Journal of Modern Management Science

Factor Affecting the Working Efficiency of Government Administrative Officers in the Office of Public Prosecution, Region 5

2026-03-25T14:53:59+07:00

The objectives of this study were: (1) to examine the Motivation and Hygiene Factors of Government Administrative Officers in the Office of Public Prosecution, Region 5 (2) to examine the Working Efficiency of Government Administrative Officers in the Office of Public Prosecution, Region 5 and (3) to examine the Motivation and Hygiene Factor Affecting the Working Efficiency of Government Administrative Officers in the Office of Public Prosecution, Region 5. This quantitative research employed a purposive sampling technique, with a sample consisting of 250 administrative officers. The research instrument was a five-point Likert scale questionnaire. Statistical methods used for data analysis included frequency, percentage, mean, standard deviation, t-test, one-way ANOVA, and multiple regression analysis.

The findings revealed that most respondents were female, aged between 41 and 50 years, held a bachelor’s degree, earned a monthly income between 25,001 and 35,000 baht, worked in the position of General Administration Officer, and had 6–10 years of work experience. Demographic factors were found to have no statistically significant differences in job performance. Moreover, motivational factors, hygiene factors, and overall job performance were rated at a “very high” level, indicating that personnel were able to perform their duties effectively in terms of work quality, quantity, time, cost, and work accomplishments. The hypothesis testing showed that motivational factors influencing job performance at a statistically significant level included achievement and job characteristics. For hygiene factors, welfare and compensation significantly influenced job performance. Other factors—including career advancement, recognition, growth, interpersonal relationships, job security, and administrative policy—were not found to have a statistically significant influence.

Keywords: Motivation Factors, Hygiene Factors, Working Efficiency, Government Administrative, Office of Public Prosecution Region 5

Social Media Influencers and Purchase Intention for Sustainable Food Packaging in Chonburi, Thailand: The Mediating Role of Consumer Attitude

2026-05-28T17:26:19+07:00

This study investigated the relationships among consumers’ perceptions of social media influencer attributes—attractiveness, trustworthiness, expertise—consumer attitudes, and purchase intention toward sustainable food packaging in Chonburi, Thailand, while examining consumer attitude as a mediating mechanism underlying these relationships. A quantitative research approach was employed with a cross-sectional design. Data were collected from 400 Thai residents living in Chonburi through a structured online questionnaire using non-probability multi-stage sampling, consisting of purposive sampling and convenience sampling. Data analysis included descriptive statistics, regression analysis, and mediation analysis using the Sobel test. The findings indicated that consumers have exhibited high levels of perception toward social media influencer attributes, positive attitude and purchase intentions toward sustainable food packaging. Trustworthiness and expertise significantly influenced both attitude and purchase intention, whereas attractiveness showed no significant effect. Consumer attitude had a strong positive impact on purchase intention and significantly mediated the relationships of trustworthiness and expertise with purchase intention. These findings suggest that credible and knowledgeable influencers are able to support sustainability-oriented marketing communication, although consumer attitude remains the key mechanism shaping purchase intention. The results offer practical implications for businesses and policymakers by highlighting the value of credibility-based and attitude-oriented communication in promoting sustainable food packaging.

Using Strategic Cost Management on Performance of Small and Medium Enterprises (SMEs) in Lampang Province

2026-04-28T13:19:59+07:00

This study investigated the relationship between the adoption of strategic cost management practices and the operational performance of Small and Medium Enterprises (SMEs) in Lampang Province. Data were collected from 144 SME entrepreneurs in the province and analyzed using descriptive statistics and multiple regression analysis. The findings reveal that Activity-Based Costing (ABC) exerted the strongest statistically significant positive effect on firm performance (β = 0.45), followed by Just-in-Time (JIT) manufacturing
(β = 0.32). Lean manufacturing also demonstrated a statistically significant positive effect on performance
(β = 0.28). Cost Management by Participation, while approaching the conventional threshold of statistical significance (β = 0.15), did not reach it; nevertheless, this result suggests that participatory cost management within organizations may play a supportive role in enhancing operational efficiency over the longer term.

These findings indicate that SMEs should prioritize the adoption of Lean manufacturing principles to improve efficiency, eliminate waste, and build competitive advantage. Furthermore, relevant public and private sector agencies may draw on this evidence to inform the design of policies and support programs that encourage entrepreneurs to implement cost management strategies appropriate to their specific business contexts — both in Lampang Province and across other regions — thereby contributing to the sustainable development of SMEs and the broader local economy.