Saengmahachai A. FACTORS INFLUENCING THE USE OF CHATGPT TO DRIVE BUSINESS PERFORMANCE: A CASE STUDY OF TRAVEL INSURANCE. JMND [internet]. 2025 Jul. 24 [cited 2025 Dec. 11];12(7):147-59. available from: https://so03.tci-thaijo.org/index.php/JMND/article/view/290752