Journal of MCU Nakhondhat

TECHNOLOGY ACCEPTANCE IN COMMUNITY CONTEXTS: INTEGRATING THEORY, SOCIAL FACTORS, SOCIAL CAPITAL AND PARTICIPATION

2026-06-05T23:18:07+07:00

This academic article aims to 1) Synthesize the factors influencing technology acceptance in community contexts from contemporary theories and research. 2) Analyze the relationship between technological factors, social factors, social capital, and community participation. and 3) Develop an integrated conceptual framework to describe technology acceptance in a community context. By integrating key theoretical perspectives, including: Technology Acceptance Model, Unified Theory of Acceptance and Use of Technology, Diffusion of Innovations, Social Capital Theory, Social Factors, Participatory Approach. Using a Systematic Literature Review, based on seminal theoretical works and peer-reviewed research articles published between 2021 and 2026, from the Scopus, Web of Science, ScienceDirect and Google Scholar. The synthesis results found that, the acceptance of technology in a community context is not based solely on perceived benefits and ease of use. It arises from the interaction between five main dimensions: technological factors, perceptual factors, social factors, social capital, and community participation. It was found that social capital and participation are important mechanisms that link individual perceptions to shared acceptance at the community level. In other words, trust, social relationships, and support from leaders or community members can foster information exchange and collaborative learning, leading members to a greater awareness of the benefits and value of technology. While participatory processes help build ownership and trust in the adoption of technology, ultimately leading to community-level technology acceptance and supporting the long-term sustainability of technology use.

GUIDELINE FOR DEVELOPING DIGITAL COMPETENCIES OF THAI LOCAL GOVERNMENT OFFICIALS

2026-06-16T20:45:52+07:00

This academic article aims to study and analyze approaches to developing digital competencies among civil servants and personnel in local administrative organizations (LAOs) in Thailand. A systematic literature review and analysis of relevant research are employed within the context of Thailand's digital government development policy, as outlined in the Digital Government Development Plan 2023 - 2027, which mandates that all levels of government agencies must concretely upgrade to become digital organizations. The study found that the current digital competencies of LAO personnel require continuous improvement, particularly in the application of digital technology in work, data management, big data analysis, and digital public service delivery. This competency gap directly impacts the quality of public services and the efficiency of local administration. Effective digital competency development approaches should encompass five key components: 1) Developing basic and advanced digital skills according to personnel levels and roles; 2) Promoting a positive attitude and growth mindset towards change and innovation; 3) Creating an organizational environment conducive to learning, technology experimentation, and knowledge sharing among agencies;
4) Developing digital leadership at the executive level to drive sustainable organizational transformation; and 5) Building collaborative networks for digital competency development. This article presents a Holistic Digital Competency Development Framework (HDCDF), which integrates digital competency concepts based on the KUDA framework, dynamic competency theory, and provides a three-phase implementation guideline for Thai local administrative organizations to develop their personnel in the era of digital public administration.

PROFESSIONAL LEARNING COMMUNITY AS A MECHANISM FOR ENHANCING THE BEHAVIORAL COMPETENCIES OF TEACHERS SERVING AS HEADS OF PERSONNEL ADMINISTRATION IN EDUCATIONAL INSTITUTIONS ACCORDING TO THE FOUR SANGAHAVATTHU PRINCIPLES

2026-06-20T20:24:24+07:00

School personnel administrators are valuable human resources within the personnel management system and should therefore be maintained and developed to attain appropriate competencies for effective personnel work in educational institutions and job satisfaction. Professional Learning Communities (PLCs) are employed as a mechanism for strengthening the behavioral competencies of school personnel administrators based on the principles of the Four Bases of Social Solidarity (Sangahavatthu IV) in order to develop the competencies of school personnel administrators to perform their duties within the context of contemporary educational institutions facing challenges related to organizational quality amid diverse educational changes. Although educational institutions have continuously emphasized personnel competency development, most development processes focus on theoretical training rather than learning through actual practice. Consequently, personnel are unable to enhance their work competencies or effectively apply acquired knowledge to their professional practice. This article employs documentary analysis and conceptual synthesis of relevant knowledge to explain approaches to developing the behavioral competencies of school personnel administrators in the areas of communication, coordination, relationship management, and leadership. Professional Learning Communities function as a mechanism for transforming theoretical learning into behavioral competency development through collaborative learning, problem analysis, reflection, experience sharing, and learning from real-life situations.Furthermore, the Four Bases of Social Solidarity (Sangahavatthu IV), namely Dāna (generosity), Piyavācā (kind speech), Atthacariyā (beneficial conduct), and Samānattatā (impartiality and equality), serve as the moral foundation of the collaborative learning process by promoting knowledge sharing, constructive communication, working for the common good, and equality in collaborative learning, thereby leading to trust, cooperation, and a learning-oriented organizational culture, which can be applied to enhance human resource management in educational institutions effectively.

MODERN RETAIL BUSINESS MARKETING COMMUNICATION STRATEGIES FOSTERING CONSUMER BRAND LOYALTY

2026-06-06T23:23:10+07:00

The academic article “Marketing Communication Strategies of Modern Retail Businesses for Enhancing Consumer Brand Engagement” aims to investigate the role of marketing communication strategies within the context of changing business environments in the digital era, which have significantly influenced consumer behavior, competitive patterns, and the operational approaches of modern retail businesses. This study seeks to analyze the key components of marketing communication strategies that can effectively enhance consumer brand engagement. The study is divided into three main areas: 1) Digital marketing communication strategies for modern retail businesses, 2) Traditional marketing communication strategies for modern retail businesses, and 3) Emerging trends in retail marketing communication for strengthening consumer brand engagement. The study emphasizes the analysis of the integration between online and offline communication channels, including the application of digital technologies, social media, and consumer data to create interaction and personalized experiences that respond to individual consumer needs. This research employs a qualitative research methodology through documentary content analysis and meta-synthesis of research studies and academic articles published between 2015-2025. The findings indicate that effective marketing communication strategies must be able to communicate brand value clearly, maintain consistency in brand identity, encourage consumer participation, and create positive experiences that lead to both emotional and behavioral engagement with the brand. Furthermore, the use of digital technologies for personalized communication has become a significant factor in fostering sustainable long-term relationships between businesses and consumers in the digital era. These strategies also contribute to enhancing competitiveness, strengthening brand loyalty, and promoting the long-term growth of retail businesses within the rapidly changing context of the digital economy.

