Chiang Mai University Journal of Humanities

Predicting Undergraduate students’ Intention to Study Online Course for Lifelong Learning Using the Theory of Planned Behavior, Growth Mindset, and Intrinsic Motivation

2023-06-26T20:59:23+07:00

Online courses were an option that expanded learning opportunities and promote lifelong learning skills. This study aimed to predict undergraduate students’ intention to study online courses for lifelong learning using the theory of planned behavior, growth mindset, and intrinsic motivation. The participants were 325 undergraduate students. Data was collected by the questionnaires. The results showed that attitude toward studying online courses for lifelong learning, subjective norms, perceived behavioral control, growth mindset, and intrinsic motivation could significantly predict intention to study online courses for lifelong learning (R² = .519, p < .001). Attitude toward studying online course for lifelong learning (b = .192, p < .001), subjective norms (b = .276, p < .001), perceive behavioral control (b = .236, p < .001), and intrinsic motivation (b = .266, p < .001) have significant standardized coefficients. The results of this study suggested the information for persuasive communication to gain the undergraduate students’ intention to study online courses for lifelong learning.

Development of High Frequency Basic Chinese Vocabulary Lists: Medical Practice in Aesthetic Clinics in Lampang

2023-10-03T13:06:03+07:00

The study’s objectives are to study, analyze and develop a practical vocabulary list in aesthetic clinics for developing communication solution in aesthetic clinics for facilitating communication of Chinese customer.

The data were collected from 10 aesthetic clinics entrepreneurs certified by Ministry of Public Health and 150 customers from purposive sampling by in-depth interview, questionnaire and observation for collecting word frequency and understanding other communicative problems. The researcher ranked the vocabulary, distinguished its part of speech and translated it to Chinese analyzed by analytic induction and descriptive statistics.

The results showed 1,207 words with frequency 87,080 times. The mostly used word was “skin” with frequency 714 times or 0.820 percent. The second word was “face” with frequency 658 times or 0.756 percent, and the third word was “clinic” with frequency 625 times or 0.718 percent. Furthermore, the communicative problems were 1) Mandarin pronunciation between employee and customer, 2) communicative skill in foreign language between employee and customer, 3) high complications of technical vocabulary in the aesthetic clinics for normal customer, etc. Moreover, the researcher has provided recommendations for addressing the problem, including designing necessary vocabulary lists to enhance Chinese language communication skills and the development of personnel for the aesthetic clinic for most useful function.

Exploring issues and difficulties in French teaching and learning based on action-oriented approach in upper northern secondary schools

2023-11-08T07:42:15+07:00

This research aimed to study and analyze the state of French language teaching in upper northern Thailand secondary schools. The study focused on the teachers' attitudes, the problems encountered in teaching, and the role of grammar in teaching based on the action-oriented approach. A mixed-methods research approach was applied involving data collection from 1) Questionnaires about textbooks 2) In-depth interviews with 15 French teachers and 3) Content analysis of grammar in four French textbooks: Adosphère 1, Adosphère 2, Adomania 1, and Adomania 2. It was found that, overall teachers had positive attitudes towards teaching French based on the action-oriented approach. However, problems from applying mentioned approach for teaching were found, such as insufficient grammar content in the textbooks for learners because of a mismatch between teaching content and the national French-language exam, learners' familiarity with passive learning, learners’ lack of motivation, teachers' time constraints, and lack of technological resources.

Stylistic Attributes Found in Thai Science Textbooks from the Science Learning Area

2023-03-29T12:00:48+07:00

This research article aims to study the unique characteristics of scientific language in Thai science textbooks through the sociolinguistic approach. The author has adopted linguistic attributes based on the register of Amara Prasithrathsint et al. (2015). The study found that scientific language in Thai science textbooks consists of 9 attributes: complexity, formality, objectivity, explicitness, hedging, precision, directiveness, estimation or prediction, and subjectivity. Such attributes could reflect the power of scientific language on society through language. Meanwhile, the linguistic attributes could also reveal the impact of society on various functions of scientific language, which are reflected through the language itself.

Live Music Truck: Folk Performance and Inheritance by Inventing Tradition of Isan Youth

2023-08-02T22:48:15+07:00

Live music truck is folk performance which performing modern styles music popular among young Isan audiences. It is mostly used to perform in traditional and religious ceremonies in Isan (Northeast Thailand). This qualitative research examined the relationship between Live music truck, Isan culture, and Isan youth who inherited the Live music truck by inventing traditions. Data was collected by document analysis, field observation, and in-depth interviews. The research finding shows that Live music truck is originated by Isan people those who have economic capital. New Isan social that is created, contexts economically, societally, and culturally, empowering Isan youth with their knowledge capital and economic capital to invent the tradition that made Live music truck to meet contemporary tastes of youth. Live music truck continues to perform in sacred ceremonies and folk media, benefiting community residents. In addition, Invented tradition of Live music truck profits impresarios, as entertainment offers an emotional release and expressive space for Isan youth to enhance music performance skills. In this way, Live music truck becomes invented tradition benefiting all stakeholders.

