Journal of Modern Management Science

The Effects of Modern Cost Management on Operational Performance for SMEs of Textile Business in Thailand

2022-12-18T18:46:59+07:00

The objective of this research was to test the effect of modern cost management on operational performance of SMEs as textile in Thailand. The questionnaire is the instrument of this research. The data collected from 112 executives of SMEs as textile in Thailand. The statistics used for analysis were multiple regression analysis. The result showed the modern cost management significantly positively affected operational performance. Moreover, modern cost management as cost structural analysis dimension positively affected on operational performance as financial perspective and learning and growth perspective, modern cost management as waste analysis and management dimension positively affected on operational performance as learning and growth perspective. Finally, modern cost management as cost driver analysis dimension positively affected operational performance as customer perspective, internal process perspective, and learning and growth perspective. The result suggested the manager should concentrate on effectively analyzing cost structure, waste management, and cost driver. Due to that effect on operational performance both of financial and non-financial performance that make sustain survival of business.

Factor Affecting Intention to Purchase Thanachot Farm Pak-wan Tea Product at Chorhae Sub-district, Muang Phrae District in Phrae Province

2024-12-10T15:04:58+07:00

This study aimed to analyze attitudes, brand image, and perceived benefits that influenced the purchase intention of Thanachot farm Pak-wan tea products. The sample used in the study was consumers who purchased Thanachot farm Pak-wan tea products. The sample size was calculated without knowing the population, totaling 385 samples. However, since the questionnaire included screening questions for those who had and had not purchased Thanachot farm Pak-wan tea products, only data from those who had purchased Thanachot farm Pak-wan tea products, totaling 280 samples, were collected. The instrument used in the study was an online questionnaire. The statistics used for data analysis were descriptive statistics, including percentages, means, and standard deviations. The underlying statistics used for analysis were multiple regression analysis to test the hypotheses.

The results of the study found that attitudes had an effect on the intention to buy the Thanachot farm Pak-wan tea products at a high level, with a mean of 4.07, and perceived benefits had an effect on the intention to buy the Thanachot farm Pak-wan tea products at a high level, with a mean of 4.19. The results of the hypothesis testing found that attitude factors and perceived benefits factors had an effect on the intention to buy the Thanachot farm Pak-wan tea products (Sig.=.000) with statistical significance at the 0.05 level and could predict the intention to buy by 47.7 percent.

Participate in Business Model Development of Native Chicken Farmers Group at Chiang Klang, Chiang Klang District, Nan Province

2024-12-10T15:08:20+07:00

The purpose of this study was to develop the business model of native chicken farmers group in Chiang Klang, Chiang Klang District, Nan Province. Methodology was the qualitative research that collected data using purposive sampling 14 samples as using the interviews and focus group discussions included in 3 steps: 1) evaluation of their business, 2) doing the business model, 3) doing the action plan, measurement and review their business model. The result showed the medium potential of farmers group which chickens for fattening about 1,000 -1,200 chick/farm as developing to be Good Agricultural Practice (GAP) standard. SWOT analysis of this group as strength was system approach to management. Weaknesses was a lack of standard of the slaughterhouse. Opportunity was farmers’ network in northern part. Threats were a high livestock feed cost and livestock law. Business model canvas (BMC) consisted of 9 parts that customer segments (1) were a wholesale traders and local markets. Value propositions (2) were a free-range chicken, a variety of sizes’ chicken meat, an on-time delivery and an improve their quality of life. Channels (3) was a shop of the farmer groups. Customer relationship (4) was an activity to promote native chicken. Revenue streams (5) was the most income from whole meat chicken 80%. Key resources (6) were farmers, money, raw materials and management. Key activities (7) were free-range chicken farming and a whole meat chicken. Key partnerships (8) were a government sector and a farmers’ network. Cost structure (9) were a fixed costs and variable costs. The business model evaluation was that the target group wanted a whole meat chicken in high season between October to January. The retail sales’ community was higher profit 20% than wholesale. Therefore, it will be focused in retail sales and awareness in the community.