THE EFFECTS OF PROCESS ART ACTIVITY PROVISION WITH SOCIAL INTERACTION ON COGNITIVE FLEXIBILITY OF YOUNG CHILDREN

2026-06-11T15:28:29+07:00

This research article aimed to examine the effects of process art activities integrated with social interaction on the cognitive flexibility of young children. The study employed an experimental research design. The target group consisted of nine children aged 4 - 5 years enrolled in the second year of kindergarten during the second semester of the 2025 academic year at Biriyayothin School. The research instruments included 24 lesson plans on process art activities integrated with social interaction, implemented continuously over a period of seven weeks. The lesson plans were evaluated by three experts, yielding an overall mean score of 4.76, indicating a very high level of appropriateness. In addition, a cognitive flexibility assessment for young children was developed, covering three domains: behavioral flexibility and control, cognitive flexibility (shifting), and problem-solving ability. The assessment demonstrated an Index of Item-Objective Congruence (IOC) ranging from 0.67 to 1.00, indicating acceptable content validity. Quantitative data were analyzed using descriptive statistics, including the mean and standard deviation, together with qualitative descriptive analysis. The findings revealed that: 1) After participating in the process art activities integrated with social interaction, the young children's mean cognitive flexibility score ( = 18.67, = 1.89) was higher than that before the intervention ( = 10.22, = 1.32); and 2) Regarding the three domains of cognitive flexibility, the children obtained higher mean scores after the intervention than before the intervention across all domains. The greatest improvement was observed in cognitive flexibility (shifting), followed by problem-solving ability and behavioral flexibility and control, respectively.

ANUPUBBIKATHA AS A FACTOR IN CREATING FAITH IN THERAVADA BUDDHISM

2026-06-08T21:21:00+07:00

This research article to: 1) Study the principle of Anupubbikatha (Progressive Sermon) in Theravada Buddhism; 2) Analysis the components of Anupubbikatha; and 3) Analyze the principle of Anupubbikatha as a factor in creating faith in Buddhism. This study employs a documentary research methodology, analyzing data from the Tipitaka, Commentaries (Atthakatha), Sub-commentaries (Tika and Anutika), special treatises (Pakaranavisesa), and relevant Buddhist literature. The research findings were as follows: 1) Anupubbikatha is a Dhamma principle expounded by the Buddha for householders to purify their minds. Its content deepens progressively in stages, ranging from simple to profound levels. 2) Anupubbikatha comprises five components, namely: 1) Dana-katha (talk on giving), 2) Sila-katha (talk on morality), 3) Sagga-katha (talk on heaven), 4) Kama-adinava-katha (talk on the danger of sensual pleasures), and 5) Nekkhamma-anisamsa-katha (talk on the benefits of renunciation). The immediate objective of this sermon is not to lead listeners to instant enlightenment, but rather to refine their minds and adjust their views toward Right View (Samma-ditthi). 3) The expounding of Anupubbikatha serves as a teaching mechanism to elevate human faith from “Mundane Faith” (Lokiya-saddha) a belief in Kamma and its fruits through giving, morality, and heaven to “Supramundane Faith” (Lokuttara-saddha), which is faith rooted in the wisdom of enlightenment gained by recognizing the perils of sensual pleasures and the advantages of renunciation. This process has fostered a resilient Buddhist community, encompassing both those who renounced worldly life to ordain for the cessation of suffering, and lay devotees (Upasaka and Upasika) who have served as the foundation sustaining Buddhism to the present day.

SUPPLY CHAIN COLLABORATION FOR SUSTAINABILITY IN NON-ALCOHOLIC BEVERAGE INDUSTRY IN THAILAND

2026-05-31T19:52:40+07:00

This research aims to study the factors affecting business success and sustainable supply chain collaboration in the non-alcoholic beverage industry. A qualitative research approach employing a multiple-case study design was adopted. Data were collected through semi-structured interviews, in-depth interviews, and focus group discussions with 22 key informants selected through purposive sampling. The participants represented four stakeholder groups: manufacturers, suppliers, distributors, and industry experts. Data were analyzed using content analysis. The findings revealed that the critical internal factors contributing to business success and sustainability included leadership, technology adoption, cost management capability, and information management. Key external factors comprised health-conscious consumption trends, market competition, sugar tax regulations, and increasing consumer expectations regarding corporate social and environmental responsibility. Furthermore, supply chain collaboration has evolved toward strategic partnerships characterized by real-time information sharing, collaborative planning, and end-to-end traceability systems across the supply chain. These practices significantly improved operational efficiency, reduced costs, and enhanced responsiveness to market demands. In terms of sustainability, organizations demonstrated business practices aligned with Environmental, Social, and Governance (ESG) principles and the Triple Bottom Line framework, encompassing economic, social, and environmental dimensions. Such practices contributed to reducing environmental impacts, improving resource utilization efficiency, and creating shared value for stakeholders. The study highlights that data-driven supply chain management, collaborative partnerships, and innovation serve as key mechanisms for strengthening competitive advantage and achieving long-term sustainability in the non-alcoholic beverage industry.

