TEERAPORNLERTRATT, P.; MUNKONGTUM, C.; AYASANOND, C.; NASINGKHAN, C. Analysis of Online Marketing Strategies Influencing Purchase Decisions of Generation Y in Bangkok. Interdisciplinary Academic and Research Journal , Maha Sara Kham, TH., v. 5, n. 3, p. 549–566, 2025. DOI: 10.60027/iarj.2025.283335. Disponível em: https://so03.tci-thaijo.org/index.php/IARJ/article/view/283335. Acesso em: 16 sep. 2026.