Chiang Mai University Journal of Humanities

Revision Strategies of Chinese – Thai Medical Translation Relative to Newly Found Coronavirus 2019 (COVID-19) Pandemic in Chinese Series "With You"

2023-12-27T20:20:07+07:00

This research aimed at studying and analyzing the revision strategies of Chinese – Thai medical translation relative to newly found Coronavirus 2019 (COVID-19) Pandemic in Chinese series "With You". The analysis involved Chinese – Thai translation of Episode 1 subtitles available on WeTV application and was presented in forms of descriptive analysis. The findings pointed out eight translation revision strategies proposed by Newmark (1988), most frequently employed strategies arranged in a descending order included faithful translation (37.87%), communicative translation (21.21%), literal translation (15.15%), and semantic translation (10.60%). Furthermore, it was found that multiple translation strategies were employed to translate a single sentence i.e., semantic expansion or word adding, word omission, transfer, politeness equivalence and word borrowing; for instance, a mixed-methods strategy of faithful translation and word omission or a mixed-methods strategy of communicative translation and semantic expansion. The findings additionally revealed that appropriate medical translation terminology required an understanding of word structure, word meaning, sentence meaning, correct usage of word and meaning in different contexts, and an understanding on vocabulary search of medical science word category for accurate and correct data usage.

Confirmatory Factors Analysis of the Spirituality of Community Development Officers

2024-01-30T01:26:23+07:00

The research aims to analyze the confirmatory factors of the spirituality of community development officers with empirical data. The participants were 220 community development officers of the Community Development Department, the Ministry of Interior in the position of the district’s community development officers, and community development academic officers who worked in the district offices in 76 provinces of Thailand, selected through the multistage random sampling technique. The research tool was a 5-level rating scale questionnaire consisting of 29 items. The data were analyzed by frequency and percentages using a statistic analysis program and the confirmatory factor analysis by the LISREL program.

The results of this research were as follows: 1) The community development officers’ spirituality consisted of 5 components and 29 indicators. They were divided into 6 indicators of the public mind, 4 indicators of compassion, 8 indicators of trustworthiness, 5 indicators of teamwork, and 6 indicators of thinking outside the box. 2) The result of the second-order confirmatory factor analysis showed that the resulting model fit with empirical data.

The construction of Lanna identities through songs in mainstream media and contemporary media

2023-10-31T17:45:53+07:00

เพลงล้านนาหรือเพลงภาษาคำเมืองในอดีตอยู่ภายใต้อิทธิพลของสื่อกระแสหลัก เนื่องจากถูกผลิตโดยค่ายเพลงหรือบริษัทที่มาจากส่วนกลางหรือกรุงเทพมหานคร รวมถึงศิลปินท้องถิ่นเองก็ได้รับอิทธิพลจากสื่อกระแสหลักเช่นกัน เพลงเหล่านี้ได้ผลิตภาพจำและส่งผลต่อการรับรู้อัตลักษณ์ล้านนา ในปัจจุบันสื่อและเทคโนโลยีที่เปลี่ยนแปลงได้เปิดโอกาสให้ศิลปินท้องถิ่นสร้างและต่อรองอัตลักษณ์ล้านนาในรูปแบบอื่น ๆ งานวิจัยชิ้นนี้ศึกษาเรื่องการสร้างอัตลักษณ์ล้านนาผ่านเพลงในสื่อกระแสหลักและสื่อร่วมสมัย มีวัตถุประสงค์เพื่อวิเคราะห์การสร้างอัตลักษณ์ล้านนาในบทเพลงที่ผลิตโดยสื่อกระแสหลักหรือศิลปินล้านนาที่ได้รับอิทธิพลจากแนวคิดของสื่อกระแสหลัก และบทเพลงของศิลปินล้านนาที่เป็นคนท้องถิ่นและเผยแพร่ผ่านสื่อร่วมสมัย เพื่อเปรียบเทียบอัตลักษณ์ความเป็นล้านนาทั้งสองแบบว่ามีความเหมือนหรือแตกต่างอย่างไร และ
ความแตกต่างนั้นสะท้อนการต่อรองทางวัฒนธรรมอย่างไร โดยใช้การวิเคราะห์เนื้อเพลงและมิวสิควิดีโอใน 3 ประเด็นได้แก่ ได้แก่ ด้านเพศสภาพ ด้านวิถีชีวิต วัฒนธรรมและสังคมชนบท และด้านประวัติศาสตร์และความทรงจำ ผลการวิจัยพบว่าแม้ศิลปินจะยังได้รับอิทธิพลของแนวคิดสื่อกระแสหลักแต่ก็มีการต่อรองอัตลักษณ์ ภาพของผู้หญิงล้านนามีทั้งผู้หญิงพื้นเมืองในอุดมคติและมีทั้งภาพของผู้หญิงสมัยใหม่ ภาพของชนบทสะท้อนฉากในชีวิตประจำวันมากกว่าการนำเสนอวิถีชีวิตและศิลปวัฒนธรรมเพื่อการประชาสัมพันธ์หรือการท่องเที่ยว รวมถึงไม่ได้ปฏิเสธทุนนิยมและความเป็นสมัยใหม่ และเริ่มมีการใช้ประวัติศาสตร์ท้องถิ่นที่ไม่มีความเกี่ยวข้องกับสยามหรือเรื่องเล่าทางประวัติศาสตร์กระแสหลักของไทยมาเป็นส่วนหนึ่งในเพลง

