SURIYO, A.; SONSUWAN, B.; SIRIPRAHONG, C. GUIDELINES FOR SPORTS EVENT MANAGEMENT BUSINESS DEVELOPMENT IN CHIANG MAI: STRATEGIC ANALYSIS USING FIVE FORCES MODEL AND COLLABORATION-INNOVATION-IDENTITY MODE. Journal of MCU Nakhondhat, Nakhon Si Thammarat, Thailand, v. 13, n. 1, p. 143–153, 2026. Disponível em: https://so03.tci-thaijo.org/index.php/JMND/article/view/296474. Acesso em: 16 sep. 2026.