Journal of MCU Nakhondhat

DEVELOPING ENTREPRENEURIAL MINDSET TO ACHIEVE BUSINESS GOALS

2025-12-07T23:23:47+07:00

How can entrepreneurs succeed in business? This article proposes the development of an entrepreneurial mindset as a key component for achieving business goals that entrepreneurs must possess. It is essential for recognizing new opportunities, having a positive attitude towards risks and challenges, and being committed to success. The entrepreneurial mindset can be applied not only in the business sector but also in various aspects of work and daily life. Therefore, everyone should prioritize practicing and developing an entrepreneurial mindset to succeed in all areas of life. This mindset helps entrepreneurs overcome obstacles and lead their businesses to sustainable success. It focuses on seeking new opportunities and creatively solving problems to create success in business and work, which is crucial for achieving sustainable success in an era of rapid change. The development of an entrepreneurial mindset to achieve business goals requires a combination of factors, including being continuously open to new ideas, maintaining a positive attitude, being willing to take action, seeking opportunities, translating knowledge into practical applications, demonstrating leadership, utilizing resources efficiently, managing risks effectively, and learning from failures. Additionally, creativity must be cultivated to generate innovation and find new opportunities for business operations. Therefore, developing an entrepreneurial mindset leads to creating a systematic approach and readiness to take risks. Developing these skills will help entrepreneurs transform ideas into systematic actions, ultimately leading to the achievement of their set business goals.

AN EXAMINATION OF THE PROBLEMS AND LEGAL BOUNDARIES OF ELECTRONIC SIGNATURES UNDER THAI CIVIL LAW: A COMPARATIVE STUDY WITH INTERNATIONAL STANDARDS

2025-11-09T20:33:19+07:00

This research examines the legal principles governing electronic signatures within the Thai civil law system. It analyzes Thai laws, including the Electronic Transactions Act B.E. 2544 and relevant sections of the Civil and Commercial Code. The research also compares certification and the use of electronic signatures in foreign legal systems. The goal is to identify problems and gaps in Thai law, considering both theoretical and practical aspects. The study assesses the use of electronic signatures in Thailand and examines authentication issues in commercial transactions. For methodology, it employs documentary research, doctrinal legal analysis, and comparative legal study. The results show that Sections 9 and 26 of the Electronic Transactions Act define electronic signatures narrowly. A clear and comprehensive definition of electronic signatures is needed. This is essential for high-value transactions, such as real estate sales or the execution of powers of attorney. The Act should be updated to align with international standards, such as the UNCITRAL Model Law or eIDAS Regulation. The recommendation is to amend Sections 9 and 26 to build confidence in digital transactions. This will also support Thailand's digital economic growth.

THE INFLUENCE OF GUEST EXPERIENCE AND SATISFACTION ON BEHAVIORAL INTENTIONS OF HOMESTAY TOURISTS IN NAKHON SI THAMMARAT PROVINCE

2025-11-12T11:27:38+07:00

The research aimed to investigate the impact of guest experience and satisfaction on the behavioral intention of homestay tourists in Nakhon Si Thammarat Province. The sample consisted of 400 tourists aged between 20 and 60 years who had stayed in homestays in Nakhon Si Thammarat. A convenience sampling method was employed, and data were collected using an online questionnaire. The statistical methods used included frequency, percentage, mean, standard deviation, and multiple regression analysis. The results revealed that most respondents were male (228 persons), aged between 21 and 30 years (256 persons), held an education level higher than a bachelor's degree (239 persons), had a monthly income of 15,001 - 25,000 Baht (196 persons), worked as freelancers (140 persons), and were all Thai nationals. Most participants traveled to strengthen relationships with family and friends (218 persons), traveled with family (270 persons), and stayed for one day (309 persons). Regarding guest experience, the environmental dimension had the highest mean score ( = 4.56, S.D. = 0.58), followed by food, accessibility, accommodation, tour services, cleanliness, culture, and general services. Overall guest satisfaction was at a high level ( = 4.46, S.D. = 0.50). For behavioral intentions, revisit intention had the highest mean score ( = 4.47, S.D. = 0.50), followed by electronic word-of-mouth intention ( = 4.44, S.D. = 0.50). The multiple regression analysis indicated that the factors significantly influencing tourists' behavioral intentions at the 0.01 level included food, guest satisfaction, cultural aspects, and general services, ranked in descending order of influence. The model explained 57.40% of the variance in behavioral intentions, which was statistically significant at the 0.05 level.

MANAGEMENT MODEL BASED ON THE CONCEPT OF PROFESSIONAL LEARNING COMMUNITIES AND SYSTEMATIC MANAGEMENT TO ENHANCE THE ACADEMIC ACHIEVEMENT OF STUDENTS

2025-11-10T15:35:05+07:00

This research aims to 1) Study the current situation and needs, 2) Create and develop a model, 3) Test the model, and 4) Evaluate the model. Population by specific selection consisting of 10 teachers, 55 students, and 98 parents, totaling 163 people. The research tools used were questionnaires, interviews, and tests. Data analysis was performed using percentages, means, standard deviations, and content analysis. The research results found that 1) The current condition overall was at a low level ( = 2.47, = 0.16) and the overall need was at a high level ( = 4.25, = 0.15). The current condition of systematic administration overall was at a low level ( = 2.46, = 0.17). The overall need for systematic administration was at a high level ( = 4.27, = 0.26). 2) Results of the creation and development of the model include: 2.1) Model principles, 2.2) Model objectives, 2.3) Model content, 2.4) Model process, 2.5) Measurement and evaluation, and 2.6) Success conditions. The results of the model examination by 8 experts found that the feasibility, correctness, appropriateness, and usefulness were at a high level. 3) The results of the experiment using the model found that the results of the knowledge test, understanding of management according to the concept of professional learning communities and systematic management of teachers at Ban Nong Hoi Khong School had higher scores after using than before using it. and 4) The results of the evaluation of the model found that overall teacher satisfaction was at a high level ( = 4.19, = 0.22). Student satisfaction was at a high level ( = 4.25, S.D. = 0.26), and overall parent satisfaction was at a high level ( = 4.25, S.D. = 0.23).

