NGAMCHAROEN , K. .; YEESOONTES, W. . MARKETING MIX FACTORS AFFECTING CONSUMPTION BEHAVIOR OF TAIWANESE MILK TEA DRINK. Journal of MCU Nakhondhat, Nakhon Si Thammarat, Thailand, v. 10, n. 12, p. 47–59, 2023. Disponível em: https://so03.tci-thaijo.org/index.php/JMND/article/view/273458. Acesso em: 7 dec. 2025.