https://so03.tci-thaijo.org/index.php/JMND/issue/feedJournal of MCU Nakhondhat2026-01-27T21:42:03+07:00พระณัฐพงษ์ สิริสุวณฺโณ (จันทร์โร)lifzing@hotmail.comOpen Journal Systems<p> วารสารมหาจุฬานาครทรรศน์ ISSN: 3027-8597 (Online) เป็นวารสารวิชาการของมหาวิทยาลัยมหาจุฬาลงกรณราชวิทยาลัย วิทยาเขตนครศรีธรรมราช มีวัตถุประสงค์เพื่อส่งเสริมการศึกษาค้นคว้าและเผยแพร่บทความวิจัยและบทความวิชาการแก่นักวิจัย นักวิชาการ คณาจารย์และนักศึกษา ในมิติเพื่อสนับสนุนการศึกษา การสอน การวิจัยในมหาวิทยาลัยมหาจุฬาลงกรณราชวิทยาลัย โดยเน้นสาขาวิชาพุทธศาสนา บริหารการศึกษา ปรัชญา จิตวิทยา การพัฒนาชุมชม การพัฒนาสังคม นิติศาสตร์ รัฐศาสตร์ รัฐประศาสนศาสตร์ ภาษาศาสตร์ การจัดการสาธารณะ การศึกษาเชิงประยุกต์ รวมถึงสหวิทยาการอื่น ๆ อาทิ วิทยาศาสตร์สุขภาพ หรือ การพยาบาล<br /> บทความที่ตีพิมพ์เผยแพร่ในวารสารได้ผ่านการพิจารณาจากผู้ทรงคุณวุฒิ อย่างน้อย 2 ท่าน ในลักษณะปกปิดรายชื่อ (Double blind) เปิดรับบทความภาษาไทย โดยรับพิจารณาตีพิมพ์ต้นฉบับของบุคคลทั้งภายในและภายนอกมหาวิทยาลัย ผลงานที่ส่งมาจะต้องไม่เคยเสนอหรือกำลังเสนอตีพิมพ์ในวารสารวิชาการใดมาก่อน<br /> ทัศนะและข้อคิดเห็นที่ปรากฏในบทความ มิใช่ความคิดของคณะผู้จัดทำ และมิใช่ความรับผิดชอบของวารสาร คณะบรรณาธิการไม่สงวนลิขสิทธิ์ในการคัดลอก แต่ให้อ้างอิงแสดงที่มา</p> <p><strong>Journal of MCU Nakhondhat Publication frequency : 12 issues per year</strong> (Monthly)*</p> <table width="100%"> <tbody> <tr> <td width="32%"> <p>Issue 1 January</p> </td> <td width="35%"> <p>Issue 2 February</p> </td> <td width="31%"> <p>Issue 3 March</p> </td> </tr> <tr> <td width="32%"> <p>Issue 4 April</p> </td> <td width="35%"> <p>Issue 5 May</p> </td> <td width="31%"> <p>Issue 6 June</p> </td> </tr> <tr> <td width="32%"> <p>Issue 7 July </p> </td> <td width="35%">Issue 8 August </td> <td width="31%">Issue 9 September</td> </tr> <tr> <td width="32%"> <p><span class="VIiyi" lang="en"><span class="JLqJ4b ChMk0b" data-language-for-alternatives="en" data-language-to-translate-into="th" data-phrase-index="8" data-number-of-phrases="9">Issue 10 October </span></span></p> </td> <td width="35%"><span class="VIiyi" lang="en"><span class="JLqJ4b ChMk0b" data-language-for-alternatives="en" data-language-to-translate-into="th" data-phrase-index="8" data-number-of-phrases="9">Issue 11 November </span></span></td> <td width="31%"><span class="VIiyi" lang="en"><span class="JLqJ4b ChMk0b" data-language-for-alternatives="en" data-language-to-translate-into="th" data-phrase-index="8" data-number-of-phrases="9">Issue 12 December</span></span></td> </tr> </tbody> </table>https://so03.tci-thaijo.org/index.php/JMND/article/view/296147THE DEVELOPMENT OF LIFELONG LEARNING INNOVATION ABOUT NON-VIOLENT COMMUNICATION FOR ENHANCING THE INNER DEVELOPMENT GOALS OF YOUTH2025-12-15T23:56:37+07:00Chananporn AreekulEkapum@g.swu.ac.thEkapum JiemwittayanukulEkapum@g.swu.ac.thLaksika SuttiwareeEkapum@g.swu.ac.thWisawa ChanapaiEkapum@g.swu.ac.th<p>The purposes of this Research and Development (R&D) study were threefold: 1) To study the level of Non-Violent Communication (NVC) skills among youth; 2) To develop a lifelong learning innovation about NVC for enhancing Inner Development Goals (IDGs) of youth; and 3) To evaluate the satisfaction with the developed innovation. The sample included 421 youth aged 15-24 years from five southern border provinces: Yala, Pattani, Narathiwat, Songkhla, and Satun, as well as 31 youth volunteers who tested the lifelong learning innovation. The research instruments were: 1) A questionnaire assessing the level of NVC skills, 2) the lifelong learning innovation about NVC for enhancing IDGs, and 3) A satisfaction questionnaire regarding the innovation. Descriptive statistics, including frequency, percentage, mean, and standard deviation, were used for data analysis. The results were as follows: 1) Overall, the youth demonstrated a high level of Non-Violent Communication skills (Mean = 3.74, S.D. = 1.181). 2) The lifelong learning innovation was developed as a board game named "Peacy NVC: The Correct Peaceful Method." Twelve recommendations for improving the lifelong learning innovation were identified. and 3) Overall, the youth reported the highest level of satisfaction with the lifelong learning innovation (Mean = 4.65, S.D. = .598).</p>2026-01-27T00:00:00+07:00Copyright (c) 2026 Journal of MCU Nakhondhathttps://so03.tci-thaijo.org/index.php/JMND/article/view/295627THE DEVELOPMENT OF A SCIENCE LEARNING PACKAGE ON THE TOPIC OF ELECTRICITY FOR PRIMARY SCHOOL STUDENTS UNDER THE OFFICE OF THE PROVINCIAL NON-FORMAL AND INFORMAL EDUCATION (NFE) PROMOTION, PATTANI PROVINCE2025-12-16T22:19:57+07:00Siwakon Wiriyabunyakiadsiwakon.wir015@hu.ac.thPol Luangrangseesiwakon.wir015@hu.ac.th<p>This research article aimed to: 1) Develop a science learning package on the topic of electricity. 2) Compare students’ learning achievement in science on the topic of electricity before and after instruction. 3) Compare students’ learning achievement in science on the topic of electricity before and after instruction and 4) Examine students’ satisfaction with the learning management of the electricity topic. The population consisted of primary school students in the second semester of the 2025 academic year at the District Learning Promotion Centers under the Office of Learning Promotion of Pattani Provincial Office, covering 12 districts. The sample comprised 42 primary school students, selected using a multistage sampling method. The research instruments included a science subject learning package, lesson plans, an achievement test, and a student satisfaction questionnaire regarding the learning management. The statistical methods used for data analysis were the mean, standard deviation, paired-samples mean comparison, and one-sample mean comparison against a criterion. The research findings revealed that : 1) The science learning module on the topic of electricity for primary school students under the Pattani Provincial Learning Promotion Office consisted of instructions for use, learning objectives, learning content, learning activities and allotted time, learning procedures, knowledge sheets, video materials, exercises, exercise answer keys, formative tests, formative test answer keys, supplementary learning materials, post-tests, and post-test answer keys. 2) The primary school students’ learning achievement in science on the topic of electricity was significantly higher after instruction than before instruction at the .05 level. 3) The students’ learning achievement in science on the topic of electricity was significantly higher than the 70-percent criterion at the .05 level and 4) The students' satisfaction with the learning management regarding electricity was at the highest level. (<img id="output" src="https://latex.codecogs.com/svg.image?