THE DEVELOPMENT OF PARTICIPATORY DEMOCRATIC CITIZENSHIP POTELTIAL AMONG YOUTH IN YASOTHON PROVINCE

2025-11-21T23:04:51+07:00

This research article aimed 1) To examine the current conditions and problems in developing the capacity for participatory democratic citizenship among youth in Yasothon Province; 2) To develop a model for enhancing democratic citizenship capacity through processes grounded in the local sociocultural context; 3) To pilot the model with target youth groups and evaluate the resultant changes; and 4) To refine the model and produce an implementation handbook for province-wide scaling-up. A mixed-methods research and development design was employed. Quantitative data were collected through questionnaires from 361 youths selected via quota sampling. Qualitative data were obtained from in-depth interviews with 30 key informants, and 13 experts evaluated the innovation. Quantitative data were analyzed using percentage, mean, standard deviation, the Priority Needs Index (PNI Modified), Pearson's product–moment correlation coefficient, and multiple regression analysis. The credibility and trustworthiness of the qualitative data were established through triangulation. The findings were as follows. 1) The PNIModified result (PNI = 0.5385) indicated that "democracy and new-generation adolescents" is a priority area requiring urgent development. Recommended interventions include practice-oriented activities, public forums, and a mentoring system focusing on civic psychology. 2) The developed model comprises four components: 2.1) A conceptual framework for development; 2.2) A set of learning activities; 2.3) An operational manual for implementation in educational institutions and communities; and 2.4) Criteria for assessing democratic citizenship capacity. 3) The trial implementation demonstrated that youths showed significant development in democratic knowledge, attitudes, and behaviors, particularly in respecting others' opinions and engaging in constructive expression. The integration of core Buddhist principles contributed to the enhancement of emotional intelligence in democratic citizenship. and 4) The development of the scaling-up handbook generated a new integrative body of knowledge that links democratic social learning with Buddhist-oriented development, aiming at holistic youth development across intellectual, mental, emotional, and moral dimensions.

ROADMAP FOR DEVELOPING THE READINESS COMPETENCIES OF PART-TIME STUDENTS, RAJAMANGALA UNIVERSITY OF TECHNOLOGY

2025-11-15T13:12:55+07:00

The main objective of this research article is to develop a roadmap for developing the competency readiness of part-time students at Rajamangala University of Technology. The sample group used for in-depth interviews consisted of 20 part-time undergraduate students from the Faculty of Industrial Education, Rajamangala University of Technology, selected through purposive sampling. Furthermore, the sample group for the group meeting to establish the roadmap for developing the competency readiness of part-time students at Rajamangala University of Technology comprised 5 experts, administrators, and lecturers from the university, chosen based on their responsibilities or expertise in educational administration and curriculum development. The research findings revealed a roadmap for developing part-time student competencies (2026 - 2031), with the vision: "To create well-rounded graduates (in professional and life skills) who are adaptable in the digital era and are lifelong learners." Phase 1: Preparatory Phase (2026 - 2027), Phase 2: Implementation Phase (2028 - 2029), and Phase 3: Evaluation and Improvement Phase (2030 - 2031). This roadmap involves developing a curriculum that meets market demands, with an emphasis on technology skills, critical thinking, and teamwork. It also includes enhancing digital skills, focusing on training in specialized software and applying digital tools in projects; experiential learning, promoting internships and field projects to solve real problems and practice decision-making; supporting lifelong learning, fostering an attitude of self-development (Upskill) through online courses and new skill training; and building industry networks by collaborating with external organizations to increase employment opportunities and learn from professionals.

DEVELOPING AN ENGLISH LEARNING MANAGEMENT MODEL ALIGNED WITH LEARNERS’ CHARACTERISTICS IN BUENG KAN BORDER PATROL POLICE SCHOOL

2025-11-22T23:03:07+07:00

The objectives of this research were 1) To develop an English learning management model that aligns with the learning characteristics of students in Border Patrol Police School in Bueng Kan Province and 2) To examine the effectiveness of the developed model. This study employed a Research and Development (R&D) approach consisting of three phases: assessing current conditions and learner needs, designing and developing the model, and implementing the model to evaluate its effectiveness in an authentic school context. Research instruments included questionnaires, interviews, an expert evaluation form, and an English achievement test. Quantitative data were analyzed using percentages, means, standard deviations, and comparisons of pre- and post-test scores, while qualitative data were analyzed through content analysis. The findings indicated that students had limited English proficiency and required learning activities that enhanced understanding through hands-on practice and familiar real-life situations. The developed learning management model comprised four components: goal setting, planning and regulation, reflection and self-evaluation, and teacher and media support. Expert evaluation showed that the model was highly appropriate. After implementation, students' post-test scores were significantly higher than their pre-test scores, and improvements were observed in behaviors such as following instructions, pronouncing vocabulary, and participating in group activities. Additionally, qualitative results revealed that students gradually became more familiar with learning routines, classroom communication, and activity procedures, enabling them to participate at levels appropriate to their abilities. Overall, the results demonstrate that the developed model is effective and can be suitably applied in Border Patrol Police Schools, supporting more meaningful and contextually relevant English learning for students.

ASSOCIATION BETWEEN PREDISPOSING ENABLING REINFORCING FACTOR AND BEHAVIOR OF HOUSEHOLD WASTE MANAGEMENT OF PEOPLE IN MAI NGAM SUB-DISTRICT, MUEANG TAK DISTRICT, TAK PROVINCE

2025-12-02T23:52:33+07:00

This research aimed to investigate the relationships among predisposing factors, enabling factors, reinforcing factors, and household waste management behaviors among residents of Mai Ngam Sub-district, Mueang Tak District, Tak Province, using a descriptive research design. The population consisted of 1,364 households registered in the sub-district in the fiscal year 2022. The sample size was calculated using Daniel’s formula (2010) with a 95% confidence level, resulting in 310 participants selected through systematic random sampling. The research instrument was a questionnaire comprising six sections: personal characteristics, knowledge of waste reduction, attitudes toward waste reduction, enabling factors, reinforcing factors, and household waste management behaviors. Content validity was assessed by three experts, and reliability was tested using Cronbach’s alpha coefficient, yielding a value of 0.815. Data were analyzed using Pearson’s product-moment correlation coefficient. The findings indicated that household waste management behaviors-including waste reduction, reuse, and recycling were at a high level ( = 4.03, S.D. = 0.143), representing 99%. Pearson’s correlation analysis revealed statistically significant associations between household waste management behaviors and predisposing factors (r = 0.134, p = 0.032), enabling factors (r = 0.125, p = 0.034), and reinforcing factors (r = 0.133, p = 0.023). These results.

