THONGTAO, J.; SONGSRABOON, R.; WONGRAK, C.; VALANTAGUL, S.; BENJAWAN, S.; MANEENART, A.; INTAWONGSE, O. Service Innovation Influencing Consumers’ Decisions to Purchase Electric Vehicles in Bangkok. Interdisciplinary Academic and Research Journal , Maha Sara Kham, TH., v. 6, n. 2, p. e290396, 2026. DOI: 10.60027/iarj.2026.e290396. Disponível em: https://so03.tci-thaijo.org/index.php/IARJ/article/view/290396. Acesso em: 16 sep. 2026.