POONSAWAT, C. Building a Successful Branding in the Digital Era. Interdisciplinary Academic and Research Journal , Maha Sara Kham, TH., v. 3, n. 6, p. 141–152, 2023. DOI: 10.60027/iarj.2023.271017. Disponível em: https://so03.tci-thaijo.org/index.php/IARJ/article/view/271017. Acesso em: 10 oct. 2026.