THE FACTORS INFLUENCING THE ENTREPRENEURIAL INTENTION OF STUDENTS IN SCHOOLS OFFERING VOCATIONAL TRAINING PROGRAMS AT TRAT TECHNICAL COLLEGE

2026-06-07T15:25:37+07:00

This study aimed to: 1) Analyze the factors affecting the entrepreneurial intention of students enrolled in the Career Classroom Program of Trat Technical College, and 2) Investigate school management approaches that promote students' entrepreneurial intention. A mixed-methods research design was employed, consisting of quantitative and qualitative phases. In the quantitative phase, the population comprised 258 upper secondary school students from six schools in Trat Province participating in the Career Classroom Program during the 2025 academic year. Data were collected using a questionnaire validated by five experts (IOC = 0.60 - 1.00) and pilot-tested with 77 students, yielding Cronbach’s alpha coefficients ranging from .913 to .964. The data were analyzed using descriptive statistics and Structural Equation Modeling (SEM). In the qualitative phase, data were collected through a focus group discussion with six key stakeholders and analyzed using content analysis. The findings revealed that creativity, attitude toward entrepreneurship, and entrepreneurial self-efficacy had direct effects on entrepreneurial intention. Attitude toward entrepreneurship, creativity, and entrepreneurship education also had indirect effects on entrepreneurial intention through entrepreneurial self-efficacy. Furthermore, four school management approaches promoting students' entrepreneurial intention were identified: curriculum management and experiential learning, developing students’ potential and competencies, visionary leadership and the transformation of educational personnel’s roles, and collaborative partnerships supported by external stakeholders.

THE DEVELOPMENT OF COMPONENTS AND APPROACHES FOR PROMOTING HOLISTIC WELLBEING OF SUPPORT STAFF IN FACULTIES OF EDUCATION

2026-06-12T15:02:39+07:00

This research aimed to 1) Develop and validate a measurement model of holistic wellbeing for support staff in faculties of education, and 2) Examine approaches for promoting the holistic wellbeing of support staff. The study employed an explanatory sequential mixed-methods design. The research sample consisted of 270 support staff members in faculties of education at universities across six regions of Thailand, selected through multi-stage random sampling. The research instruments were a holistic wellbeing assessment scale comprising 30 items in a 5-point rating-scale format, and a semi-structured interview protocol concerning approaches to promoting holistic wellbeing, comprising 8 items. Data were analyzed using confirmatory factor analysis and content analysis. The findings revealed that: 1) Holistic wellbeing consisted of four components: 1.1) Physical wellbeing, 1.2) Mental wellbeing, 1.3) Social wellbeing, and 1.4) Intellectual wellbeing. The holistic wellbeing measurement model showed a good fit with the empirical data (χ² (313, n = 270) = 564.047, χ²/df = 1.802, p = .000, CFI = .969, TLI = .957, RMSEA = .055, SRMR = .046). and 2) Approaches for promoting the holistic wellbeing of support staff encompassed four dimensions: organizing the work environment and promoting health across four dimensions; fostering a positive organizational culture together with activities to develop mental wellbeing; encouraging collaboration through the development of communication skills alongside conflict management; and developing essential skills together with the decentralization of decision-making authority in order to establish a systematic administrative mechanism.

STRATEGIC APPROACHES TO DRIVING CREATIVE TOURISM THROUGH WORLD-CLASS FESTIVALS IN THE EASTERN ECONOMIC CORRIDOR (EEC): A CASE STUDY OF FILM AND MUSIC INDUSTRIES

2026-05-25T23:32:33+07:00

This research article aims to examine the feasibility and propose strategic approaches to driving creative tourism through hosting world-class festivals (World Top Notch) within the film and music soft power industries in the Eastern Economic Corridor (EEC). Utilizing a qualitative research methodology, this study integrates a literature review, a spatial potential assessment of three target provinces (Chonburi, Rayong, and Chachoengsao), and in-depth interviews with key informants across public and private sectors within the supply chain. The selection criteria for these three provinces were based on the strategic readiness indicators outlined in the EEC Comprehensive Development Plan (2023 - 2027), which positions each province as an economic hub characterized by interconnected logistical infrastructure and diverse localized cultural assets. The findings reveal that despite the high potential of Thailand's film and music industries, they suffer from a strategic leadership vacuum, primarily due to the absence of a regional business hub and a formal copyright market. Conversely, the EEC demonstrates substantial readiness with international-standard infrastructure and transport connectivity capable of supporting the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry, with Chonburi Province standing out as the primary anchor hub. Consequently, this research proposes four strategic festival models: 1) The EEC International Film Festival and Market, 2) The Eastern Coast Creative Culture and Film Festival, 3) The T-Wave Festival, and 4) The ASEAN Contemporary Cultural Hub Festival. Additionally, a five-year master plan (2026 - 2030) has been developed, which is projected to generate business matching and trade value exceeding 6,000 million baht. The conclusion and recommendations suggest that the government should urgently integrate collaboration through a single command mechanism and optimize investment incentive measures to attract global event organizers and investors, establish an entertainment industry ecosystem, and ultimately elevate the EEC into a sustainable creative tourism destination in Asia.

GUIDELINES FOR THE ADMINISTRATION AND MANAGEMENT OF THE STUDENT SUPPORT SYSTEM FOR STUDENTS WITH LEARNING DISABILITIES AT BAN MUANG SCHOOL UNDER THE LAMPANG PRIMARY EDUCATIONAL SERVICE AREA OFFICE 3

2026-06-19T23:07:19+07:00

This independent study aimed to 1) Investigate the current conditions and problems, and 2) Develop and verify the guidelines for the administration and management of the student support system for students with learning disabilities at Ban Muang School under the Lampang Primary Educational Service Area Office 3. By employing a survey research design, the current study was systematically divided into two phases. Phase 1 examined the current conditions and problems by collecting data from a purposively selected group of nine informants using an in-depth interview guide (IOC=1.00). Phase 2 focused on developing and verifying the proposed guidelines. An initial draft was formulated through an expert seminar involving six educational experts and subsequently evaluated by five qualified professionals using a five-point rating scale. Data were analyzed using means, standard deviations, and content analysis. The results revealed the following: 1) Regarding current conditions and problems, the input aspect showed a lack of specific operational manuals, adequate budget, digital media, and teachers with direct qualifications in special education. In terms of the process, student screening yielded inaccuracies due to the absence of specific tools, while Individualized Education Programs (IEP) and educational assessments lacked flexibility. For the output, students' academic achievement fell below standard criteria, and some students exhibited a lack of self-confidence. Concerning feedback, evaluation data were primarily used for reporting to the affiliated agency rather than for continuous instructional improvement. 2) The developed guidelines comprised four components based on a systems approach: Input, Process, Output, and Feedback. These guidelines emphasized proactive management, the use of specialized screening tools, the adaptation of instructional methods and authentic assessments, and the integration of digital technology to reduce teachers' workload. Verification results indicated that the accuracy, appropriateness, and feasibility of the guidelines for practical implementation ranged from high to the highest levels across all ( = 4.00 – 5.00).

