .05). In addition, the average duration of HFNC use was reduced from 4.5 days to 1.8 days, and the average length of stay in the PICU decreased from 4.5 days to 1.5 days, with statistical significance (p < .001). Furthermore, registered nurses demonstrated a significant increase in knowledge scores after implementation of the guideline (p = .005). Nursing practice performance also showed significant improvement (p = .001). Nurses reported the highest level of satisfaction with the developed guideline across all dimensions. The findings of this study indicate that the developed clinical care model effectively enhanced the quality and safety of pediatric patient care by reducing complications and shortening the duration of HFNC use and PICU stay. Moreover, the guideline strengthened nurses’ knowledge and clinical competence, promoted standardized nursing practice, and supported evidence-based nursing care in pediatric critical care settings.

EFFICIENCY PREDICTIVE FACTORS FOR ORGANIZATIONAL CITIZENSHIP BEHAVIOR OF PERSONEL IN ORGANIZATION OF PRIVATE HEALTH SERVICE BUSINESS

2026-03-06T23:06:05+07:00

The objectives of this research ware to study the relationship between Contingency Reward; Active Management by Exception; Idealized Influence ; Inspirational Motivation; Intellectual Stimulation; Individualized Consideration; Formulating; Articulating; Implementing and organizational citizenship behavior (OCB); and study the efficiency predictive factors of OCB of personnel in organization of private health service business. The sample population consisting of 265personnel of private hospital. The instrument of research was a five-rating scale questionnaire eliciting data concerning
the predictive factors of OCB of personnel in organization of private health service business. The questionnaires were tested for the reliability by Cronbach’s alpha coefficient were .95, .88, .93, .97, .96, .93, .98, .98, .98, .98 respectively. Data were analyzed by Person product moment correlation and multiple regression analysis. The researchers found that: 1) Active Management by Exception; Intellectual Stimulation; Individualized Consideration; Contingency Reward; Formulating; Inspirational Motivation; Articulating; Implementing; and Idealized Influence were a positive correlation and OCB with statistical significance at the level of .01. (r = .678, .680, .688, .695, .708, .711, .742, .749 and .770) 2) The Idealized Influence (X₃); Implementing (X₉); Intellectual Stimulation (X₅); and Active Management by Exception (X₂) were to predicted OCB (Y) account to 65.20 %.
The predicted in row score equation as follows: Y’ = 1.552 + .443 (X₃) +.318 (X₉) - .179 (X₅) + .100 (X₂) The predicted in standardized equation as follows: Z_Y’ = .512 (Z_X3) .425 (Z_X9) - .232 (Z_X5) +.151 (Z_X2).

THE DEVELOPING AN INNOVATIVE LEADERSHIP MODEL TO ENHANCE STUDENT INNOVATIVENESS UNDER THE NAKHON SI THAMMARAT PRIMARY EDUCATIONAL SERVICE AREA OFFICE 2

2026-03-05T17:18:11+07:00

This research aims to 1) Study the current state, desired state, and needs; 2) Develop an innovative leadership model to enhance student innovation; and 3) Examine the innovative leadership model in enhancing student innovation among students under the Nakhon Si Thammarat Primary Educational Service Area Office 2. This research employed a mixed-methods approach. Quantitative research involved a sample of 327 teachers, selected via stratified random sampling using the Krejcie-Morgan table. In-depth interviews with 5 administrators were conducted, followed by expert-review seminars with 9 qualified individuals and focus group discussions with 9 administrators, selected purposively. The research instruments included questionnaires, interview guides, and an assessment form for the digital leadership model of administrators. The questionnaire had a reliability coefficient of 0.874. Statistical analysis included frequency, percentage, mean, standard deviation, and calculation of the needs prioritization index. The research findings revealed that 1) The current state of innovative leadership among school administrators... 1) The overall level of innovation leadership was moderate ( = 2.86), while the overall desired state was at the highest level ( = 4.69), and the overall need for learner innovation was 0.64. 2) The developed innovation leadership model consists of four main components: principles, objectives, operational processes, and conditions for success. The innovation leadership component covers seven areas, while the learner innovation component covers five. and 3) The verification results confirmed that the model was at the highest level of accuracy, appropriateness, feasibility, and usefulness in all items.

GUIDELINES FOR DEVELOPMENT ERA DIGITAL LEADERSHIP TO ENHANCE COLLABORATIVE WORK OF SCHOOL ADMINISTRATORS IN SAI NGAM DISTRICT UNDER THE OFFICE OF KAMPHAENG PHET PRIMARY EDUCATIONAL SERVICE AREA 1

2026-03-04T22:33:14+07:00

This research article aimed to: 1) examine digital leadership for enhancing collaborative work among school administrators; 2) compare digital leadership classified by school size and work experience; 3) propose guidelines for developing digital leadership to strengthen collaborative work; and 4) evaluate the proposed guidelines for developing digital leadership among school administrators. The sample consisted of 217 school administrators and teachers in the 2025 academic year. The research instruments included a questionnaire, a focus group discussion record form, and a quality assessment form. Data were analyzed using frequency, percentage, mean, standard deviation, Independent Samples t-test, and One-way ANOVA.