Model Digital Marketing Relationship on Marketing Success of E-Commerce Business in Thailand

2024-12-10T15:12:11+07:00

The purposes of research were to examine the causal relationship model between the digital marketing on marketing success of E-Commerce Business in Thailand. The sample were 360 E-Commerce Business executives around Thailand that collected by questionnaire. Statistics were mean, standard deviation, factor analysis, correlation and path analysis were used to find out causal relationship with structural equation model (SEM). In addition, it was also found that the developed model conformed with the empirical data. Their goodness of fit indexes showed that Chi-square = 1.785, ค่าดัชนี GFI = 0.922, AGFI = 0.944, CFI = 0.924, NFI = 0.932 และ RMSEA = 0.0713 1) The structural equation modelling of digital marketing on marketing success in this study indicates an excellent fit between the model and observed data. This shows that all factors comprising of the digital marketing have impact on marketing success of E-Commerce Business in Thailand. 2) The direct total effects of factors on digital marketing all factors comprising of the relationship, information, reliability, value, identity, emotion and intelligent content have positive impact on marketing success of E-Commerce Business in Thailand at the significant level of 0.01. 3) All hypotheses are accepted. This also shows that all factors comprising of the digital marketing have positive impact on marketing success of E-Commerce Business in Thailand.

The Development of Sports Tourism and Tourism Models Integrate with Participation and Application of Digital Technology to Create Creative economy Values

2024-12-10T15:01:44+07:00

The objectives of this research are: 1) to develop an integrated health and sports tourism model for four sub-districts (Khamin, Na Hua Bo, Rai, and Wang Yang) in Phanna Nikhom District, Sakon Nakhon Province, using participatory processes and the application of digital technology; and 2) to create creative economic value based on cultural resource capital in the area. The research follows five stages as per the ADDIE Model. Total sample size of 114 people, including 1) 64 village heads, 2) 20 qualified experts, 3) 10 specialists, and 4) 20 tourists, selected using purposive sampling. The research tools include: 1) a community context survey for the four sub-districts, 2) an evaluation form for the suitability of the health and sports tourism model guide, 3) an activity satisfaction evaluation form, and 4) a suitability assessment form for the tourism model. Statistical tools used are mean and standard deviation.

The results revealed that the integrated health and sports tourism model for the four sub-districts in Phanna Nikhom District, Sakon Nakhon Province, developed through participatory processes and the application of digital technology, includes the following stages. Stage 1, community context study: natural resources identified include the Phu Phan mountain range, tourist attractions like Huai Sai-Khamin Reservoir, Phra That Phu Pek, Wat Tham Kham Temple, signature products such as indigo-dyed fabrics, the “Hit Sip Song Khong Sip Si” cultural traditions, local ethnic groups (Phu Tai, Lao), homestay accommodations, and seasonal local foods with unique identities such as the Phu Tai language and traditional clothing. Stage 2, the component Analysis of the integrated health and sports tourism model: the model comprises six components: 1) Infrastructure 2) Souvenir and gift products 3) Good hosts and local food 4) Tourism routes across four sub-districts 5) Tourism activities and 6) Media and storytelling. This model is collectively referred to as the IP2TS Model. Stage 3, the development of the tourism model guide: experts rated the suitability of the guide for the integrated health and sports tourism model developed through participatory processes and digital technology application at a high level ( = 4.15, S.D. = 0.67). Stage 4, trial implementation of the tourism model: tourists expressed high satisfaction with activities based on the integrated health and sports tourism model ( = 4.60, S.D. = 0.48). Stage 5, the evaluation of the tourism model: the overall suitability of the model was rated at a high level ( = 4.76, S.D. = 0.44).

The Impact of Digital Accountants’ Competencies on the Performance of Accountants in Listed Companies on the Stock Exchange of Thailand

2024-12-10T16:39:37+07:00

This study aims to investigate how job performance efficiency is affected by the skills of accountants in the digital age. Data was gathered from a sample of accountants employed by 308 listed firms in Thailand using a questionnaire. Stepwise multiple regression analysis was performed to evaluate the hypothesis in the data analysis using descriptive statistics. The study's findings revealed that in the digital age, an accountant's competencies should include 1) knowledge and skills, 2) soft skills, 3) dynamic learning skills, and 4) ethics. impacting job performance efficiency. The study's findings demonstrated that in order to accomplish a good job and provide the greatest possible advantage to the organization, accounting executives should encourage and support accountants' development of certain competencies.