PARTICIPATORY LEADERSHIP AND SOCIAL CAPITAL CONVERSION INTO ECONOMIC OUTCOMES: A MECHANISM-BASED MODEL FROM RURAL AND URBAN CONTEXTS IN ROI ET PROVINCE

2026-06-07T14:45:05+07:00

This study examines 1) the mechanisms through which participatory leadership mobilizes social capital and 2) how social capital can be leveraged to generate economic outcomes for area-based poverty reduction. The study draws on case studies conducted in Roi Et Province, Thailand, focusing on Dong Khrang Yai Subdistrict, Kaset Wisai District, and communities within Roi Et Municipality. A qualitative research approach was employed. Data were collected through in-depth interviews and non-participant observation with 16 purposively selected key informants who played active roles in livelihood development and area-based poverty reduction initiatives. Participants included area-level leaders, community leaders, occupational group leaders, and household members engaged in livelihood development activities. Data were analyzed using process-oriented thematic analysis, with social capital theory serving as the interpretive framework. The findings indicate that participatory leadership mobilizes social capital through five interrelated mechanisms: building trust, fostering collective cooperation, establishing shared norms and discipline, connecting communities with external networks and resources, and channeling social capital into economic outcomes. In rural communities, these mechanisms are closely associated with local natural resources, water resources, and collective agricultural production. In urban communities, they are linked to household capabilities, small-scale financial support, and access to urban markets. The resulting economic outcomes include supplementary household income, reduced essential expenditures, stronger community bargaining power, and the expansion of livelihood activities to neighboring communities. These findings contribute to a mechanism-based model illustrating how participatory leadership channels social capital into economic outcomes, offering a practical framework for designing area-based poverty reduction initiatives responsive to local conditions.

DEVELOPMENT OF AN OPEN AND ADAPTIVE GAMIFIED LEARNING MODEL TO ENHANCE MATHEMATICAL PROBLEM-SOLVING SKILLS AMONG UPPER PRIMARY STUDENTS

2026-05-27T22:52:42+07:00

This research aimed to 1) Examine the current state, desirable state, priority needs, and components of an Open and Adaptive Gamified Learning Model; 2) Develop the Open and Adaptive Gamified Learning Model; and 3) Evaluate the effectiveness of implementing the model to enhance mathematical problem-solving skills among upper primary students. The Research and Development (R&D) methodology was employed. The samples were 45 students in Grades 4 - 6 at Ban Trok Khae School, selected through purposive sampling. Research instruments comprised a priority needs questionnaire, 24 lesson plans, a mathematical problem-solving skills test, and a satisfaction assessment form. Data were analyzed using mean, standard deviation, Priority Needs Index (PNI Modified), dependent t-test, effect size (Cohen's d), Normalized Gain, Effectiveness Index, and efficiency values (E₁/E₂). The findings revealed that: 1) The Current state was at a moderate level while the desirable state was at the highest level; the highest priority needs were problem-solving planning (PNI_Modified = 0.576) and the gamification component (PNI_Modified = 0.755); mathematical problem-solving skills consisted of 4 main components, and the learning model consisted of 3 main components; 2) The Developed model comprised 6 components, including five learning activities and a six-step learning process, with pilot efficiency E₁/E₂ = 88.73/86.78, exceeding the 80/80 criterion; and 3) For the effectiveness study with 45 students, post-test scores were significantly higher than pre-test scores at the .01 level (t = 23.95, df = 44); E₁/E₂ = 88.08/86.97; effect size Cohen's d = 3.57 indicating a huge effect; Normalized Gain ⟨g⟩ = 0.80; Effectiveness Index = 0.77; Mastery Rate = 100.00%; and student satisfaction was at the highest level ( = 4.71).

STRATEGIES OF LEARNING MANAGEMENT ANCIENT CITY OF WIANG SA LEARNING RESOURCE OF WIENGSA SCHOOL UNDER SURATTHANI CHUMPHON SECONDARY EDUCATIONAL SERVICE AREA OFFICE

2026-05-26T22:42:39+07:00

This study aimed to: 1) Analyze the environment and formulate learning management strategies for the Ancient City of Wiang Sa Learning Resource at Wiengsa School under The Secondary Educational Service Area Office Suratthani Chumphon; and 2) Evaluate the feasibility and utility of the developed strategies. Informants for strategy drafting consisted of 21 internal experts, while those for strategy evaluation comprised 5 external specialists. The research instruments included the School Model Canvas and evaluation forms. Data were analyzed using mean, standard deviation, and content analysis. The findings revealed that: 1) The developed learning management strategies comprised three core strategies: 1) Teacher promotion and development emphasizing a mentoring system; 2) Learning management support focusing on resource administration and collaborative network creation; and 3) The learning process focusing on an integrated curriculum framework coupled with active learning; and 2) The expert evaluation indicated that the strategies possessed the highest level of practical feasibility ( = 4.80, S.D. = 0.45) and the highest level of utility to the educational institution ( = 5.00, S.D. = 0.00). In conclusion, these strategies were evaluated by experts as having the highest levels of feasibility and utility, were appropriate to the school context, and can serve as a practical framework for enhancing learner quality through local cultural capital.

