Veerathunmanon S, Sangsuwan P. STRATEGIC APPROACHES TO DRIVING CREATIVE TOURISM THROUGH WORLD-CLASS FESTIVALS IN THE EASTERN ECONOMIC CORRIDOR (EEC): A CASE STUDY OF FILM AND MUSIC INDUSTRIES. JMND [internet]. 2026 Jul. 20 [cited 2026 Sep. 28];13(8):96-108. available from: https://so03.tci-thaijo.org/index.php/JMND/article/view/301497