Acoustic Quality and Types of Creaky Voice Manifested with Lexical Tones and Musical Notes in a Thai song

2023-11-14T22:53:13+07:00

This article investigates the acoustic quality of creaky voice in Thai language singing. Data was collected from 10 professional singers, comprising 5 males and 5 females aged between 20-30 years. They were each asked to independently employ a creaky voice while singing a newly composed Thai song with balanced tonal control. The researcher analyzed the creaky voice that occurred in musical notes and lexical tones, and categorized them based on subtypes, referencing Keating et al. (2015). Additionally, the study measured the duration of creaky voices in all vowel boundaries and calculated percentages. The study reveals that musical notes influence the manifestation of creaky voice subtypes in each lexical tone. Despite their relatively independent distribution, these subtypes result from the interplay between musical notes and lexical tones to select appropriate subtypes for each pitch level. The vocal fry subtype is notably the most frequently used, especially in the low-pitched notes by all participants. Additionally, musical notes contribute to variations in creaky voice duration. Specifically, low and falling tones often lead to longer durations compared to other tones, while efforts to maintain the pitch level of high tones, especially at higher pitches, tend to result in extended creaky voice durations compared to other symbols.

On Louis Althusser’s Ideology and Structure

2023-12-26T23:19:58+07:00

Louis Althusser (1918-1990), one of the most eminent French Marxist philosophers, received scant attention from Thai Marxists, let alone Thai academia in general. When he did – Thai academics began publishing on his thoughts in the late 1970s – time had changed and structuralism fell out of fashion in the West. The most well-known thesis of his in Thailand, and probably worldwide, arguably remains Ideology and Ideological State Apparatuses (ISA). Meanwhile, his complex thinking in other significant texts has largely been ignored, and only a sprinkle of Thai texts on these exists. This research article attempts to fill in this lacuna, beginning with a survey of the state of knowledge about Althusser in Thailand. It finds that Thai scholarship tends to emphasize his considerations on “ideology” while that on his reflections on “structure,” which appear in many of his major works, such as For Marx (1965) and Reading Capital (1968), is few and far between. His influence on this and other issues has had a profound impact, to the point where some have called it an "Althusserian revolution." Rereading his works, especially through the interpretations of such later Marxists as Slavoj Žižek and Fredric Jameson, will help us understand Althusser more comprehensively and will help expand and enrich the frameworks for understanding Thai history and society, particularly those based on Marxism.

The Status of Research on Language Styles in Thai from 1988 A.D. to 2022 A.D.

2023-05-15T09:14:33+07:00

The objective of this research study is to analyze the status of research on language styles in Thai texts from 1988 A.D. to 2022 A.D. The data from two Thai online research databases including https://scholar.google.com/ and https://tdc.thailis.or.th/tdc/basic.php were collected, resulting in 87 previous studies on language styles in Thai texts. It was found that 87 previous studies can be grouped into two major categories including studies focusing on an individual’s language style snd those focusing on a particular genre/register—each group with an emphasis on either fictional texts, non-fictional texts, or both fictional and non-fictional texts. The study also accounts for the tendency of research on language styles in Thai texts in five periods, from 1988 A.D. to 2022 A.D. It is noticeable that the group of studies focusing on a particular genre/register had gained more popularity than that focusing on an individual’s language style during the first three periods, but afterward, it gained less popularity. Although the group of studies focusing on an individual’s style had gained less popularity during the first three periods, it experienced a fluctuation between period 3 and period 6 until reaching its peak in period 7. Additionally, stylistic attributes and power—the aspects subsumed under the study from a particular genre/register—have been studied since 2015.

Core Competencies for Medical Librarians in Thailand

2023-05-20T13:20:28+07:00

The purpose of the research was to study the importance of competence, knowledge, skills, and personal characteristics of medical librarians. The researchers used quantitative research methods to collect data. The population in this study consisted of 94 medical libraries in Thailand, and questionnaires were collected from 86 of them (80.84%). The researchers used a questionnaire as the data collection tool and employed statistics such as percentage, mean (μ) and standard deviation. for data analysis.

The results of the study indicated that the overall importance of the competency of medical librarians was at a high level (μ=3.85). When considering the competency items, it was found that all 4 groups prioritized the competencies on personal attributes, receiving the highest average (μ=4.33), followed by the skill aspect with a high average (μ=3.83) and the third was knowledge, with a high mean (μ=3.62). When considering each aspect, it was found that

In terms of knowledge, the overall mean was at a high level (μ=3.62). The first average is information resources. The average level was high (μ=3.99), followed by technical work. the mean is high (μ = 3.90) and the next rank is Administration, planning and policy, high mean (μ=3.73)

In terms of skills, the overall mean was at a high level (μ=3.83). The first average is communication. The mean was high level (μ=3.97), followed by computers and technology. the mean is high (μ = 3.90) and the next rank is in leadership High mean (μ=3.88)

personal attributes overall, the mean was at a high level (μ=4.33). The first average is honesty. and adherence to accuracy the mean was high level (μ=4.49), followed by positive attitude. The mean was at a high level (μ=4.30) and the next rank was the aspect of being open to new ideas and opinions of others. The mean was high (μ = 4.29).

