Pharitpongsakorn, Kanha, Kanokwan Khoku, Thiphawan Samphearod, and Panida Thothang. 2020. “GUIDELINES FOR MICE CITY DEVELOPMENT WITH SWOT ANALYSIS”. Journal of MCU Nakhondhat 7 (12). Nakhon Si Thammarat, Thailand:406-20. https://so03.tci-thaijo.org/index.php/JMND/article/view/249132.