\bar{x}" alt="equation" /> = 4.84, S.D. = .34)</p>2026-01-27T00:00:00+07:00Copyright (c) 2026 Journal of MCU Nakhondhathttps://so03.tci-thaijo.org/index.php/JMND/article/view/295501LOCAL COMMUNITY PARTICIPATION MECHANISMS IN MANAGING PM 2.5 DUST FROM WILDFIRE HAZE: A CASE STUDY OF BAN MAE PHAEM, WIANG HAENG DISTRICT, CHIANG MAI PROVINCE2025-12-06T19:37:13+07:00Pongsakorn Kawichaipapob_jr@mju.ac.thPit Jitpakdeepapob_jr@mju.ac.thJariya Komentpapob_jr@mju.ac.thSomkid Kaewthippapob_jr@mju.ac.thKatesuda Sitthisuntikupapob_jr@mju.ac.thPapob Jeeratpapob_jr@mju.ac.thSittichai Thummakunpapob_jr@mju.ac.thKrit Suriyachaipunpapob_jr@mju.ac.th<p>This research aimed to investigate the roles and participatory mechanisms of local communities in managing PM 2.5 particulate matter resulting from forest fire haze, and to develop an action plan for strengthening the participatory capacity mechanisms of the Ban Mae Pham community in Wiang Haeng District, Chiang Mai Province. The study employed a qualitative research methodology integrated with participatory action research, which was deemed appropriate for the context of the highland community. Data were collected from 78 key informants through in-depth interviews, focus group discussions, and participant observation. The findings revealed that the Ban Mae Pham community possesses comprehensive participatory mechanisms operating at four distinct levels: the operational level, local agency level, resource governance level, and network and development level. The forest fire management process comprises five systematic stages, encompassing proactive prevention, detection and reporting, force mobilization within 15 - 30 minutes, fire suppression operations, and evaluation for organizational learning. The community capacity assessment, based on seven criteria, demonstrated that cooperation received the highest score of 5 points (100%). In contrast, operational readiness and resource management received the lowest scores of 3 points (60 percent). Furthermore, in-depth analysis revealed significant structural challenges, including budget allocations two to three times lower than actual requirements, the absence of accident insurance systems for volunteers, and an imbalance between the responsibilities borne by the community and the support provided by government agencies. Policy recommendations derived from this research emphasize budgetary reform aligned with actual needs, the development of collaborative management mechanisms for boundary areas between communities, and the creation of economic value-added from biomass fuel to generate incentives and ensure long-term community sustainability.</p>2026-01-27T00:00:00+07:00Copyright (c) 2026 Journal of MCU Nakhondhathttps://so03.tci-thaijo.org/index.php/JMND/article/view/295626DEVELOPMENT OF MULTIMEDIA MATERIALS TO ENHANCE PIANO PLAYING ABILITIES OF GRADE 8 STUDENTS AT JAENG WITTHAYA SCHOOL, SONGKHLA PROVINCE2025-12-06T19:43:10+07:00Nattapong Sengsainattapong.sen013@hu.ac.thPol Luangrangseenattapong.sen013@hu.ac.th<p>This research aims to develop multimedia materials to enhance piano playing abilities among Grade 8 students and to compare the piano playing abilities of Grade 8 students usingmultimedia materials before and after instruction. This research employed an experimental design using a pre-test/post-test single-group design. The population consisted of Grade 8 students in the second semester of the 2025 academic year from the Nawamitr network of four schools: Daonairoy School, Bamrungsas School, Wachiranukul School, and Jaeng Witthaya School. The sample consisted of one Grade 8 classroom from Jaeng Witthaya School, Mueang Songkhla District, Songkhla Province, which was selected using a multi-stage random sampling method.The research instruments included: 1) Media-centered measurement scale, 2) Internal validation index of questions with research during E1 Set 1: 0.67 - 1.00, E1 Set 2: 0.67 - 1.00, and E2: 1.00, 3) Survey and analysis, and 4) Piano playing measurement scale, with an internal validation index between questions and the research center of 1.00. Key statistics and retrospective data, and emphasized information 2 related research groups found that: 1) Media used to promote piano playing ability in the context of Shinichi Suzuki's 4-stage teaching theory of listening, the imitation stage, the ladder stage, and the embedding stage of learning media that emphasizes multiple forms of information such as references, citations, and news reporting and 2) Direct pre-test media for rapid piano playing of 2nd year secondary school students, statistically significant at the .05 level.</p>2026-01-31T00:00:00+07:00Copyright (c) 2026 Journal of MCU Nakhondhathttps://so03.tci-thaijo.org/index.php/JMND/article/view/295860THE COMPONENTS AND INDICATORS OF CURRICULUM MANAGEMENT IN EDUCATIONAL ADMINISTRATION2025-12-21T22:31:46+07:00Aksaraphak Hongkhaorungchatchadaporn@tsu.ac.thRungchatchadaporn Vehachartrungchatchadaporn@tsu.ac.thHiran Prasarnkarnrungchatchadaporn@tsu.ac.thSuntaree Wannapairorungchatchadaporn@tsu.ac.th<p>This study employed a mixed-methods research design using an explanatory sequential approach. The objective was to study the components and indicators of curriculum management in doctoral programs in Educational Administration. The sample consisted of two groups: 1) Five experts selected purposively for in-depth interviews, all of whom held doctoral degrees in Educational Administration and had experience in graduate-level curriculum administration; and 2) 300 Program administrators, curriculum committee members, and full-time lecturers in doctoral programs in Educational Administration at public higher education institutions across different regions using stratified random sampling with the sample size guidelines proposed by Comrey, A. L. & Lee, H. B. The research instruments included an in-depth interview protocol and a questionnaire with a reliability coefficient of 0.919. The data were analyzed through content analysis and confirmatory factor analysis (CFA). The results revealed that curriculum management in Educational Administration comprised three main components, 12 subcomponents, and 75 indicators. The 3 main components were: 1) Administrative input, comprising 5 subcomponents with 30 indicators, namely curriculum administrators, faculty members, curriculum and instruction, learning support resources, and atmosphere and environment; 2) Administrative process, consisting of five subcomponents with 25 indicators related to curriculum, including planning, development, implementation, supervision and monitoring, and evaluation; and 3) Administrative output, consisting of 2 subcomponents with 20 indicators, namely students' core competencies and desirable graduate characteristics. All 3 main components and 75 indicators were found to be consistent with the empirical data (Chi-Square = 44.074, df = 31, Relative Chi-Square = 1.422, p-value = 0.060, GFI = 0.976, AGFI = 0.940, NFI = 0.986, TLI = 0.991, CFI = 0.996, RMSEA = 0.038, RMR = 0.006) and demonstrated strong construct validity.