SAKDANUWATWONG, P. THE INFLUENCE OF EXPERIENTIAL MARKETING AND SPECTATOR SATISFACTION ON FAN LOYALTY IN PROFESSIONAL THAI FOOTBALL LEAGUE. Thai Interdisciplinary and Sustainability Review, Bangkok, Thailand, v. 12, n. 2, p. 64–76, 2023. DOI: 10.14456/tisr.2023.6. Disponível em: https://so03.tci-thaijo.org/index.php/JIRGS/article/view/270398. Acesso em: 1 oct. 2026.