The findings revealed that: 1) overall digital leadership was at a high level, with the highest mean score in excellence in using technology for learning; 2) when comparing digital leadership by work experience and school size, statistically significant differences were found overall; 3) the guidelines for developing digital leadership should emphasize establishing a clear digital vision, systematic use of technology, promoting personnel participation, and administration based on moral principles, with administrators effectively communicating the digital vision to ensure shared understanding across the organization; and 4) The guidelines for developing digital-age leadership to enhance collaborative work revealed that the overall mean and standard deviation of feasibility and appropriateness were at a high level. The aspect that received the highest evaluation was appropriateness, followed by feasibility, respectively.

DEVELOPMENT OF AN ACTIVE LEARNING MODEL BASED ON THE K-SLAVE CONCEPT TO ENHANCE INNOVATIVE CREATIVE THINKING FOR LEARNING MANAGEMENT OF GRADUATE STUDENT TEACHERS

2026-02-25T16:06:04+07:00

This research aimed to: 1) Develop an active learning management model based on the K-SLAVE concept for graduate student teachers; 2) Examine the effects of implementing the model based on the K-SLAVE concept for graduate student teachers; and 3) Evaluate graduate student teachers’ satisfaction with the K-SLAVE–based active learning model. The study employed a research-and-development design with a mixed-methods approach, conducted in two phases. Phase 1 involved developing the K-SLAVE active learning model through a review and analysis of relevant theories and literature, drafting the model comprising five components, and validating its quality through expert review by five specialists. Phase II consisted of implementing the model with 25 graduate student teachers. The research instruments included: 1) 5 Active learning lesson plans, 2) A learning innovation creative skills assessment form, and 3) A graduate student teachers' satisfaction assessment form regarding the K-SLAVE active learning model. Data were analyzed using descriptive statistics, inferential statistics (t-test), and qualitative content analysis. The findings revealed that: 1) The developed learning management model comprised five components: rationale and significance, principles, objectives, learning procedures, and measurement and evaluation. The model was rated at the highest level of appropriateness by the experts. and 2) The participants’ innovative learning design skills, both overall and by dimension, showed significantly higher post-test scores than pre-test scores. The results were consistent with peer and instructor evaluations, which also indicated that the participants demonstrated innovative learning design skills at the highest level. Furthermore, the participants’ satisfaction with the K-SLAVE–based active learning model was at the highest level.

THE DEVELOPMENT OF ENGLISH PRONUNCIATION ABILITY AND TEAMWORK ABILITY FOR GRADE 1 STUDENTS USING PHONICS INSTRUCTION WITH COOPERATIVE LEARNING

2026-02-19T23:20:15+07:00

The purposes of this study were 1) To compare the English pronunciation ability of grade 1 students before and after phonics instruction with cooperative learning and 2) To study the teamwork behavior of grade 1 students after phonics instruction with cooperative learning. This study employed an experimental research design using a one-group pretest–posttest design. The sample group consisted of 12 grade 1 students from one classroom at Mueang Kao Phatthalung Educational Network Center, during the second semester of the 2024 academic year. Schools were used as the unit of sampling for selection. The research instruments consisted of 1) Phonics Instruction with cooperative learning lesson plans on the unit of Fun with Phonics for grade 1 students. 2) English pronunciation ability test on the unit of Fun with Phonics for grade 1 students. and 3) teamwork behavior assessment for grade 1 students. The statistics for data analysis comprised percentage, mean, standard deviation, and Wilcoxon signed-ranks test. The results of the study were as follows: 1) The English pronunciation ability of grade 1 students after phonics instruction with cooperative learning ( = 16.67, S.D. = 1.67) was significantly higher than before phonics instruction with cooperative learning ( = 10.67, S.D. = 0.98) at the .05 level. (Z = - 3.097) (p = .002) (r = 0.89) and 2) The students’ teamwork behavior was good level. ( = 1.76, S.D. = 0.36).

A COMPARATIVE STUDY OF TARBIYAH OPERATIONAL APPROACHES IN ISLAMIC PRIVATE RELIGIOUS SCHOOLS IN NONTHABURI PROVINCE

2026-03-05T17:11:17+07:00

Amidst the globalization that has precipitated a spiritual crisis, the implementation of Tarbiyah activities in private Islamic schools lacks clarity and systematic coherence. This research aims to 1) Analyze the approaches to Tarbiyah implementation, and 2) Compare these implementations approaches based on school size in Nonthaburi Province. This is qualitative multi-case study research. Three private Islamic schools of different sizes (small, medium, large) were purposively selected. Seventeen key informants comprised school administrators, heads of student affairs/discipline, and Islamic studies teachers, each with no less than three years of work experience. The research instrument was a semi-structured interview guide. Data were collected through in-depth interviews and analyzed using content analysis, thematic analysis, and cross-case analysis. The research findings revealed that all three schools shared a common conceptual framework for implementing Tarbiyah through four main processes: 1) Utilizing stories from the Qur'an and Hadith, 2) Administrators And teachers serving as positive role models, 3) Consistently practicing good behavior, and 4) Employing admonition and punishment according to Islamic principles. The implementation exhibited distinct characteristics based on school size as follows: The small school adopted an "individualistic and psychological" approach. The medium school adopted a "transitional from individualism to systematization" approach. The large school adopted a "systematic and structuralist" approach, integrating religious principles into the formal organizational structure. The most significant success factor was parental cooperation, whereas the main obstacles were the influence of online media and limitations in instructional time. Therefore, the effectiveness of Tarbiyah depends on the congruence between school size, policy direction, and leadership. Consequently, the supervisory authorities should support flexible and context-specific policies.

