Chiang Mai University Journal of Humanities

Personal Goal Setting, Optimism, Hope and Life Satisfaction of the Elderly at Happy Center for All Age in Bangkok

Kanwayla Rittisornthanoo, Tippavan Surinya, Theerapat Wongkumsin — Sun, 31 Dec 2023 00:00:00 +0700

The objectives of this study were: 1) to study personal goal-setting, optimism, hope and life satisfaction of elderly, 2) to compare life satisfaction of the elderly by personal factors, 3) to study the correlation between personal goal-setting, optimism, hope, and life satisfaction of the elderly, and 4) to study the influence of personal goal-setting, optimism, and hope on life satisfaction of the elderly. The samples used in this study were 250 elderly at Happy center for All Age in Bangkok, selected by stratified random sampling. Data were collected by using questionnaires. The statistical methods used for analysis were Descriptive statistics, t-test, F-test, Multiple comparisons with LSD, Pearson’s Product Moment Correlation Coefficient and Multiple Regression Analysis.

The results of the study indicated that: 1) Personal goal-setting, optimism, hope and life satisfaction of the elderly were at the high level, 2) The elderly who had different in level of education and self-reported health status had differences in life satisfaction, 3) Personal goal-setting, optimism, and, hope had positive correlation to life satisfaction with statistically significant at .01, and 4) Personal goal-setting, optimism and hope had joint by predicted life satisfaction of the elderly by 70.30 percent. The findings emphasize the importance of personal goal-setting, optimism, and hope in promoting life satisfaction among the elderly. Therefore, relevant agencies should find ways to develop personal goal-setting, optimism, and hope for increased life satisfaction in the elderly.

Development of Scales for Assessing Sense of Integrity and Acts of Integrity Among Public Sector Personnel: The Chiang Mai University Context

Sun, 31 Dec 2023 00:00:00 +0700

This research aimed to develop scales for assessing the sense and acts of integrity among public sector personnel within the context of Chiang Mai University and to investigate the predictive power of the sense of integrity on acts of integrity. The research adopted a mixed-method approach organized into 3 phases. Phase 1 involved qualitative research to delineate the definitions of the sense and acts of integrity, using data gathered through interviews with 11 Chiang Mai University administrators. Phase 2 involved the development of measures for the sense and acts of integrity using a sample of 817 Chiang Mai University staff and 352 public and private sector employees. Phase 3 consisted of hypothesis testing with 2 sample groups: Chiang Mai University staff and their direct superiors, each comprising 738 individuals. Data analysis for Phase 1 entailed content analysis, while Phase 2 and 3 employed the SmartPLS 4.0.8.9 program to assess the psychometric properties of the measures, and hypothesis testing was conducted using a path analysis with AMOS version 29.

The results of Phase 1 found that the sense and acts of integrity consisted of 9 aspects, i.e., (1) honesty and having good faith, (2) transparency and verifiability, (3) having a sense of shame and fear of wrongdoing, (4) taking responsibility for one's duties and actions, (5) following rules and regulations, (6) opposing corruption, (7) not seeking or accepting illegal benefits, (8) not abusing power, and (9) protecting the benefit of organization. Research Phase 2 found that the developed measures exhibit appropriate psychometric properties. Research Phase 3 indicated that Chiang Mai University personnel demonstrate high levels of the sense and acts of integrity and that the sense of integrity has a direct influence on acts of integrity.

A Study of China’s Measures and Problems in Safeguarding Folk Literature as Intangible Cultural Heritage

Suphacha Sriratanaban — Sun, 31 Dec 2023 00:00:00 +0700

This article aims at analyzing China’s measures, problems, and solutions in safeguarding folk literature as intangible cultural heritage (ICH), by using the documentary research method. The research has found that China’s measures for safeguarding folk literature as ICH can be summarized as: 1) creating inventories of folk literature ICH; 2) protection of inheritors of folk literature; 3) collecting folk literature data; 4) research on and popularization of folk literature; 5) using folk literature as a resource for economic development. The problems and challenges encountered include: 1) changing socio-cultural context which is unfavorable for the preservation and transmission of folk literature; 2) methods of safeguarding which are detached from daily life; 3) shortage of inheritors of folk literature; 4) overemphasis on economic benefits; 5) conflicts resulted from the ICH registration system. Solutions that have been proposed include: 1) promoting transmission of living culture and protection of cultural ecology; 2) cultivating and providing support for inheritors of folk literature; 3) reasonable utilization of cultural heritage; 4) seeking measures to prevent conflicts.

