PHAIYKLIN, P. CONSUMER BEHAVIOR AND MARKETING MIX FACTORS AFFECTING THE DECISION-MAKING PROCESS OF PURCHASING READY-TO-EAT CHILI PASTE IN MUEANG DISTRICT, LOP BURI PROVINCE. Journal of MCU Nakhondhat, Nakhon Si Thammarat, Thailand, v. 11, n. 8, p. 113–124, 2024. Disponível em: https://so03.tci-thaijo.org/index.php/JMND/article/view/276784. Acesso em: 16 sep. 2026.