</p>2026-01-31T00:00:00+07:00Copyright (c) 2026 Journal of MCU Nakhondhathttps://so03.tci-thaijo.org/index.php/JMND/article/view/295722DEVELOPMENT MODEL FOR ACCOUNTING COMPETENCY OF GRICULTURAL COOPERATIVE ACCOUNTANTS IN THE LOWER NORTHERN REGION2025-12-12T21:15:51+07:00Pimpaka WongkongkaewPimpaka.w2526@gmail.comNatrada WongnayaPimpaka.w2526@gmail.com<p>This research aimed to: 1) Examine the accounting competencies of agricultural cooperative accountants; and 2) Develop, pilot test, and evaluate a competency development model for agricultural cooperative accountants in the Lower Northern Region. A Research and Development (R&D) design was utilized. The study sample comprised 229 agricultural cooperative accountants selected through multi-stage sampling. Key informants included cooperative managers, cooperative auditors, accountants, and accounting and finance officers through an expert-based workshop, totaling 14 individuals. Additionally, 19 experts participated in the model evaluation phase. The research instruments included a questionnaire with an Item-Objective Congruence index of 0.80-1.00 and a Cronbach's alpha coefficient of 0.93, an agricultural cooperative accounting knowledge test, a manual for the agricultural cooperative accounting skill development process, and a model evaluation form. Data were analyzed using frequency, percentage, mean, standard deviation, and content analysis. The findings revealed that: 1) The overall accounting competencies of agricultural cooperative accountants in the Lower Northern Region were at a moderate level. Specific areas identified at this level included the use of accounting application software, financial statement preparation, bookkeeping, trial balance preparation, and account closing; 2) The accounting competency development model for agricultural cooperative accountants consisted of seven components: development model principles, development model objectives, inputs, the agricultural cooperative accountants' competency development process, outputs, outcomes, and implementation conditions; 3) Results from the pilot implementation phase showed that the agricultural cooperative accountants' competencies improved, enabling them to perform bookkeeping independently; and 4) The evaluation results indicated that the model achieved the highest level of appropriateness, accuracy, comprehensiveness, and utility.</p>2026-01-31T00:00:00+07:00Copyright (c) 2026 Journal of MCU Nakhondhathttps://so03.tci-thaijo.org/index.php/JMND/article/view/295758DEVELOPMENT OF A TRAINING CURRICULUM ON DRUG PREVENTION FOR STUDENT LEADERS IN HIGHER EDUCATION INSTITUTIONS SONGKHLA PROVINCE2025-12-09T15:13:16+07:00Angsumalee Chonlathansaritungsumalee@hu.ac.thPol Luangrangseeungsumalee@hu.ac.th<p>This research aimed to 1) develop a drug abuse prevention training curriculum, 2) compare drug abuse prevention skills after training with an 80% criterion, and 3) evaluate student leaders' satisfaction with the drug abuse prevention training for student leaders in higher education institutions in Songkhla Province. This was a research and development study. The research instruments included an interview form with an Index of Item-Objective Congruence (IOC) of 1.00, a drug abuse prevention training curriculum with mean scores of 4.99 for accuracy and 4.98 for appropriateness, a drug abuse prevention skills assessment tool with IOC values ranging from 0.67 to 1.00, and a training satisfaction evaluation form with an IOC of 1.00. The research sample consisted of 85 student leaders from Hatyai University, selected through cluster random sampling by lottery. Statistical methods used for data analysis included mean, standard deviation, one-sample t-test against a criterion, and content analysis.The research findings revealed that: 1) The drug abuse prevention training curriculum lasted 2 days and was divided into 4 areas: basic knowledge about drugs, leadership skills in prevention, life skills development and immunity building, and law; 2) Drug abuse prevention skills after training were significantly higher than the 80% criterion at the .05 level of statistical significance; and 3) Student leaders had a high level of satisfaction with the drug abuse prevention training (<img id="output" src="https://latex.codecogs.com/svg.image?\bar{x}" alt="equation" /> = 4.20, SD = .372).</p>2026-01-31T00:00:00+07:00Copyright (c) 2026 Journal of MCU Nakhondhathttps://so03.tci-thaijo.org/index.php/JMND/article/view/296681EDUCATION SANDBOX POLICY MANAGEMENT STRATEGY FOR DEVELOPING THE QUALITY OF EDUCATION SUSTAINABLY2026-01-08T12:15:07+07:00Sompong Palachaipalachai2519@gmail.comRungchatchadaporn Vehachartpalachai2519@gmail.com<p>This research aims to examine the education sandbox policy management strategy for sustainably improving the quality of education. This research employed a qualitative approach, using a document analysis form developed from a conceptual framework for the education sandbox policy management. The form underwent content validity testing by three experts. Data collection and analysis involved examining 20 strategic plans for the education sandbox across 20 pilot provinces from 2019 to 2025. The selected documents were chosen explicitly for their relevance, reliability, and timeliness. Qualitative data analysis techniques were employed. The research findings revealed that the policy management strategies for the education sandbox to develop sustainable educational quality comprise nine strategic issues: educational innovation development, reducing inequality and creating educational opportunities, spatial management, student quality development, collaboration and network building, educational decentralization, school curriculum development, teacher and educational personnel capacity building, and promoting and supporting educational quality assurance systems. The findings indicate that the policy strategies for the education sandbox align with spatial educational management and Sustainable Development Goal 4 (SDG4) to improve educational quality, create opportunities, and reduce educational inequality, ensuring inclusiveness, equity, and lifelong learning. Furthermore, the developed document synthesis model. The synthesized results can serve as a framework for formulating policy proposals and strategic/action plans for agencies and educational institutions in the area, aligned with the education sandbox and sustainable development.