THE DEVELOPMENT OF ACADEMIC ENGLISH SKILLS IN AN ENGLISH FOR ACADEMIC PURPOSES COURSE FOR GRADE 12 STUDENTS AT PATUMWAN DEMONSTRATION SCHOOL, SRINAKHARINWIROT UNIVERSITY

2025-12-06T18:30:01+07:00

This study employed a research and development (R&D) design with the purposes of 1) Developing an English course for higher education preparation for Grade 12 students and 2) Evaluating students’ academic English skills after completing the developed course. The participants consisted of 62 Grade 12 students from Patumwan Demonstration School, Srinakharinwirot University, in the academic year 2024. In addition, nine university lecturers from eight public and private universities and five experts were purposively selected to provide information and to evaluate the quality of the developed course. The research instruments included a semi-structured interview, the developed English course for higher education preparation, a course quality evaluation form, and pre-test and post-test instruments measuring academic English skills. Data was analyzed using descriptive statistics, including percentages, means, and standard deviations, as well as a t-test to compare students’ learning achievement before and after the course implementation. The research instruments were validated through content validity, with item-objective congruence (IOC) values ranging from 0.67 to 1.00, which were considered acceptable. The findings revealed that 1) The developed course was designed based on the frameworks of English for Academic Purposes (EAP), English for Specific Purposes (ESP), and the Common European Framework of Reference for Languages (CEFR). The course content consisted of six units for the science track, Engineering, Physiotherapy, Architecture, Medicine, Dentistry, and Pharmacy and six units for the arts track, Social Science, Economics, Law, Language, Business, and Tourism. The overall components of the course were evaluated at an excellent level. 2) The students’ academic English achievement after completing the course was significantly higher than that before the course at the .05 level, indicating that the developed course effectively enhanced students’ academic English skills. The findings of this study can be used as a guideline for designing learning programs to prepare students for higher education.

THE APPLICATION OF GOOD GOVERNANCE PRINCIPLES AND STATE POLICIES THAT INFLUENCE TRANSPARENT AND EFFICIENT DISTRICT-LEVEL REGIONAL ADMINISTRATION IN PATHUM THANI PROVINCE

2025-12-08T12:51:10+07:00

This research aims to 1) Study the level of factors affecting district-level regional administration, 2) Analyze the factors affecting district-level regional administration, and 3) Propose guidelines for developing district-level regional administration in Pathum Thani Province. A mixed-methods research design was employed. The population consisted of 9,518 regional government personnel working in Pathum Thani Province. The sample size was calculated using Taro Yamane's formula, resulting in 400 respondents. Seventeen personnel were interviewed. Research instruments included questionnaires and interview guides. Quantitative research involved frequency distribution, mean, standard deviation, and multiple regression analysis. Qualitative research involved categorizing data and drawing conclusions. The research findings revealed that 1) The level of factors affecting district-level regional administration in Pathum Thani Province included the application of good governance principles, which was at the highest level overall, and policy implementation, which was also at the highest level overall. The overall performance of district-level regional administration in Pathum Thani Province was at the highest level. 2) Analysis of factors affecting administration revealed a statistically significant positive correlation (51.20%) with transparent and efficient regional administration at the .05 level. 3) Recommendations for improving administration include creating a single system throughout the value chain with shared service standards (SOP/Service Map/SLA), coupled with comprehensive digital integration (e-Document/online appointment queuing/dashboard/e-Procurement/PDPA) for a single dataset. Team discipline should be reinforced through huddle/WAR room/AAR to ensure transparent, efficient, and sustainable district administration.

THE INFLUENCE OF SOCIOECONOMIC FACTORS ON THE LEVEL OF FOOD SECURITY AMONG THE ELDERLY IN PHITSANULOK PROVINCE

2025-11-15T13:09:09+07:00

This study aimed 1) To examine food security, personal factors, 2) To examine economic and social factors, and 3) To examine the factors associated with and influencing food security. A mixed-methods research design was employed. The study population comprised 423 older adults aged 60 years and above in Phitsanulok Province, selected through a multi-stage random sampling method. Data were collected using questionnaires and interviews (I-CVI = 0.80 - 1.00; a = 0.874 - 0.973). Data analyzed using statistics and content analysis. The results showed that most older adults were 60 - 70 years old, female, had completed primary education, were not employed, lived in multigenerational households, had children or grandchildren as caregivers, and had no chronic diseases. Among those with chronic diseases, hypertension was the most common. Regarding economic factors, participants had high access to government financial aid, moderate income insecurity, moderate childcare burden, and moderate financial risk, but low levels of debt. For social factors, family support was high, while access to government welfare and support from health personnel was moderate; access to information and technology and community support were low. Overall, older adults had a high level of food security. Education level, family structure, and chronic diseases were associated with food security. Positive associations were found with access to government financial aid, welfare, information and technology, and support from family, community, and health personnel. Negative associations were found with income insecurity, financial risk, debt status, and childcare burden. Factors that had a statistically significant influence on food security included financial risk, debt status, support from family and community, access to information and technology, and welfare which were able to collectively explain up to 81% of the variance.

