PANNARA, S.; PHAYOONPUN , T.; PROMCHART, K. Marketing Mix (7Ps) Affecting the Customer’s Satisfaction on MyMo Application of Government Savings Bank. Interdisciplinary Academic and Research Journal , Maha Sara Kham, TH., v. 4, n. 3, p. 107–128, 2024. DOI: 10.60027/iarj.2024.274990. Disponível em: https://so03.tci-thaijo.org/index.php/IARJ/article/view/274990. Acesso em: 16 sep. 2026.