</p>2026-01-31T00:00:00+07:00Copyright (c) 2026 Journal of MCU Nakhondhathttps://so03.tci-thaijo.org/index.php/JMND/article/view/296079A MODEL OF ACADEMIC ADMINISTRATION TOWARDS EXCELLENCE FOR PRIVATE SECONDARY SCHOOLS IN THE LOWER NORTHEAST REGION 12025-12-19T13:52:13+07:00Prompassorn Khositchindamontrinanmanat140722@gmail.com<p>This research aimed to 1) Study the state of academic excellence administration in private secondary schools with good practices, 2) Create a model for academic excellence administrationin private secondary schools in the lower northeastern region 1, and 3) Evaluate the feasibility and benefits of the model using research and development (R&D) methodology, divided into 3 phases: Phase 1: Studying the administration state from 6 schools with good practices; Phase 2: Creating the model by analyzing the interview results using content analysis and verifying the accuracy and appropriateness of the model by 7 experts using focus group discussions, analyzing the data using mean and standard deviation statistics; and Phase 3: Evaluating the results of the model implementation by the data providers, namely school directors and heads of academic affairs, who were the target group, from 30 schools, totaling 60 people. A feasibility and benefits evaluation form was used to collect data, which was then analyzed using mean and standard deviation. The research results found that 1) The academic excellence administration in private secondary schools with good practices has a scope of 6 academic areas covering 7 areas of excellence administration; 2) The model for academic excellence administration consists of principles and rationale, objectives, key content, and methods of implementation. Moreover, conditions for success, with the highlight being the application of the 7 habits concept, which experts have evaluated as being correct and appropriate at the highest level, and 3) The results of the feasibility and benefit examination of the model found that it was at the highest level and can be applied to improve the quality of education of private schools in the region effectively. </p>2026-01-31T00:00:00+07:00Copyright (c) 2026 Journal of MCU Nakhondhathttps://so03.tci-thaijo.org/index.php/JMND/article/view/296488THE EFFECTIVENESS OF EXPERIENTIAL LEARNING PROGRAM WITH DESIGN THINKING ON ENHANCING INNOVATION BEHAVIOR AMONG PRE-SERVICE MUSIC AND DANCE TEACHERS, BUNDITPATANASILPA INSTITUTE OF FINE ARTS2026-01-08T12:06:34+07:00Panjaporn AnodasPanjaporn.ano@g.swu.ac.thNarisara PeungposopPanjaporn.ano@g.swu.ac.thNarulmon PrayaiPanjaporn.ano@g.swu.ac.th<p>This research article aimed 1) To explore and understanding the meaning, causes, and learning management approaches that promote innovative behaviour among pre-service music and dance teacher students. 2) To examine the effectiveness of an experiential learning programme integrated with design thinking in enhancing innovative behaviour among pre-service music and dance teachers. The study employed a pre-experimental research design using a one-group pretest–posttest approach. The population consisted of undergraduate pre-service teachers in the fields of Music and Dance, and the sample was obtained through simple random sampling, comprising 38 participants. The research instruments consisted of two components. The first was an experiential learning program integrated with the design thinking approach, designed to actively engage learners through hands-on activities, reflective practices, and creative problem-solving processes. The second was an innovative behavior scale for pre-service teachers. Both instruments were examined for content validity by a panel of experts, with item-objective congruence values ranging from 0.80 to 1.00. The innovative behavior scale demonstrated high reliability, with a Cronbach’s alpha coefficient of 0.92. Data analysis involved descriptive statistics, including mean and standard deviation, to summarize participants’ innovative behavior levels. Inferential statistics were applied using a paired-samples t-test to compare innovative behavior scores of control group and experiment group participation in the program. The findings revealed that after participating in the experiential learning program integrated with the design thinking approach, the pre-service teachers exhibited significantly higher innovative behavior scores than those obtained prior to the intervention, at the .05 level of statistical significance. The results indicate that the program was effective in enhancing innovative behavior among pre-service teachers in Music and Dance. In conclusion, integrating experiential learning with design thinking provides an effective instructional approach for fostering innovative behavior in teacher education. The program can be applied as a practical guideline for improving teaching and learning management in arts teacher education institutions and is consistent with the educational demands of the twenty-first century worldwide today broadly.</p>2026-01-31T00:00:00+07:00Copyright (c) 2026 Journal of MCU Nakhondhathttps://so03.tci-thaijo.org/index.php/JMND/article/view/296569COMMUNICATION FOR REDUCING THE GROWTH OF NEW GAMBLERS ON ONLINE MEDIA2026-01-08T12:11:07+07:00Wischaya SilanoiWischaya@gmail.comGrit ThonglertWischaya@gmail.com<p>This research aims to examine the patterns of content and rhetorical strategies used in online gambling advertising, to explain the fantasy theme constructed among gambling participants, and to synthesize communication strategies for reducing the emergence of new gamblers. The study employs a qualitative research approach, conducting textual analysis of gambling advertisements on social media platforms and in-depth interviews with communication experts and individuals with experience in online gambling. The findings addressing the first research objective reveal that online gambling advertisements employ seven persuasive content patterns, including the introduction of gambling games, the provision of numbers derived from beliefs in luck, invitations to register as members, the