ADMINISTRATIVE STRATEGIES OF THE PHANG NGA, PHUKET AND RANONG SECONDARY EDUCATIONAL SERVICE AREA OFFICE BASED ON LEARNING OUTCOMES TO PROMOTE STUDENTS’ FUTURE WORK SKILLS

2026-06-16T20:40:16+07:00

This study aimed to: 1) Examine the current conditions, desirable conditions, and priority needs for the administration of the Secondary Educational Service Area Offices of Phangnga, Phuket, and Ranong based on the learning outcomes approach to promote students' future work skills; 2) Develop administrative strategies; 3) Investigate the implementation outcomes of the administrative strategies; and 4) Formulate policy recommendations. This study employed a mixed-methods research design consisting of four phases. Phase 1 examined the current and desirable conditions, as well as priority needs, through a questionnaire administered to 393 participants. The instrument achieved a reliability coefficient of 0.881. Data were analyzed using the mean, standard deviation, and priority needs assessment based on the Modified Priority Needs Index (PNI Modified). Phase 2 focused on developing administrative strategies through a workshop that used the TOWS Matrix. The draft strategies were developed by the researcher and evaluated by a panel of experts. Phase 3 investigated the implementation outcomes of the administrative strategies. The findings revealed that school administrators demonstrated the highest level of administrative competency, while teachers demonstrated a high level of instructional competency. The enhancement of personnel competencies served as a key driving force in improving students' future work skills, which reached good to excellent quality levels and exceeded the established targets. Phase 4 formulated policy recommendations through a workshop involving 3 administrative levels: the Office of the Basic Education Commission, the Educational Service Area Office, and schools. The recommendations consisted of a vision, mission, goals, objectives, administrative strategies, and implementation guidelines. The policy recommendations were evaluated as having the highest level of appropriateness and a high level of feasibility.

THE EFFECTS OF A RECREATION PROGRAM ON THE ADVERSITY QUOTIENT OF HIGH SCHOOL STUDENTS

2026-07-14T23:03:02+07:00

The purposes of this research were: 1) To examine the effects of a recreation program on the adversity quotient of high school students, and 2) To investigate high school students’ satisfaction with participation in the recreation program. This study employed a quasi-experimental research design using a one-group pretest-posttest design. The sample consisted of 30 high school students from Srinakharinwirot University Demonstration School, Prasarnmit (Secondary). The research instruments included a recreation program, an adversity quotient assessment form, and a satisfaction assessment form. The program was implemented over eight weeks, twice a week, for a total of 16 sessions, with each session lasting 60 minutes. The activity process consisted of three phases: warm up, activity,
and reflection. Data were analyzed using mean, standard deviation, and paired-samples t-test. The results revealed that the students’ mean score for the Adversity Quotient after the experiment ( = 4.22, S.D. = 0.55) was significantly higher than that before the experiment ( = 3.76, S.D. = 0.60) at the .05 level (t = 9.477, p < .001). In addition, students' satisfaction with the program was at a high level ( = 4.35, S.D. = 0.59). The findings suggest that the recreation program effectively enhanced students' Adversity Quotient by providing challenging recreational activities that encouraged collaborative problem-solving, shared responsibility, alignment of activities with the four dimensions of the Adversity Quotient, and reflective learning following each activity.

GUIDELINES TO DEVELOP AREA OF ART SPACES FOR INTERNATIONAL ARTS EXHIBITIONS IN CHIANG MAI PROVINCE

2026-06-06T23:19:07+07:00

This research aimed to: 1) Analyze the factors influencing the development of art spaces for international art exhibitions in Chiang Mai Province; 2) Examine the potential of art exhibition spaces in Chiang Mai Province; and 3) Propose guidelines for the development of art spaces to support international art exhibitions in Chiang Mai Province. A mixed-methods research design was employed. The key informants consisted of 23 owners and managers of galleries, art centers, and exhibition venues. The questionnaire respondents and focus group participants included 50 artists, lecturers, academics, students, and members of the public interested in visual arts, selected through purposive sampling. The research instruments included in-depth interview forms, questionnaires, and focus group discussion guides. Quantitative data were analyzed using descriptive statistics, including mean and standard deviation, while qualitative data were analyzed through content analysis. The findings revealed that: 1) The key factors influencing the development of art spaces consisted of four dimensions: physical characteristics of the space, infrastructure and accessibility, human resources and networks, and management and policy; 2) The overall potential of art spaces in Mueang Chiang Mai District was at a high level ( = 4.16, S.D. = 0.66), with city image receiving the highest mean score. Facilities and infrastructure were rated at a moderate level ( = 3.53, S.D. = 0.79), while community participation was rated at a high level ( = 4.10, S.D. = 0.65); and 3) Guidelines for developing art spaces to support international art exhibitions should focus on improving physical spaces, enhancing infrastructure and accessibility, strengthening art-related collaborative networks, developing management systems and supportive policies, and promoting community participation in order to enhance Chiang Mai’s capacity as a center for international art exhibitions.

THE PERCEPTION OF ARTIFICIAL INTELLIGENCE TECHNOLOGY INFLUENCING INTENTION TO USE THE TECHNOLOGY AND WORK ENGAGEMENT AMONG THAI GENERATION X EMPLOYEES

2026-06-19T22:49:05+07:00

This research paper aimed to 1) Study the influence of ease of use on the usefulness of artificial intelligence technology by Generation X in Thai organizations, 2) Study the influence of usefulness and ease of use of artificial intelligence technology on the intention to use such technology by Thai Generation X, and 3) Study the influence of usefulness, ease of use, and intention to use artificial intelligence technology on the work engagement of Generation X. This research is quantitative. Researchers used questionnaires to collect data from a sample of 400 Generation X individuals in Thai business organizations, selected using quota sampling from all regions of Thailand. Statistical analysis included descriptive statistics and structural equation modeling using PLS-SEM. The findings revealed that ease of use has a significant positive influence on the usefulness of artificial intelligence technology. Ease of use and usefulness of AI technology also clearly influence the intention to use artificial intelligence technology. Furthermore, ease of use, usefulness, and intention to use AI technology significantly influenced the work engagement of Generation X in Thai business organizations. The research findings suggest that executives can use these findings to develop policies and strategies for implementing artificial intelligence technology within their organizations to adapt to the digital and AI-driven era of the future.