THE DEVELOPMENT OF AN INTEGRATED LEARNING MODEL OF DIGITAL TECHNOLOGY AND COOPERATIVE LEARNING (LT TECHNIQUE) AND POSITIVE REINFORCEMENT TO ENHANCE LEARNING ACHIEVEMENT GROUP, WORK SKILLS AND COMPETENCIES FOR LEARNERS

2025-12-10T23:15:07+07:00

The purposes of this research were to: 1) Develop learning activities that integrated digital technology with the Learning Together (LT) cooperative learning technique and positive reinforcement. 2) Compare students' learning achievement before and after learning. 3) Study students' group work skills. and 4) evaluate students' key competencies. This experimental research employed a one-group pre-test-post-test design. The sample consisted of 28 Mathayom 2 students at Ronpiboonkiatwasuntaraphiwat School, obtained through cluster random sampling using the classroom as the sampling unit. The research instruments comprised: 1) A 1-hour lesson plan using the LT technique as the core framework integrated with digital media. 2) An Economics learning achievement test. 3) A group work skills evaluation form. and 4) a behavioral observation form for key competencies. All instruments were verified for content validity, difficulty, discrimination power, and appropriate reliability. Data were analyzed using mean, standard deviation, and a t-test. The findings were as follows: 1) The developed learning activities consisted of an Economics lesson plan on the topic of "Factors of Production," PowerPoint media, a picture guessing game, a random wheel for grouping, an electronic book (E-book), a "My Product Production" worksheet, and a test. 2) Students' post-test learning achievement (Mean = 9.18) was significantly higher than their pre-test achievement (Mean = 4.11) at the .01 level of statistical significance. 3) Students' overall group work skills were at a very good level (Mean = 17.75 out of 20 points). 4) Students' key competencies in three aspects communication capacity, thinking capacity, and life skills capacity were overall at a very good level.

DEVELOPING DIGITAL APPLICATIONS OF COMPETENCY ACTIVE LEARNING INTEGRATED COMMUNITIES’ IDENTITY TO ENHANCE TECHNOLOGY SKILLS DEVELOPMENT OF SMALL SCHOOLS IN THE CONTEXT AREA OF “KHAO PA NA LE”, NAKHONSITHAMMARAT PROVINCE

2025-12-08T23:33:06+07:00

This research, "Development of a Competency-Based Active Learning Application Integrating Community Identity to Enhance Future Skills for Small Schools in Nakhon Si Thammarat Province," aims to: 1) Study the context of small schools and community identity in the "Mountain, Forest, Field, Sea" context of Nakhon Si Thammarat Province, 2) Develop a competency-based active learning application integrating community identity in the "Mountain, Forest, Field, Sea" context, 3) Compare students' technological skills in searching for community identity before and after learning, and 4) Study student satisfaction after using the competency-based active learning application. The research population consisted of students in small schools within the "Mountain, Forest, Field, Sea" context. The sample consisted of 50 fourth-grade students selected specifically from the area. The statistical methods used were mean, standard deviation, and t-test. The research findings showed that: 1) Small schools lacked adequate learning equipment, classrooms were not conducive to learning, learning materials were outdated, there was a shortage of teachers, and the teachers did not possess the necessary expertise., 2) The competency-based active learning application and learning materials, which included lesson content on community identity, were found to be suitable for teaching in small schools. 3) Students' post-test skills in using technology to search for community identity ( = 8.23 S.D. = 1.55) were significantly higher than their pre-test skills ( = 4.52, S.D. = 1.23) at the .05 statistical significance level. And 4) Students showed the highest level of satisfaction with the active competency-based learning application, with a mean of 4.65 and a standard deviation of 0.737 ( = 4.65, S.D. = .737) representing 64.47 percent satisfaction.

DIGITAL COMMUNICATION MANAGEMENT OF MODERN POLITICAL PARTIES TO PROMOTE OF DEMOCRACY IN THAILAND

2025-12-03T11:32:00+07:00

This research article aimed to 1) Study the needs of modern political parties for digital communication systems, 2) Study the development process of digital communication management of modern political parties, and 3) Propose guidelines for the development of policies and plans for digital communication management of modern political parties. The research uses a mixed descriptive methodology. Quantitative research collected data from two sample groups: 1) Thai citizens aged 18 years and over and 2) 196 Members of Parliament. The research instrument used was a questionnaire, and the data was analyzed using descriptive statistics. Qualitative research collected data from 18 people directly involved in political digital communication. The research instrument used was a structured in-depth interview, and the data was analyzed using content analysis. The findings indicate that modern political parties require a clear and systematic digital communication system. The three most important systems are: a system for disseminating information to the public ( = 4.15), which should emphasize the presentation of complete, clear, easily accessible, and timely information. A participatory policy-making system ( = 4.10), that allows citizens to participate at every stage of the policy process, and a political party brand communication management system ( = 4.05) aimed at building a unified image and shared understanding of the party, are key considerations. Furthermore, the digital communication development process comprises four steps: defining requirements, system design, prototyping, and evaluation and improvement, which must be carried out continuously and systematically. Guidelines for developing digital communication policies and plans should focus on creating an open, transparent, and participatory system.

DEVELOPMENT OF AN ASSESSMENT TOOL FOR CORE COMPETENCIES IN HEALTH SERVICE MANAGEMENT AMONG THE WORKFORCE OF SUBDISTRICT HEALTH PROMOTING HOSPITALS TRANSFERRED TO PROVINCIAL ADMINISTRATIVE ORGANIZATIONS USING THE DELPHI TECHNIQUE: A CASE STUDY IN PHITSANULOK PROVINCE

2025-11-25T13:06:21+07:00

This study aimed to development of an assessment tool for core competencies in health service management among the workforce of subdistrict health promoting hospitals transferred to provincial administrative organizations using the Delphi technique. This research is developmental research; the researcher developed the instrument based on the core competencies framework of the Council on Linkages between Academia and Public Health Practice, combined with findings from a systematic literature review, and evaluated its quality using a two-round Delphi technique with 8 experts, including 7 directors from Subdistrict Health Promoting Hospitals transferred to the Phitsanulok Provincial Administrative Organization and 1 administrators from the Public Health Division of the Provincial Administrative Organization. Then evaluated the item relevance and calculated the Content Validity Index before the tryout with 30 workforces from the transferred Subdistrict Health Promoting Hospitals. Item discrimination was analyzed using item-total correlation, and reliability was assessed with Cronbach’s alpha. The developed assessment tool comprised 56 indicators across eight core competency domains. The quality analysis indicated high content agreement, with all items rated 2 or 3, yielding 100.00% agreement. The item-level content validity index (I-CVI) ranged from 0.88 to 1.00, and the scale-level content validity index (S-CVI) was 0.97, indicating high content validity. Item discrimination ranged from 0.53 to 0.56, and Cronbach’s alpha was 0.89, indicating high reliability. These results demonstrate that the developed instrument is valid, reliable, and consistent, making it suitable for assessing core competencies among the workforce of Subdistrict Health Promoting Hospitals transferred to Provincial Administrative Organizations.

