Inteacha, D. ., P. . chanmanee, and P. . Lengpang. “MARKETING MIX FACTORS AFFECTING TOURISM BEHAVIOR OF TOURISTS TRAVEL TO TRAVEL IN LAMPANG PROVINCE”. Journal of MCU Nakhondhat, vol. 9, no. 6, June 2022, pp. 173-87, https://so03.tci-thaijo.org/index.php/JMND/article/view/262063.