Internal Locus of Control, Systems Thinking, Self-Compassion and Psychological Capital of Undergraduate Students

Jutamas Kingchai, Chalermkwan Singhwee, Theerapat Wongkumsin — Sun, 31 Dec 2023 00:00:00 +0700

The purposes of this study were 1) to compare psychological capital by the different personal factors 2) to study the relationship between internal locus of control, systems thinking, self-compassion and psychological capital. The participants were undergraduate students of Kasetsart University at Bangkhen Main Campus, academic year 2022 selected by the multi-stage sampling leading to 648 in total. Research instruments consisted of personal factors questionnaires, internal locus of control questionnaires, systems thinking questionnaires, self-compassion questionnaires and psychological capital questionnaires. All data was analyzed by descriptive statistics, t-test, One-way ANOVA, and Pearson's product moment correlation coefficient with statistical package.

The results illustrated that 1) students’ psychological capital had significantly different levels .001 on personal factors included gender, group of faculties, living with whom, and the amount of internet for learning, students’ psychological capital had significantly different levels .01 on personal factors included club and GPA, students’ psychological capital had significantly different levels .05 on personal factors included parent's education 2) internal locus of control had positively related to psychological capital at significant level .001 (r= .606, P=.000), systems thinking had positively related to psychological capital at significant level .001 (r= .356, P=.000) and self-compassion had positively related to psychological capital at significant level .001 (r= .271, P=.000)

Commercial Signs of Textile and Silver Shops in Mueang Nan District, Nan Province: A Linguistic Landscape Study

Sumonta Kotcharit — Sun, 31 Dec 2023 00:00:00 +0700

The objective of this research is to analyze the use of language on textile and silver shops signs in Mueang Nan district, Nan Province in term of Linguistic Landscape. The total of 282 signs were purposively selected to the sample group of this research by choosing clear and visible signs inside and outside around the stores. The signs were analyzed using the conceptual framework proposed by Landry & Bourhis (1997) and Kaewbut & Muangkaew (2020). the research findings reveal that the mentioned area reflects a combination of various languages, including Thai, English, Northern Thai language, Lanna, and Chinese. The presence of English in the signage also reflects an international city and the acceptance of change to become part of global citizens, where everyone can connect with each other through a global language. Additionally, the analysis of language through various signs in textile and silver shops in the Mueang Nan District of Nan Province also demonstrates the diversity of people, language, culture, and ways of life interacting within the province. The occurrence of Northern Thai language reveals that Lanna identity and Thai still maintenance by Northern Thai among globalization.

Indigenous ancestral wisdom as an alternative paradigm for global society

Udomlak Panthong — Sun, 31 Dec 2023 00:00:00 +0700

This article aims to explain the values of indigenous ancestral knowledge in Latin America, based on the concept of interculturalidad and analyze how this concept is presented in the chosen film. Applying the framework of Latin American social and historical context with mass communication theory Índices narrativos to analyze the meaning of the symbols that appear in the film El Abrazo de la Serpiente. The findings reveal that (1) the values of indigenous ancestral knowledge emphasize the importance of the coexistence of every being in the universe for a balanced and sustainable way as a philosophy of life; (2) the preservation of indigenous ancestral knowledge is a way to emancipate Latin America from coloniality and promote the autonomy of this region, which can lead to changes in a society where everyone participates equally; (3) the image of indigenous people is presented as a minority group affected from modernization of the country. These projects make them find a way to inherit their knowledge, which is the identity of their community. Otherwise, their identity will disappear due to the developing neoliberal world.

Conceptual Metaphors about City Development in Campaign Speeches by Chadchart Sittipunt during the Bangkok Governor Election: Conveying Ideologies through Metaphors

Kritsana Su-ya-ai, Rachod Nusen — Sun, 31 Dec 2023 00:00:00 +0700

The purposes of this study were as follows: 1) to analyze conceptual metaphors and metaphorical expressions about city development in campaign speeches by Chadchart Sittipunt during the Bangkok governor election in 2022, and 2) to discuss the role of conceptual metaphors in conveying ideologies in the campaign speeches of Chadchart Sittipunt during the Bangkok governor election. The researchers consulted related texts concerning the use of metaphors and recordings of Chadchart Sttipunt’s campaign speeches. The researchers used the concept of conceptual metaphors (Lakoff & Johnson, 1980) and Goatly’s functions of metaphors (1997) as the study’s conceptual framework.

