Journal of MCU Nakhondhat

SAFETY STANDARDS AFFECTING THE DECISION TO PARTICIPATE IN SPORTS EVENTS: A CASE STUDY OF MARATHONS IN THAILAND

2025-03-09T23:12:14+07:00

This academic article aims to explain the conceptual framework related to safety standards that influence the decision to participate in sports events, with a case study on marathon events in Thailand. Currently, marathon events in Thailand have been gaining popularity, attracting many participants, including amateur and professional runners. At the same time, safety standards in marathon event organization remain a crucial issue that requires further development. This is especially true for current operational guidelines, which face the escalating challenge of PM 2.5 air pollution, making it a growing concern for marathon organizers. To elevate event organization to international standards such as those set by World Athletics and AIMS (Association of International Marathons and Distance Races), which are globally recognized certifying bodies, it is necessary to consider key factors affecting runner safety. These include racecourse management, medical support, emergency prevention measures, and crowd management. The researcher has established a conceptual framework for this study on sports tourism by reviewing relevant literature. The findings suggest that sports event management, safety management, and theories related to risk perception, perceived hygiene, health awareness, event safety atmosphere, participant confidence, and behavioral intention are essential aspects for research to enhance safety standards in sports event organization in Thailand.

DEVELOPMENT OF POLITICAL PARTICIPATION ACCORDING TO THE DEMOCRATIC METHOD OF THE PEOPLE IN LAT PHRAO DISTRICT BANGKOK

2025-03-09T23:08:10+07:00

The objectives of this research are 1) To study the level of development of political participation according to the democratic method of the people in Lat Phrao District 2) To study factors affecting the development of political participation according to the democratic method of the people in Lat Phrao District and 3) To propose guidelines for developing political participation according to the democratic method of the people in Lat Phrao District. The study is research Combined methods, sample group of 400 people, data collected by questionnaire. Data analysis uses statistics, averages, and fractions. Standard deviation and linear multiple regression analysis statistics for 32 key informants as well. How to choose specifically Data were collected using in-depth interviews. The findings were as follows: 1) The overall level of development of political participation according to the democratic method of the people in Lat Phao district, was overall at a moderate level ( = 2.84) 2) Factors affecting the development of political participation according to the democratic method of the people in Lat Phrao (y) with statistical significance at the .05 level has a total of 2 Variables, arranged in order of their effect on diversion. Varying from highest to lowest are community composition (X₃ Beta = .658) and change of society (X₁ Beta = .203) and 3) Guidelines for developing political participation according to the regime Democracy of the people in Lat phrao District found that the government should encourage people to participate in politics. A city following the democratic way, both direct and indirect political participation seriously and continuously.

THE DEVELOPMENT OF GROUP COUNSELING PROGRAM FOR ENHANCING COPING WITH BULLYING OF EARLY ADOLESCENT

2025-04-01T21:46:19+07:00

The purposes of this research were to 1) Develop a group counseling program to enhance coping with bullying of early adolescents; 2) Compare the effect of using the program in an experimental group in the pre-experiment and post-experiment follow-up; and 3) Compare the effect of using the program in an experimental group and a control group in the pre-experiment and post-experiment follow-up. The sample of research involved 16 secondary school students who were selected by purposive sampling. Data were analyzed using statistical methods, including one-way ANOVA with repeated measures and the independent samples t-test. The findings were as follows: 1) The group counseling program integrates theories and counseling techniques from various counseling approaches. These include cognitive-focused theories such as cognitive-behavioral counseling and rational-emotive behavior counseling, as well as behavior-focused theories like reality therapy. Techniques emphasizing the regulation of negative emotions, such as deep breathing techniques and stabilization techniques, are also applied. The program comprised three stages: The beginning stage, the counseling process stage, and the termination stage. 2) The experimental group showed statistically significant improvements in overall coping with bullying and all sub-dimensions compared to the control group at the 0.01 level across the pre-test, post-test, and follow-up stages. 3) The experimental group showed statistically significant improvements in overall coping with bullying and all sub-dimensions compared to the pre-test, post-test, and follow-up stages at the 0.01 level.

