YAMWICHIEN , W.; BANTERNG , T. SMART WATCHES BRAND COMMUNICATION STRATEGY EFFECTING FOR USAGE AND GRATIFICATION OF POPULATION GEN X AND Y. Journal of MCU Nakhondhat, Nakhon Si Thammarat, Thailand, v. 11, n. 1, p. 239–249, 2024. Disponível em: https://so03.tci-thaijo.org/index.php/JMND/article/view/274398. Acesso em: 16 sep. 2026.