SAENGMAHACHAI , A. . FACTORS INFLUENCING THE USE OF CHATGPT TO DRIVE BUSINESS PERFORMANCE: A CASE STUDY OF TRAVEL INSURANCE. Journal of MCU Nakhondhat, Nakhon Si Thammarat, Thailand, v. 12, n. 7, p. 147–159, 2025. Disponível em: https://so03.tci-thaijo.org/index.php/JMND/article/view/290752. Acesso em: 10 dec. 2025.