establishment of influential figures as opinion leaders, the promotion of access channels to gambling systems, the imposition of rules or prohibitions within gambling groups, and the exchange of views on sports competitions. These patterns are reinforced through emotionally evocative rhetoric, such as the use of celebrities, associations with supernatural beliefs, storytelling, and visual metaphors. The findings related to the second research objective indicate that such communication does not rely solely on logical reasoning to persuade audiences but also functions to construct and sustain a fantasy theme of wealth, leading gambling to be perceived as a friendly activity rather than a high-risk one. The findings addressing the final research objective suggest that communication strategies for reducing new gamblers should focus on revealing symbolic mechanisms of persuasion and the structural cycle of gambling, alongside the development of media literacy, the design of public awareness campaigns, and the creation of media environments that support critical and reflective decision-making in order to reduce the long-term influence of online gambling communication.</p>2026-01-31T00:00:00+07:00Copyright (c) 2026 Journal of MCU Nakhondhathttps://so03.tci-thaijo.org/index.php/JMND/article/view/297186DEVELOPMENT OF LEARNING ACTIVITY PACKAGES USING AUGMENTED REALITY (AR) TECHNOLOGY INTEGRATING COMMUNITY IDENTITY TO ENHANCE TECHNOLOGICAL SKILLS FOR SMALL SCHOOLS IN THE CONTEXT OF “SEA” IN NAKHON SI THAMMARAT PROVINCE2026-01-27T21:42:03+07:00 Nopparat MeeplatKorawan_seu@nstru.ac.thKorawan SuebsomKorawan_seu@nstru.ac.th<p>The research aims to: 1) Study the context of small schools and community identity;2) Apply augmented reality technology; and 3) Compare students' technological skills before and after learning using augmented reality technology. The integration of augmented reality technology with community identity in the learning management process is intended to enhance technological skills for small schools. This is an action research focused on collaborative learning processes. The sample consists of 48 fourth-grade students from a small school in the "Le" context, selected purposefully. Research tools include augmented reality technology and an assessment of students' technological skills. The research findings indicate that: 1) The context of small schools faces issues related to classroom readiness and a lack of technology, such as insufficient computers, no internet connectivity, unqualified teachers, and a lack of learning resources; 2) The application of augmented reality technology stimulates students' learning, as they show interest and engage in collaborative and enjoyable learning, creating projects that integrate community identity with augmented reality technology; and 3) The comparison of technological skills after learning through augmented reality (AR) activities showed a higher average of 9.21 with a standard deviation of 1.33 ( = 9.21, S.D. = 1.33) compared to an average of 5.36 and a standard deviation of 1.10 ( = 5.36, S.D. = 1.10) before learning. Therefore, using augmented reality technology integrated with community identity enhances students' technological skills and fosters creativity in media creation. It is recommended that learning processes be organized across all subjects, as it significantly develops students' information technology skills.</p>2026-01-31T00:00:00+07:00Copyright (c) 2026 Journal of MCU Nakhondhathttps://so03.tci-thaijo.org/index.php/JMND/article/view/296796ANALYSIS OF BUDDHIST CONTENT IN THAI FROM THAI LANGUAGE TEXTBOOKS FOR CHINESE LEARNERS OF THAI AS A FOREIGN LANGUAGE2026-01-12T23:30:23+07:00Tiansong Leitiansong.lei@g.swu.ac.thNition Pornumpaisakultiansong.lei@g.swu.ac.thSupak Mahavarakorntiansong.lei@g.swu.ac.th<p>This study aims to analyze Buddhist-related content in Thai-language textbooks for Chinese learners of Thai as a foreign language, focusing on the examination and categorization of Buddhist content in textbooks developed in China. The research sample consisted of 13 Thai language textbooks for Chinese learners. The research instrument was a content analysis framework constructed by the researcher based on principles of content analysis. Data were collected through systematic reading, analysis, and categorization of the content, and descriptive statistics were employed for data analysis. The findings indicate that Buddhist content in Thai language textbooks for Chinese learners can be classified into seven aspects: 1) Important temples and Buddha images in Bangkok, 2) Important Buddhist days, 3) Buddhist activities, 4) The history of Thai Buddhism, 5) Buddhism and Thai literature, 6) Buddhist teachings and beliefs, and 7) The administration of the Buddhist monastic order in Thai society. These contents indicate that Buddhism is presented in the textbooks as a religion closely connected with Thai history, culture, society, and ways of life. The knowledge derived from this study suggests that Buddhism plays an important cultural role in Thai language textbooks, supporting Chinese learners’ understanding of Thai culture through language learning. The findings also indicate that Buddhist content in Thai language textbooks is associated with learners’ ability to relate language learning to social and cultural contexts. The results of this study may serve as a basis for the development and improvement of Thai language textbooks for foreign learners in a balanced manner and in accordance with learning contexts.</p>2026-01-31T00:00:00+07:00Copyright (c) 2026 Journal of MCU Nakhondhathttps://so03.tci-thaijo.org/index.php/JMND/article/view/296474GUIDELINES FOR SPORTS EVENT MANAGEMENT BUSINESS DEVELOPMENT IN CHIANG MAI: STRATEGIC ANALYSIS USING FIVE FORCES MODEL AND COLLABORATION-INNOVATION-IDENTITY MODE2026-01-12T23:23:18+07:00Annapon Suriyosuriyoannapon@gmail.comBunjird Sonsuwansuriyoannapon@gmail.comChanon Siriprahongsuriyoannapon@gmail.com<p>The purposes of this research were: 1) To analyze the influence of market competition conditions on the opportunities and challenges of sports event management businesses in Chiang Mai Province. and 2) Synthesize marketing strategies that transform competitive pressures into opportunities by integrating Chiang Mai's tourism strengths and local identity. Regarding the survey research, the sample consisted of two groups, with 150 participants, of whom 16 were selected explicitly. The selection method targeted entrepreneurs who had participated in sports competitions in Mueang Chiang Mai District twice a year. The multiple regression study explores the forecasting of market opportunity conditions (F = 29.389, Sig. = 0.000) and describes the sensitivity of the elements in this area, including the process level and players' positive control. The results of the market analysis are statistically significant (F = 16.826, p < 0.001). Refreshing description 40.1 Key enterprises by monitoring the level of working for new entrepreneurs, which cause adverse effects for new entrepreneurs, directly affecting... Important parts of the product to guide quality strategic research, business presentations, business development to create "Chiang Mai Sports" (Chiang Mai Sports City) through sports tourism strategies and Lanna identity based on the model of "Collaboration-Innovation-Identity" (C-I-I model) principles for transforming organizational structures into opportunities that will help to create sustainability of the sports business of entrepreneurs with more effectiveness.