Kaewanant, W. and Sirisunhirun , S. (2024) “Thai soft power: Moving forward in the right direction”, Journal of Language and Culture. Nakhon Pathom, Thailand, 43(1), pp. 194–216. available at: https://so03.tci-thaijo.org/index.php/JLC/article/view/279758 (accessed: 8 October 2026).