THE DEVELOPMENT OF A WELL-BEING ENHANCEMENT MODEL BASED ON INTEGRATED BUDDHIST PRINCIPLES USING THE FOUR BHAVANA FRAMEWORK FOR THE PEOPLE OF BAN BUENG DISTRICT, CHONBURI PROVINCE

2026-03-05T16:53:49+07:00

This research aimed to 1) Study the current state, problems, and causes of public health among people in Ban Bueng District, Chonburi Province; 2) Examine the components of integrated Buddhist principle-based well-being development; and 3) Develop a holistic well-being enhancement model grounded in integrated Buddhist principles for the people of Ban Bueng District. A mixed-methods research design was employed. Quantitative data were collected from a sample of 399 participants, obtained through stratified random sampling from a total population of 144,887, yielding a reliability coefficient of 0.973; data were analyzed using descriptive statistics and stepwise regression analysis. Qualitative data were gathered through in-depth interviews with 25 key informants. The findings revealed that: 1) The overall well-being of community members was rated at a high level; however, residents continued to face structural development challenges across environmental, economic, cultural, and social dimensions, largely attributed to rapid urbanization and industrial expansion. 2) The components of well-being development encompassed the Four Bhavana (Physical, Moral, Mental, and Intellectual Development) as the primary integrative framework, Sappurisadhamma 7 to cultivate the qualities of a virtuous and mindful person, Ariyasacca 4 (the Four Noble Truths) to foster a correct understanding of the root causes and pathways to resolving well-being challenges, and Magga 8 (the Noble Eightfold Path) as a practical daily guideline toward sustainable well-being. 3) The developed model consists of four dimensions: physical well-being corresponds to Kāya-bhāvanā (physical cultivation), mental well-being is aligned with Citta-bhāvanā (mental cultivation), social well-being is linked to Sīla-bhāvanā (moral cultivation), and intellectual well-being is grounded in Paññā-bhāvanā (wisdom cultivation). The findings underscore the significance of integrating Buddhist principles with contemporary well-being promotion. The developed model offers a flexible and practically applicable framework at the individual, family, and community levels, providing a sustainable and contextually appropriate approach to well-being enhancement in local communities.

LOCAL POLITICAL LEADERSHIP AFFECTING THE ADMINISTRATIVE EFFICIENCY OF LOCAL GOVERNMENT ORGANIZATIONS IN PATHUM THANI PROVINCE, THAILAND

2026-03-04T22:22:28+07:00

This research aimed to 1) Examine the level of local political leadership affecting the administrative effectiveness of local government organizations in Pathum Thani Province and 2) Develop a predictive equation of local political leadership factors influencing administrative effectiveness in Pathum Thani Province. A quantitative research approach was employed. Data were collected using questionnaires from a sample of 400 respondents; stratified random sampling was used, and the questionnaire had a reliability coefficient of 0.947. Descriptive and inferential statistics were employed to analyze the data. The findings revealed that 1) The overall level of local political leadership, both in terms of leadership characteristics and successful leadership dimensions, was at a high level; and 2) The results of stepwise multiple regression analysis showed that the most influential factors were: enabling, energizing, communication, decision-making, responsibility, and personality. These six leadership qualities were significant independent variables affecting the effectiveness of local government administration in Pathum Thani Province at the 0.05 significance level. Together, these factors explained 69.50 percent of the variance. The research indicates that local political leaders should continuously develop
two-way communication, prioritize morale-boosting, demonstrate open leadership, accept the consequences of their decisions, project a credible and suitable leadership image, and be open to scrutiny. Relevant agencies should utilize these research findings as a framework for developing leadership potential. To improve the provision of public services to truly and sustainably meet the needs of the people in the area.

MARKETING MIX FACTORS INFLUENCING CONSUMER DECISIONS TO USE CAFE SERVICES IN HAT YAI DISTRICT, SONGKHLA PROVINCE

2026-03-06T20:19:08+07:00

This survey research article to 1) Study the level of marketing mix factors, 2) Examine consumer service behavior, and 3) Analyze the marketing mix factors influencing the service behavior of cafe consumers in Hatyai District, Songkhla Province. The research sample consisted of 400 consumers in Hat Yai District, Songkhla Province, selected through a simple random sampling method. The research instrument employed was a 5-point Likert scale questionnaire, which yielded a reliability coefficient of 0.96. Data analysis was performed using mean, standard deviation, and multiple regression analysis. The findings revealed that: 1) The overall marketing mix factors. The people aspect received the highest mean score of 4.52. 2) Consumer service behavior was overall at the highest level ( = 4.55, S.D. = .42). The behavior with the highest mean score was searching for information before choosing a cafe service. And 3) Marketing mix factors influencing the service behavior of cafe consumers in Hatyai District, Songkhla Province, included: Price, this factor had the highest regression coefficient. Follow by the physical evidence, service process, distribution channel and product. The predictive equations for the marketing mix factors affecting consumer service behavior in Hatyai District, Songkhla Province, are as follows^. = 1.443 + 0.349 (X₂) + 0.206 (X₆) + 0.132 (X₇) - 0.115 (X₃) + 0.106 (X₁) = 0.442 (Z₂) + 0.244 (Z₆) + 0.150 (Z₇) - 0.140 (Z₃) + 0.127 (Z₁).