HR MANAGER 5.0 COMPETENCY IN THE ELECTRIC VEHICLE TRANSITION ERA: CURRENT CONDITIONS, PROBLEMS, AND ORGANIZATIONAL DIFFERENCES IN THE EASTERN ECONOMIC CORRIDOR

2026-06-06T23:28:55+07:00

This research pursued two objectives: 1) To examine current conditions and problems in developing HR Manager 5.0 competency within the EEC automotive industry, and 2) To compare HR Manager 5.0 competency classified by organizational characteristics. A mixed-methods design was employed across Chachoengsao, Chonburi, and Rayong provinces. Qualitative data were collected from 23 key informants comprising 8 government and state enterprise executives, 5 HRM academics and experts, and 10 senior EEC automotive executives, analyzed using content analysis. For the quantitative component, the population consisted of 890 factories with a sample of 392 respondents. Data were collected using a 65-item, 5-level rating scale questionnaire (IOC = 0.67 - 1.00; Cronbach's Alpha = 0.97) and analyzed using descriptive statistics and One-way ANOVA. Findings revealed that 1) HR managers are transitioning from operational to strategic partner roles, facing six key problems: digital competency gaps, unsystematic knowledge management, EV-workforce misalignment, budget constraints, talent competition, and Generation Z challenges; and 2) Overall competency was at a high level ( = 3.76, S.D. = 0.645), while digital and data competency remained moderate ( = 3.30). Job position (F = 17.769, p < .001) and organizational size (F = 6.511, p < .001) significantly influenced all competency dimensions, whereas HR experience and registered capital showed no significant effect. The novel contribution is the "Three-Layer HR Manager 5.0 Competency Gap Model: EEC Context."

SOCIAL HEALTH SUPPORT FOR MONKS IN WAT AWUTVIKASITARAM AND WAT PHRAYAYANG

2026-05-22T23:04:11+07:00

This research aimed to: 1) Investigate the conditions and problems of healthy social environments for Buddhist monks in Wat Awutvikasitaram and Wat Phrayayang, and 2) Develop a model to promote a healthy social environment for monks in the designated areas. A mixed-methods research design was employed. Quantitative data were collected via questionnaires from a sample of 132 monks, while qualitative data were gathered through in-depth interviews with 24 key informants. The findings revealed that current problems regarding the healthy social environment predominantly stem from the rapid transition of the Buddhist community into an urbanized lifestyle. This shift has led to dietary behaviors characterized by nutritional imbalances and improper nutrition. Although the results indicated that the monks maintained a moderate level of health awareness, they practically faced major constraints, particularly the lack of physical activity spaces appropriate for their monastic discipline, as well as limited access to accurate health literacy. Consequently, the developed model for promoting a healthy social environment, designated as the "3-S Model," comprises three key components: 1) Enhancing health literacy and self-management skills, 2) Modifying the temple environment to support well-being, and 3) Establishing a strong collaborative network between temples and communities for mutual care. Following the implementation of this model, the overall average health behavior scores of the monks significantly increased compared to the pre-experiment period. This improvement resulted in higher levels of health awareness and self-care behaviors among the monks, serving as a vital foundation for transforming temples into community health hubs. This model can be upscaled and applied to other urban temples facing similar contextual constraints to ensure long-term sustainability.

THE DEVELOPMENT OF AN ENRICHMENT CURRICULUM TO ENHANCE ENGLISH COMMUNICATIVE COMPETENCE FOR GRADE 6 STUDENTS IN EDUCATIONAL SANDBOX SCHOOLS OF UBON RATCHATHANI PROVINCE

2026-07-01T22:19:57+07:00

This research aimed to 1) Study the problems and needs in developing a curriculum to enhance English communicative competence; and 2) Develop a curriculum to enhance English communicative competence in schools within the Educational Innovation Area of Ubon Ratchathani Province.
The study employed a Research and Development (R&D) methodology, divided into two phases: 1) The study of foundational data, in which the population consisted of 1,786 English teachers in schools within the Educational Innovation Area of Ubon Ratchathani Province, and the sample consisted of 314 English teachers obtained through simple random sampling; and 2) Curriculum development, in which the quality and appropriateness of the curriculum were examined and evaluated by 10 experts, and the curriculum was piloted with a sample of 12 Grade 6 students obtained through multistage random sampling. The research findings revealed that 1) The main problem was that the content currently in use was not aligned with the real-life contexts of the learners, resulting in a lack of motivation and low English communication ability among learners, and the area of highest need was that of curriculum content. 2) The developed curriculum comprised six components: principles, objectives, content, learning activities, media and learning resources, and measurement and evaluation, which experts rated as appropriate at the highest level ( = 4.78). The results of the pilot study revealed that students' post-learning knowledge scores were significantly higher than their pre-learning scores at the .001 level; their English communicative competence passed the 80 percent criterion with statistical significance at the .01 level; and their satisfaction with the curriculum was at a high level ( = 4.47). In conclusion, the developed curriculum was appropriate and demonstrated the potential to concretely enhance learners' English communicative competence.

EFFECTS OF A SOCIAL COGNITIVE THEORY-BASED SELF-EFFICACY AND BASKETBALL SKILLS AMONG STUDENTS AT THAILAND NATIONAL SPORTS UNIVERSITY

2026-07-17T23:20:33+07:00

This research article aimed to: 1) compare self-efficacy and basketball skills of Thailand National Sports University students within the experimental and control groups before and after training, and 2) compare self-efficacy and basketball skills of Thailand National Sports University students between the experimental and control groups before and after training. The sample consisted of 50 second-year students from two classrooms in the Faculty of Education at Thailand National Sports University, Ang Thong Campus, during the first semester of the 2025 academic year, selected through cluster sampling. The sample was divided into an experimental group of 25 students and a control group of 25 students. The research instruments included a self-efficacy enhancement model, which was validated by experts (IOC = 0.80 - 1.00), with accuracy and appropriateness evaluated using the median (Md = 5.00) and interquartile range (IQR = 0.00 - 1.00). The evaluation instruments comprised a self-efficacy scale and a basketball skills test, both of which achieved an Index of Item-Objective Congruence (IOC) between 0.80 and 1.00. Data were analyzed using mean ( ), standard deviation (S.D.) and t-tests. The results indicated that. After the experiment, the experimental group showed significantly higher levels of overall self-efficacy and its specific domains (Modeling, Goal Setting, Positive Self-Talk, and Success Imagery) compared to before the experiment at the .05 significance level ( = 4.47, S.D. = 0.30) A comparison between groups revealed that after the experiment, the experimental group achieved significantly higher levels of self-efficacy and basketball skills (Dribbling, Passing, Shooting, and Defense) than the control group at the .05 significance level, whereas no significant differences were found between the two groups prior to the experiment.