The study found 7 conceptual metaphors about city development in the speeches. They were [CITY DEVELOPMENT IS A JOURNEY], [CITY DEVELOPMENT IS TAKING CARE OF HUMAN BODY], [CITY DEVELOPMENT IS CUTTING JEWELRY], [CITY DEVELOPMENT IS MAKING OBJECTS TRANSPARENT], [CITY DEVELOPMENT IS PLANTING], [CITY DEVELOPMENT IS MARATHON], and [CITY DEVELOPMENT IS DOING BUSINESS]. The most frequently used conceptual metaphor was [CITY DEVELOPMENT IS A JOURNEY] (20 metaphorical expressions). Moreover, in terms of the role of metaphors, the study revealed that the speaker’s speeches conveyed 4 ideologies, namely, 1) participatory democracy 2) capitalism, 3) anti-corruption and 4) welfare state.

Myanmar Migrant Workers and Monks: The Creation of Cultural Space in Chiang Mai Province

ธัญญารัตน์ อภิวงค์ — Sun, 31 Dec 2023 00:00:00 +0700

This research aims to examine the roles of Myanmar migrant workers and monks in creating Myanmar culture in Chiang Mai Province from the 1990s to present. The research uses historical approaches through documents, oral history, and archaeological evidence. This study finds that the creation and continuity of Burmese cultural space have been supported within Myanmar and Thai monasteries by Myanmar migrant workers and monks. Myanmar Buddhist cultural practices and annual festivals are often organized within the monasteries with historical traces of Burmese migrant patronage or Burmese styles of art. This makes the monasteries become a cultural space to express a common sense of Myanmar-ness among participants as an “imagined community”. Both ethnic cultural identities and national identities are shown to represent the Myanmar migrant communities in local Thai society.

German travel vlogs as a multimodal text type: A study on strategies of situation intertwining

Sirin Kiatkraipob, Thanakon Kaewwipat — Sun, 31 Dec 2023 00:00:00 +0700

Written based travel diaries and travel blogs are the sources of currently emerging travel vlogs. Technological features in vlogs, however, allow spoken languages, gestures, and moving images to be presented. Therefore, travel vlogs have become a multimodal text type with special strategies of spoken language integrating with gestures and moving images. The aim of this study is to investigate gesture strategies with situation intertwining function, focusing on gestures that occur in conjunction with spoken language and moving images. The analyzed data were collected from 12 freely accessible German travel vlogs published on different YouTube channels in 2019, ranging from 10-25 minutes in length, with travel destinations outside Europe and a main speaker as vlogger.

The result suggests that shifting the camera toward a referent is considered the most frequent gesture used in the selected travel vlogs. The camera shifts were used to show locations, situations, and objects in the environment, as well as to draw the viewer's attention to the intended referent. The camera shifts are often presented with the following verbal elements: Verb conjugations with temporal use, personal deixis, spatial deixis, temporal deixis, and deictic expressions referring to an object or event. The relationship between the camera shifts and these verbal elements can be interpreted as images authenticating the veracity of the spoken word (mit Bildern authentisieren) and images anchoring the spoken word with the respective speaker (mit Bildern autorisieren). Furthermore, the use of the deictic expressions in relation to an object or event that appears with the camera shifts toward a referent can be interpreted as images providing more details to the spoken word (mit Bildern semantisieren). In addition, spatial deixis used with the camera shifts can be analyzed in the way that the spoken word acts as an explicit reference, directing the audiences to the intended visible objects in the images (mit Worten sehen).

Religious Piety and Religious Practice of Female Sex Workers in Chiang Mai

Amnuaypond Kidpromma , Rapee Saengsakorn — Sun, 31 Dec 2023 00:00:00 +0700

This paper bases on an ethnographic research on religious piety and practice of female sex workers in Chiang Mai. It aims to explore an interaction between religious great tradition (Buddhism) and little tradition (folk and mystical practices and animism) through the belief, practices and religious experience of the female sex workers who work in Chiangmai. The previous studies offered that the relationship between great and little tradition is either move upward or downward. That is, the great tradition may influence on or be influenced by the little tradition, as we shall see in Sanskritization in India. However, this research on religious piety of 29 sex workers reflects the different interaction between the great and the little tradition. In this context, the little tradition, mystical practices, play a great role in the life and career of the sex workers. Moreover, they use vernacular practices to build up their merit and auspiciousness, believing that the merit and great auspiciousness will implicitly and explicitly improve their financial and social situation. Accordingly, this research argues that in Thai context the little tradition (animism) takes a greater role in a person religious piety than the great tradition (Buddhism), especially among people who immigrated to live in urban area. Nevertheless, animism and magic practice do not marginalize or devalue Buddhism. The relationship between the two is not in the challenging way but supportive. That is, magic practice makes Buddhism attractive, and Buddhism makes magic practice trustworthy. Henceforth, this paper argues that the boundary between great and little tradition is always fluid and unclear. In addition, the great tradition is not always a dominated tradition. As we shall see in this research, the great tradition is often made subordinated and has less influence on people life especially in modern society.