DESIGNING BUSINESS CHINESE COURSES IN HIGHER EDUCATION FOR THE DEVELOPMENT OF GRADUATE COMPETENCIES IN RESPONSE TO LABOR MARKET DEMANDS

2026-03-04T23:27:47+07:00

This research aims to 1) Examine labor market perspectives on the business Chinese competencies of graduates, 2) Analyze labor market demands for graduate competencies in real working contexts, and 3) Propose competency-based guidelines for designing business Chinese courses aligned with labor market needs. The scope of the study is defined within Panyapiwat Institute of Management, Bachelor of Arts Program in Business Chinese. The population comprises stakeholders of the program, including employers, graduates, instructors, and students. A purposive sampling technique was employed to select 229 participants, consisting of employers from 25 organizations requiring Chinese-speaking personnel, 73 graduates, 9 instructors, and 122 students in years 2 - 4. This study adopts a qualitative research methodology by integrating policy document analysis with field data collection through in-depth interviews and semi-structured questionnaires. The research instruments include interview guidelines and questionnaires validated for content validity. Data were analyzed using content analysis through coding, categorization, and thematic synthesis. The findings indicate that the labor market emphasizes practical competencies integrating business Chinese language skills with business knowledge. These competencies can be synthesized into five key domains: 1) Business Chinese communication in real-life situations, 2) Fundamental business knowledge, 3) Digital technology and artificial intelligence skills, 4) Cross-cultural working skills, and 5) Professional skills in accounting, finance, resource management, and entrepreneurship. The study proposes course design guidelines that emphasize experiential learning, integration of Chinese language, business, and technology knowledge, as well as professional skills, and alignment with real workplace contexts. These approaches aim to enhance graduate competencies to effectively meet labor market demands in the digital era.

TRENDS IN DEVELOPING PIANO PLAYING ABILITIES THROUGH MULTIMEDIA AMONG STUDENTS IN THE 2nd YEAR OF SECONDARY SCHOOL AT JAEVG WITTHAYA SCHOOL, SONGKHLA PROVINCE

2026-03-04T23:31:06+07:00

This research article aims to compare the piano playing abilities of Grade 8 students using multimedia and to study their satisfaction with multimedia used to enhance piano playing abilities. This research is an experimental design using a multiple-time test design. Piano playing ability was measured four times. The population consisted of Grade 8 students in the second semester of the 2025 academic year from the Nawamitr network, comprising four schools: Daonairoy School, Bamrungsas School, Wachiranukul School, and Jaevg Witthaya School. The sample consisted of 37 students from class 2/7 at Jaevg Witthaya School, Mueang Songkhla District, Songkhla Province, selected using multi-stage random sampling. The research instruments included: 1) Multimedia materials; 2) Lesson plans 3) A piano playing ability test with a content validity index of 1.00 and 4) A satisfaction questionnaire regarding the multimedia materials in three aspects: usefulness, enjoyment, and application to daily life. The consistency index between the research questions and objectives was 1.00, with a reliability coefficient of 0.85. Statistical analyses included repeated measures ANOVA, mean, and standard deviation. The research findings revealed that: 1) A statistically significant comparison of the trend in piano playing ability through multimedia among Grade 8 students showed an increase (p < .05) and 2) Grade 8 students demonstrated satisfaction with the multimedia used to promote piano playing ability.

STRATEGIES FOR SCHOOL ADMINISTRATION TOWARD BECOMING A HAPPY ORGANIZATION UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE NAKHON SI THAMMARAT

2026-03-10T11:29:39+07:00

The objectives of this research were 1) Study The current and desired state of school administration towards becoming a happy organization, 2) Develop strategies for school administration towards becoming a happy organization, and 3) Verify the strategies. The research employed a mixed-methods approach. Phase 1 involved reviewing relevant documents, concepts, theories, and research, as well as in-depth interviews with five key informants and a sample of 353 administrators, teachers, and educational personnel. A questionnaire distributed online was used to collect data. Data was analyzed using basic statistics and the modified PNI coefficient to identify strategic needs. Phase 2 involved a SWOT-TOWS matrix analysis, drafting the strategies, and conducting an expert seminar with nine participants to confirm their accuracy and appropriateness. Phase 3 involved verifying the strategies through focus group discussions with 12 administrators and practitioners to assess their feasibility and usefulness. The research findings revealed that: 1) The current state of school administration towards becoming a happy organization, overall, is at a moderate level ( = 3.26, S.D. = 0.57). The desired state, overall, is at the highest level ( = 4.76, S.D. = 0.57), and the overall needs have a PNI index of 0.47. 2) Strategies for school administration towards becoming a happy organization include: 1) developing teamwork; 2) creating an atmosphere of respect and encouragement; 3) Developing and supporting personnel; 4) Creating a happy learning environment; and 5) Promoting sustainable development. 3) The results of the evaluation of the strategies for school administration towards becoming a happy organization showed that their accuracy, appropriateness, feasibility, and usefulness had the highest average scores.