</p>2026-01-31T00:00:00+07:00Copyright (c) 2026 Journal of MCU Nakhondhathttps://so03.tci-thaijo.org/index.php/JMND/article/view/295712THE DEVELOPMENT OF STRATEGY IN SPORTS MANAGEMENT FOR EXCELLENCE OF THAILAND NATIONAL SPORTS UNIVERSITY2025-12-16T22:25:09+07:00Suriyan Huahinsuriyan.h25@gmail.comAnn Mahakeetasuriyan.h25@gmail.com<p>This research aimed to study general information regarding sports management strategies for excellence and to develop and validate the appropriateness and feasibility of sports management strategies for excellence at the National Sports University. This study utilized a Research and Development (R&D) design divided into three distinct phases. Phase 1 involved studying fundamental data from 10 experts and 264 stakeholders using semi-structured interviews and questionnaires. Data were analyzed using mean, standard deviation, and the PNI Modified index. Phase 2 focused on drafting the strategies, which were reviewed by 19 experts. Phase 3 involved confirming the final strategies with 284 stakeholders by calculating median and interquartile range values. The research results revealed that the development of sports for excellence consists of nine key components: finance, organization and structure, sports participation, system development and talent identification, professional sports, facilities and equipment, recruitment and coach development, national and international competition management, and innovation and research. Upon ranking these components, it was found that the highest priority need was finance, followed by professional sports careers and sports participation, respectively. The strategic development for sports management for excellence at the National Sports University includes a vision: "The National Sports University is a leading university in sports for excellence at both national and international levels." This framework further comprises six missions, seven goals, six strategies, and six core tactics. When evaluating and confirming the feasibility of these sports management strategies for excellence at the National Sports University, the results indicated that the vision, missions, goals, strategies, and tactics were all at a high level across every dimension. These findings provide a comprehensive framework for elevating the university's competitive standards and ensuring sustainable athletic success through systematic management and strategic resource allocation aligned with international standards.</p>2026-01-31T00:00:00+07:00Copyright (c) 2026 Journal of MCU Nakhondhathttps://so03.tci-thaijo.org/index.php/JMND/article/view/297041THE EFFECTS OF AI-ENHANCED CREATIVE LEARNING MANAGEMENT ON SELF-PROTECTIVE BEHAVIOR AGAINST SUBSTANCE ABUSE AMONG AT-RISK MALE ADOLESCENTS2026-01-14T00:02:45+07:00Premyuda Manpianpitchada@g.swu.ac.thPitchada Prasittichokpitchada@g.swu.ac.thCharin Suwanwongpitchada@g.swu.ac.th<p>This study aimed to examine the effects of AI-supported creative learning management on self-protective behaviors against substance abuse among at-risk male adolescents. The sample consisted of 40 male students in Mathayom 1–3 (grades 7–9) whose substance-use risk behavior scores were at or above the 75th percentile, selected by simple random sampling (drawing lots) and divided into two equal groups. The instruments included the AI-supported creative learning program and a scale measuring self-protective behaviors against substance abuse. Data were analyzed using repeated measures ANOVA and ANCOVA. The results were: (1) In the experimental group, avoidance of high-risk situations at posttest and at the one-month follow-up was significantly higher than at pretest at the .05 level, whereas changes in refusal-of-invitation behavior were not significant at the .05 level. (2) Compared with the control group, the experimental group’s refusal-of-invitation behavior at posttest differed significantly at the .05 level, while avoidance of high-risk situations did not differ significantly at the .05 level.</p>2026-01-31T00:00:00+07:00Copyright (c) 2026 Journal of MCU Nakhondhathttps://so03.tci-thaijo.org/index.php/JMND/article/view/295721DEVELOPMENT OF A PARTICIPATORY WORKSHOP-BASED LEARNING MODEL FOR FOSTERING COMMUNITY POTTERY INNOVATION2026-01-01T22:08:36+07:00Wassa Ruayruaychatchai_kae@nstru.ac.thChatchai Kaewdeechatchai_kae@nstru.ac.th<p>The objectives of this research were to: 1) investigate the context of problems, body of knowledge, and needs regarding the creation of OTOP community pottery innovations in Nakhon Si Thammarat Province; 2) develop and validate the appropriateness of a participatory action learning model for creating community pottery innovations; and 3) implement the model and evaluate its effectiveness on learners' pottery innovation competencies. This study employed a Research and Development (R&D) methodology consisting of four steps: 1) problem investigation; 2) model development and validation by experts; 3) model implementation; and 4) evaluation. The experimental sample group consisted of 25 students majoring in Industrial Arts, selected via purposive sampling. Quantitative data were analyzed using descriptive statistics and t-tests. The research findings indicated that: 1) the most critical community problem was the lack of successors due to disinterest among the younger generation, coupled with products having limited, outdated designs that failed to meet market demands; 2) the developed participatory action learning model (CP-I) comprised four steps (C-P-I-R) and was assessed as having the highest level of appropriateness (IOC = 0.94); and 3) the implementation results revealed that learners’ innovation creation competencies were significantly higher after the intervention than before at the .05 level (<img id="output" src="https://latex.codecogs.com/svg.image?t" alt="equation" /> = 16.89), with a very high effect size (Cohen’s <img id="output" src="https://latex.codecogs.com/svg.image?d" alt="equation" /> = 3.38). Additionally, satisfaction with the model was at the highest level ( <img id="output" src="https://latex.codecogs.com/svg.image?