DEVELOPMENT OF A MODEL TO INCREASE THE EFFICIENCY OF VILLAGE HEALTH VOLUNTEERS (VHVS) IN PHICHIT

2025-12-07T23:07:21+07:00

This research aimed to 1) Study the performance of Village Health Volunteers (VHVs) in Phichit Province, 2) Study the factors affecting the effectiveness of VHV performance in Phichit Province, 3) Develop a model for improving the effectiveness of VHV performance in Phichit Province, and 4) Evaluate the effectiveness of the model for improving VHV performance in Phichit Province. This was a participatory action research study. The sample consisted of 420 VHVs in Phichit Province, 24 network partners, and VHVs from two experimental sub-districts. The research instruments were questionnaires (reliability 0.83 - 0.88) and focus group discussions. Data were analyzed using Stepwise Multiple Regression, Paired t-test, and content analysis. The results showed that 59.29% of VHVs had a high level of performance, 20.71% had a moderate level, and 20.00% had a low level. Factors affecting and predicting the level of VHV performance included perceived role, work-related motivation, social support in terms of value assessment, motivation related to supervisory methods, and overall motivation. Attitudes and age (R2 adj = 0.469) were key factors in determining the effectiveness of community health volunteer (CHV) performance enhancement programs. These programs included: 1) Establishing a shared agreement to support CHV performance; 2) Developing CHV capabilities; 3) Promoting teamwork; 4) Providing motivation; 5) Encouraging CHVs to receive social support; and 6) Improving communication skills. Evaluation of the programs showed a statistically significant improvement (p < 0.05) in the average CHV performance scores after implementation compared to before implementation. Recommendations include declaring these programs as a key policy, coordinating cooperation across all sectors, and disseminating the programs to areas with similar contexts for adaptation.

CURRENT AND DESIRABLE STATES OF INTERNATIONAL SCHOOL MANAGEMENT IN THAILAND TOWARD BECOMING AN ASEAN EDUCATION HUB

2025-12-10T22:52:42+07:00

This study aimed to examine the current and desirable states of international school management in Thailand to support the country’s potential to become an education hub in the ASEAN region. A quantitative research design was employed. The sample consisted of 148 Thai administrators working in international schools throughout Thailand, determined using the Krejcie and Morgan sampling table and selected through simple random sampling to ensure representation across all regions. The research instrument was a questionnaire developed based on four conceptual frameworks: School-Based Management (SBM), Total Quality Management (TQM), Internationalization at Home (IaH), and the core components of an Education Hub. Data were analyzed using descriptive statistics, including mean, standard deviation, along with the Modified Priority Needs Index (PNI _modified) technique. The findings revealed that the overall current state of international school management in Thailand was at a “high” level ( = 4.30, S.D. = 0.56), while the desirable state was rated at the “highest” level ( = 4.70, S.D. = 0.40). Among the seven dimensions, “Continuous Improvement and Accountability” demonstrated the strongest performance (PNI _modified 0.01), reflecting well-established quality assurance systems, operational transparency, and a sustainable improvement culture. Conversely, the areas with the highest priority needs were “Participatory Management and Human Resource Development” as well as “Learning Environment and Whole-School Development” (PNI _modified 0.13) indicating the necessity of enhancing staff engagement, strengthening systematic professional development, promoting instructional innovation, and improving technological infrastructure aligned with international standards. Overall, the results suggest that Thailand’s aspiration to become an ASEAN education hub requires clear and coherent national policies, supportive mechanisms for international private-sector partnerships, strengthened regional and global educational networks, and sustained long-term strategic planning. These integrated efforts are essential to enhance the capacity of international schools as key drivers in elevating Thailand's international education system competitiveness and positioning the nation as a prominent education hub within the ASEAN region.

ACADEMIC ADMINISTRATION MODEL FOR DEVELOPING SKILLS AND EXCELLENCE OF STUDENTS IN THE EDUCATIONAL INSTITUTION UNDER THE MUNICIPALITY SCHOOL, NAKHON SI THAMMARAT PROVINCE

2025-12-08T11:06:47+07:00

The objectives of this research were: 1) To investigate the current conditions, desirable conditions, and necessary needs of academic administration for promoting students’ giftedness and excellence in educational institutions; 2) To develop an administrative model; and 3) To validate the model. A multi-phase mixed-methods design was employed. The quantitative sample consisted of 269 participants, including school administrators, deputy administrators, heads of academic departments, and teachers under the municipalities of Nakhon Si Thammarat Province. For the qualitative phase, data were obtained from in-depth interviews with five school administrators, a 12-member expert seminar, and a nine-member focus group, selected through purposive sampling. Research instruments included a questionnaire with a reliability coefficient of 0.914, an in-depth interview form, an expert seminar form, a focus-group discussion form, and an evaluation form. Data were analyzed using mean, standard deviation, and the Priority Needs Index (PNI). The findings revealed that: 1) The current condition of academic administration was at a moderate level, while the desirable condition was at a high level, with an overall PNI of 0.268. Students’ giftedness and excellence were also rated at a moderate level ( = 3.43, S.D. = 0.27), whereas the desirable condition was high, with an overall PNI of 0.262. 2) The developed model consisted of five components: principles, objectives, components, operational procedures, and conditions for success. Academic administration comprised four elements: digital-era academic leadership, academic administration, academic administrative processes, and participatory academic administration. Students’ giftedness and excellence encompassed nine domains: linguistic, logical-mathematical, musical, spatial, bodily-kinesthetic, interpersonal, intrapersonal, naturalistic, and existential. 3) The model was evaluated as appropriate, accurate, useful, and feasible in all aspects.