Women Terms in Khao Saw Literature: Meanings and Concepts

2024-02-23T15:48:11+07:00

This research article aims to analyze the meanings of women terms in Khao Saw literature and analyzes the concepts about women presented in this literary genre. The data is collected from Khao Saw literature editions published by Pratueng Wittaya printery edition (1968), Chiang Mai province totaling 5 stories. The research employs literary language approach, immediate constituent analysis, componential analysis, and conceptual analysis. The findings reveal that women terms in Khao Saw literature are predominantly used as the main words, amounting to 171 occurrences in 1,502 positions. The meaning of women terms in Khao Saw literature can be classified into 2 types: women terms with only one the feature [+woman] and women terms with the feature [+woman] and showing some associated characteristic feature. This can be divided into 7 groups of characteristics expressing different features, namely: feature [+beautiful appearance], feature [+youthful], feature [+has merit], feature [+has value], feature [+is loved], feature [+important], and feature [+intellectual].
As for concepts about women in Khao Saw literature can be broadly categorized into 2 main areas: women's physical beauty and women's characteristics. The realm of women's physical beauty can divide into 2 concepts, which are portraying a woman as an individual with a beautiful appearance and depicting women as youthful individuals, while the concept of women's characteristics can be divided into 5 concepts, which are perception of women as valuable entities, those who possess merit, beloved, intelligent, and important figures. Moreover, concepts about women in Khao Saw literature are interconnected, having women's characters with physical beauty and characteristics. In Khao Saw literature, both men and female characters engage in relationships that mutually support each other.

A. J. Greimas’s concept of actantial model and its application to the study of contemporary Thai poetry

2023-11-08T01:54:54+07:00

This article aims to study the concept of actantial model developed by A. J. Greimas, a French linguist and semiotician, and to apply it to the analysis of contemporary Thai poetry. Greimas asserts that there are underlying structures in all narratives, which led him to develop the concept and approach known as the actantial model to uncover these structrures. The actantial model consists of six actants: subject, object, sender, receiver, helper, and opponent. While this concept has been primarily used to analyze fiction,
this article argues that it can also be applied to the study of poetry.

The study reveals that the analysis of actants in Thai poetry includes three steps: the first step is to paraphrase the poems into narratives; the second is to transform these narratives into narrative discourses; the third is to analyze their actants.

It should be noted that the actantial model is often used to analyze narratives where events and characters are inherent. Therefore, the application of this concept in analyzing poetry, especially in depicting thoughts and emotions, is limited. The paraphrasing and analyzing process should be accordingly conducted with accuracy and meticulousness. Furthermore, studying a large number of poems might make it possible to identify the narrative structures of certain group of Thai poetry, thereby revealing the collective ideas that dominate the content creation of Thai poetry.

“Paṇḍaka” and Man’s Ordination in Theravāda Buddhism

2024-05-21T16:50:07+07:00

This research article studies the criteria set for man’s ordination in Buddhism.
One of these criteria is male characteristics which, as found by this research, focus on one’s biological sex rather than gender. This leads to the refusal of ordination in the case of some types of Paṇḍaka, true hermaphrodite, neutral hermaphrodite, fully transsexual persons, and intersexual persons, due to their lack of male characteristics. By scrutiny, this lack of male traits can be explained in medical language as the symptom of “Ambiguous Genitalia” which represents a biological limitation and probably results in great unpredictable sexual confusion. If these persons are allowed to ordain a monk, their sexual confusion will affect their sexuality and sexual identity severely and negatively. The refusal of ordination for these persons is thus not a sign of repudiation or religious blockage against sexual-variant (LGBTQIA+) people.