\bar{x}" alt="equation" /> = 4.57). Consequently, this participatory action learning model for creating community pottery innovations serves as a vital tool in bridging education with community development to foster innovators and sustainably preserve local wisdom.</p>2026-01-31T00:00:00+07:00Copyright (c) 2026 Journal of MCU Nakhondhathttps://so03.tci-thaijo.org/index.php/JMND/article/view/295970DEVELOPMENT OF LEARNING ACHIEVEMENT AND ANALYTICAL THINKING ABILITY IN THE LEARNING AREA OF SCIENCE AND TECHNOLOGY ON THE TOPIC OF WEATHER USING THE 5E INQUIRY-BASED LEARNING MODEL COMBINED WITH GRAPHIC ORGANIZERS FOR GRADE 5 STUDENTS AT BANNATHOM SCHOOL2026-01-07T14:19:43+07:00Kamonpat Tiyajan64052535010@student.sru.ac.thPhananoi Rotchu64052535010@student.sru.ac.thThanya Kadroon64052535010@student.sru.ac.th<p>The purposes of this research were to: 1) Develop 5E inquiry-based learning lesson plans combined with graphic organizers on the topic of Weather in the learning area of Science and Technology to meet the efficiency criterion of 80/80 and an effectiveness index greater than 0.50; 2) Compare students’ learning achievement before and after learning; 3) Compare students’ analytical thinking ability before and after learning; and 4) Investigate students’ satisfaction toward the 5E inquiry-based learning combined with graphic organizers. This study employed an experimental research design using a one-group pretest–posttest design. The sample consisted of 14 Grade 5 students from Bannathom School during the first semester of the 2024 academic year, selected through purposive sampling. The research instruments included: 1) Lesson plans, 2) A learning achievement test, 3) An analytical thinking ability test, and 4) A satisfaction questionnaire. Data were analyzed using percentage, mean (), standard deviation (S.D.), and t-test. The results revealed that: (1) The developed lesson plans had an efficiency of 81.95/82.62, which was higher than the 80/80 criterion, and an effectiveness index of 0.72 (72.45%); 2) Students’ posttest learning achievement (<img id="output" src="https://latex.codecogs.com/svg.image?\bar{x}" alt="equation" />= 24.79, S.D.=3.58) was significantly higher than their pretest achievement (<img id="output" src="https://latex.codecogs.com/svg.image?\bar{x}" alt="equation" /> = 11.07, S.D.=2.09) at the .05 level; 3) Students’ posttest analytical thinking ability (<img id="output" src="https://latex.codecogs.com/svg.image?\bar{x}" alt="equation" /> =12.07, S.D.=1.86) was significantly higher than their pretest ability (<img id="output" src="https://latex.codecogs.com/svg.image?\bar{x}" alt="equation" /> = 5.64, S.D.=1.34) at the .05 level; and (4) The overall level of satisfaction of the Grade 5 students toward the 5E inquiry-based learning combined with graphic organizers was at a high level (<img id="output" src="https://latex.codecogs.com/svg.image?\bar{x}" alt="equation" /> =4.48, S.D.=0.49). These findings can be used as a guideline for developing students’ analytical thinking ability.</p>2026-01-31T00:00:00+07:00Copyright (c) 2026 Journal of MCU Nakhondhathttps://so03.tci-thaijo.org/index.php/JMND/article/view/296242TECHNOLOGY ACCEPTANCE AND RISK PERCEPTION AFFECTING CONSUMERS’ INTENTION OF PAYMENT BY SMART PHONE IN NAKHON SI THAMMARAT PROVINCE2026-01-06T15:18:17+07:00Wikanda Kachatongchetsada@tsu.ac.thChetsada Noknoichetsada@tsu.ac.th<p>This research aimed to: 1) examine technology acceptance and perceived risk in smartphone payment among consumers in Nakhon Si Thammarat Province; and 2) investigate the effects of technology acceptance and perceived risk on consumers’ intention to make payments via smartphones in Nakhon Si Thammarat Province. The sample consisted of 385 consumers aged 20 - 60 years who had previously used smartphone payment services and resided in Nakhon Si Thammarat Province. Convenience sampling was employed. Data were collected using an online questionnaire. The statistical methods used for data analysis included frequency, percentage, mean, standard deviation, and multiple regression analysis. The results indicated that the majority of respondents were female (247 respondents), aged between 20 and 30 years (244 respondents), students (200 respondents), held a bachelor’s degree (238 respondents), and had a monthly income of less than 10,000 baht (204 respondents). Regarding technology acceptance and perceived risk in smartphone payment, perceived usefulness was rated at a high level (<img id="output" src="https://latex.codecogs.com/svg.image?\bar{x}" alt="equation" /> = 4.29), followed by perceived ease of use. In terms of perceived risk, security risk was rated at the highest level (<img id="output" src="https://latex.codecogs.com/svg.image?\bar{x}" alt="equation" /> = 3.55), followed by financial, performance, privacy, social, and time risks, respectively. The results of the multiple regression analysis revealed that technology acceptance and perceived risk had a statistically significant effect on consumers’ intention to make payments via smartphones at the 0.01 significance level. The model was able to explain 42.90% of the variance in consumers’ intention to make smartphone payments, with statistical significance at the 0.05 level.