PETCHARAT, S.; SASHA, F.; MARDYUSOH, S.; RORBKORB, N.; CHAIPROMKHIEO, T. MARKETING MIX FACTORS INFLUENCING CONSUMER DECISIONS TO USE CAFE SERVICES IN HAT YAI DISTRICT, SONGKHLA PROVINCE. Journal of MCU Nakhondhat, Nakhon Si Thammarat, Thailand, v. 13, n. 3, p. 126–137, 2026. Disponível em: https://so03.tci-thaijo.org/index.php/JMND/article/view/298630. Acesso em: 16 sep. 2026.