CAPACITY ENHANCEMENT OF GOVERNMENTAL, LOCAL AND COMMUNITY NETWORKS FOR LIFELONG LEARNING PROMOTION AMONG THE ELDERLY IN URBAN AND RURAL COMMUNITY CONTEXTS

2026-05-26T23:03:06+07:00

The objectives of this research were to: 1) Synthesize the capacity of learning network mechanisms among governmental, local, and community sectors in promoting lifelong learning for the elderly; and 2) Establish capacity enhancement guidelines for governmental, local, and community learning network mechanisms to effectively promote lifelong learning among the elderly in both urban and rural community contexts. This study employed a qualitative research design. Key informants were drawn from Yala Municipality and Tachee Subdistrict. The informants consisted of 34 participants, including public officials, local government personnel, community representatives, and representatives from non-state organizations. Qualitative data were collected through in-depth interviews, focus-group discussions, and small meetings. Consequently, the data were analyzed using interpretive techniques and thematic analysis, and guided by interpretive synthesis approach. The findings indicated that the capacity of governmental, local, and community network mechanisms in promoting lifelong learning among the elderly were directly correlated with contextual characteristics of each area. Specifically, the urban area demonstrated distinct prominence in the diversity of available learning resources, organizational structures, and resource advantages. Conversely, the rural area exhibited notable strengths in social capital and indigenous local wisdom. These capacities of the network mechanisms fundamentally comprised three key elements: resources, networks, and social capital. Furthermore, the enhancement of capacities within these network mechanisms required structural, procedural, individual, and resource-related factors, utilizing the elderly wisdom repository in conjunction with learning management units to drive the network across three core dimensions: knowledge, learning processes, and participatory network management. This process represents an integrated development approach that is explicitly tailored to spatial contexts, emphasizing four key dimensions: resource integration, the development of network coordination mechanisms, the strengthening of social capital, and the strategic adaptation of policy mechanisms to suit specific local contexts.

DEVELOPMENT OF A TEACHER TRAINING CURRICULUM TO ENHANCE LEARNING MANAGEMENT COMPETENCIES FOR PROMOTING PISA LITERACY

2026-06-19T22:40:26+07:00

This research aimed to: 1) Investigate the desirable conditions and priority needs for developing teachers’competency in literacy-oriented learning management based on the PISA 2025 Framework; 2) Identify the components of a teacher training curriculum; 3) Develop a teacher training curriculum; and 4) Evaluate the implementation of the developed curriculum. The study employed a research and development (R&D) approach consisting of four phases: needs assessment, curriculum component identification, curriculum development, and curriculum implementation. Different samples were used in each phase. During the implementation phase, the participants were 45 mathematics, science and technology, and Thai language teachers under the Bangkok Metropolitan Administration in the 2025 academic year, selected through purposive sampling. The research instruments included a teacher training curriculum, a knowledge test, and a learning management competency assessment. Data were analyzed using the Modified Priority Needs Index (PNI Modified), percentage, mean, standard deviation, and t-test. The findings revealed that: 1) Teachers had an overall priority need for developing competency in literacy-oriented learning management (PNI Modified = 0.35), with workshop-based training being the highest priority (PNI Modified = 0.41); 2) The developed teacher training curriculum consisted of six components and was evaluated at the highest level of appropriateness ( = 4.54, S.D. = 0.31) and feasibility ( = 4.53, S.D. = 0.38); and 3) Teachers obtained significantly higher knowledge and learning management competency scores after the training than before the training and exceeded the predetermined criteria at the .05 level of statistical significance. The findings indicated that the developed curriculum systematically integrated literacy competencies within the PISA 2025 Framework into teacher professional development and provided a practical approach for strengthening teachers' competency in literacy-oriented learning management.

HUMAN RESOURCE CAPACITY DEVELOPMENT IN KHAO BIN CENTRAL PRISON, RATCHABURI PROVINCE

2026-06-11T15:24:09+07:00

This research article aims to: 1) Investigate the competency levels and potential development in the performance of human resources at Khao Bin Central Prison, Ratchaburi Province; and 2) Examine the factors influencing the potential and competency development of human resources at Khao Bin Central Prison, Ratchaburi Province. This study employed a qualitative research approach utilizing in-depth interviews with 20 key informants, comprising top executives, middle-level administrators, and prison officers. Participants were selected using purposive sampling, with criteria specifying individuals involved in policy formulation or those possessing direct experience and playing a pivotal role in driving the organization's human resource management. The research instrument was a semi-structured interview guide developed from relevant issues and theoretical frameworks. The collected data were analyzed using content analysis to derive systematic conclusions. The research findings revealed the following: Human Resource Quality and Competency: Khao Bin Central Prison implements proactive workforce management in terms of both quantity and quality. The focus is on developing personnel to achieve high skills and competencies in alignment with the organization's vision. Additionally, clear policies, operational plans, and evaluation mechanisms have been established to serve as standards for effective personnel development and retention. Factors Influencing Human Resource Quality: The primary driving factors include the leadership of top executives who provide clear directional guidance, systematic collaboration across all levels, and the alignment of human resource management with the organizational strategy. These factors facilitate work system transformations, establishtransparent evaluation mechanisms, and cultivate an awareness of accountability and cost-effectiveness in personnel development.