DEVELOPMENT OF THE QUALITY OF LIFE OF THE ELDERLY IN THE LOCAL ADMINISTRATION OF MUEANG PHITSANULOK DISTRICT PHITSANULOK PROVINCE

2025-04-07T03:03:10+07:00

Research objectives 1) To study the level of quality of life development for the elderly in local administrative organizations in Mueang Phitsanulok District, 2) To study the factors affecting the development of quality of life for the elderly in local administrative organizations in Mueang Phitsanulok District, and 3) To propose guidelines for the development of quality of life for the elderly in local administrative organizations in Mueang Phitsanulok District. This study was a mixed-method research. The key informants were 28 people. The interviews were conducted with 1) The Office of Social Development and Human Security of Phitsanulok Province, 2) A political scientist, 3) A local administrative executive, 4) A director of the local administrative organization social welfare division, 5) A director of the sub-district health promoting hospital, 6) A village health volunteer, and 7) A representative of the elderly in local administrative organizations in Mueang Phitsanulok District. The purposive sampling method and a sample of 400 people were selected from a random sample of the elderly in local administrative organizations in Mueang Phitsanulok District. Data were collected by questionnaires. Data analysis used statistics, mean, standard deviation, and multiple regression analysis. The results showed that 1) The level of quality of life development for the elderly in local administrative organizations in Mueang Phitsanulok District The overall picture is at a high level ( = 3.57). 2) Factors affecting the development of the quality of life of the elderly in local administrative organizations, Mueang Phitsanulok District (y) with statistical significance at the .01 level consisted of 4 variables. The order of the effect on the variation from most to least is education (X₂ Beta = .506), life security (X₁ Beta = .242), economy (X₃ Beta = .178), and society (X₄ Beta = .089). 3) Guidelines for developing the quality of life of the elderly in local administrative organizations, Mueang Phitsanulok District, found that government organizations should continuously implement guidelines for developing the quality of life of the elderly in local administrative organizations for long-term effectiveness.

SERVICE QUALITY FACTORS AFFECTING SATISFACTION ON APARTMENT RENTAL SERVICES IN CHATUCHAK DISTRICT, BANGKOK

2025-03-27T23:13:09+07:00

This research aims to compare tenant satisfaction on apartment rental services in Chatuchak District, Bangkok, classified by decision-making behaviour, and to study service quality factors affecting tenant satisfaction on apartment rental services. The study employs a quantitative research methodology, with the sample group consisting of individuals currently renting apartments in Chatuchak District for a minimum rental period of six months. Using Cochran's formula, the sample size was calculated to be 384 participants. The research instrument utilized was a questionnaire, and data collection was conducted through online questionnaires. The statistical methods used for data analysis include descriptive statistics such as percentage, mean, and standard deviation, as well as inferential statistics using One-Way ANOVA and Multiple Regression Analysis. The research results showed that the service quality factor in terms of assurance was the most important and tenants' satisfaction varied significantly based on rental decision-making behaviour factors such as rental duration, average monthly rental price for accommodation, purpose of renting, sources of information, influential individuals, and number of tenants at the 0.05 level. Service quality factors, including tangibility, reliability, assurance, and empathy, had a statistically significant impact on customer satisfaction at the 0.05 level. The results of this research can be applied to improve service quality in the apartment rental business.