The Transmission of French Language in French-Thai families: language practices and the naming of children

DR. FREDERIC MORONVAL — Sun, 31 Dec 2023 00:00:00 +0700

This article presents certain results of a sociolinguistic research carried out in Thailand in 2022-2023 on the vitality of French language in French-Thai households. The aim here is to determine if and how the French language is transmitted by the French parent to the Franco-Thai (or Thai) children raised at home. The survey was conducted with written questionnaires submitted to French citizens residing in different regions of Thailand. The answers show that the French parents mostly use English (exclusively or in combination with Thai or French) with their Thai spouse, but that they mostly use French (exclusively or in combination) with their children. On the other hand, the attribution of first names of either French, Thai or other origin (and therefore neutral), as well as the respect or not of the Thai habit of attributing nicknames come to counterbalance the possible dominating use of one language over the other at home. This strategy certainly aims at helping children to appropriate their dual cultural identity, but also to ensure a balanced representation of both Thai and French cultures within the family. Therefore, we observe a transmission of French language to the children from their French parent as well as the expression of the French cultural value of equality.

The Frequency and Accuracy of Prompts and Suggestions Made by Free Grammarly on Thai University Students’ English Writing Errors

Ian James Sanderson, Orpheus Sebastian Stephens — Sun, 31 Dec 2023 00:00:00 +0700

This research aims to investigate the capabilities of the Free version of the well-known artificial intelligence (AI) writing assistant, Grammarly, in detecting and correcting writing errors made by Thai EFL students. The sample of 30 Thai students in this research all use Thai as L1. They were enrolled in an English paragraph writing course in an international program at a Thai university. A literature review not only identified and confirmed recurrent errors found in Thai students’ EFL texts but also revealed the tendency for contemporary learners to turn to AI software for help. To determine whether Thai EFL students can access reliable and effective assistance through Free Grammarly, the researchers uploaded one paragraph of text written by each student to the platform to determine the types and frequency of errors and the correctness of the editing suggestions offered by the software. The results revealed that Free Grammarly is a capable writing assistant. However, it produced some grammatically and contextually incorrect suggestions. To assist both students and teachers who may not be aware of the program’s limitations, the researchers identified and analysed all of the incorrect suggestions made by Free Grammarly on the sample texts. The researchers have also provided in-depth interpretations regarding each error and have offered suggestions for manually editing the text to correct the grammatical and contextual errors made by the program. The researchers have given recommendations for EFL instructors and students regarding using Free Grammarly in the classroom, setting language preferences, making use of its explanations of English grammar, and conducting further research.

Exploring Translation Ethics in Fan Translation and Digital Media Environments within a Thai Context

Thandao Wongseree — Sun, 31 Dec 2023 00:00:00 +0700

This article describes global ethical translation issues, with a focus on fan translation, a specific type of translation practice, in a Thai context. Translation involves the process of transferring meaning from one language to another. As a social practice, translation is currently being facilitated by technological resources on the Internet. Previous studies of translation ethics have largely focused on codes of conduct within the profession; however, the impact of digital environments has been overlooked. Although the Internet has enabled people to become globally connected despite physical boundaries, users are still influenced by their cultural beliefs. Paying particular attention to the impacts of digital environments and cultures, this article uses ethical pluralism in digital media ethics, an approach suggested by Ess (2006, 2014), to analyse ethical considerations within Thai fan translation practices. The ways in which the industry and fan translators have taken part in audiovisual and novel translations in Thailand show that an ethical pluralistic view may be the most effective way to maintain authorial rights and intellectual property protection as well as the sharing and compassion for communities that are part of the Thai culture.

Editorial article Vol.24 No.3 2023

Sun, 31 Dec 2023 00:00:00 +0700

Journal Guidelines 24(3)

Sun, 31 Dec 2023 00:00:00 +0700