</p>2026-01-31T00:00:00+07:00Copyright (c) 2026 Journal of MCU Nakhondhathttps://so03.tci-thaijo.org/index.php/JMND/article/view/295615DEVELOPING A PROTOTYPE OF AN AUTOMATIC CHARCOAL BRIQUETTE PRESS USING SOLAR ENERGY OF BAN NA SOM COMMUNITY, CHAI BADAN DISTRICT, LOPBURI PROVINCE2026-01-02T21:58:29+07:00Kritchakhris Nawattanaprasertkritchakhris@pnru.ac.thKusuma Palaprom kritchakhris@pnru.ac.th<p>This research aimed to: 1) develop an automatic charcoal briquette compression machine powered by solar energy for community use in producing charcoal briquettes from agricultural residues, and 2) evaluate the performance of the developed machine under actual operating conditions. The study was conducted as applied research with a research and development approach and was implemented in three phases: (i) assessment of community needs and production environment; (ii) design and development of a solar-powered automatic charcoal briquette compression machine; and (iii) field testing with performance evaluation. The research instruments included a prototype charcoal briquette compression machine integrated with solar energy system, a performance testing records form, and a user satisfaction questionnaire based on a five-point Likert scale. The results indicated that the developed machine achieved an average production capacity of 3,600 grams per minute, or approximately 20.4 briquettes per minute, with an average production cycle time of 1.65 minutes. The optimal mixture ratio consisted of 4 kilograms of charcoal, 4 liters of water, and 0.2 kilograms of cassava starch, yielding briquettes with an average density of 141 grams per briquette and an average length of 14.1 centimeters, with an average calorific value of 4,573.10 calories per gram, and an average burning of 24.6 minutes. User satisfaction evaluation revealed a high overall satisfaction level, with a mean score of 4.32. These findings demonstrate that the developed solar-powered automatic charcoal briquette compression machine effectively meets community production requirements by enhancing productivity, reducing energy costs, and promoting the utilization of renewable energy. The machine therefore has strong potential to support sustainable community-level development.</p>2026-01-31T00:00:00+07:00Copyright (c) 2026 Journal of MCU Nakhondhathttps://so03.tci-thaijo.org/index.php/JMND/article/view/295766CAUSAL RELATIONSHIP MODEL OF TECHNOLOGY ADOPTION, DATA ANALYSIS, AND BUSINESS INNOVATION TOWARDS COMPETITIVENESS OF SMES IN NAKHON SI THAMMARAT PROVINCE2026-01-05T23:49:17+07:00Waraporn Kanjanaklodwaraporn_wic@nstru.ac.thPanjaporn Kuenuiwaraporn_wic@nstru.ac.thUmaporn Kanjanaklodwaraporn_wic@nstru.ac.thWikanda Kachathongwaraporn_wic@nstru.ac.thSeksan Weerasukwaraporn_wic@nstru.ac.th<p style="font-weight: 400;">This research aimed to (1) study the level of technology acceptance, data analysis capabilities, business innovation, and competitiveness of SME entrepreneurs in Nakhon Si Thammarat Province; (2) develop and validate a causal relationship model consistent with empirical data; and (3) analyze the direct and indirect influences of technology, data, and innovation variables on competitiveness. A quantitative approach was used to collect data from 300 SME entrepreneurs, selected using a multistage sampling technique with stratified random sampling. The research instrument was a questionnaire with content validity (IOC = 0.875) and reliability (Cronbach's Alpha = 0.869). Data were analyzed using descriptive statistics include frequency, percentage, mean, and standard deviation. confirmatory factor analysis (CFA), and structural equation modeling (SEM) by considering the model fit indices, including <img id="output" src="https://latex.codecogs.com/svg.image?x^{2}" alt="equation" />/df, CFI, TLI, RMR, and RMSEA. The results revealed that entrepreneurs had high levels of technology acceptance, data analysis, business innovation, and competitiveness. The causal model showed good fit with the empirical data (<img id="output" src="https://latex.codecogs.com/svg.image?x^{2}" alt="equation" />/df = 2.020, CFI = 0.991, RMSEA = 0.004). Business innovation has the strongest direct influence on competitiveness (<img id="output" src="https://latex.codecogs.com/svg.image?\beta&space;" alt="equation" />= 0.46), while data analysis shows both direct (<img id="output" src="https://latex.codecogs.com/svg.image?\beta&space;" alt="equation" />= 0.30) and indirect influences through innovation (0.15 × 0.46 = 0.069). Technology adoption has a low level of direct (<img id="output" src="https://latex.codecogs.com/svg.image?\beta&space;" alt="equation" />= 0.15) and indirect influence through innovation (0.02 × 0.46 = 0.009). The research indicates that business innovation is a key mechanism for enhancing the competitiveness of SMEs and reinforces the need for integrated information and technology capacity development at the provincial level to support sustainable growth.</p>2026-01-31T00:00:00+07:00Copyright (c) 2026 Journal of MCU Nakhondhathttps://so03.tci-thaijo.org/index.php/JMND/article/view/295718FACTORS ASSOCIATED WITH SAFETY LITERACY AMONG SCHOOL ADMINISTRATORS IN MEDIUM-SIZED OPPORTUNITY EXPANSION SCHOOLS UNDER UBON RATCHATHANI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 12026-01-08T11:54:42+07:00Yanitha Paengprakhonyanitha.p@ubru.ac.thChaiyakrit Yokphonchanachaiyanitha.p@ubru.ac.thJaruporn Duangsriyanitha.p@ubru.ac.thNopparat Songsermyanitha.p@ubru.ac.thPiyaporn Pitchayaratyanitha.p@ubru.ac.thNisakorn Chuesathuchonyanitha.p@ubru.ac.th<p>The objectives of this research were to 1) examine factors associated with safety literacy among school administrators in medium-sized opportunity expansion schools under the Ubon Ratchathani Primary Educational Service Area Office 1, and 2) determine guidelines for designing a curriculum for developing core school safety teachers. This was a cross-sectional quantitative study. The sample group consisted of 41 school administrators, selected via total population sampling. Data were collected using a questionnaire with content validity (IOC = 0.89) and reliability (Cronbach’s Alpha = 0.87). Data analysis employed descriptive statistics, including frequency, percentage, mean, and standard deviation, as well as Chi-Square and Spearman’s correlation statistics to test relationships between variables.The research findings revealed that school administrators had an overall safety literacy at a high level (M = 2.65, S.D. = 0.41). Factors significantly associated with safety literacy at the .01 level were safety knowledge and understanding (X<sup>2</sup> = 22.58) and safety practice skills (X<sup>2</sup>= 29.92). Spearman’s correlation analysis indicated that safety knowledge and understanding had a moderate positive relationship with safety practice skills (r = 0.528). In contrast, personal factors, including gender, age, work experience, and accident experience, were not associated with safety literacy. Regarding guidelines for designing a development curriculum for school safety lead teachers, four key areas should be emphasized: 1) Knowledge and Skill Integration; 2) Critical Decision Making; 3) Active Learning Workshop; and 4) Standardized Curriculum Design. These findings can be applied to effectively develop a curriculum for school safety lead teachers.</p>2026-01-31T00:00:00+07:00Copyright (c) 2026 Journal of MCU Nakhondhat