RESULTS OF THE DEVELOPMENT OF A MODEL TO PROMOTE THE PARTICIPATION OF VILLAGE HEALTH VOLUNTEERS (VHVS) IN THE PREVENTION AND CONTROL OF DENGUE FEVER IN PHICHIT PROVINCE

2025-11-26T23:36:02+07:00

This Participatory Action Research (PAR) aimed to develop a model for enhancing the participation of Village Health Volunteers (VHVs) in the prevention and control of dengue fever. The study population comprised 411 VHVs obtained through systematic sampling across all districts, 28 network partners selected via purposive sampling, and VHVs from two experimental sub-districts. Data collection instruments included a knowledge assessment (reliability = 0.79), questionnaires (reliability = 0.85 - 0.92), and focus group discussions. Statistical analysis was performed using Stepwise Multiple Regression, Paired t-test, and Content Analysis. The results indicated that overall VHV participation was at a moderate level. Key factors significantly predicting participation were social support, motivation, resource adequacy, income, attitude, attendance at training or meetings, and village committee membership ($R^2_{adj} = 0.436$). The developed participation promotion model consists of eight strategic components: 1) Establishing a Memorandum of Understanding (MOU) to foster collaboration; 2) Declaring the initiative as a priority policy for Phichit Province; 3) Enhancing VHV capacity; 4) Providing appropriate social support; 5) Generating motivation; 6) Developing effective communication channels; 7) Coordinating multisectoral cooperation; and8) facilitating platforms for knowledge exchange. Post-development results showed that mean scores were significantly higher than pre-development levels at the 0.05 significance level. Recommendations: Relevant agencies should prioritize policies that strengthen VHV engagement and foster multisectoral synergy. The model should be disseminated to district and sub-district levels for implementation, with adaptations to suit local contexts. Furthermore, sustained support for strategic plans and projects is essential to ensure effective dengue fever prevention and control across Phichit Province.

THE DEVELOPMENT OF A TRAINING CURRICULUM TO IMPROVE CRITICAL LISTENING AND WATCHING SKILLS FOR IBCUBATING THE STUDENT TEACHER OF LOEI RAJABHAT UNIVERSITY

2025-12-08T12:27:38+07:00

The objectives of this research were to: 1) Develop a training curriculum to enhance critical listening and viewing skills, 2) Examine the effects of the developed curriculum on student teachers’ critical listening and viewing skills, and 3) Evaluate the appropriateness of the curriculum and the satisfaction of student teachers participating in the training program by using a mixed methods research design. The sample consisted of 60 first-year student teachers from two classes in the Faculty of Education Participants were first-year teacher education students enrolled in the courses Thai for Communication for Teachers and English for Communication for Teachers. The sample was selected using cluster random sampling. This was a research and development (R&D). The research instruments included pre-test and post-test, the training curriculum, and a satisfaction questionnaire. Quantitative data were analyzed using mean, standard deviation, t-test, efficiency indices (E₁/E₂), and effectiveness index (E.I.), while qualitative data obtained from experts’ recommendations and students’ reflections were analyzed using content analysis. The findings were as follows: 1) The developed training curriculum consisted of six components: principles, and it was organized into four sequential modules Expert validation indicated an overall IOC average of 0.85, rated as highly appropriate, 2) The post-test mean score was significantly higher than the pre-test mean score at the .05 level. The efficiency of process and product (E1/E2) was 87.3/87.8, surpassing the standard, and 3) The evaluation of the curriculum’s appropriateness by experts indicated a very high level of suitability, covering all components. The overall satisfaction of student teachers was at a high level ( = 4.18). Qualitative findings suggested that student teachers recommend extending the time for group discussions, increasing the diversity of case studies, and incorporating more digital media.

THE TECHNOLOGY ACCEPTANCE INFLUENCING THE ONLINE PURCHASING DECISION OF GENERATION Y CONSUMERS IN NAKHON SI THAMMARAT PROVINCE

2025-12-08T12:46:07+07:00

The research article on technology acceptance influencing online purchasing decisions of Generation Y consumers in Nakhon Si Thammarat Province aims to 1) Study technology acceptance and online purchasing decisions, and 2) Study the influence of technology acceptance on online purchasing decisions of Generation Y consumers in Nakhon Si Thammarat Province. This is a quantitative research using a questionnaire as a data collection tool from a sample of 385 people. The sample was purposively selected by choosing respondents who had purchased products online and were within the Generation Y age range, with data collected explicitly from Nakhon Si Thammarat Province. The statistics used for data analysis include frequency, percentage, mean, standard deviation, and multiple regression analysis, with a significance level set at 0.05. The study found that the majority of respondents were female, aged between 28 and 33 years, single, holding a bachelor's degree, engaged in trading/business, and had an average monthly income of 15,000 - 25,000 baht. When analyzing the research results to meet the objectives, it was found that 1) The average level of technology acceptance among Generation Y in Nakhon Si Thammarat province overall was at the highest level. Considering each aspect, the benefit from usage had the highest average and was at the highest level. The average level of online purchasing decisions among Generation Y consumers in Nakhon Si Thammarat province was also at its highest overall. Considering each item, information seeking had the highest average and was at the highest level. and 2) The technology acceptance of Generation Y consumers significantly influenced the online purchasing decisions of Generation Y consumers (Sig. = .000) at the 0.05 statistical significance level. The independent variables together could predict the dependent variable by 81.00% (Adjusted R Squared = .810).