CURRENT PROBLEMS AND ESSENTIAL NEEDS IN DEVELOPING A GAME THEORY-BASED ADAPTIVE DIGITAL PLATFORM TO ELEVATE READING LITERACY WITHIN THE PROGRAMME FOR INTERNATIONAL STUDENT ASSESSMENT FRAMEWORK: PISA

2026-06-06T23:32:11+07:00

This study employed Educational Design Research (EDR) as proposed by with three objectives: 1) To examine the current state and analyze problems related to reading skills in digital contexts; 2) To survey and assess stakeholder needs regarding digital platform development; and 3) To evaluate the appropriateness of reading literacy components based on the PISA framework for early primary school students. A mixed-methods approach was adopted. Qualitative data were collected from seven stakeholder groups through focus group discussions and in-depth interviews, while quantitative data were gathered from 286 Thai language teachers to assess the appropriateness of the identified components. Data were analyzed using descriptive statistics and content analysis.The findings revealed that: 1) Stakeholders perceived the severity of reading-related problems at the highest level ( = 4.64, S.D. = 0.49); 2) The primary challenges identified were a lack of reading motivation, individual differences among learners, and insufficient analytical reading skills as defined by the PISA framework; 3) The need for innovation development was rated at the highest level ( = 4.75, S.D. = 0.34), particularly for a platform integrating gamification mechanisms with an adaptive system capable of accommodating individual differences; and 4) All five components of reading literacy were rated as highly appropriate ( = 4.38), with reading engagement and affective disposition toward reading, along with the application of reading outcomes, receiving the highest ratings. The study recommends that the platform to be developed in subsequent phases should integrate an AI-driven adaptive system, gamification mechanisms to enhance motivation, and a scaffolded support system for systematically developing higher-order thinking skills. These findings provide an empirical foundation for designing innovations aligned with authentic Thai school contexts of Thai schools.

A STUDY AND ENHANCING PEACE OF MIND AMOMG ADOLESCENCE THROUGH INTEGRATIVE INDIVIDUAL COUNSELING

2026-06-19T22:51:01+07:00

This research aimed to 1) Study the meaning and components of adolescents’ peace of mind, 2) Confirm the components of adolescents’ peace of mind, and 3) Examine the effects of an individual counseling program on enhancing adolescents’ peace of mind. A mixed methods research design with a sequential exploratory design was employed in three phases. Phase 1 studied the phenomenon among 15 upper secondary school students aged 16 - 18 years. Data were collected using semi-structured interviews and analyzed through content and thematic analysis. Phase 2 developed a 40-item, five-point rating scale and examined its components with 400 participants using exploratory and confirmatory factor analyses. Phase 3 implemented a nine-session individual counseling program with 10 students who had low peace of mind scores, divided into an experimental group and a control group of five students each. Data were analyzed using mean, standard deviation, t-test, repeated measures ANOVA, and effect size. The results revealed that adolescents’ peace of mind was an internal balance that enabled them to appropriately manage emotions, thoughts, and problems. It consisted of eight components. The scale showed good quality, with KMO = .92, χ²/df = 1.87, CFI = .96, TLI = .95, RMSEA = .045, SRMR = .041, and = .94. The program had an index of item-objective congruence ranging from .80 to 1.00. After the experiment, the experimental group had significantly higher scores at the .05 level, and the follow-up scores remained high. The findings indicate that peace of mind can be assessed and enhanced through individual counseling and applied systematically in student support systems.

ENHANCING THE GROWTH MINDSET OF UPPER SECONDARY SCHOOL STUDENTS THROUGH INTEGRATED GROUP COUNSELING

2026-06-06T23:35:29+07:00

This study aimed to: 1) Develop a group counseling program to enhance the growth mindset of upper secondary school students; 2) Compare the growth mindset of students in the experimental group across the pretest, posttest, and follow-up phases; and 3) Compare the growth mindset of students between the experimental and control groups across the pretest, posttest, and follow-up phases. The study employed an experimental research design. The participants consisted of 18 upper secondary school students selected through purposive sampling based on growth mindset scores below the 25^th percentile. The participants were equally assigned to an experimental group (n = 9) and a control group (n = 9). The research instruments included a group counseling program designed to enhance students' growth mindset and a Growth Mindset Scale for Upper Secondary School Students, which demonstrated a reliability coefficient of .95. Data were analyzed using descriptive statistics (mean), one-way repeated measures analysis of variance (ANOVA), and two-way repeated measures ANOVA with pairwise comparisons. The findings revealed that: 1) The group counseling program consisted of eight 90-minute sessions conducted twice a week and incorporated six key components: belief in personal development, embracing academic challenges, learning from mistakes, persistence in learning, openness to feedback, and inspiration from others' success; 2) Students in the experimental group demonstrated significantly higher growth mindset scores at the posttest and follow-up assessments compared with the pretest at the .05 level of statistical significance; and 3) The overall growth mindset scores of the experimental group differed significantly from those of the control group across the three measurement occasions at the .05 level of statistical significance.

DEVELOPING CULTURAL INTELLIGENCE AND WORK READINESS IN A MULTICULTURAL SOCIETY: STRATEGIES FOR MUSLIM STUDENTS IN SOUTHERN THAILAND UNIVERSITIES

2026-06-09T16:55:59+07:00

This study aimed to: 1) Examine the levels of cultural intelligence and work readiness in a multicultural society among Muslim students in universities in Southern Thailand; 2) Analyze the effects of cultural intelligence, internal factors, and external factors on the work readiness of Muslim students in a multicultural society; and 3) Develop strategies for enhancing cultural intelligence to prepare Muslim students for employment in a multicultural society. A quantitative research approach was employed. The sample consisted of 400 Thai Muslim undergraduate students selected through multistage sampling. Data were collected using a questionnaire and analyzed by descriptive statistics and multiple regression analysis. The findings revealed that the levels of cultural intelligence, work readiness, internal factors, and external factors were all high ( = 4.20, S.D. = 0.57). The results of the multiple regression analysis indicated that cultural intelligence ( = .381), internal factors ( = .248), and external factors ( = .219) had significant positive effects on work readiness. Together, these variables explained 62.70% of the variance in work readiness (R² = .627), with cultural intelligence emerging as the strongest predictor. The strategic synthesis was developed by integrating the statistical findings with SWOT and TOWS matrix analyses. The results proposed five strategic approaches: 1) Developing multicultural curricula and learning programs; 2) Promoting cross-cultural experiences; 3) Enhancing communication and soft skills; 4) Creating inclusive learning environments that foster cultural diversity; and 5) Strengthening collaborative networks among universities, local communities, and workplaces. These strategies are expected to enhance the potential of Muslim students and effectively prepare them for employment in multicultural workplaces.