CONSTRUCTING THE IDEOLOGY OF BEING A GOOD PERSON THROUGH THE CHARACTERS JIA BAOYU AND ODD IN DREAM OF THE RED CHAMBER AND FOUR REIGNS

2026-03-14T22:46:33+07:00

CHALLENGES AND INTEGRATED ISLAMIC EDUCATIONAL MANAGEMENT MODELS FOR NEW MUSLIMS IN URBAN CONTEXT: A CASE STUDY OF BANGKOK

2026-03-05T17:13:14+07:00

Facing challenges in forming a new religious identity, Muallaf (new Muslims) in urban societies require appropriate Islamic education. However, current educational management models remain unclear, particularly in Bangkok's multicultural context. This mixed-methods research aimed to 1) Investigate problems, and 2) Analyze the context and models of Islamic education management for Muallaf. Seventy-four participants were selected through purposive and snowball sampling. Qualitative data were collected via in-depth interviews, supplemented by surveys for quantitative data. Qualitative data underwent content analysis and inductive conclusion formulation, while quantitative data were analyzed using descriptive statistics. Findings revealed problems across five dimensions. The most prevalent was language and Quranic reading difficulties (16.2%), followed by conflicting information from learning sources (12.1%), and a lack of good role models (8.1%). Three levels of learning models were identified: primary (teachers/Ustadh: 37.8%, family: 22.9%), secondary (friends/social networks: 21.6%, organizations/mosques: 20.2%), and tertiary (online media: 24.3%, print media: 6.7%). The discussion indicates that language issues are not merely technical but linked to spiritual identity formation, while information conflicts reflect the diverse knowledge production structures within Muslim society.

COMMUNICATION MANAGEMENT VIA FACEBOOK OF MR. CHADCHART SITTIPUNT THE GOVERNOR OF BANGKOK

2026-03-08T23:18:33+07:00

This research aimed to study 1) Communication management in terms of communication policy and operational implementation through Facebook, 2) Communication management in terms of performance dissemination through Facebook, and 3) The development guidelines for Facebook communication management of Mr. Chadchart Sittipunt, Governor of Bangkok. This study employed a mixed-methods research approach. The qualitative research collected data through in-depth interviews with 21 key informants and focus group discussions with 20 participants. The quantitative research collected data from a survey of 400 Bangkok residents. Data were analyzed using frequency, percentage, mean, and standard deviation. The findings revealed that: 1) Communication management through Facebook was based on key principles, including sincerity, transparency, and consistency. 2) Communication management for disseminating work performance follows a systematic process, consisting of data collection from multiple agencies, planning content dissemination appropriate to context and target audiences, and evaluating communication outcomes based on reach, engagement, and public feedback. The feedback is then used to continuously improve communication practices. 3) The development guidelines for communication management through Facebook emphasize a systematic and continuous cyclical process, with citizens as the center of communication. This approach enhances transparency, credibility, and efficiency in public administration in the digital era, and can serve as a guideline for improving social media communication of government agencies to achieve effectiveness and sustainability.

THE ROLE OF STATISTICS AND RESEARCH SOFTWARE COURSES IN STUDENTS’ BUSINESS RESEARCH SUCCESS: A LONGITUDINAL QUANTITATIVE STUDY

2026-02-25T21:23:02+07:00

This study aimed to 1) Compare knowledge and skills in statistics and the use of research software. 2) Examine the relationships and effects of knowledge and skills on research proposal quality. 3) Study the effects of knowledge and skills on research performance; and 4) Explain the learning outcome pathways of students from the course on statistics and research software toward research success. A longitudinal quantitative research design was employed. The sample consisted of 44 undergraduate students in the Modern Trade program who had completed the course Statistics and Research Software and subsequently enrolled in Research Methodology and Research Practicum. The participants were selected using purposive sampling. Research instruments included a knowledge and skills test, a research proposal quality assessment form, a research performance evaluation form, and a research outcome record form. Data were analyzed using descriptive statistics, paired-samples t-tests, multiple regression, and logistic regression. The results revealed that 1) Students’ knowledge and skills in statistics and research software after completing the course were significantly higher than before the course; 2) Such knowledge and skills had a positive effect on the quality of students’ research proposals; 3) Such knowledge and skills had a positive effect on students’ research performance; and 4) Research proposal quality had a positive effect on students’ success in conducting research. The findings demonstrate an empirical learning outcome pathway from the statistics and research software course to research proposal quality, research performance, and ultimately students’ success in conducting research in a sequential manner. These results highlight the role of integrative course and curriculum design under the framework of Outcome-Based Education in enhancing students’ research competencies and the quality of research outputs in higher education.

THE DEVELOPMENT MODEL OF EDUCATIONAL ADMINISTRATORS' SKILLS IN THE 21ST CENTURY TO BECOME A LEARNING ORGANIZATION, PRIMARY EDUCATIONAL SERVICE AREA OFFICE 2

2026-03-08T23:29:49+07:00

This research aims to 1) Study the current state, desired state, and necessary needs of developing 21st-century skills for school administrators towards becoming a learning organization; 2) Develop a model for developing 21st-century skills for school administrators towards becoming a learning organization; and 3) Examine the model for developing 21st-century skills for school administrators towards becoming a learning organization. The research employed a mixed-methods multi-stage research approach. The sample consisted of 254 school administrators and teachers, and 5 experts/ specialists selected through purposive sampling. The instruments included questionnaires, in-depth interviews, and a model verification form. Data analysis employed descriptive statistics, PNI index calculation, and qualitative content analysis. The results showed that 1) The current state of developing 21st-century skills for school administrators towards becoming a learning organization was at a moderate level overall ( = 2.94, S.D. = 0.52). The desired state of developing 21st-century skills for school administrators towards becoming a learning organization was at the highest level, with an overall PNImodified index of 0.37, particularly regarding technological skills and digital use. The study found that the model prioritizes the highest level of need, and that its components include: 2) A structure comprising principles, participation, collaborative learning, systemic thinking, and the use of digital technology, through a five-step management process and key mechanisms for developing five core skills: communication skills, analytical/creative thinking skills, technological/ digital skills, interpersonal skills, and organizational management skills; and 3) The validation of the model revealed that its accuracy, appropriateness, feasibility, and usefulness were all at the highest level overall.

