NITIRATTANACHOD, S. .; NIRUTTIKUL, N. . FACTORS AFFECTING PURCHASING DECISION TO LUBRICANT PRODUCT OF INDUSTRIAL CUSTOMER IN EASTERN AREA. Journal of MCU Nakhondhat, Nakhon Si Thammarat, Thailand, v. 12, n. 5, p. 218–226, 2025. Disponível em: https://so03.tci-thaijo.org/index.php/JMND/article/view/289032. Acesso em: 6 dec. 2025.