EFFECTIVENESS OF EXERCISE PROGRAM TO STRENGTHEN BACK AND LEG MUSCLE AMONG PATIENT TRANSPORT STAFF IN HEALTH REGION 4 HOSPITAL

2025-12-10T22:18:25+07:00

Lower back pain is a problem that requires attention among stretcher bearers, given the nature of their work which involves lifting, pushing, and moving patients, especially in central hospitals with a heavy workload and a large number of patient care. This quasi-experimental study aimed to investigate the effectiveness of physical fitness enhancement. Using a bodyweight training program of 9 exercises to improve physical fitness, muscle strength, and flexibility. The sample group consisted of Patient Transport Staff in Health Region 4. A purposive sampling method was used to select staff in departments involving lifting, transporting, and moving patients, who did not have musculoskeletal disorders and did not take pain medication. Data collection tools included a general information questionnaire, the Nordic Standard Questionnaire (NMQ), and research instruments such as a bodyweight training program consisting of 9 exercises. Data was collected before and after the 8-week experiment. Descriptive statistics were used to analyze data, including percentages, means, standard deviations, and comparisons of variables such as body mass index, flexibility, back pain level, muscle strength, and 60-second sit-ups, using paired t-tests. The results showed that, after the experiment, the sample group had a statistically significant (p<.001) reduction in the average overall lower back pain score. The average scores for flexibility and muscle strength during the 60-second sit-up exercise increased significantly at the statistical level (p<.001). This bodyweight exercise program can be used to improve physical fitness and prevent and reduce the severity of lower back pain in stretcher bearers who are at risk due to the nature of their work involving lifting and moving patients.

DEVELOPING TECHNOLOGY GAME-BASED LEARNING ACTIVITIES TO PROMOTE RETENTION IN MEMORIZING CHINESE VOCABULARY FOR GRADE 6 ELEMENTARY SCHOOL STUDENTS

2025-12-09T15:39:58+07:00

The objectives of this study were: 1) Develop game-based learning activities combined with technology to promote vocabulary retention in Chinese, and 2) Analyze the effects of using game-based learning activities combined with technology to promote vocabulary retention in Chinese. This was an experimental design using a single group pre-test and post-test design. The sample consisted of 22 sixth-grade elementary school students from a school in Chiang Mai province, selected using simple random sampling with classrooms as the sampling unit. The research instrument was a Chinese vocabulary retention scale with a reliability coefficient of 0.86. Statistical analysis included mean, standard deviation, and Repeated Measures ANOVA. The results showed that the developed game-based learning activities combined with technology to promote vocabulary retention in Chinese were divided into three phases: Phase 1 involved teaching vocabulary using a PowerPoint presentation; Phase 2 involved playing a Chinese vocabulary-based lucky red envelope game; and Phase 3 involved playing a game designed with content referencing vocabulary from the YCT Level 1 curriculum. The effects of the implemented activities were analyzed to assess the retention of Chinese vocabulary. A validity check was conducted by three experts, yielding a Content Consistency Index (IOC) of 0.77. Students showed a significant improvement in their retention of Chinese vocabulary. Their average pre-test score was 7.05, increasing to 12.32 after the game-based learning activities. Following the second post-test (two weeks later), the average score reached 12.36. The fact that scores did not decrease after two weeks met the retention criterion. Analysis of the differences between pre-test, first post-test, and second post-test scores revealed statistically significant differences at the 0.05 level (p < 0.05).

ANALYSIS AND COMPARISON OF CREATIVE TOURISM NEEDS OF TOURISTS IN AMPHAWA CLASSIFIED BY DEMOGRAPHIC CHARACTERISTICS

2025-12-08T11:30:02+07:00

This study aimed to 1) Analyze the level of creative tourism needs among tourists in Amphawa District, 2) Compare these needs based on demographic characteristics, and 3) Propose guidelines for the development of creative tourism activities. A quantitative research approach was employed. Data were collected using questionnaires administered to 400 Thai tourists. The data were analyzed using percentages, means, standard deviations, independent samples t-tests, and one-way analysis of variance (One-Way ANOVA) at a significance level of 0.05. The findings revealed that most respondents were female (61.0%), aged 31 - 40 years (37.0%), held a bachelor’s degree (63.0%), had a monthly income of 25,001 - 35,000 baht (35.0%), were married (56.0%), and worked in private companies (42.0%). Overall, the level of creative tourism need was high ( = 3.87, S.D. = 0.69). Floating market attractions showed the highest level of demand ( = 4.28, S.D. = 0.62), followed by religious tourism attractions ( = 3.85, S.D. = 0.71), local community lifestyle attractions ( = 3.72, S.D. = 0.68), and arts and historical attractions ( = 3.64, S.D. = 0.74), respectively. The comparative analysis indicated statistically significant differences in creative tourism needs based on age (F = 3.18, p = 0.014), educational level (F = 4.52, p = 0.004), income (F = 3.87, p = 0.010), and place of residence (F = 2.94, p = 0.020). However, no significant differences were found across gender, marital status, or occupation. Based on the findings, this study proposes development guidelines including the design of group-specific activities, the development of tourism routes aligned with income levels, the promotion of value co-creation between local communities and tourism operators, the enhancement of learning-based tourism experiences, and the use of demographic data for systematic and sustainable tourism marketing and planning.

DEVELOPMENT OF LEARNING MODEL IN FOOD AND BEVERAGE OPERATIONS AND SERVICES COURSE USING ACTIVE LEARNING APPROACH BY INTEGRATING SPATIALLY IN RANG BUA SUBDISTRICT, CHOM BUENG DISTRICT, RATCHABURI PROVINCE

2025-12-09T11:15:22+07:00

This study employed a research and development approach with the objective of developing a learning model for the course Operations and Food and Beverage Service based on the Active Learning approach, integrating area-based learning in Rang Bua Subdistrict, Chom Bueng District, Ratchaburi Province. The population and sample consisted of nine students enrolled in the course, selected through purposive sampling. The research instruments included: 1) Area-based Active Learning lesson plans, 2) An academic achievement test, 3) A student satisfaction questionnaire, and 4) A community satisfaction questionnaire. Data were collected through the implementation of three main learning activities: local food design and decoration (Rang Bua Creative Kitchen), Thai-Yuan style meal arrangement and food service, and a beverage-mixing competition using local ingredients. Students engaged in hands-on practice, participated in knowledge exchange with local experts, and reflected on their learning outcomes through analytical thinking processes. Data analysis was conducted using mean and standard deviation. The key findings revealed that the students’ post-activity academic achievement had an average score of 87.04, exceeding the standard criterion of 80/80, indicating the effectiveness of the developed learning model. Students reported a high level of satisfaction with the learning activities, while the community reported the highest level of satisfaction, reflecting the appropriateness of integrating learning with the authentic local context. Based on expert analysis, the learning model was further developed into the “7A Active Learning Model,” consisting of Awareness, Analysis, Arrangement, Action, Assessment, Adjustment, and Advancement. This comprehensive active learning process promotes learners’ construction of knowledge, collaboration with the community, and the application of knowledge toward career development and sustainable community development.

