Phaiyklin P. CONSUMER BEHAVIOR AND MARKETING MIX FACTORS AFFECTING THE DECISION-MAKING PROCESS OF PURCHASING READY-TO-EAT CHILI PASTE IN MUEANG DISTRICT, LOP BURI PROVINCE. JMND [internet]. 2024 Aug. 22 [cited 2026 Sep. 10];11(8):113-24. available from: https://so03.tci-thaijo.org/index.php/JMND/article/view/276784