Prathum S, Phayoonpun T, Promchart K. 4C’s Marketing Mix that Affects Consumers’ Diamond Buying Decisions in Thailand through Online Channels. IARJ [internet]. 2023 Apr. 16 [cited 2026 Oct. 3];3(2):693-708. available from: https://so03.tci-thaijo.org/index.php/IARJ/article/view/266756