DEVELOPMENT OF COSTUME STYLES FOR TRADITIONAL LIKAY PA PERFORMANCES BAN KHLONG PALIAN GROUP, TRANG PROVINCE

2025-03-14T16:12:05+07:00

This research aimed to study the history, performance style and to develop the costume style of Likay Pa troupe of Ban Klong Palian, Trang Province. The research was qualitative and developed using in-depth interviews and focus group discussions. The researcher selected 42 key informants, namely Likay Pa troupe of Ban Klong Palian, leaders of Ban Klong Palian community and villagers of Ban Klong Palian community, Trang Province. The purpose of the research was to analyze the content data and summarize the overall picture as follows: Likay Pa is a southern folk performance or another name is Likay Rammana, which is named after the main musical instrument used in the performance. It can be found in many areas such as Nakhon Si Thammarat, Phatthalung, Krabi, Trang, Songkhla and Satun. It is a performance with lively melodies combined with lyrics in the southern local language. It tells the story of a foreigner and his wife. The main actors are Khaek Daeng as the hero, Yayee as the heroine and Sena as the clown. The Ban Klong Palian troupe in Trang Province has an identity that is different from other troupes, which is that it has two Yayee actresses. At present, Likay Pa The Ban Klong Palian troupe in Trang Province has been established for over 40 years. However, most of the performers are elderly and lack knowledge of art elements, especially in the design of costumes based on the principles of southern folk dance, which makes the image of the performance lack beautiful aesthetics. Therefore, the researcher has developed a new style of costumes for the main performers, Khaek Daeng and Yayee, by designing them based on the principles and concepts of southern folk dance to enhance the beauty and create a unique identity for the Ban Klong Palian troupe in Trang Province.

THE INFLUENCE OF SERVICE MARKETING MIX FACTORS ON THE DECISION-MAKING PROCESS FOR PURCHASING SINGLE-FAMILY HOMES AMONG GEN-Y CUSTOMERS IN BANGYAI DISTRICT, NONTHABURI PROVINCE

2025-03-28T23:43:43+07:00

This research aims to study service marketing mix factors affecting the decision-making process for purchasing single-family homes among Gen-Y customers in Bangyai District, Nonthaburi Province. The objectives are 1) To compare the decision-making process for purchasing single-family homes among Gen-Y customers in Bangyai District, Nonthaburi Province, classified by demographic factors and housing purchase decision-making behaviour and 2) To study service marketing mix factors affecting the decision-making process for purchasing single-family homes. The survey was conducted among 384 Gen-Y customers who were born between 1981-1996 or aged 25-40 years. The sampling method was convenience sampling. This research employed a quantitative approach, utilizing the Cochran formula to determine the sample size. The data collection method was questionnaires distributed via online channels. The statistics used for data analysis include descriptive statistics, such as percentage, mean, and standard deviation, as well as inferential statistics, including t-test, One-Way ANOVA, and Multiple Regression Analysis. The results found that demographic factors in terms of education level, purchase decision-making behaviour factors in terms of convenience, safety, and design reflecting one's identity, which were different, had a significant effect on purchasing single-family homes among Gen-Y customers at the significance level of 0.05. Service marketing mix factors ranked by importance, such as process, physical evidence, and product, had a significant effect on the decision-making process for purchasing single-family homes among Gen-Y customers at the significance level of 0.05. The findings of this research can be used as a guideline for developing marketing plans and business strategies for real estate entrepreneurs.

THE SERVICE QUALITY OF THE SOCIAL SECURITY OFFICE, BANGKOK AREA 9

2025-04-06T23:28:53+07:00

This research article aims to study: 1) The service quality of the Social Security Office, Bangkok Area 9, 2) The satisfaction of users with the services provided by the Social Security Office, Bangkok Area 9, 3) The comparison of satisfaction classified by personal demographic data, and 4) The service quality factors that influence user satisfaction with the services provided by the Social Security Office, Bangkok Area 9. The sample consisted of 400 service users. A questionnaire was used as a tool for data collection. The data were analyzed using descriptive statistics, including percentages and means, as well as inferential statistics, such as t-tests, F-tests (One-way ANOVA), and multiple regression analysis. The results indicated that the majority of the sample were female, aged between 31 - 40 years, employed in the private sector, single, with a bachelor’s degree, and an average monthly income exceeding 25,000 baht. The majority accessed services between 12:31 and 14:30, and the frequency of service use was 1 - 3 times per year. Overall, both the service quality and user satisfaction were rated as high. The comparison of satisfaction according to personal demographic characteristics such as gender, age, occupation, education level, average monthly income, service time, and frequency of service use revealed no statistically significant differences, except for the type of service received, which showed a statistically significant difference at the .05 level. Furthermore, the various service quality factors, including tangibility, reliability, responsiveness, assurance, and empathy, were found to have a statistically significant impact on user satisfaction at the .01 level.