Experiences of Passive Music Participation in Thai Older Adults

2024-02-01T13:23:57+07:00

This qualitative study aimed to examine the experiences of passive music participation in Thai older adults with phenomenological qualitative approach.
The informants were 8 Thai older adults aged 60 and above. A total of 8 individuals were selected through criteria and data were collected by in-depth interviews.
The research revealed four main aspects of the experiences: (1) Music helps in adjusting emotions and creating happiness; listening to music to adapt and enhance well-being in life, as well as using music to regulate emotions and soothe the soul. (2) Music serves as a learning tool; listening to music to learn a language, and using music to understand society. (3) Music acts as a medium connecting oneself with the world; the role of music in bridging the present and the past, and how music leads individuals to social interactions and (4) Music for personal development, contributing to internal growth and fostering positive relationships with those around them. This study enhances our understanding of the experiences of Thai elderly participating in music activities, specifically the consistent engagement with music as a means to develop mental well-being and promote positive aging in the elderly.

The representation of Chinese drinking culture through Chinese Movie “Don’t call me Bacchus”

2023-12-19T15:59:13+07:00

This qualitative study aims to study the reflection of Chinese drinking culture through Chinese Movie “Don’t call me Bacchus” and analyze role of alcohol in Chinese culture. The result showed that the story reflected 4 major aspects: 1) Reflections on Chinese drinking habits 2) The use of language to persuade people to drink 3) Wisdom in liquor production and variety of liquor types and 4) Variety of drinking customs in different areas. In terms of the cultural role of liquor portrayed in the movie, the analysis found that liquor plays a role in 2 ways: 1) Using alcohol as a medium to connect with friends 2) Using alcohol as a tool in business negotiations. The reflection of the concept and way of life of Chinese people in the current social situation related to drinking culture. Found that,
1) The film reflects the way of life of the people in the area where the story is set through the dialect, places and vehicles that are unique to the area. 2) Presenting a picture of the changes of people in today's era where the economy has changed under the China regime. 3) The influence of culture permeates the characters in the film. 4) The impact of economic and social changes that affect drinking cultural customary, and the negative effects.
In addition, the study also indicates that Chinese culture, beliefs, and philosophies perform an important role in Chinese society, through various activities such as manners, customs, practices.

Exploring Poverty through 19th-century French Children's Literature

2024-01-18T13:39:26+07:00

The 19th century is an interesting period to study poverty in France because it marks a transition between various regimes that significantly impact the economy and society.
Poverty ceases to be merely a personal issue but evolves into a concern that the state and society must jointly address. Children's literature, tasked with educating and shaping readers, mirrors these evolving ideas. This study is a documentary research aiming to explore the connection between French children's literature and the actual challenges of poverty in the 19th century, including the government policies of that era related to poverty resolution.
To underscore the significance of children's literature, which bears the responsibility of molding the youth into ideal citizens of the time, the study is divided into three main issues:
1. French society's view of the poor in children's literature and in history; 2. Poverty across all social classes, reflecting the economic and political fluctuations prevalent during that period;
3. Two approaches presented in 19th-century French children's literature to alleviate poverty: education as a government policy and kindness or charity emerging from the public sector.

Korean Artist Concert Culture in Contemporary Thai Society: Sociological Perspective

2023-12-20T19:49:45+07:00

This research article explores concert culture in contemporary Thai society through the study of the trends of Korean artist concert culture. The cultural significance of the fan club group as a key actor in the organization of concerts develops as a suggestion to elevate concert management to the creative economy in modern society. This article contains qualitative research in the form of documentary research in conjunction with online ethnic, literary, and ethnic research. Once the full research data is obtained, the data is brought into material analysis. The research finds that the trends of Korean artist concert culture in Thailand is linked to the popularity of the artist and fan club base. Also, there is a growth link to the uncertainty of the outbreak of COVID-19and the economic readiness of the fan club. Considering the cultural significance of the concert fan group shows that the representation of the band's symbolism through the culture, the naming of fan club groups, the rhythm,
the colour, and the fireworks, as well as the organization of projects at the artist's concert events, are important drivers that make the concert culture viable both at home and abroad.
After all, this article presents an upgrading approach to concert management as a creative economy in contemporary society, by increasing marketing and publicity. Supporting the growth of the music industry and concert management, both domestically and overseas.
As well as support from the public and private sectors to drive the economy in Thailand.

