Journal of Modern Management Science

The Effect of High Performance Organization on Operational Success of the Office of the Attorney General in Thailand

Mayuree Khampirom — 2023-08-01

The purposes of this research were to test of the relationship and the effect of high performance organization on operational success of The office of the Attorney General in Thailand, which collect data from administration office director of The office of the Attorney General in Thailand. There were 215 samples in this study. The research instrument was a questionnaire. The statistical methods used for analyzing the collected data were multiple correlation analysis and multiple regression analysis. The results showed that high performance organization in strategic planning, customer service, human resource management, process management and information and communication technology had a positive relationship and affected the operational success of the office of the Attorney General in Thailand. Therefore, the results of the study suggest that the administration office director of the office of the Attorney General in Thailand should give precedence to high performance organization in terms of strategic planning, customer service, human resource management, process management and information and communication technology to stimulate the organization to be successful in operation. They should also be implemented as the guidelines for the management and organization to catch up with the current changes.

The Influencing of Causal Factors Repeat Purchase Intention of Customer of Chiang Rai Brand Products

Benjawan Benjakorn — 2023-08-01

This article aimed to 1) to analyze the environment, strengths, weaknesses, opportunities, and limitations of Chiang Rai brand products; 2) to formulate TOWS Matrix strategies for Chiang Rai brand products; and 3) to study the influence of brand awareness, products, and satisfaction with the purchase intention of customers regarding Chiang Rai brand products. Objectives 1 and 2 are qualitative research, studying concepts from business entrepreneurs, and products that have been branded with the Chiang Rai brand via a semi-structured interview format (Semi-Structured Interview). Questions were asked in interviews with a focus group consisting of 50 product business entrepreneurs who received the Chiang Rai brand logo. Furthermore, quantitative research was conducted pertaining to the fourth objective by using a questionnaire to collect data on customers of Chiang Rai brand products, consisting of 400people. The 5-level estimation scale questionnaire analyzed the data by using a packaged program for Data were analyzed by using software program for basic statistics and confirmatory factor analysis to test the model consistency, the structural equation of brand awareness and satisfaction with repeat purchase intention of customers of Chiang Rai brand products, which focused on empirical data.

The results evaluated 5 factors affecting repeat purchase intention of customers of Chiang Rai brand products, sorted in descending order of composition weight, including 1) Brand awareness (.995), 2) Satisfaction (.150), 3) Customer expected expectations (.065), 4) Value of products and services (.013), and 5) Quality of products and services (.009), in order to prioritize each component consistent with the empirical data evidence.

The Job Satisfaction of Personnel in Local Government Organizations in In Buri District, Sing Buri Province

Sukunya Sanpun — 2023-08-01

This research aimed to study and compare the job satisfaction of personnel in local government organizations in In Buri District, Sing buri Province. The sample consisted of 237 people. The research tool for data collection are questionnaires created by the researcher himself during the trial. A confidence value of .982. The statistical used in the data analysis consisted of frequency, percentage, mean, standard deviation, T-test and One-way ANOVA by F-Test when statistically significant, the pairwise mean difference was tested using Fisher's test method. The result of this study showed that Job Satisfaction of Personnel in Local Government Organizations in In Buri District, Sing buri Province in total at high levels. The top three averages were relationships with colleagues, the second was the working environment and quality in providing technical advice. Comparison results job satisfaction found gender, Employee type and average monthly income different there were different levels of satisfaction in performance. Age and education level different there was no difference in job satisfaction.

An Operational Model of Community Enterprise Entrepreneurs in Lampang Province for the Situation of Corona Virus Outbreak 2019

Bongkotchakon Hongsam — 2023-08-01

The purposes were: 1) to study the levels of entrepreneurship, participation, innovation, and financial performance of community enterprise entrepreneurs in Lampang province for the situation of Coronavirus disease in 2019; 2) to create the structural equation model of community enterprise entrepreneurs; and 3) to present guidelines to create an operational model of community enterprise entrepreneurs. The subjects were 304 community enterprise entrepreneurs acquired by quota and simple random sampling. The research instrument was a questionnaire and an analysis of the structural equation model. The results show that entrepreneurs paid the importance to entrepreneurship, innovation, participation, and financial performance at the highest level. The result indicated that the model was consistent with empirical data (c2 = 53.445, p-value = 0.307, df = 49, c2/df = 1.091, GFI = .982, CFI = .999, RMSEA = .015, RMR= .007). The outcomes of casual relationship analysis revealed that the entrepreneurship factor had the highest direct effect towards participation, followed by innovation, which had a direct effect towards financial performance. Entrepreneurship had a direct effect towards innovation, participation had direct effect towards innovation and participation had direct effect towards financial performance. However, entrepreneurship has a nondirect effect on financial performance but an indirect effect on participation and innovation. The results of the study can be used as basic information for the development or elevation of community enterprise operations for strengthening the foundation economy, affecting the overall economy in the future.

Logistics Management for Khmer Civilization Tourism In Nakhon Ratchasima Province

Rabil Ponphai — 2023-08-01

This research aims to examine the effect of logistics management on tourist loyalty and the moderating role of personal characteristics and tourist behaviors on the relationship between logistics management and loyalty to tourist attractions of Khmer civilization in Nakhon Ratchasima province. The sample consisted of 296 tourists aged 18 years and over who traveled to tourist attractions of Khmer civilization in Nakhon Ratchasima province. The hypotheses were tested by structural equation modeling. The results showed that logistics management in the dimension of information flow had the strongest significant effect on tourist loyalty followed by the physical flow. In contrast, the financial flow dimension was found to have a significant negative effect on loyalty. The two moderators which are generation of tourists, and the number of visits has no statistically significant roles on the relationship between the variables in the model which could be concluded that the impact of tourism logistics management was not different among tourists of different generations or different number of visits. All the independent variables can predict 59 percent of the overall variance in loyalty to tourist attractions (R2 = 0.59).