TY - JOUR AU - Boonying, Jiraporn AU - Chantana, Sujitra PY - 2021/01/20 Y2 - 2024/03/28 TI - MODEL PARTICIPATORY SOCIAL RESPONSIBILITY ENTREPRENEURS OF COMMUNITY OF CSR PROMOTION OF – BASED TOURISM ENTERPRISES IN PHATTHALUNG PROVINCE JF - Journal of MCU Nakhondhat JA - JMND VL - 8 IS - 1 SE - Research Articles DO - UR - https://so03.tci-thaijo.org/index.php/JMND/article/view/250367 SP - 326-337 AB - <p>This research&nbsp;Its objectives are&nbsp;1) to&nbsp;survey the personal characteristics of the respondents 2) to survey&nbsp;the&nbsp;model of CSR promotion&nbsp;with&nbsp;reputation,&nbsp;image&nbsp;and participation&nbsp;3) to find the relationship between&nbsp;model of CSR promotion&nbsp;and reputation&nbsp;And participation&nbsp;Of participatory community tourism enterprises&nbsp;The researcher has specified the research methodology.&nbsp;Is a combined research&nbsp;The sample consisted of&nbsp;400&nbsp;people. The tools used were questionnaires and in - depth interviews.&nbsp;The statistics used for data analysis were frequency, percentage, mean, standard deviation.&nbsp;Finding relationships&nbsp;person’s. The results of the research revealed that 1) Most of the respondents were female.&nbsp;Accounting for 75.8%, aged between 41 - 50 years, accounting for 58.0%, marital status accounting for 63.50%, having bachelor degree education&nbsp;Accounting for 79.0 percent of the total, occupation&nbsp;34.8 percent, with monthly incomes of 10,001 - 20,000 baht or 34.8 percent 2) The level of opinion on CSR promotion&nbsp;found that&nbsp;The overall high level in&nbsp;most&nbsp;of the cases were found.&nbsp;Responsibility to ethics&nbsp;Most are average&nbsp;, followed by&nbsp;the&nbsp;responsible law&nbsp;the&nbsp;image&nbsp;as a whole at a high level. The model of CSR promotion&nbsp;that is suitable for&nbsp;image,&nbsp;followed by&nbsp;reputation&nbsp;Relations between model of CSR promotion&nbsp;shows that participation does not have&nbsp;a relationship with the&nbsp;image&nbsp;,&nbsp;reputation.&nbsp;In relation to the model of CSR promotion&nbsp;with statistical significance at the level of 0.05 Your feedback and opinions are in the same way that the general&nbsp;standards&nbsp;and the private sector must be encouraged.&nbsp;Participatory community tourism enterprise entrepreneurs&nbsp;For activities to occur regularly&nbsp;Must promote and develop the environment and preserve the nature of the tourist attraction to be outstanding, unique and preserve the beautiful image of Thai</p> ER -