Trakarndakdikul N, ไชยพันธุ์ ส, ลี้เจริญ เ. INFLUENCE OF ELECTRONIC SERVICE QUALITY AS A MEDIATOR VARIABLE IN A CAUSAL RELATIONSHIP MODEL OF CONSUMER E-BOOK PURCHASE DECISIONS IN THAILAND. TISR [internet]. 2023 Jan. 29 [cited 2025 Dec. 7];11(2):209-24. available from: https://so03.tci-thaijo.org/index.php/JIRGS/article/view/263942