PARTICIPATORY COMMUNITY TOURISM ROUTE DESIGNATION GUIDELINES PARTICIPATORY COMMUNITY TOURISM ROUTE DESIGNATION GUIDELINES FROM THE RESOURCE BASE IN LAM PHLAI COMMUNITY, THEPHA DISTRICT, SONGKHLA PROVINCE

2025-12-09T11:32:46+07:00

This research aimed to 1) Analyze tourism routes in Lam Phlai Community, Thepha District, Songkhla Province, and 2) Develop participatory community-based tourism guidelines grounded in local resource bases. A qualitative research approach was employed. Data were collected through semi-structured interviews and focus group discussions with 18 key informants selected through purposive sampling. The informants were divided into three groups: local administrative authorities; experts and stakeholders; and representatives of community members and tourists, with six participants in each group. Content analysis was used to analyze the data, with triangulation applied to verify data consistency and enhance the credibility of the findings. The results revealed that Lam Phlai Community possesses a comprehensive range of tourism resources. Private-sector resources include fruit orchards, integrated agricultural farms, community shops, and more than 200 rai of rice fields. Public resources consist of Ban Khuan Chedi archaeological site, Khuan Chedi Temple, Khuan Khao viewpoint, Khuan Chedi sea-of-mist viewpoint, Thung Phra Yot water resource, and a community learning center. These resources reflect strong potential in terms of natural assets, agriculture, culture, and community ways of life, which can be appropriately developed into learning-oriented tourism attractions. The researcher proposed tourism development guidelines under the concept of “Travel, Explore the Hills, and Experience the Sea of Mist,” linking six major tourist attractions to support leisure tourism, experiential learning, and study visits. However, several limitations were identified, including accessibility to the area, infrastructure, directional signage, public relations, marketing channels, and inter-sectoral coordination. Therefore, the study proposes policy-oriented recommendations focusing on the establishment of a collaborative management mechanism, infrastructure development, enhancement of service and marketing skills, organization of activities based on local resource bases, and the formulation of strategic plans and tourism route maps. These measures aim to support sustainable community-based tourism management in the long term.

DEVELOPMENT OF A PROFESSIONAL LEARNING COMMUNITY MODEL BY CO-CREATING LESSONS TO DEVELOP COMPETENCE IN ACTIVE LEARNING MANAGEMENT THAT PROMOTES THE QUALITY OF STUDENTS AT BUACHET WITTHAYA SCHOOL, SURIN SECONDARY EDUCATIONAL SERVICE AREA OFFICE

2025-12-06T18:26:14+07:00

The research aimed to 1) Study the basic information necessary for developing learning management, 2) Develop a model of a professional learning community by collaboratively creating lessons to develop active learning management competencies that promote student quality, 3) Study the results of using the model, and 4) Evaluate the effectiveness of the model using research and development methods. The data providers were school administrators, teachers, chairpersons of the basic education committees, and experts. The tools used were focus group discussions, interviews, checklists, and evaluation forms. The research found that the professional learning community model is an important mechanism for developing active learning management and can enhance teachers' competencies in learning management planning, designing active learning activities, using media, innovations, educational technology, classroom management, measurement and evaluation, and teamwork. The developed model consists of three parts: 1) Active learning management competencies, covering learning design, writing lesson plans, classroom management, and measurement and evaluation; 2) The professional learning community process by collaboratively creating lessons in 6 steps, from defining a shared vision and goals, designing lessons, managing learning and classroom observation, and reflecting on learning outcomes. Disseminating the results of good practices and building professional networks 3) Measuring and evaluating teacher competencies in 4 areas. The results of using the model showed that the teachers' active learning management competencies increased to a great or very great extent in all areas, especially in classroom learning management and measurement and evaluation. In addition, the learning achievement, key competencies, and desirable characteristics of the learners increased, with stakeholders believing that the model was appropriate and highly effective.

THE DEVELOPMENT OF SUPPLEMENTARY CURRICULUM TO DEVELOP LIFE SKILLS FOR SCIENCE AND MATHEMATICS GIFTED UPPER SECONDARY LEVEL STUDENTS

2025-12-09T11:20:35+07:00

This study aimed to develop a supplementary curriculum to enhance life skills among upper secondary students with special abilities in science and mathematics, and to examine the effectiveness of the supplementary curriculum. The research was conducted in two phases. Phase 1: Development of the supplementary curriculum. This phase involved collecting opinions from nine experts, after which the curriculum was developed and pilot-tested with the target group of 30 Grade 10 students at Princess Chulabhorn Science High School, Pathum Thani. Phase 2: Examination of the effectiveness of the supplementary curriculum. The sample consisted of 60 Grade 10 students at Princess Chulabhorn Science High School, Pathum Thani, in the 2023 academic year, selected through simple random sampling and randomly assigned to a control group and an experimental group, with 30 students in each group. The research statistical instruments used a life skills assessment form and a behavioral observation record of life skills. The statistical analyses used were mean, standard deviation, and the independent-samples t-test. The findings were as follows 1) The curriculum development resulted in 10 activity plans comprising a total of 20 class periods, equivalent to 0.5 credit. The curriculum content focused on developing three areas of life skills: leadership skills, emotional and stress management skills, and self-planning and self-regulation skills. 2) The results of the effectiveness study were as follows, 2.1) A comparison of life skills scores of students in the experimental group showed that their life skills significantly increased after participating in the supplementary curriculum compared with before participation, at the .05 level of statistical significance. 2.2) A comparison of life skills scores between the control and experimental groups after participation revealed that students in the experimental group demonstrated significantly higher life skills than those in the control group, at the .05 level of statistical significance.