PRATHUM, S.; PHAYOONPUN, T.; PROMCHART, K. 4C’s Marketing Mix that Affects Consumers’ Diamond Buying Decisions in Thailand through Online Channels. Interdisciplinary Academic and Research Journal , Maha Sara Kham, TH., v. 3, n. 2, p. 693–708, 2023. DOI: 10.14456/iarj.2023.99. Disponível em: https://so03.tci-thaijo.org/index.php/IARJ/article/view/266756. Acesso em: 16 sep. 2026.