THE DEVOLOPEMENT OF ADMINISTRATION MODEL COLLABORATIVE NETWORKS TO IMPROVE STUDENT COMPETENCY OF SCHOOLS UNDER NAKHON SI THAMMARAT EDUCATION OFFICE SERVICE AREA 1

2026-02-17T10:37:37+07:00

This research aimed to 1) Study the current state, desired state, and necessary needs of managing collaborative networks for student competency development; 2) Develop a model for managing collaborative networks; and 3) Verify the model. The research employed a multi-phase mixed-methods approach in three phases: Phase 1 involved studying the current state, desired state, and necessary needs, with a sample of 172 administrators and heads of academic departments; Phase 2 involved developing the model through an expert-based seminar with 9 participants; and Phase 3 involved verifying the model, with 9 participants including school administrators, supervisors, and teachers. The research instruments included questionnaires, interviews, and evaluation forms. The questionnaire had a reliability coefficient of 0.857. Statistical analysis included percentages, means, and standard deviations. The results showed that: 1) The study of the current state, desired state, and necessary needs of managing collaborative networks revealed necessary needs in: 1) Network operational aspects; 2) Defining the network's vision; and 3) Network objectives and goals. The necessary needs for the network's work processes included: 1) Preparation and planning; 2) Implementation and monitoring; and 3) Improvement and reporting of results. The development of learners' competencies requires three essential aspects: 1) Communication skills, 2) Moral and ethical values, and 3) Technological skills. 2) The results of the model development revealed that the model's components include its principles and concepts, objectives, process, evaluation, and conditions for success. 3) The results of the model verification showed that it was highly accurate, appropriate, feasible, and applicable.

SYSTEMATIC DEVELOPMENT OF FORENSIC EVIDENCE MANAGEMENT AND ANALYSIS IN JUVENILE DELINQUENCY CASES

2026-03-22T04:53:17+07:00

This research article aimed to examine current processes for managing and analyzing forensic evidence in juvenile delinquency cases, to identify problems and operational obstacles encountered by police officers in handling such evidence, and to propose development guidelines for the management and analysis of forensic evidence in these cases. Data were collected through in-depth interviews with 26 key informants, and three focus-group workshops involving 12 participants who have direct experience in all dimensions with cases involving children and youth, namely: 1) Police officers serving as inquiry officers; 2) Forensic police and forensic scientists; and 3) Judges and public prosecutors. The findings indicated that the management and analysis of forensic evidence in juvenile delinquency cases generally follow stepwise procedures based on standards and operating regulations. However, variations were observed in crime scene investigation, reflecting differences in individual officer’s experience, judgement, techniques, and knowledge. Problems and obstacles arising from police practice can be grouped into five main areas: 1) Personnel; 2) Legal limitations; 3) Crime scene investigation methods; 4) Inter-Agency cooperation; and 5) Budget. In line with the mission of the Royal Thai Police, the study recommends prioritizing the development of a strategic framework to advance the management and analysis of forensic evidence towards international standards. This should include developing a systematic body of knowledge, reforming relevant legal provisions, and establishing integrated mechanisms for inter-agency cooperation in management and analysis of forensic evidence in juvenile delinquency cases.

INSTITUTIONAL EQUILIBRIUM AMONG THE LEGISLATIVE, EXECUTIVE, AND JUDICIAL BRANCHES: IMPLICATIONS FOR THAI DEMOCRACY

2026-03-06T14:20:33+07:00

This research article aims to 1) Analyze the structural imbalance among the legislative, executive, and judicial institutions within the Thai parliamentary system, and 2) Analyze the impacts of the structural imbalance among the legislative, executive, and judicial institutions on Thai democratic governance. The study employs a qualitative research methodology, collecting data through document analysis combined with in-depth interviews with 20 key informants purposively selected from three groups: political science and legal scholars, politicians and members of parliament, and members of the judiciary. The research instruments consisted of a document analysis form and a semi-structured in-depth interview guide. Data were analyzed using content analysis and thematic analysis, with data trustworthiness verified through triangulation. The findings reveal that: 1) The relationship among the three principal institutions exhibits three structural imbalances: the executive's domination over the legislative process through patronage networks and party discipline; a dual structural paradox that renders the legislature's oversight function ineffective regardless of whether the executive maintains control over the parliamentary majority; and the expansion of Constitutional Court power without adequate reverse accountability mechanisms. and 2) These imbalances impact Thai democracy in four dimensions: the nullification of the people's will by unelected institutions; the exercise of executive power without effective institutional oversight; the erosion of the rule of law resulting from the imbalance of power in both directions; and public distrust toward the political system leading to a vicious cycle of instability. The article proposes institutional reform measures including strengthening the independence of the legislature, establishing reverse accountability mechanisms for the judiciary, and reforming the political party system to reduce the influence of patronage networks.