Thai Food in France:

2023-05-26T10:28:52+07:00

This paper aims to investigate the translation strategies of Thai dish names translated into French. The corpus consists of 1,214 samples collected from the menus of 15 Thai restaurants situated in Paris, France. The result shows that the Thai dish names are translated into French, using seven methods: transliteration, translation, explanation, transliteration with translation, transliteration with explanation, translation with explanation, and transliteration with translation and explanation. According to the study, transliteration with translation is the most common method, followed by translation and transliteration with explanation. In terms of translation strategy, nine strategies are applied: literal translation, addition, omission, generalization, particularization, substitution, cultural equivalent, partial transliteration, and couplets. The result reveals that the strategy of addition is the most frequently used. Each translation strategy presents different results. The choice of strategies depends on whether the translator wishes to provide precise information to attract the readers.

An Age of Too Much Possibility

2023-11-29T11:23:31+07:00

The French continental philosopher Bernard Stiegler has become a popular figure in 21^st- century philosophy of technology discourse. In his three-volume book series Technics and Time, Stiegler defines technics more broadly than technology as the human’s unique ability to externalize memory. While there have been a number of good introductions to his work, scholars have not yet addressed Stiegler’s theory of possibility in the Technics and Time series in much detail. The purpose of this article is to fill in this lacuna in the scholarship by providing a critical examination of Stiegler’s modal theory in the “Technoscience and Reproduction” chapter of his work.

Taste and Kinship: Connection between Food and Family in French Children's Literature

2023-08-04T18:51:35+07:00

Food is often used to represent kinship in children's literature. This is because food is a shared experience that can bring people together. Therefore, every "time and space" in a young character's house related to food is always cherished by the character itself and the writer: mealtimes, which are a time for families to come together and bond, and the kitchen, which is a place where families come together to cook and talk. The dining table and mealtime, along with the kitchen and food preparation time, are therefore "time and space" where memories are made and traditions are passed down.

Therefore, this article aims to study the relationship between food and family in 29 French children's literature about family and/or food published between the 19th and 21st centuries, divided according to the setting in which food and characters appear. How can children's literature present relationship within a family through food-related scenes? Are there any particular family values emphasized by children's literature? There are 3 types in total: 1) "dining table scenes", which are scenes in which characters interact while sharing food with each other, 2) "kitchen scenes", which show scenes of family members cooking together, 3) "home scenes in characters' memory,” where the characters' memory about home is stimulated with food when they have to leave home and family.

Politics, Government, and Religious Beliefs: The reign of King Rājendravarman II (944-968 AD) as reflected in the East Mebon Inscription k.528

2023-08-16T23:45:41+07:00

This paper explores the East Mebon Inscription k.528, an archaeological artifact from the 10^th century Khmer civilization, to examine the reflections of politics, government, and religious beliefs within its content. The inscription sheds light on the political organization and governance under the reign of King Rājendravarman II (944-968 AD), emphasizing the role of the king as a central figure with divine attributes. It also reveals insights into the religious practices and beliefs, highlighting the association between the ruler and Hindu deities, particularly Lord Śiva. Furthermore, the inscription offers glimpses into the social hierarchy and the elevated status of the ruling elite. By analyzing the East Mebon Inscription k.528, this paper elucidates the intricate interplay between politics, government, and religious beliefs within the empire society, under the reign of the king who bought the protector of the royalty back to Angkor (Yaśodharapura), and attempted to reunite again the Khmer empire.

Reflections on the theatre workshop "Scenic writing and acting" in the context of holistic education and drama pedagogy

2023-10-16T13:36:57+07:00

The text is a reflection on a practical theatre workshop for foreign language learners. The workshop was held at Chiang Mai University for pupils from Chiang Mai who were learning German to support them in learning a foreign language and to interest them in studying German. In German-speaking discourse, a distinction is made between education and "Bildung" (holistic education). “Bildung” is understood as an active process that promotes subject development, but also includes socialization processes. In this respect, a German-language concept of “Bildung” is discussed, which is related to theatre practice in a foreign language context and also forms the basis of German-language drama pedagogy. With its formats, elements of “Bildung” can be introduced into foreign language teaching and the pedagogical and didactic repertoire can be successfully expanded.

Editorial 25(1)

2024-05-01T04:17:01+07:00

Manuscript Guidelines Vol.25(1)

2024-05-01T04:20:47+07:00