WEI, T. The Influences of Social Media Marketing Factors and Data-Driven Decision-Making on Sustainable Business Performance in the Game Industry: Open Innovation as a Moderator. Interdisciplinary Academic and Research Journal , Maha Sara Kham, TH., v. 6, n. 3, p. e292599, 2026. DOI: 10.60027/iarj.2026.e292599. Disponível em: https://so03.tci-thaijo.org/index.php/IARJ/article/view/292599. Acesso em: 1 oct. 2026.