TOURISM MOTIVATION: DETERMINANTS OF INTENTION TO VISIT THE CITY PILLAR SHRINE IN NAKHON SI THAMMARAT

2026-03-04T21:51:42+07:00

This study aimed to examine Tourism Motivation: Determinants of Intention to Visit the City Pillar Shrine in Nakhon Si Thammarat. A quantitative research design was employed, and data were collected through a structured questionnaire administered to 400 tourists in Nakhon Si Thammarat Province. The participants were selected using a non-probability sampling method, specifically accidental sampling. The instrument’s content validity was confirmed with an Index of Item-Objective Congruence (IOC) ranging from 0.75 to 1.00, and the overall reliability coefficient was 0.97. The results indicated that the overall level of motivation to visit and pay homage at the City Pillar Shrine was at a high level of 4.43. Among the two motivational dimensions, pull motivation demonstrated the highest mean score, 4.57, whereas push motivation yielded a mean score of 4.29. Tourists’ intention to visit and pay homage was also at a high level, 4.46. The highest mean score was found for the intention to revisit the shrine, 4.50, followed by the intention to recommend and share information through personal networks or social media, 4.45. At the same time, the perceived value of travel expenses had the lowest mean score, 4.43. The results of the multiple regression analysis indicated that the two motivational factors jointly accounted for 59 % of the variance in tourists’ intention to visit and pay homage to the City Pillar Shrine in Nakhon Si Thammarat Province. The model was statistically significant at the 0.01 level. Pull motivation exerted the strongest influence (Beta = 0.53), followed by push motivation (Beta = 0.29). Multicollinearity diagnostics confirmed the appropriateness of the regression model, as tolerance values exceeded 0.10 and variance inflation factor (VIF) values were below 10 (Tolerance = 0.47; VIF = 2.12), indicating no multicollinearity among the predictor variables.

THE DEVELOPMENT OF GAME-BASED LEARNING ACTIVITIES TO ENHANCE CHINESE READING SKILLS OF GRADE 6 STUDENTS

2026-02-18T22:09:00+07:00

This study aimed to 1) Develop game-based learning activities integrated with contemporary technology to promote Chinese reading skills of sixth-grade elementary school students in terms of pronunciation and vocabulary meaning recognition; and 2) Study the effects of these learning activities on students’ Chinese reading achievement. The sample group consisted of 28 sixth-grade elementary school students in class 6/1, selected through purposive sampling. The study employed a research and development combined with an experimental research design using a one-group pretest-posttest design. The research instruments were 1) The game-based learning activities integrated with contemporary technology, consisting of PowerPoint Interactive and Wordwall to enhance vocabulary meaning retention through the game activities, an artificial intelligence application (SuperChinese) to practice Pinyin and tone pronunciation, and Kahoot! to assess understanding through competitive quizzes; and 2) A Chinese reading skills test. The research instruments were evaluated by three experts with an Index of Item-Objective Congruence (IOC) index of 0.70. The instruments were then piloted with a group who was similar to this study’s sample group, and the reliability was analyzed using the KR-20 formula, which resulted in a coefficient of 0.70, indicating an acceptable level of reliability. Data were analyzed using mean, standard deviation, and paired-samples t-test. The paired-samples t-test results revealed that the posttest scores in Chinese reading skill were significantly higher than pretest (t(27) = 40.92, p < .001) with a very large effect size (Cohen’s d = 7.73). The findings reflect that the learning activities effectively contribute to improving primary school students’ Chinese reading achievement.

A STUDY OF ENGLISH READING COMPREHENSION AND WRITING ABILITIES BASED ON TPACK FRAMEWORK OF GRADE 8 STUDENTS

2026-03-08T23:21:36+07:00

The purposes of this study were to 1) Compare reading comprehension and writing abilities of grade 8 students before and after learning management based on TPACK Framework, 2) Compare reading comprehension and writing abilities of grade 8 students after learning management based on TPACK Framework with the 70 percent criterion. The sample consisted of 40 students in grade 8 section 3 at Kaengkhrowittaya school, Kaengkhro District, Chaiyaphum Province, during the first semester of 2025 academic year under the Chaiyaphum Secondary Educational Service Area Office. The sample was selected by cluster random sampling. The research instruments included 6 lesson plans based on TPACK Framework in Our Planet Unit, each 2 hours and total of 12 hours. A 20 multiple-choice items reading comprehension ability test covered 3 components. An analytic scoring rubric English writing ability assessment comprised 5 criteria. The data were analyzed using descriptive statistics percentage, mean, Standard Deviation, and dependent samples t-test. The results of the study found that 1) The reading comprehension and writing abilities of grade 8 students after learning management based on TPACK Framework were significantly higher than before learning management at the .05 level. 2) The reading comprehension and writing abilities of grade 8 students after learning management based on TPACK Framework were significantly higher than the 70 percent criterion at the .05 level.

TOPONYM OF VILLAGES IN KHRUNG SUBDISTRICT, CHIANG KHONG DISTRICT, CHIANG RAI

2026-03-11T22:22:07+07:00

Toponyms, or place names, serve as significant cultural instruments for communicating the identity and history of a community. This research investigates the toponymy of 11 villages in Krueng Sub-district, Chiang Khong District, Chiang Rai Province, all of which possess long-standing historical backgrounds or associations with key community figures, as well as political, economic, and religious influences that have shaped their nomenclature. The primary objective of this study is to examine the origins of village names in Krueng Sub-district. Primary data were collected through field-based interviews with three local experts per village who possessed extensive knowledge of their community’s history. The findings reveal five distinct origins of village names in Krueng Sub-district: 1) Local flora, 2) Ancestral settlements, 3) Temporary rest areas for ox-cart merchants, 4) Ancient monuments or temples, and 5) Auspicious terminology. These naming conventions reflect a harmonious relationship between humans and nature, while also mirroring local culture, history, and the migratory patterns of the residents. Furthermore, they highlight historical trade routes that have evolved into the area’s modern transportation networks, as well as the influence of auspicious beliefs on the morale of villagers and their aspirations for community development. This article provides essential data for promoting local toponymic studies to preserve indigenous knowledge. Moreover, these findings offer a foundation for further interdisciplinary research and the potential to transform village narratives into value-added "creative folklore."