Religious Worldview in Your Name (Kimi no na wa.): Exploring the Symbolism of “Musubi” (knotting) and “Sukui” (salvation)

2024-02-27T13:17:13+07:00

This study aims to elucidate the religious worldview in the globally acclaimed 2016 animated film Your Name. (君の名は。Kimi no na wa.). It focuses on the themes of “Musubi” (結び, knotting) and “Sukui” (救い, salvation) depicted in the work, analyzing them from the perspective of Japanese folklore and folk religion. While acknowledging the film's post-3.
11 (Great East Japan Earthquake) context, this research challenges critical views suggesting that the work implicitly reproduces assumptions of “men saving women” or “big cities saving rural areas.” The methodology adopts an interdisciplinary approach, treating the film as a cultural text and combining textual analysis with theories of Japanese folklore studies and narrative analysis. The study examines how “Musubi” (knotting) and “Sukui” (salvation) are established through narrative structures, character designs, and symbolic expressions, also considering connections to classical texts like the Kojiki (古事記, the oldest existing historical record) and the Manyoshu (万葉集, the oldest existing anthology of Japanese poetry).
The analysis reveals that the film skillfully establishes a complex network of “Musubi” (knotting) to achieve “Sukui” (salvation) through various elements including “Kotodama” (言霊, word spirit), mythological contexts, and rites of passage. Contrary to conventional interpretations, the findings indicate that “Musubi” (knotting) and “Sukui” (salvation) result from diverse forms of communication and connections based on overall harmony and cooperation grounded in a religious worldview. This research demonstrates how the film functions as a cultural text reflecting traditional knowledge of “Sukui” (salvation) for human crises in the modern context. It contributes to understanding how traditional Japanese concepts can respond to contemporary societal issues, opening new paths for exploring the dialogue between contemporary popular culture and traditional wisdom.

The Effects of Pictorial-Based Homophones in English on Thai Consumer Judgements

2024-03-16T22:22:59+07:00

Priming has been one of tools utilized for guiding customer thoughts in marketing research. This study aims to explore priming in the aspect of integration between linguistics and marketing. The objectives are to investigate the effects of pictorial-based homophone priming on the purchase decisions of Thai consumers for products advertised in English, and to examine the level of priming effectiveness among Thai speakers of English, with comparison to native English speakers. Through three experiments investigating three pictorial homophones “sail-sale”, “deer-dear”, and “hole-whole”, 30 Thai speakers of English’s rating data indicating purchase decision were collected by an interview after advertisement exposure. The rating data were analyzed by t-test and Mann-Whitney U test. The results found that priming effects were portrayed in the experiments of “deer-dear” and “hole-whole” and their willingness to pay was significantly increased. The figure of “deer” could activate perceptions of love and value towards a product, derived from “deer” as a complementary item. Likewise, the appearance of “hole” created a sense of the whole, which was from the complementary item in the pair, and could persuade them to select a group of products rather than a single product. After all, Thai speakers of English manifested lower degree of priming effects in all aspects compared to native English speakers, due to the factors of L1 interference and word frequency.

Kong Hui a representational uniqueness of Piphat Dukdambhan ensemble as a crossed-border musical instrument

2024-01-10T15:12:19+07:00

In most cases, a musical instrument is the main element of music. Beyond the sound output produced by instruments, this paper attempts to examine an aspect of musical instruments' existence known as the ontology of musical instruments. Furthermore, the purpose of this paper is to investigate the presence of a particular instrument in traditional Thai music and to consider the historical, functional, and social aspects of Kong Hui construction. From gongs crossing the Thai-Myanmar border as goods that necessitate the coordination of benefits among diverse ethnic communities. In contrast, the Kong Hui was not recognised as a Thai musical instrument in the border trading field prior to its crossing.
As a result of Thai musicians serving to select gongs, their meaning and social status have been altered. Adaptations to Thai characteristics are made in the Kong Huai construction procedure for the gongs. As a consequence, the gongs would assume the function of a Thai musical instrument. The process involves modifying the Thai tuning system in order to create an instrument that is uniquely distinctive within the Piphat Dukdambhan ensemble.

Charoen Krung Revisited: Siamese Modernity in 1860s

2024-01-18T07:49:09+07:00

Academic and general writings usually state that the design and construction methods of Charoen Krung Road and Charoen Krung shophouses, which were built in the early 1860s, were influenced by colonial Singapore. Thus, the modernity of Charoen Krung Road and its shophouse is considered a colonial modernity. The article argues that the design and construction methods of Charoen Krung Road and its shophouses were derived from the existing construction methods and architectural styles in Siam. To the great extent, it was an imitation of Western architectural styles to create a modern appearance. The emerging modernity is not colonial modernity but instead another modernity that could be described as auto-didactic modernity.

Editorial Article 25(3)

2024-12-28T21:54:44+07:00

Manuscript Guidelines 25(3)

2024-12-28T21:58:11+07:00