COMPONENTS AND INDICATORS OF LEARNING LEADERSHIP OF SCHOOL ADMINISTRATORS IN SARASAS AFFILIATED SCHOOLS WITHIN THE CATHOLIC EDUCATION CONTEXT

2026-03-04T16:21:22+07:00

This study aimed to: 1) examine the components and indicators of learning leadership among administrators in Sarasas-affiliated schools within the context of Catholic education, and 2) conduct a confirmatory factor analysis of the learning leadership model of administrators in Sarasas-affiliated schools under the Catholic educational framework. The study sought to develop a conceptual structure reflecting value-based administrative identity alongside the development of 21st-century learner competencies. A mixed-methods research design was employed. The sample consisted of 390 teachers selected through stratified random sampling and 9 experts selected through purposive sampling. Research instruments included: 1) a learning leadership assessment record for school administrators, 2) a focus group discussion protocol, and 3) a five-point Likert-scale questionnaire. Data were analyzed using content analysis and confirmatory factor analysis (CFA). The findings revealed that: 1) the learning leadership model comprised six components: Team Learning (TE), Application of Technology (AT), Innovative Learning Development (IN), Learning-Supportive Environment (EN), Creativity (CR), and Catholic Educational Identity (ID), with a total of 27 indicators. These components systematically integrated academic, technological, moral, and pastoral dimensions; and 2) the confirmatory factor analysis demonstrated that the model was consistent with empirical data, with factor loadings ranging from 0.68 to 0.89 (p < .001), indicating strong construct validity and model fit. The model can serve as a framework for developing learning leadership among administrators in Catholic private schools.

INTEGRATING THE KNOWLEDGE OF MEDITATION PRACTICE IN CONTEMPORARY THAI BUDDHIST CULTURE FOR DEVELOPING THE QUALITY OF LIFE

2026-02-25T10:57:32+07:00

This research aims to: 1) study meditation practice models in Buddhist scriptures; 2) investigate the body of knowledge concerning meditation practices in contemporary Thai Buddhist culture; and 3) integrate said knowledge to enhance quality of life. This study employs a mixed-methods research design. Qualitative data were gathered through documentary research, in-depth interviews, and focus group discussions with 42 key informants. Quantitative data were collected via questionnaires distributed to a sample group of 60 first-year vocational certificate students, with data analyzed using descriptive statistics.The findings revealed that Meditation practice models in Buddhist scriptures constitute a knowledge system grounded in the principles of cause and effect, with the Four Foundations of Mindfulness (Satipaṭṭhāna) serving as the core for developing wisdom toward liberation.The three contemporary Thai meditation models the "Rising-Falling" method, the "Rhythmic Movement" method, and "Mindfulness of Breathing" (Ānāpānasati) are systematically linked to scriptural doctrines. Structurally, they are anchored in the Threefold Training (Sikkhā); doctrinally, they utilize effort (Viriya), mindfulness (Sati), and clear comprehension (Sampajañña) as mechanisms for mental balancing; and procedurally, they aim for a transition from conventional reality (Sammuti-paññatti) to ultimate reality (Paramattha-dhamma) to realize the nature of mind and matter (Nāmarūpa) in accordance with the Three Common Characteristics (Tilakkhaṇa). Integrating these three models under the framework of Buddhist Dhamma effectively promotes the quality of life among the sample group. The overall satisfaction assessment was at a high level ( = 4.35, S.D. = 0.50). The synthesized body of knowledge reflects a Buddhist innovation conducive to holistic quality of life development and can be applied as a model for sustainable wellbeing and human development.

APPLICATIONS OF ARTIFICIAL INTELLIGENCE IN MARKETING

2026-03-04T22:12:58+07:00

This article aims to review both domestic and international literature published between 2019 and 2025 and provide a comprehensive overview of artificial intelligence (AI) applications in marketing, a domain gaining significant traction across both academic and professional landscapes. The synthesis of literature indicates that AI has transitioned from a mere supportive tool into an indispensable strategic infrastructure, empowering marketers to leverage Big Data for delivering highly accurate and efficient personalized consumer experiences. AI applications permeate marketing activities and the marketing mix (4Ps) extensively, encompassing technical tasks such as predictive analytics to strategic initiatives that directly influence the consumer journey. Specific applications include identifying unmet needs within product development, implementing dynamic pricing models calibrated to supply and demand fluctuations, optimizing smart logistics within distribution channels, and utilizing micro-segmentation to execute high-performance communication campaigns. However, the integration of AI presents critical challenges and risks that necessitate rigorous evaluation. These include data privacy and security concerns under stringent regulations, potential algorithmic biases leading to discrimination, issues regarding accountability and transparency during system failures, and the psychological impact on consumers which may trigger negative reactions toward the technology. Consequently, this article proposes a strategic conceptual framework and actionable recommendations for scholars and practitioners to assess AI potential, formulate robust strategies, and govern AI usage responsibly to secure a sustainable competitive advantage.